statistics for managers using microsoft excel, 5e © 2008 pearson prentice-hall, inc.chap 7-1...
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Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-1
Statistics for ManagersUsing Microsoft® Excel
5th Edition
Chapter 7
Sampling and Sampling Distributions
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-2
Learning Objectives
In this chapter, you will learn: To distinguish between different survey
sampling methods The concept of the sampling distribution To compute probabilities related to the
sample mean and the sample proportion The importance of the Central Limit
Theorem
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-3
Why Sample?
Selecting a sample is less time-consuming than selecting every item in the population (census).
Selecting a sample is less costly than selecting every item in the population.
An analysis of a sample is less cumbersome and more practical than an analysis of the entire population.
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-4
Types of Samples
Quota
Samples
Non-Probability Samples
Judgment Chunk
Probability Samples
Simple Random
Systematic
Stratified
ClusterConvenience
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-5
Types of Samples
In a nonprobability sample, items included are chosen without regard to their probability of occurrence. In convenience sampling, items are selected
based only on the fact that they are easy, inexpensive, or convenient to sample.
In a judgment sample, you get the opinions of pre-selected experts in the subject matter.
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-6
Types of Samples
In a probability sample, items in the sample are chosen on the basis of known probabilities.
Probability Samples
Simple Random Systematic Stratified Cluster
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-7
Simple Random Sampling
Every individual or item from the frame has an equal chance of being selected
Selection may be with replacement (selected individual is returned to frame for possible reselection) or without replacement (selected individual isn’t returned to the frame).
Samples obtained from table of random numbers or computer random number generators.
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-8
Systematic Sampling Decide on sample size: n Divide frame of N individuals into groups of k
individuals: k=N/n Randomly select one individual from the 1st group Select every kth individual thereafter
For example, suppose you were sampling n = 9 individuals from a population of N = 72. So, the population would be divided into k = 72/9 = 8 groups. Randomly select a member from group 1, say individual 3. Then, select every 8th individual thereafter (i.e. 3, 11, 19, 27, 35, 43, 51, 59, 67)
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-9
Stratified Sampling
Divide population into two or more subgroups (called strata) according to some common characteristic.
A simple random sample is selected from each subgroup, with sample sizes proportional to strata sizes.
Samples from subgroups are combined into one. This is a common technique when sampling
population of voters, stratifying across racial or socio-economic lines.
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-10
Cluster Sampling
Population is divided into several “clusters,” each representative of the population.
A simple random sample of clusters is selected. All items in the selected clusters can be used, or items
can be chosen from a cluster using another probability sampling technique.
A common application of cluster sampling involves election exit polls, where certain election districts are selected and sampled.
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-11
Comparing Sampling Methods
Simple random sample and Systematic sample Simple to use May not be a good representation of the population’s
underlying characteristics Stratified sample
Ensures representation of individuals across the entire population
Cluster sample More cost effective Less efficient (need larger sample to acquire the same
level of precision)
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-12
Evaluating Survey Worthiness
What is the purpose of the survey? Were data collected using a non-probability
sample or a probability sample? Coverage error – appropriate frame? Nonresponse error – follow up Measurement error – good questions elicit good
responses Sampling error – always exists
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-13
Types of Survey Errors Coverage error or selection bias
Exists if some groups are excluded from the frame and have no chance of being selected
Non response error or bias People who do not respond may be different from
those who do respond Sampling error
Chance (luck of the draw) variation from sample to sample.
Measurement error Due to weaknesses in question design, respondent
error, and interviewer’s impact on the respondent
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-14
Sampling Distributions
A sampling distribution is a distribution of all of the possible values of a statistic for a given size sample selected from a population.
For example, suppose you sample 50 students from your college regarding their mean GPA. If you obtained many different samples of 50, you will compute a different mean for each sample. We are interested in the distribution of all potential mean GPA we might calculate for any given sample of 50 students.
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-15
Sampling DistributionsNumerical Data
Suppose your population (simplified) was four people at your institution.
Population size N=4 Random variable, X, is age of individuals Values of X: 18, 20, 22, 24 (years)
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-16
Sampling DistributionsSample Mean Example
Summary Measures for the Population Distribution:
214
24222018N
Xμ i
2.236N
μ)(Xσ
2i
.3
.2
.1
0 18 20 22 24
A B C D
P(x)
x
Uniform Distribution
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-17
Sampling DistributionsSample Mean Example
1st Obs.
2nd Observation
18 20 22 24
18 18,18 18,20 18,22 18,24
20 20,18 29,20 20,22 20,24
22 22,18 22,20 22,22 22,24
24 24,18 24,20 24,22 24,24
Now consider all possible samples of size n=2
1st Obs.
2nd Observation
18 20 22 24
18 18 19 20 21
20 19 20 21 22
22 20 21 22 23
24 21 22 23 24
16 Sample Means
16 possible samples (sampling with replacement)
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-18
Sampling DistributionsSample Mean Example
Sampling Distribution of All Sample
Means
1st Obs
2nd Observation
18 20 22 24
18 18 19 20 21
20 19 20 21 22
22 20 21 22 23
24 21 22 23 24
16 Sample Means
18 19 20 21 22 23 240
.1
.2
.3
P(X)
X
(no longer uniform)
Sample Means Distribution
_
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-19
Sampling DistributionsSample Mean Example
2116
24211918
N
Xμ i
X
1.5816
21)-(2421)-(1921)-(18
N
)μX(σ
222
2Xi
X
Summary Measures of this Sampling Distribution:
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-20
Sampling DistributionsSample Mean ExamplePopulation
N = 4
1.58σ 21μX
X
2.236σ 21μ
Sample Means Distributionn = 2
18 20 22 24 A B C D
0
.1
.2
.3 P(X)
X 18 19 20 21 22 23 240
.1
.2
.3 P(X)
X_
_
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-21
Sampling DistributionsStandard Error
n
σσ
X
Different samples of the same size from the same population will yield different sample means.
A measure of the variability in the mean from sample to sample is given by the Standard Error of the Mean:
Note that the standard error of the mean decreases as the sample size increases.
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-22
Sampling DistributionsStandard Error: Normal Pop.
μμX
n
σσ
X
If a population is normal with mean μ and standard deviation σ, the sampling distribution of the mean is also normally distributed with
and
(This assumes that sampling is with replacement or sampling is without replacement from an infinite population)
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-23
Sampling DistributionsZ Value: Normal Pop.
n
σμ)X(
σ
)μX(Z
X
X
Z-value for the sampling distribution of the sample mean:
where: = sample mean
= population mean
= population standard deviation
n = sample size
Xμσ
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-24
Sampling DistributionsProperties: Normal Pop.
(i.e. is unbiased )
Normal Population Distribution
Normal Sampling Distribution (has the same mean)
μμx
xx
x
μ
xμ
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-25
Sampling DistributionsProperties: Normal Pop.
For sampling with replacement: As n increases, decreasesxσ
Larger sample size
Smaller sample size
xμ
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-26
Sampling DistributionsNon-Normal Population The Central Limit Theorem states that as the sample
size (that is, the number of values in each sample) gets large enough, the sampling distribution of the mean is approximately normally distributed. This is true regardless of the shape of the distribution of the individual values in the population.
Measures of the sampling distribution:
μμx n
σσx
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-27
Sampling DistributionsNon-Normal Population
Population Distribution
Sampling Distribution (becomes normal as n increases)
x
x
Larger sample size
Smaller sample size
xμ
μ
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-28
Sampling DistributionsNon-Normal Population
For most distributions, n > 30 will give a sampling distribution that is nearly normal
For fairly symmetric distributions, n > 15 will give a sampling distribution that is nearly normal
For normal population distributions, the sampling distribution of the mean is always normally distributed
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-29
Sampling DistributionsExample
Suppose a population has mean μ = 8 and standard deviation σ = 3. Suppose a random sample of size n = 36 is selected.
What is the probability that the sample mean is between 7.75 and 8.25?
Even if the population is not normally distributed, the central limit theorem can be used (n > 30).
So, the distribution of the sample mean is approximately normal with
8μ x 0.536
3
n
σσx
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-30
Sampling DistributionsExample (Numerical data)
So, the distribution of the sample mean is approximately normal (with n > 30)
Use PhStats Normal distribution calculator with the revised parameters
8μ x 0.536
3
n
σσx
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-31
Sampling DistributionsThe Proportion (Categorical Data)
size sample
interest of sticcharacteri thehaving sample in the ofnumber
n
X itemsp
The proportion of the population having some characteristic is denoted π.
Sample proportion ( p ) provides an estimate of π:
0 ≤ p ≤ 1
p has a binomial distribution
(assuming sampling with replacement from a finite population or without replacement from an infinite population)
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-32
Sampling Distribution of p
Mean for the proportion:
n
)(1σp
Standard error for the proportion:
p
Approximated by a normal distribution if:
nπ 5 & n(1- π) 5
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-33
Sampling DistributionsThe Proportion: Example
If the true proportion of voters who support
Proposition A is π = .4, what is the probability that
a sample of size 200 yields a sample proportion
between .40 and .45?
In other words, if π = .4 and n = 200, what is
P(.40 ≤ p ≤ .45) ?
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-34
Sampling DistributionsThe Proportion: Example
200n
51206.*200)1(804.*200 bothnn
.03464200
.4).4(1
n
)(1σ
pFind :
Use PhStats Normal distribution calculator with the revised parameters
pσ
p ;
P(.40 ≤ p ≤ .45)= .4251
4. p
If from a finite population, check the fpc box and input N
Statistics for Managers Using Microsoft Excel, 5e © 2008 Pearson Prentice-Hall, Inc. Chap 7-35
Chapter Summary
Described different types of samples Examined survey worthiness and types of survey
errors Introduced sampling distributions Described the sampling distribution of the mean
For normal populations Using the Central Limit Theorem
Described the sampling distribution of a proportion Calculated probabilities using sampling distributions
In this chapter, we have