hootsuite - 2011 presentation
DESCRIPTION
Presentation at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videosTRANSCRIPT
HootSuite — Social Media Dashboard
Get to know HootSuite
Who is this blonde?
@Krystyl@Krystyl
@Invoker Reacts to the news of rebranding with Unicorns and
Rainbows
Rebranding to Unicorns
What does it do?
Spread MessagesMonitor Conversations
Track ResultsCollaborate with Teams
All social tasks, across networks, with one web tool
Spread Messages
Schedule and send messages to desired networks
Manage & Reply
Broadcast: Pre-schedule updates, Create drafts
Amplify: Re-Tweet, Reply-to-all, Forward by email
Monitor Conversations
Search the social web:
•brand mentions•product enthusiasts•campaign feedback•competitive insight•industry info + news
Gather reactions & opinion from public & customers
Collaborate with Teams
Securely invite teams to:
•Share important columns•Assign + respond to tasks •Collaborate on messaging•Customize workflow•Track follow-ups
Delegate tasks without sharing passwords
Measure Campaign Success
See what’s working with:
•Click-through summary•Individual message stats•Most popular messages•Referral source•Regional breakdown
• Export to PDF & CSV ++• Overlay with Google Analytics• Campaign specific stats
Understand social media ROI
Understand Reach
Increase message amplification:
•Filtering by influence or keyword•See who ReTweeted •Identify key mentions•Target your outreach
Learn patterns to help grow audience and brand
Identify Influencers
Gather audience insights by:
•Filtering by influence score•Understanding social web behaviour•Creating lists of key brand evangelists
Find opportunities and influencers in your network
Local Everywhere
Use geo-search to:
•Tap into local conversations•Distribute regional promotions•Increase location-based engagement
Target audiences geographically for focused results
Choose your Platform
5 Mobile platforms available – for free!
Variety of desktop apps
and plug-ins
Internationalized
Localized on web and mobile
Plus on-board translation on iPhone
What is HootSuite University?
Wait....what was that thing you said you did earlier?
What is HootSuite University?
Thanks from @HootSuite
Sign-up: hootsuite.com/plansHelp Desk: help.hootsuite.com Feature Requests: feedback.hootsuite.com Learning University: learn.hootsuite.com
Twitter @hootsuite, @hootsuite_u, @krystyl