stationery business plan final
TRANSCRIPT
Aravali Institute of ManagementJodhpur
Business Plan
To launch a Stationery Store in Jodhpur
Presented By:Anuj Jain
PGP IIRoll No. 7
Executive Summary
Stationery Zone is a new retail stationery store that will cater all the requirement of people under one roof in Jodhpur, Rajasthan. As our name suggests our focus is on stationery supplies which includes college books & study material, magazines, specialized paper, preprinted invitations, greeting cards, pens, and other miscellaneous stationery items and small office supplies. The business will have the ability to specialize order any type of stationery on behalf of customers including custom printed letterhead paper and business cards
Our focus is to position ourselves as the top retail stationery store servicing this particular market. Our intentions are to obtain 80% market share and become a central hub for providing the entire stationery item to the mass population
Stationery Zone will be located at Hotel Sunrise, Paota. Stationery Zone will centralize itself directly in position to the residential location. We believe that this is critical to our initial success and long-term growth.
Stationery Zone
Objectives
To create a shopping environment that caters to the stationery needs of the different section of the society.
To earn 80% market share and become the number one stationery store in Jodhpur.
To have a large customer base by the end of the first operating year To receive a 50% profit margin within the first year.
Vision
To evolve into giant retail stationery store focused on customer needs and customization.
Mission
The Stationery Store’s mission is to provide customers with an outstanding array of stationery supplies while concurrently offering an extensive line of stationary customization services for events and businesses within the target market.
Keys to Success
In order to succeed in the western wear apparel industry Jubilant Western Wear must: Carry an assortment of stationery supplies to fit the more ample frames of their
customer Provide customers with top notch personalized customer service in an atmosphere of
hospitality Advertise and promote in areas where the target customer base is available. Continuously review our inventory and sales and adjust our inventory levels
accordingly.
List of Stationery Items available at Stationery Zone
Plastic/PVC File & Folders
Transparent Punch Folders (different size & quality) "L" Folder (transparent / non transparent)
One Side Transparent File (A4 & FS size) Folder File / Plastic Folder
Patti File (No punching requires to file) Folder File (with chain) (6F, 12F, 18F, 24F, 36F)
General ProductsNotice Board :- White Board / Black Board / Velvet Board
Black Board (Calendar Style hanging / folded)
Black Board / White Board Duster / Magnetic Duster
Tissue Napkin / Tissue Paper Roll
Push / Pull Stickers
Name Plate : Acrylic / Metal / Engraved / Emboss
Name Batch : Acrylic / Metal / Engraved / Emboss
Table Ring
Magnifying Glass / Sheet
Magnetic Compass (hoka yantra / disha suchak yantra - for vastu direction)
Measure Tape (height, width, length measurement)
Scotch Tape - invisible tape
Glue Gun Machine (with free glue stick)
Clip Board / Exam Board (simple, polished, pvc, acrylic, sunmica, steel)
Drawing Board - wooden
Office Bag
Key Pouch
All Leading Brand Pen, Refill
Xerox Paper / Print out paper
Office Stationeries
Digital DiarySketch Pens (color shade= 6, 12, 18, 24, 36, 48)
Gift Pen Set Scissor
Golden Pen StandPost IT (for Quick Notes/Instructions)
Piano Folder Cutters (very sharp)
Ball Pens (Rs.2 onwards) / Ball Pen Refills
Full Scape Paper (ruled or plain paper)
PencilScotch Tape (invisible tape, do not leave gum mark)
Pencil Rubber / Ink Rubber Touch & Go (ink remover)
Fevistick (Gum Stick) Visiting Card Album
Gum Bottle Visiting Card Case
Stamp Pad (Ink color= violet, black, red, green) Writing Pad
Stapler (machine)
Sticker Label (different colors, size, shape/ pre-printed/plain - with border)
Stapler Pin Remover
Envelopes (white, brown, printed, cloth and/ with window in different Size)
Punching Machine Typing Machine Ribbon
Paper Weight Box File / Voucher File
Fax Paper Roll Spring File
Typing Carbon, Double Side Carbon Pencil Sharpener
Writing Carbon Pen Stand
Marker Pen Duster
Packing Material
Rubber Band (regular, nylon, black in different Size)Marking Ink for: Goni, plastic bag, Paper box, Wood box, Cartoon, Metal etc.
Brown Cello Tape (in different size & length) Marking Ink - Metal Marking InkDisco Cello Tape for Decoration (in different size & length) Marking Pen : silver, gold, green, red, blue, back ink
Masking TapeFevicol Tube/Bottle - MR (10gm, 20gm, 50gm, 100gm, 150gm, 200gm, 250gm, 500gm, 1kg)
Electric Tape / Wire TapeBrown Paper / Pink Paper / Design Paper / Transparent Foil Paper / Metallic Paper etc.
Double Side Tape / Foram Tape Paper Tape Brown paper with pre-gum
Professional Degree/Course Books
Engineering Syllabus Books
Polytechnic College Books
Computer Degree Course Books
Bsc. IT Books
M.C.A. Books
Medical BooksM.H.C.E.T for Medical & Engineering Exam
AITBS
Diploma
Chartered Accountancy (CA) Books
I.C.W.A. Books
Scanner
Law Books
AIEEE Books
IIT Books
CET Books
MBA Books
Flash Cards
MCEE Books
Hotel Management
Engineering Mathematics
D.Ed. Books
IAS Books
Competitive Exam GK
CBSE/ RBSE Books
CBSE Exams Question BanksCollege Books for Arts, Science & Commerce recommended by JNVU
Computer Stationery, Printer Ink & ConsumablesComputer Paper
Size: 6 inch, 80 columns (10'x12') & 128 columns (15'x12')Quality: 60gsm, 70gsm, 80gsm, ledger, executive bond
Copy: I part / II part / III part
Computer File (15x12 & 10x12) (80 columns & 120 columns)Computer Sticker Sheets (Ready to print and use - in different size)Inkjet Cartridges : HP, EPSON, Canon, Brother, Samsung (color/black)
Laser Printer: Toner Cartridges
Inkjet Cartridge Refilling & Ink Toner Refilling
Key Board (Logitech, Microsoft, Samsung, iball etc.)
Mouse / Laptop Mouse (Logitech, Microsof, Samsung, iball etc.)
Pen Drive (Transcend, Kingston, iBall etc.)
Blank DVD / DVD RW (Moser Bare, Sony, Samsung, Imation etc.)Blank CD / CD RW (Moser Bare, Sony, Samsung, Imation etc.)
CD/DVD Drive Head CleanerData Cartridge
Floppy, ZIP DrivePower cable, Printer cable
Mouse and Keyboard converter (port converter)
Connectors / USB Connectors
Computer System Safety : Spike GuardPrinter LegsCD / DVD storage Box / Folders / WalletCD / DVD courier EnvelopesComputer Speakers (2.1ch, 5.1ch, 6.1ch etc)
Computer Headphone / Earphone with MickAntiglare ScreenPapers : Glossy Paer, Coated Paper, Photo Paper, OHP Sheets
Location Analysis
Location
Secondary Business District
Hotel Sunrise , Paota
Rent Rs 15000 per month
Area - 950 sq ft.
Factors Affecting the selection of Market and Trade Area
Demographics
Total size and density: Density of people living at Paota and near by area is high which is favorable for stationery market.
Age distribution: Mostly prone to students. Nearness to schools, educational institutes & colleges i.e. J. N.V.U. & K.N. college
Average level of education: Level of education is high and standard of living is also high which a favorable factor for our store as it will increase the demand for stationery.
Competition
Number and size of the competitors: There are only 2 major competitors i.e. Second Hand Book Depot & Book World and rest competition is from small stationery stores.
Economic Base
Total and per capita disposable income: Parents focusing on higher education & disposable income is also high
Growth forecasts: It is also high as there is boom in education sector and there is continuous demand of stationery
Economic and seasonal fluctuations: Would not affect stationery business
Access to credit and financial facilities: Easy availably of credit as sound banking structure is available in Jodhpur
Legal Requirements for registration of Retail Stationery Store
Store Layout & Design
Reasons for above type of Layout
Easy to locate stationery Fully spacious & customers can easily navigate Draw customers around the store Store front is another important factor, it should be inviting and it should have
good lighting and other facilities in total it should entice potential customers into the store. So we will focus on that as well
Enhance the image of our outlet It ensures optimum utilization of space Reduce the product search time for consumer Ensures effective & desired presentation of stationery Influence the service quality experience
Cash CounterProfessional Course Books
Office stationeries
General Products
Computer Stationery, Printer Ink & Consumables
Plastic/PVC File & Folders
Packing Material & Boutique stationery
Entry& Exit
Stationery Zone & Financing Summary
Required Funds - At initial stage, the Stationery Zone requires INR 25, 00,000 of debt funds. Below is a breakdown of how these funds will be used:
Projected Startup Cost INR
Working capital 5,00,000
Legal Requirements 20,000
Lease Hold Improvements 75,000
Opening Supplies 20,000
Company Vehicle 1,50,000
Marketing Budget 77,704
Security Deposits 5000
Miscellaneous & Unforeseen Cost 10,000
Total Start up Cost 8,57,704
Marketing Plan
Stationery Zone intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.
Marketing Strategies
Establish contacts with various educational institutes & Government & Private offices in the local market.
Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, electronic advertisements & hoardings.
Develop an online presence by developing a website and placing the Company’s name and contact information with online directories
Advertising Expenditure
Print media RsIn newspaper of sunday last page Rajasthan Patrika Advertisement size (8*8)sq cm Cost (Rs 235*64sq cm) 15040Add 60% premium 9024 24064 Dainik Bhaskar Advertisement size (8*8)sq cm Cost (Rs 225*64sq cm) 14400Add 60% premium 8640 23040 Total amount to be spent on print media 47104
Electronic media Rs
FM channels Rs 7*20 seconds*10 times per day for 1 month 1400
Local TV channels
30 seconds advertisement to be repeated15 times a day for 1 month 6700
Total amount to be spent on electronic media 8100
Outdoor Advertising media Rs
Hoardings
Advertisement size (10*10) sq m Cost (Rs 45*100sq m) * 5 hoardings for 1 month 22500Total amount to be spent on hoardings 22500
Total expenditure on advertisement Rs
Print Media 47104
Electronic media 8100
Hoardings 22500
Grand Total 77704
Organizational Chart & Personnel Summary
Number of PersonnelYear 1 2 3Owner 1 1 1Accountant 1 1 1Marketing Executive 1 1 1Sales Executive 2 2 2Helpers 3 3 3Total 8 8 8
Personnel Plan YearlyYear 1 2 3Owner 1,80,000 1,80,000 1,80,000Accountant 60,000 60,000 60.000Marketing Executive 84,000 84,000 84,000Sales Executive 1,44,000 1,44,000 1,44,000Helpers 1,26,000 1,26,000 1,26,000Total 5,94,000 5,94,000 5,94,000
Personal Expenses Break Down
31%
10%14%
24%
21%Ow ner
Accountant
Marketing Executive
Sales Executive
Helpers
Owner/Manager
Administrative Staff
Accounting
Sales & Marketing
Operational Staff
Sales Executive
Helpers
Strategic direction
SWOT AnalysisThis is a summary of the business's most important strengths, weaknesses, opportunities and threats.
Strengths Excellent quality product. All stationery products under
one roof. Fully spacious & customers
can easily navigate Well trained sales persons Within reach of people Near educational institutes &
universities
Weaknesses New Player Credibility problem may
affect initial sales Customer Loyalty Underdeveloped Supply
Chain Lack of adequate utilities
Opportunities Enormous market for the
Stationery Business Growth of educational
institutes & universities Demand of boutique
stationeries
Threats Competition from Second
Hand Book Depot & Book World Increase in interest Rates Increase in supplier prices Inflation
Financial Plan
Underlying Assumptions Stationery Zone will have an annual revenue growth rate of 16% per year. The Owner will acquire INR 25,00,000 of debt funds to develop the business. The loan will have a 10 year term with a 9% interest rate
Sources of Funds
Sources of Funds RsOwners Capital 15,00,000Loan from bank 25,00,000Total Financing 40,00,000