state of the facebook
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State of the facebookTRANSCRIPT
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
State of Facebook Advertising
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
What we used to have…
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
This did not work too well:
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Only 16% of your content is seen by your fans
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
What Facebook wants us to do?
Create Fan Base
Create Compelling
Content
Engage directly with
your Fans
Drive Conversions
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
This year – Many Changes
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Welcome Ads on Newsfeed
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Mobile First
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Welcome Ads VS. Sponsored Stories
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Optimized CPM
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Audience Targeting
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Facebook Offers
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Search Results
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
FBX – Facebook Exchange
"FBX Facebook delivered substantially lower cost-per-sale (CPS) than standard real
time bidding. Not only that, it beat CPS for search ads on non-brand keywords
(i.e. “Pizza” not “Pizza Hut”) with a 62 percent lower CPS”…..
“Those results make it clear that even for Domino’s, this is a performance channel.
Simon Wallis, Sales and Marketing Director at Dominos Pizza UK”
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Key Takeaways
Focus on Newsfeed
Create Great Content
You Content is your Ad
Friends and FoF are your Ambassadors
Make all your customers your fans
Measure Reach & Engagement
Use oCPM for better results