state of the facebook
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State of the facebookTRANSCRIPT
![Page 1: State of the facebook](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474f402b4af9fa30a8b5903/html5/thumbnails/1.jpg)
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
State of Facebook Advertising
![Page 2: State of the facebook](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474f402b4af9fa30a8b5903/html5/thumbnails/2.jpg)
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
What we used to have…
![Page 3: State of the facebook](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474f402b4af9fa30a8b5903/html5/thumbnails/3.jpg)
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
This did not work too well:
![Page 4: State of the facebook](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474f402b4af9fa30a8b5903/html5/thumbnails/4.jpg)
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Only 16% of your content is seen by your fans
![Page 5: State of the facebook](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474f402b4af9fa30a8b5903/html5/thumbnails/5.jpg)
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
What Facebook wants us to do?
Create Fan Base
Create Compelling
Content
Engage directly with
your Fans
Drive Conversions
![Page 6: State of the facebook](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474f402b4af9fa30a8b5903/html5/thumbnails/6.jpg)
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
This year – Many Changes
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Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Welcome Ads on Newsfeed
![Page 8: State of the facebook](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474f402b4af9fa30a8b5903/html5/thumbnails/8.jpg)
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Mobile First
![Page 9: State of the facebook](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474f402b4af9fa30a8b5903/html5/thumbnails/9.jpg)
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Welcome Ads VS. Sponsored Stories
![Page 10: State of the facebook](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474f402b4af9fa30a8b5903/html5/thumbnails/10.jpg)
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Optimized CPM
![Page 11: State of the facebook](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474f402b4af9fa30a8b5903/html5/thumbnails/11.jpg)
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Audience Targeting
![Page 12: State of the facebook](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474f402b4af9fa30a8b5903/html5/thumbnails/12.jpg)
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Facebook Offers
![Page 13: State of the facebook](https://reader033.vdocuments.us/reader033/viewer/2022051816/5474f402b4af9fa30a8b5903/html5/thumbnails/13.jpg)
Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Search Results
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Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
FBX – Facebook Exchange
"FBX Facebook delivered substantially lower cost-per-sale (CPS) than standard real
time bidding. Not only that, it beat CPS for search ads on non-brand keywords
(i.e. “Pizza” not “Pizza Hut”) with a 62 percent lower CPS”…..
“Those results make it clear that even for Domino’s, this is a performance channel.
Simon Wallis, Sales and Marketing Director at Dominos Pizza UK”
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Ophir Cohen, CEO Universal McCann Search
[email protected] +972-52-4466044
http://www.usearch.co.il
Key Takeaways
Focus on Newsfeed
Create Great Content
You Content is your Ad
Friends and FoF are your Ambassadors
Make all your customers your fans
Measure Reach & Engagement
Use oCPM for better results