State of Romanian eCommerce

WeLoveDigital Forum

March 28th 2016

A very brief history

• 1997 – cybershop.ro – 1st online store (music CD’s – PCNet)• 2000 – emania.ro, magazinultau.ro, okazii.ro• 2001 – emag.ro• 2002 – Legea comertului electronic• 2004 – GECAD epayment (PayU)• 2005 – Link2Ecommerce (Gpec) • 2006 – MobilPay• 2009 – 2Parale, FashionDays• 2010 – Google Romania, Reduceri colective, Elefant.ro

• Source: http://www.gpec.ro/blog/istoria-comertului-online-romanesc

A very brief history

• 2011 – eMag Marketplace• 2012 – €500M market size • 2013 – Carrefour online • 2014 – IKEA, Zara• 2015 - €1,500M - ~5% of Romanian retail, 90% cash on delivery,

25% of total internet users are buying online• eMag – 10 milioane de comenzi• 2Parale – 1 milion de tranzactii, 2Performant.com (CEE)• Answear, Zoot

Source: http://www.gpec.ro/blog/istoria-comertului-online-romanesc

Average sales value (RON, VAT included)2015 network fashion it&c children products cosmetics

jan 193 173 639 222 157

feb 194 164 802 232 141

mar 207 175 918 253 139

apr 201 166 864 295 159

may 199 173 743 298 161

jun 199 175 816 278 187

jul 189 176 786 300 170

aug 193 185 730 285 187

sept 192 194 874 244 176

oct 202 222 849 265 216

Source: 2Parale.ro data

Source: 2Parale.ro data

4.47%

2.60%

3.22%

5.30%

6.65%

6.23%

6.58%

5.58%

6.44%

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

#sales / hour Feb 2016

Source: 2Parale.ro data

4.65%

2.61%

2.25%

5.52%

7.31%

6.49%

7.41%

5.83%

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

#sales / hour Feb 2010

Source: 2Parale.ro data

7.51%

1.82%2.13%

5.40%

6.28%6.58%

5.65%

4.88%

7.01%

7.99%

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

#sales / hour – Feb 2012 – group buying only

Dorin.boerescu@2performant.comTwitter.com/boerescuLinkedin.com/in/boerescu