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Pernille Bruun-Jensen Chief Marketing

Officer NetBase Social Listening

@PernilleBruunJ

A new approach for brands – that’s NOT

about brands

THE PROBLEM

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Your brand lens is only a tiny fraction of your

audience’s full conversation.

Fractional View

@PernilleBruunJ

Your brand lens is only a tiny fraction of your audience’s full conversation.

@PernilleBruunJ

@NetBase

Ge#ng  closer  to  the  Star  Wars™  audience  

What defines Star Wars™ audiences ‘in the wild’ versus the general population?

1

2

3

Which experiences might be of interest for an audience, and of human relevance?

What other brands matter and could be ideas for growth?

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Star Wars™ usage and attitude

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Star Wars™ Wants and Worsts Star Wars™ Wants Star Wars™ Worsts

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Star Wars™ audience in the wild StarWars™ vs. Gen Pop – TV show StarWars™ Foods vs. Gen Pop

23  

25  

43  

45  

53  

Futebol  NFL  

The  Middle  

NFL  Football  

Cup  of  NaBons  

Starwars  movie  

1.52  

1.57  

1.7  

2.01  

2.11  

Burger  King  

Nutella  

Costco  

Arby's  

KFC  

Indexed    top  5  Percent  of  audience  

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The Star Wars™ audience loves BB8 StarWars™ vs. Gen Pop – Movie & Show Indices

2.84  

3.26  

3.28  

3.9  

6.56  

#Arrow  

Doctor  Who  

Gotham  

New  Star  Wars  

BB8-­‐Droids  

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Indexed    top  items  

Star Wars™ enthusiasts transcends age…

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10%  

14%  

19%  

16%  18%  

16%  

8%  

<18   18-­‐24   25-­‐34   35-­‐44   45-­‐54   55-­‐64   65+  

Star Wars™ psychographics

Star  Wars  /  BB8  

Nutella  

Pizza  

 Across  age  

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Learn more at NetBase.com | call 1-855-762-6764