startup ignition quotes (part 2)
TRANSCRIPT
“STARTUP IGNITION” Quotes (Part 2)
David Newberry
The following are a series of quotes that have been shared in the book,
“Startup Ignition”
“The function of marketing is to define how the company can lead the market”David Newberry
Stimulating Growth – Accelerating Growth – Sustaining Growth
“Marketing is the one thing in a company that is too important to delegate”David Packard
Stimulating Growth – Accelerating Growth – Sustaining Growth
“Don’t let your marketing get ahead of your customer experience delivery”Graham Atkinson
Stimulating Growth – Accelerating Growth – Sustaining Growth
“Keep your eye out for hot topics and trends. The media is constantly looking for timely stories”Jim Kukral
Stimulating Growth – Accelerating Growth – Sustaining Growth
“To get a reporter to write about your product, you have to convince them that what you're doing matters”Caryn Marooney
Stimulating Growth – Accelerating Growth – Sustaining Growth
“When consumers hear about a product today, their first reaction is ‘Let me search online for it.’ And so they go on a journey of discovery: about a product, a service, an issue, an opportunity. Today you are not behind your competition. You are not behind the technology. You are behind your consumer” Rishad Tobaccowala
Stimulating Growth – Accelerating Growth – Sustaining Growth
“In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business”Marcus Sheridan
Stimulating Growth – Accelerating Growth – Sustaining Growth
“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there”Mark Ostrofsky
Stimulating Growth – Accelerating Growth – Sustaining Growth
“No matter what, the very first piece of social media real estate I’d start with is a blog”Chris Brogan
Stimulating Growth – Accelerating Growth – Sustaining Growth
“A blog is a great way to connect more deeply with your existing or would-be customers, build a community around your business, give a human personality and “voice” to an organization, evolve your business and relationships in sometimes unexpected or surprising ways, and yes, drive sales”Ann Handley
Stimulating Growth – Accelerating Growth – Sustaining Growth
“It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few”M. Lawrence Light
Stimulating Growth – Accelerating Growth – Sustaining Growth
“Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem”Laura Fitton
Stimulating Growth – Accelerating Growth – Sustaining Growth
“I don’t have time to write you a short letter, so I’m writing you a long one”Sir Winston Churchill
Stimulating Growth – Accelerating Growth – Sustaining Growth
“More contact means more sharing of information, gossiping, exchanging, engaging — in short, more word of mouth”Gary Vaynerchuk
Stimulating Growth – Accelerating Growth – Sustaining Growth
“Your most unhappy customers are your greatest source of learning”Bill Gates
Stimulating Growth – Accelerating Growth – Sustaining Growth
“People don’t trust businesses the way they used to ... For the first time we found that the most trusted sources were ‘a person such as yourself or a peer’”Steve Rubel
Stimulating Growth – Accelerating Growth – Sustaining Growth
“A thrilled customer is the most potent marketing asset your organization can leverage”John Jantsch
Stimulating Growth – Accelerating Growth – Sustaining Growth
“It is better to do one thing exceptionally well than several things moderately well”David Newberry
Stimulating Growth – Accelerating Growth – Sustaining Growth
“If your actions inspire others to dream more, learn more, do more and become more, you’re a leader”John Quincy Adams
Stimulating Growth – Accelerating Growth – Sustaining Growth
“Invest one hour in your new joiners today and they will repay you with ten hours later on”David Newberry
Stimulating Growth – Accelerating Growth – Sustaining Growth
“To successfully respond to the myriad of changes that shake the world, transformation into a new style of management is required. The route to take is what I call profound knowledge – knowledge for leadership of transformation”Philip Sheldrake
Stimulating Growth – Accelerating Growth – Sustaining Growth
“Nothing influences people more than a recommendation from a trusted friend”Mark Zuckerberg
Stimulating Growth – Accelerating Growth – Sustaining Growth
Thank You
Please download the free book hereStartup Ignition
It is also available in iBooks
David Newberry is the founder of Market-In360 and can be contacted at [email protected]