iDEA – Startup Bangladesh Pitch Deck Template 2017

CheesecakeTech

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Slide 1: Introduction - CheesecakeTech

CheesecakeTech

We turn ideas into reality

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Slide 2: Introduction – Management Team1. M U Kafi : Co-founder & Technical Lead. Working as a programmer in

the industry for 13 years. Expert in PHP and OpenCart.

2. Onindo Ahmed : Head of Communication Design. Former Graphic

Artist at Hootum.

3. Fahim Salam Chowdhury : Android Developer. Software engineer

at Frenclub Bangladesh

4. Bonnishikha Nigar Dia: Associate. Business Team Member at D

Engineers Club

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Slide 3: Funding Request

• Industry/sector: Tech

• Venture Stage: Start-up

• Amount of funding requested: 20 Lakh BDT

• Timeline to achieve goals: 3 years.

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Slide 4: Product/ Service

• Location of operations: Chittagong and Dhaka.

• Mission and objectives of the startup:

1.Promoting IT art and crafts e.g. mobile apps, software.2. Providing services e.g. digital marketing and consulting.3. Promoting female coders and freelancers4. Establishing a programming school for children

• Description of product or service: Software, mobile app

and digital marketing services.

• Timeline: 2 years

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Slide 5: Problem/ Current Scenario

CheesecakeTech is all about innovation, ideas, IT, art, craft and research. We want to serve the people by preparing useful and scientific e-products. Most of the clients here is unable to differentiate between modules and specified software. We are here to make the task simpler by creating human centered software.

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Slide 6: Market Profile

There are so many software farms like Dream71

Bangladesh, Tiger IT, Magnito Digital. But our strategies are

slightly different!CheesecakeTech’s target market consists of clients or large corporations who use the IT services to get more attention from the customers. Advantages of strategic outsourcing can be skilled expertise, growing competence and most importantly, producing more revenue. If the clients are looking for the best outsourcing services, then CheesecakeTech is going to have the best deals for them.

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Slide 9: Market Adaptation/ Establishing Brand

By concentrating on pledge to service and excellence, CheesecakeTech has successfully implemented a niche demarcation strategy in a diverse marketplace. Its aptitude to discriminate its product has become a factor higher annual return. Its target market consists of clients or large corporations who use the IT services to get more attention from the customers. Advantages of strategic outsourcing can be skilled expertise, dropping overhead, flexible HR, growing competence and most importantly, producing more revenue. If the clients are looking for the best outsourcing services, then CheesecakeTech is going to have the best deals for them. Because of the proliferation of modern technology, it is going to become more profitable day by day. The startup’s HR is trying to focus on further development, management and marketing.

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Slide 10: Market CompetitionsCompetitors :

• Dream71 Bangladesh Ltd

• Tiger IT Bangladesh

• Magnito Digital

• NewsCred

Why are we different?

In this modern era, people are always busy. They need smart, easy and less time consuming services with the intention of better outcomes. That’s why CheesecakeTech is going to provide the customers with the latest technologies like specified HCD(human centered design) based software.

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Slide 11: Business Plan -1

Technology Strategy

• A major promising technological trend involves phone communication, computers(emails, documentation, web research, outsourcing, software and various purposes), websites, brand image, internet, project management software, online banking and payroll services(administration services). It’s also important to take notes, addresses and maintain a calendar. Current software-based calendar products are capable of doing so many tasks in no time. We prefer responsiveness in case of development and a great UI/UX in case of designs.

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Slide 12: Business Plan -2

Marketing Strategy

• Partnerships with other companies: We have design project based agreements with We

Design and DeMac who provide graphic design solutions.

• Marketing tools (i.e., advertisements; social media): Blogging, workshops, events, press

releases, online and offline marketing

Target consumers: Target market 1: Large corporations or stand-alone divisions of agencies along with distributor networks. Target market 2: Nonindustrial segments of the business to business market with wide-ranging customer networks.

Target market 3: Direct end user markets for brands.

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Financial Plan

Currently we don’t have any funding received or requested. Our services vary

from different ranges. Our game development and digital marketing service plan

may range from 1000 to 2000 USD++. This is a sample budget of our specified

sales software SalesPad. (www.sales.cakedigit.com)

Slide 13: Business Plan - 3

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Implementation Plan

Activities, Responsibility, and Timetables for Completion

In the upcoming 4 months, two sales manager and one marketing director positions will be created. The marketing director will lead the sales and marketing team composed of employees. The whole budget for the billing analysis, service research, and client survey will be equal to 40 percent of the annual promotional budget. A comparison of present and planned actions will be carried out on a monthly basis. The sales and marketing team and the managing director will be responsible. Each project team will determine the required changes in procedures and operations.

Slide 14: Business Plan - 4