startup and sme partnerships - arctic15

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Page 1: Startup and SME partnerships - Arctic15

What SMEs Can Offer to Startups - And Vice VersaJaakko MännistöVice-Chair of Federation of Finnish EnterprisesFounder/CEO of Feedbackly

Page 2: Startup and SME partnerships - Arctic15

An established SME seeking growththrough new innovations.

x

A freshman startup seekinggrowth through new partnerships.

Page 3: Startup and SME partnerships - Arctic15

Source: Uudistajat (2016).

18 % of SMEs in Finland haveco-operated with a startup.

7 % of SME entrepreneurs in Finland have invested in a startup.

Page 4: Startup and SME partnerships - Arctic15

SME: Benefits and Challenges of Startup Co-operation

Source: Uudistajat (2016).

BENEFITS• Outside expertise• Productivity • New products and processes• New markets abroad• Renewal• New owners and partners

CHALLENGES• Sustainability of idea• Resourcing of experiments• Expectation management• Lack of commitment• Falling short of targets

Page 5: Startup and SME partnerships - Arctic15

BENEFITS• Marketing channel• Customer references• Mentorship• Funding• Industry know-how• Agility

CHALLENGES• Unwillingess to change• Lack of commitment• Differing expecations• Colliding cultures• Limited resources

Startup: Benefits and Challenges of SME Co-operation

Source: Uudistajat (2016).

Page 6: Startup and SME partnerships - Arctic15

For an SME startup co-operationis a highway to new innovationand stronger competitiveness.

Page 7: Startup and SME partnerships - Arctic15

For a startup SME co-operationis an opportunity to lean pilots,

valuable first references and hard or soft capital.

Page 8: Startup and SME partnerships - Arctic15