arctic15 – scoring media coverage – why and how
TRANSCRIPT
![Page 1: Arctic15 – Scoring Media Coverage – Why and How](https://reader035.vdocuments.us/reader035/viewer/2022062904/587d76d61a28ab634b8b570d/html5/thumbnails/1.jpg)
Scoring Media Coverage – Why and How?
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Credibility
Sales
Funding
Why media coverage is important?
Talent
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How to do it?
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#1 Create a content calendar
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#2 Define your goals
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#3 Make a list of TOP50 journalist
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#4 Pitch the journalists in advance
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#5 Finalize the content
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#6 Distribute and share
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#7 Make the necessary follow ups
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#1 Create a content calendar#2 Define your goals
#3 Make a list of TOP50 journalist#4 Pitch the journalists in advance
#5 Finalize the content#6 Distribute and share
#7 Make the necessary follow ups
How to do it?