STARTUP  101  -­‐  GETTING  STARTED

Salerno, May 14th, 2014

Niccolò Sanarico

MSc$in$ICT$Engineering! !PoliMi&

MSc$in$Computer$Science! !UIC@Chicago&

MBA! ! ! ! ! !Oxford&University&

ICT$Consulting/Corporate$finance$experience&

Associate)&)dealflow)manager!! !dPixel'

Director!!! ! ! ! ! !Mangatar'

Geek$&$Tech$Passionate$

Got  An  Idea?

Start  with  a  team!

Business  idea  >  idea.  Every.  Single.  Time.• The starting point!• Business idea > idea !• It is the solution to a problem:!

• Who feels the pain?!• Do you solve this pain?!• Does your customer agree?!

• 1% inspiration, 99% perspiration!• Investors do not invest in ideas, but in businesses

Methods  &  Processes

• Business Model Canvas!• “Business Model Generation”, Alexander Ostervalder!

!

• Lean Startup!• “Lean Startup”, Eric Ries!

!

• Customer Development Process!• “The Startup Owner’s Manual”, Steve Blank, Bob Dorf

Then get your s%!t together!!• Prepare a pitch!

• Look for hints from Dave Mcclure, Guy Kawasaki and other VC gurus!

• Prepare your financials!• Do the maths! What are your key metrics? What are your

key costs? Your revenues projections?!• Prepare a business plan!• Research, do, research, do, ….

So,  you  REALLY  want  to  meet  an  investor

Take  a  look  out  thereCommunities! Accelerators! Incubators! Investors!

Other  Useful  Links

• Alexander Osterwalder - “Business Model Generation” www.businessmodelgeneration.com !

• https://bmfiddle.com/ ( A tool to create canvases online )!• Lean Startup: build, measure, pivot.

www.startuplessonslearned.com!• Customer Development Process - http://slidesha.re/3S8x!• More tools? http://urli.st/2XO

Got  questions?  

Niccolò Sanarico - @il_nico

. . . This slide deck: http://bit.ly/1sreDrz