Starting Your Starting Your Business On A Business On A

Shoe String Shoe String BudgetBudget

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•In today’s world a In today’s world a

huge part of business huge part of business

success is actually success is actually

down to presenting a down to presenting a

face that presents face that presents

trust and confidence to trust and confidence to

both the market and both the market and

the consumer world.the consumer world.

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•The devil truly is within the details,

and it boils down to corporate

branding, how members of the

company present their selves, their

EDM’s, corporate brochures, ad

campaigns and press releases

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•It is a multi billion It is a multi billion

dollar industry in some dollar industry in some

parts of the world to parts of the world to

build the correct build the correct

perception of a perception of a

company.company.

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•This applies even to those who are This applies even to those who are

just starting out. Being cost just starting out. Being cost

effective is one thing but effective is one thing but

compromising on quality is quite compromising on quality is quite

another.another.

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•Starting out a Starting out a

business from the business from the

cradle of your cradle of your

home is a good home is a good

thing.thing.

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•but stagnating there and using but stagnating there and using

your home address as your primary your home address as your primary

office mailing address could be the office mailing address could be the

wrong step that will lead to a whole wrong step that will lead to a whole

host of problems later on.host of problems later on.

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•The importance of a The importance of a

registered office registered office

address lies in its address lies in its

ability to define the ability to define the

company that is using company that is using

it and gives the it and gives the

persona of persona of

professionalism that professionalism that

every business needevery business need

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•A mailing address that originates A mailing address that originates

from a home address already from a home address already

instils a lack of confidence in the instils a lack of confidence in the

end userend user

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•It is like a very It is like a very

well furbished well furbished

website, detailing website, detailing

all the businesses all the businesses

and backed up by and backed up by

an incredible client an incredible client

basebase

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•only to be tarnished by a only to be tarnished by a

contact list that reads from contact list that reads from

some universal mail provider.some universal mail provider.

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•There is an inherent There is an inherent

drop in levels of trust drop in levels of trust

in the company in the company

straight away and straight away and

confidence is removed confidence is removed

from the equationfrom the equation

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•These are two things that are These are two things that are

extremely important in a extremely important in a

purchasing decision, especially purchasing decision, especially

when you are not there to when you are not there to

personally seal the deal yourself.personally seal the deal yourself.

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•This is about the This is about the

same when it comes to same when it comes to

the registered office the registered office

address, every address, every

business needs to business needs to

present an image of present an image of

professionalism.professionalism.

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•You might have a killer product, You might have a killer product,

you might have great presentation you might have great presentation

skillsskills

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•but all these can be but all these can be

outdone by a outdone by a

shoddy mailing shoddy mailing

address that address that

happens to be in happens to be in

every flyer, every flyer,

brochure and book brochure and book

that you give outthat you give out

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•The bottom line is branding and a The bottom line is branding and a

key component in a successful key component in a successful

brand are the intangibles – trust, brand are the intangibles – trust,

believability, confidence, history.believability, confidence, history.

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•Once you lose that Once you lose that

confidence , then your confidence , then your

brand recognition brand recognition

among your clients among your clients

and soon among the and soon among the

rest of the consumer rest of the consumer

populations will go populations will go

down the draindown the drain

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•and you will slowly see those and you will slowly see those

profit margin figures follow it profit margin figures follow it

dutifullydutifully

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•Think about hiring the Think about hiring the

services of a virtual services of a virtual

office provider and office provider and

some of them have some of them have

packages which are packages which are

cheapcheap

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•and offer basic services like a and offer basic services like a

registered office address and registered office address and

simple mail collection, which is the simple mail collection, which is the

first step in building reputation.first step in building reputation.

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•There you have it, an There you have it, an

integral reason why integral reason why

anyone with the need anyone with the need

to succeed in a to succeed in a

business should own business should own

a registered office a registered office

addressaddress

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•The cost is low and the benefits far The cost is low and the benefits far

outweigh the tiny investment that outweigh the tiny investment that

you have to put in to start you on you have to put in to start you on

the road to financial freedom and the road to financial freedom and

business success.business success.

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•This is the importance This is the importance

of a registered office of a registered office

address; it can make address; it can make

or break your or break your

business.business.

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