data-driven content marketing campaigns on a shoe-string budget
TRANSCRIPT
Data-Driven Content Marketing Campaigns on a shoe-string
budget
Ideas AreThe CurrencyOf The 21st Century
By Carmine Gallo
Not all ideas are engaging and/or persuasive enough
1k+ blog posts in “marketing” industry in the last 24 hours
@Alextachalova
All successful ideas/messages are based on:
Data
Emotions
Logic
Data
I havezeroideas
@Alextachalova
@Alextachalova
How to generate data-driven content using:
• Market/Industry Trends Analysis• Competitors’ Research• Surveys
Useful resources for analyzing market trends:
• http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
• https://www.globalwebindex.net/blog/80-of-internet-users-own-a-smartphone
• http://www.similarweb.com/• http://www.comscore.com/Insights/Blog/2015-Europe-Digita
l-Future-in-Focus• http://ec.europa.eu/eurostat/statistics-explained/index.php/
Information_society• http://www.emarketer.com/• http://www.iabuk.net/
@Alextachalova
@Alextachalova
Market Trends Analysis
@Alextachalova
Market Trends Analysis
Competitors’ Research
@Alextachalova
Competitors’ Research
@Alextachalova
Competitors’ Research
@Alextachalova
Competitors’ Research
@Alextachalova
Running Surveys
@Alextachalova
Running Surveys
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@Alextachalova
Market Report
@Alextachalova
Market Report
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Side-by-Side Tools/Products Comparison
• http://60secondmarketer.com/blog/2014/03/10/5-best-brand-monitoring-tools-marketers/
• http://www.iprospect.com/en/ca/blog/10-sentiment-analysis-tools-track-social-marketing-success
• http://www.socialmediaexaminer.com/6-social-media-monitoring-tools/
• http://www.slideshare.net/AlexandraTachalova/ungagged
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Side-by-Side Tools Comparison
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Data-Driven Infographics
http://www.wordstream.com/articles/most-expensive-keywords @Alextachalova
Data-Driven Infographics
http://www.slideshare.net/AlexandraTachalova/infographics-importanceofmobiledevicesforecommerce-46941678 @Alextachalova
Surveys
http://www.surveygizmo.com/s3/2388739/Digital-Agencies-Survey-US-Market
@Alextachalova
Thank you!
@AlexTachalova
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Facebook.com/alexandra.tachalova
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