starting up your business infographic
TRANSCRIPT
5%Government grant
3%Small business loan
12%Investment from another business
Has cloud technology positively affected your company’s
productivity?
79%Yes 21%
No difference
76%
Yes
23%
No difference
How do you create new prospects?
Customer referrals
Personal networking
Email marketing
Social media
Traditional marketing (direct mail, telemarketing, leaflet drops etc)
Search engine
Other
26%
26%
11%
10%
9%
8%
10%
Starting up your businessClear Books got in touch with our small business customers, asking them about the motivation and challenges in running their business. We’ve put together the results of the 98 survey responses in this infographic, which we hope proves insightful and useful to anyone looking to start or grow a business.
What was the main reason for starting your business?
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53%Desire to be own boss and control own destiny
20%Personal passion/
interest
3%A second career
3%Risk/reward
9%Noticed a gap in the
market
11%Work/life balance
1%Follow on from subject studied
74%Personal
funding/savings
2%Crowd funding
1%Venture capital
3%Private equity
How have you raised funding?
Which social media sites do you use to attract customers?
62% Linkedin
54%Twitter
51%Facebook
24%Google+
3%Youtube
2%Instagram
What technology/ applications/ resources could you not live without?
Smartphone
If you could only give one piece of advice to other entrepreneurs working to get their start up off the ground, what would it be?
What’s the biggest factor inhibiting your growth?
Time
Money
Marketing expertise
Expertise/skills
Competitors
Insufficient customer referrals
Other
47%
19%
7%
6%
6%
5%
10%
Has the cloud made
your work/life balance easier?
1%
No
How many hours a week do you work?
70+
60+
50+
40+
35+
under 35
6%
7%
18%
35%
21%
13%
Collaborate and share - in the
modern world it is the only way to
growStay focused and be persistent. Bad news comes often but doesn't last.
Take lots of advice from other people in the same business/
market
1st
Internet in general
Clear Books
Tablet
2nd
3rd
4th
5th
I have less journeys to my
bank/accountant
I can work from anywhere, with total productivity - I just
have a bigger screen in the office
Being able to do those '2 minute' tasks on my iPhone or iPad when I'm not in the
office has been crucial
Work can be synchronised. Employees are more productive as they can access info quickly rather
than wait for emails etc.
No time wasted provisioning software, hardware, etc. One laptop + one internet connection = a whole rack of equipment pre-cloud.
I can react to things instantly whilst on the move with cloud access to my resources.