starting from scratch: how to start with nothing in nigeria

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Starting from scratch: How to start with nothing in Nigeria Lessons from building @oluyomiojo

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Page 1: Starting from scratch: How to start with nothing in Nigeria

Starting from scratch: How to start with nothing in Nigeria

Lessons from building

@oluyomiojo

Page 2: Starting from scratch: How to start with nothing in Nigeria

You can't connect the dots looking forward you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future…

- Steve Jobs

@oluyomiojo

Page 3: Starting from scratch: How to start with nothing in Nigeria

Most great companies are born out of old

experiences, old skills and old sacrifices coming

together.

@oluyomiojo

Page 4: Starting from scratch: How to start with nothing in Nigeria

My entire journey as entrepreneur started here: N300 loan from my mum in 2001

@oluyomiojo

Page 5: Starting from scratch: How to start with nothing in Nigeria

$60,000 Founder’s fund

Zero cashIn the bank at launch

No InvestorsZero external funding in view

@oluyomiojo

Page 6: Starting from scratch: How to start with nothing in Nigeria

We either sell, grow, make money or We

die!

@oluyomiojo

Page 7: Starting from scratch: How to start with nothing in Nigeria

The best funder any startup can have is the customer

Page 8: Starting from scratch: How to start with nothing in Nigeria

Build a business or service people are ready to pay for

1

Page 9: Starting from scratch: How to start with nothing in Nigeria

2 Be in an industry you understand deeply. Domain knowledge is key

Page 10: Starting from scratch: How to start with nothing in Nigeria

3Build a brand people love by giving a lot of damn. A whole lot of it

@oluyomiojo

Page 11: Starting from scratch: How to start with nothing in Nigeria

4Execute withinyour means. Go lean togrow big

@oluyomiojo

Page 12: Starting from scratch: How to start with nothing in Nigeria

5You must always be selling. Never ever play with marketing. The survival of your startup depend on it

@oluyomiojo

Page 13: Starting from scratch: How to start with nothing in Nigeria

Most businesses die not because they run

out of money, but because they run out

of customers

@oluyomiojo

Page 14: Starting from scratch: How to start with nothing in Nigeria

Go out thereand build your own rocket!!!

@oluyomiojo

Page 15: Starting from scratch: How to start with nothing in Nigeria

Thank You!

@oluyomiojo