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TRANSCRIPT
Your Step-by-Step Guide to
Starting a Blog
The Easiest Way to Start a Blog in Less Than an Hour
Copyright © 2017 - Lidiya K
Contents
Why Become a Blogger?
Step 1: Set Up Your Blog
Best Place to Start a Blog
Choosing a Domain Name
Getting Web Hosting for Your Site
Installing WordPress and Making it Live
Step 2: Customize Your Blog
Log into Your New Blog and Use The Dashboard
Choose a Theme
Conclusion
Why Become a Blogger?
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We all crave freedom and independence. But that won’t be possible without
laying the foundation by doing some meaningful work.
This always includes sharing your journey online, building your expertise,
writing on a subject and building content on a platform, having an
audience, grabbing attention by exposing your opinion, making a difference
with your words, being noticed, and more.
And this includes writing.
Now if you haven’t done it before, a few things might concern you, or even
stop you from ever giving this a try.
Such as what to write about, how to come up with ideas for new blog posts all
the time, how to distribute that content afterwards, what platform to use, how
long it will take to build some traffic, what the goal should be, and more.
These are all things that deserve attention. Although, truth is, you can simply
write something now, hit ‘publish’, and thus start your online journey.
Easier said than done, though. And that’s why so many people still haven’t
started their own blogs or shared their written work anywhere.
Here’s Exactly Why You Need to Start a Blog in 2017
- It will be the only platform online you can control;
- each thing posted can bring you traffic years from now, or be the reason a
potential client finds you when you least expect it;
- all your work and online creations will be in one place;
- you’ll be a site owner;
- you’ll start selling your future products there too;
- your site will be the home of your personal brand;
- and you’ll be growing together with it.
In fact, I think you should write it down on your to-do list for the next few days
to get a domain name and hosting and install WordPress on it. The rest will
happen in small steps.
More responsibility goes together with it, of course.
In this case, you just contact the support team of your hosting provider
(Bluehost, in my case), and let them do their job. If your site is down, for
instance, (which may happen for a number of reasons), they’ll get it back up
in minutes.
Having a blog is applicable to every possible thing you’ll want to
achieve online in the future.
Want to be a freelancer?
Well, it’s much more professional and attention-grabbing to showcase your
work by linking to relevant works on you own website.
There you’ll also have a Contact, About and Portfolio page.
With WordPress, the free beautiful themes it offers, and the easy to set up
and smart plugins and widgets (such as testimonials), you can make a
potential employer take you very seriously once they land on your website.
What’s more, if you are updating your blog frequently, are on all social media
channels, have published a short guide on a topic, or something like that,
you’ll gain trust and credibility in less than a minute.
If you want to be an entrepreneur and start a real business after some
time, begin building your brand and an audience today by having a blog and
publishing content around the niche you’ll be in and the problems you’ll try to
solve with your products or services.
Your name can serve as the name of the site, and if you really set out on a
mission to say all that you can about all aspects of the topic, you will become
an expert in the field.
If you aren’t sure what you want to do yet, but know you’ll want to be making
money online after some time and break free from the 9 to 5, start building
your digital empire today by having your own website with a blog.
It’s a therapy to share all that you’re going through and know that your words
might inspire someone in the same situation if they end up reading your post.
Expect to form connections too. And not just with anyone, but with like-
minded people who have similar goals, attitude towards life or current
lifestyle.
Who knows, you might meet up with them, travel with them, start something
together. The possibilities are endless.
Step 1: Set Up Your Blog
In order to set up a site, you need a few elements. That’s a domain name, a
hosting provider, and a content management system (so that you don’t
need to use any code to have a functioning and beautiful site).
In this guide, I’ll show you how to get the 3 right and do it using some of the
best platforms out there.
Best Place to Start a Blog
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The easiest way to start a blog is by using wordpress.org and create a self-
hosted site that you’ll have almost full control over.
That’s the open-source content management system that my blog Let’s
Reach Success is built on, together with more than 15,886,000 other
websites.
It powers 26.4% of the Web and is the most popular platform for creating a
website.
There are others, like Blogger, Joomla, Magento, ModX, RefineryCMS, and
many more. I’m not saying you can’t build a good site with each of them and
grow it, but WordPress is something else.
It’s free, of course, and lets you put everything you’ve always dreamed about
on your website, without knowing anything about coding.
How the site looks like depends on the theme you’ll choose, which is also
highly customizable, and what people can do with it (comment, buy stuff,
share, contact you through the site, watch videos, become a member, etc.)
depends on the widgets and plugins you’ll add, which are basically the
features that are already coded for you, and which you just need to install and
start using.
The only thing that confuses some people in the beginning is that there are
two versions of WordPress – wordpress.com and wordpress.org
The main differences are that with the former you can only write and publish
content, your domain ends in wordpress.com, you don’t really own the
platform, can’t monetize it, and are limited in terms of features (there aren’t
any plugins, only widgets).
With the WP.org, though, you can finally say you have something you control
on the Internet. And the possibilities there are endless.
But even if you don’t want to make something big out of your site, and just
want it to present your brand, look professional, or else, it’s still worth going
for the org version.
My experience looks like this: I was using WP.com for maybe 1.5-2 years,
before I wanted to be able to do more with it. That’s because I didn’t really
know what the platform offered and I didn’t really believe in what I was doing.
But I’m a writer before anything else, and did build some traffic initially. That’s
when I started feeling comfortable with the digital world and found out how
someone can create big things on the Internet, and learned a lot about online
marketing.
Then, I got a domain name (from WordPress.com, although it’s as easy to get
it from your hosting provider), chose a hosting company (Bluehost), and
installed WordPress.org on it (with one click).
Choosing a Domain Name
Find your niche.
In the digital world, they say that the riches are in the niches.
There are 2 ways you can go about this: you can either choose a broad
subject (like personal development) and niche down once you find your voice
and have some readers.
Or you can start blogging about something specific, which you have enough
knowledge about, and see where that takes you (such as productivity tips for
freelance writers, best places for digital nomads to work in Thailand,
relationship advice for mums-to-be, etc).
Truth is, there’s too much of everything out there. So if you don’t have
anything useful to say, your blog won’t stand out.
Make sure you know something about the topic you’ll cover, but also be
interested in it, care about the problem you’ll solve with your content, and
make sure there are others out there wanting to read about it.
You can dominate even a crowded niche if you’re serious about it, publish
content frequently, include your unique voice, establish yourself as an
authority in the field, and hang around long enough to be noticed and get
traffic.
Once you find your niche, choose a domain name connected to it. That’s how
your site is called, in my case it’s letsreachsuccess.com
Getting Web Hosting for Your Site
When it comes to choosing a hosting company, the options are many. Some
are popular, others are new. Some are cheaper, others offer more options
and plans.
Something you can’t go wrong with, though, is Bluehost.
That’s what I’m using on Let’s Reach Success, that’s what most of the sites
you’re visiting daily are hosted on, and that’s what experts refer to as one of
the top hosting companies of 2017.
What’s more, once you create a profile, you get a domain name for free for
the first year (so that makes one of the 3 elements of your new site a no-
brainer), and there’s a one-click install for WordPress.
Wondering why you need a hosting provider and to pay for this service?
Well, it’s the surest way to know your site will be up and running every
morning when you wake up, and that its data will be stored in a secure
server, being handled by the specialists of the hosting company of your
choice.
It’s about safety and performance.
Why Bluehost?
Again, with their package, you get a free domain and a free one-click
installation of WordPress so that you can create your site and blog, and they
are trusted by most of the marketing and online gurus, and power millions of
sites on the Web.
Installing WordPress and Making it Live
Step 1: Sign up and get your domain name.
Go to Bluehost and click the ‘Get Started Now’ button.
1. Choose your plan.
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Assuming you’re just starting a website, be it to have a blog, begin making
some money online, offer your freelance services, sell products, or have a
platform on your own online to build your brand, go with the basic plan.
2. Choose a domain name.
Here’s what you’ll see on the next page you’re taken to:
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You should have thought about it already. If not, take your time now.
The easiest option is to use your real name. But if you’re more about creating
an authoritative site in a certain niche, much like Let’s Reach Success, get
creative and brainstorm some ideas.
It must be related to the field, short and easy to remember and spell.
If you already have a domain, you can use it now and still get a WordPress
site on Bluehost in a matter of minutes. Just use the second field on the
screen.
3. Create an account.
The next page you’ll be taken to is where you’ll add your information and
chose a payment method.
Note: You should sign up for at least 12 months to get the other benefits
Bluehost offers. But also to make sure you give your site a year to rank in
Google and become a trusted platform. It’s not worth paying for just a month
or a few.
What’s more, that’s the only way to ensure your domain name is yours and
yours only.
Then, check all the details you just filled in, together with the final price, and
complete your Bluehost registration to proceed with the next step.
Note: There are some add-ons that will be recommended to you and even
included in your package. These are things such as Domain Privacy and Site
BackUp Pro. You can easily uncheck them if you just want to test things with
this first WordPress site of yours and see how serious you’ll get about it.
Congrats! You now have a domain name and a hosting provider.
Let’s install the actual site on them and create your own digital empire.
Step 2: Install WordPress with the One-click Installation of Bluehost.
When you’re logged in your Bluehost account, click on Hosting in your
Cpanel.
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Note: You can always log in at my.bluehost.com
Scroll down to the ‘wordpress’ section and click Install WordPress.
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The next screen will give you a big ‘Install’ button.
You’ll now need to select which domain to install it to from the dropdown
menu.
Bluehost also gives you the option to decide whether to have www. in the url
or not. The shorter, the better.
By clicking ‘Show Advanced Options’ underneath it, you’ll see a few more
fields.
These are your site name, admin username and admin password.
The first you should know by now. The other 2 should be secure enough so
that hackers can’t easily guess them.
That’s how you’ll be entering the back end of your site once it’s installed, after
all.
Note: Remember to save these for future references.
Also check the field saying “Automatically create a new database for this
installation”
After that, you’re ready to hit the ‘Install’ button and see the creation of your
site.
Give it a minute or two. Close the window only when it says that the
installation is complete.
You must have received an email from Bluehost that very minute too.
Congrats! You’re the owner of a WordPress site on Bluehost hosting now.
And your online journey is about to officially begin.
Step 2: Customize Your Blog
The email you just received includes 3 important things.
Your username and password for entering the dashboard of your new
WordPress website, and also a special admin login url that no one else will
have.
Save these as you’ll be using them often.
Log into Your New Blog and Use The Dashboard
So, you log in and see a dashboard. Now what?
If you’ve never used a content management system like that, or even seen a
dashboard, no worries. It’s pretty easy and soon you’ll do all the possible
things on WordPress effortlessly.
From now on, and what would possibly become your hobby and main free
time activity over the next few weeks, you’ll be creating content and adding
widgets and plugins to your site to let it do all the amazing things that it can.
In your dashboard you’ll be seeing general stuff such as your blog traffic, all
your posts and pages, comments, and other general info.
On top of the screen is where you can quickly add a page, post, media or
else by clicking ‘New’.
Sometimes, after installing a caching plugin for instance, you’ll see other
items added there. You might be able to delete unnecessary data from your
site, or take other actions from that place.
What’s important is on the left side of the screen.
When you install plugins, you’ll see them added to the dashboard too.
Now you have Jetpack already. WordPress are closely related to them and
this is installed for you.
They offer you plenty of options, so don’t hesitate to go to Jetpack, and click
Settings now.
You can activate some interesting features such as speeding up images,
adding custom content types (testimonials and portfolios), add a like button to
your posts, add sharing buttons, etc.
With Jetpack you can also generate an xml sitemap for your site (which is
important for optimization), verify your site with major search engines, block
suspicious-looking sign in activity, and more.
Just a few clicks, and you now have more features on your site activated.
There’s more in the sidebar for you. There you can access all your posts,
pages, media, comments, feedback and users.
The Appearance tab is where the customization happens mostly, in terms of
design. We’ll use it in a minute.
You’ll also find interesting things under Settings.
For example, by clicking Settings and then going to Permalinks, you’re able
to choose the url structure for anything you publish.
I suggest you go there now and click Post name. This will make every link
that’s created for new pages and posts on your site easier to remember and
better looking. No need to add extra stuff in it, such as dates or else, as
Google wants to know what the text is about. You can state that by leaving
only the most important words (the keywords) of your blog title in the url.
What we’re talking about is the part of any link to your site that comes after
your domain and .com (or whatever you’ve chosen).
Choose a Theme
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Something you’d want to do now (or maybe leave it for tomorrow morning if
it’s late, as you might invest more time in it once you see how many options
there are), is to choose a theme for your site.
That can happen by clicking Appearance, then Themes, on the sidebar on the
left. Now click ‘Add New’ on the page.
Although you’re already given one of the default ones, there’s a huge number
of free ones out there that will answer your needs better.
A theme is basically the layout of your site, the design that’s already coded for
you and which you simply install and activate.
Use filter to see only the magazine-style blogs, business websites, news
sites, or templates for specific niches such as restaurants, travel,
photography, hotels, etc.
You’ll be amazed at what’s out there that you can use right away at no
additional cost.
The WordPress theme directory offers thousands of choices for free. All look
extremely good, and none of that was possible decades ago when everyone
needed to use html and css to create a basic page and design templates for
their websites.
Now, however, it’s all a matter of clicking a button and giving your site a whole
new look.
You could make it look like a magazine, news blog, a portfolio site, or just use
a one-page template to present your business.
While getting a free theme is alright in the beginning, when you’re still getting
to know everything that goes together with owning a WordPress website, a
premium one is what you’ll get your hands on eventually.
The main reason is simple. Cleaner code is guaranteed, and that’s yet
another factor Google uses when deciding if a site should be ranked high and
if a domain deserves to be given more authority.
If you want to check out some premium themes, ThemeForest are killing it.
If you’re wandering what theme I’m using for my site and want something
similar, it’s this one.
Conclusion
So if you still weren’t sure whether to start a blog or not, I hope I convinced
you.
Life is meant to be spent working on things you believe in and are passionate
about. That’s how you can be sure you’re doing your best at any moment,
you know it’s worth it, are purpose-driven, help others and make a difference
at the same time.
I’m also a believer in new projects. And starting a blog in 2017 is gonna be a
fantastic one for you.
We have only 24 hours in a day and it’s better to dedicate them to our main
goals in life, the things that truly matter to us and what’s giving results.
But it’s equally important to always have a side project to work on, a new
hobby to practice, a new field of expertise to explore, etc.
It doesn’t really matter if you fail, because you gain much more than you think
when you set up your own blog and share it with the world.
Acknowledgments and Contact
Thank you for downloading this guide. Your time is important and I appreciate
investing it in reading this.
I do hope you found it helpful as I’ve shared what works not just for me, but
also for millions of other bloggers and site owners out there.
Some of the links in the content might be affiliate. Meaning, I earn a small
commission if you purchase a product through them. That adds absolutely no
cost to you.
For more on blogging and online business, visit my site Let’s Reach Success.
Feel free to reach out personally at [email protected]
Let’s connect:
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