StarFM Radio station Survey By Saheba, Ruthfa and Anisah

Gender

This question is regarding the age of my audience, from the graph it is evident that more females participated in my survey, which is ideal as our target audience are females. We included males to complete this survey as we wanted to discover a range of responses from our audience so we can compare and contrast.

Age

We included this type of demography as we wanted to be aware of the age of our audience, so we can identify the suitable entertainment. From the chart it is evident that 16 year olds are completing our survey, therefore from this chart we know that hard news should not be part of our talk.

What do you dislike about radio?

This is an open ended question, my audience had to include an answer based on their opinion. From the responses I have received it is evident that majority of my audience have disliked the fact that ‘there are too many adverts’ and that adverts are long and are very time consuming. This shows us that we shouldn’t add too many adverts in our radio.

Do you listen to the radio?

This question is asking the most important question of all “Do you listen to the radio?” here it shows that majority of the audience only listen to the radio sometimes. This suggests that radio is not really a big thing for this generation.

What type of radio stations do you listen to?

This question portrays that most people listen to capital FM which suggests the types of entertainment our audience likes. Capital FM plays upbeat dance music and also in the mornings, they tell you weather and traffic updates, this also shows us that we should add entertainment in our radio.

When do you listen to radio ?

This tells us that our audience likes to listen to the radio in the mornings. We initially was thinking of doing our radio news in the evenings but as this information suggests the best time to do it would be the mornings, we have changed our minds. The type of entertainment played in the mornings are stuff like weather and traffic updates as well as competitions.

What do you look for in radio stations?

Most of our audience have stated that they look for good quality music, entertainment and celebrity gossip. From this we can understand that some of our audience is extrovert as they seek to listen to the outer aspects of the world such as celebrity gossip and latest musics.

What is your favourite radio station?

From the evidence, it is shown that the audience enjoy listening to capital FM and kiss FM, this shows us that our audience enjoys entertainment rather than political and formal discussions. This gives us an idea on how we should present our radio and what types of entertainments we should include.

Your favourite radio presenter?

There were many variety of presenters that the audience favouritized, such as Dermot O’Leary, Dave Berry and Reggie Yeats. All these presenters are from radio 1, which suggests the audience listen to this particular radio the most. From this, we as presenters can follow similar guidelines as them.

How long do you listen to the radio?

The data in the graph demonstrates that over 80% of the audience listen to radio within less than an hour and only 20% listen to it more than an hour. This information from the data we collected suggests that people don’t spend much time listening to the radio, as it may not be considered as important to them, judging on their age group which is 16-18, you would expect them to be in education or in part time employments, which means theyre occupied with work load and would be busy with that.

What motivated you to listen to the radio?

According to the data collected, majority of the audience answered mainly ‘boredom, free time and the presenter’ this shows that the audience seek interesting entertainment which gives us an idea that our radio station should include suitable entertainment and fun

What do you use to listen to the radio?

From analyzing the graph, it’s evident that more people use their phones to listen to the radio as 50% of the audience use it. This suggests that our audience is interested in advanced technology.