Star Image

Article 1: http://www.theguardian.com/artanddesign/2015/sep/13/no-filter-the-female-pop-stars-instagram-music-videos-visual-image

Article 2: http://www.music-critic.com/articles/revenuestar.htm

Pop music and the image of the video and the performers have always been delivered together, you can not get one without the other.

Different genres within the music industry have different stereotypes that they nearly always abide by in the music videos

Due to songs being on average four minutes long, the audience are used to this and don’t want to have a change

Article 1

POP: Conformists, overly responsible, role-conscious, struggling with sexuality or peer acceptance.HEAVY METAL: Higher levels of suicidal ideation, depression, drug use, self-harm, shoplifting, vandalism, unprotected sex.DANCE: Higher levels of drug use regardless of socio-economic background.JAZZ/RHYTHM & BLUES: Introverted misfits, loners.RAP: Higher levels of theft, violence, anger, street gang membership, drug use and misogyny.

http://www.popmatters.com/post/stereotyping-musical-genres/

You can find out about any artist, anywhere and at any time through your smartphone, which could help promotion of albums and singles

Social media such as Instagram and Twitter, which allow photos to be shared to millions of followers simultaneously, allow artists inform their fans about what they are doing at any time of the day, through a single photo or video

Taylor Swift has over 50 million Instagram followers (and counting) and over 36 million Twitter followers (and counting)

Pop music has to appeal to all demographics to allow the album/singles sales to increase. Star image is important as it is how everyone will recognise a certain artist and remember them as well

Lady Gaga is recognised by her obscure outfits in both her videos and at music events around the globe

Article 2

the practice of bribing someone in return for the unofficial promotion of a product in the media. It is illegal in the US.

Music videos have become promotion for the artists, so that their music can be heard and that their music will become more mainstream throughout the world

MTV only play certain genres of music and artists on their channel, which again promotes the artist

Making the music videos isn’t about the song behind it, but to sell the image of the artist who is in the video

Artists use experiences which relate to the song lyrics

Record companies believe that the image of the artist sells the music, more than the actual music itself

To sell music it is all now packaged together with the television airplay, media hype of the music and the music video itself

Many artists promote their music video release dates on Twitter, so they are able to gain more views for the video, even if it isn’t that good, but by the millions of followers going to watch the video allows more people to hear and know about their music. Implying that they will buy the artist’s music. For example, One Direction started the hashtag “#StealMyGirlVideo24Oct” to allow fans to talk about it, which meant the hashtag would trend, possibly gaining a wider audience for the band’s new music video

Award shows always seem to help record sales as the audience will realise that the artists that are winning awards are good artists, this influences them to buy their albums or singles, hence the change in the sales after the award show

Music videos that are shown on mainstream channels like 4Music and MTV are able to receive highly certified sales, like gold and platinum

Record companies work with the channels so they are able to promote their artists and receive the record sales that they want to

Some channels, like MTV, cater for some genres but not others, which doesn’t allow other genres to be shown as much

The bribing for promotion can only increase the advertisement on TV, the television channel decides on the amount of music videos they show, including a percentage of music videos that the record label has chosen for them to show

People are hired to request songs to be played which will increase the times that a single song is played

Genres shown on certain channels: • The Box – all genres• 4Music – all genres• Clubland TV - dance• Kerrang! TV - nu

metal and pop punk/skate punk

• MTV – all genres• Rockworld TV - rock• Smash Hits – pop • Viva - pop

Music channels usually only play high-cost videos from artists such as Beyoncé and Rihanna due to their music video being in the criteria that they want them to be in

Due to the conglomerates having more money compared to the independent companies they are able to “bribe” MTV and other music channels to play their client’s videos. This puts the independent companies in a less fortunate position when it comes to playing their music videos

Artists are more successful if their music and albums are promoted on MTV, meaning if MTV showed independently made music videos they would excel in sales

Music channels cooperate with conglomerates in the music video business to turn their artists into stars

Some people only buy the artist’s albums and music because they think that they are physically appealing and not because they like their music

Album sales are increased if the artist/band is featured on MTV

MTV believe that the most popular and prominent voice/music video is the one that will please most people as a whole, which is the reason why the channel play some of the same music videos over and over

Due to mainstreaming and popularity of certain things make people not think for themselves as everyone stops thinking for themselves and they follow their friends and don’t care if they actually like it or not

Star Image of Britney Spears in ‘Hit Me Baby One More Time’ Britney’s star image in her music video of ‘Hit Me Baby One More Time’

revolves around her body and her appearance

Britney’s abdomen/torso area is showing, which revels a sexual nature of the music video; however her two pigtails are supposed to portray her as innocent within the music video as it is usually young school girls, not teenagers who wear their hair like this

She is able to dance, which is very common in pop music videos as it is visually appealing to the audience if the performer can dance