Star CJ Alive

Next 3 months strategy plan

• Current Affairs• Polls • Humor/Fact/Trivia • Video Viraling• Informative updates• Open end questions /fill in the

blanks

Updates, Tweets & Promotional activity will be based on following categories:St

ar C

J Con

tent

• Current Affairs: Ganesh Utsav (1st Sep – 11th Sep) Navratri (28th sep – 6th Oct) Diwali (October month) Upcoming movies Famous Birthdays

• Video viraling: seeding of YouTube video & Star CJ shared videos

• Humor/Fact/Trivia

• Polls

• Open end Question / Fill in the blanks: One of today's special at www.starcj.com was our collection

of Zaveri Jewelry . So here's a fill in the blank for you: If I had a Zaveri pearl, I would pair it with my _________ because its __________ and _________ :)

• Informative updates: Digital gadgets - Tech Crunch latest updates & ET Articles

• Tab:1. Shopping at STAR CJ2. My Star CJ Space!

• Applications:1. Picture puzzle application: Scramble Squares!2. Sitaron Ka khel: Playing with STAR’s!!3. Star CJ Contest: “Like” what you really LIKE.

• Quiz:1. Are you a smart shopper??2. Find out your spending style

Facebook Tabs

& Application

Tab 1: Shopping at STAR CJ

Objective: Is to drive Sales & Traffic to Star CJ Website

• This Tab will showcase top Star CJ products

• Facebook Fans will get an options to view all the available products on the Tab

Tab 1: Shopping at STARCJ

Tab 2: My Star CJ Space

Objective: To get feedback from the users

What users can do is: Ask question Share an idea Report a problem Give Praise

Tab 2: My Star CJ Space

Facebook Application 1: Picture Puzzle

Name: Scramble Squares!

Goal: To get more Fans & engagement on the Star CJ Fan page

Duration: 1st September – 11th September (Ganesh Utsav)

Mechanism: 1. Like the Page2. Unscramble the given Brand’s/ product image3. Upload your picture / select from Facebook album & unscramble it4. Share it with your friends 5. Post it on your wall.

Frequency over the prize distribution: Once on the last day of the contest.

Unscramble the Scrambled product Image

Star CJ Product: D‘damas Ganesha pendent Rs.6,400

Facebook Application 2: Jackpot FaceName: Sitaron Ka khel / Playing with STAR’s

Goal: To increase sales by providing discounts to the users

Concept: Fans are given chance to spin the wheel, once they start spinning it will aid them to earn points (discounts)

Mechanism: 1. Spin now2. Jackpot Face3. Share Winnings4. Rewards

Frequency over the prize distribution: Once on the last day of the contest

Facebook Application 2: Sitaron Ka khel / Playing with STAR’s

Facebook Application 3: Star CJ Contest

Name: “Like” what you really LIKE!!

Goal: To get more engagement on the Fan page. To highlight the WINNER over the Fan page. (make him / her the STAR of

Star CJ)

Concept: To showcase your fans desired product on the fan page. Here the most voted fan gets a chance to win an exclusive hamper . It will be incorporated during festive season when there are more hot buys.

Mechanism of spinning: Register & upload they’re most desired product Result: Star CJ can gratify the users with Gift Voucher / discount coupon

Show us your most desired item (any

product) that never lets you down.

The most voted item of the fan wins an exclusive

hampers!

Star CJ Quiz: Questions for each of the quiz are planned

1. Are you a smart shopper??2. Find out your spending style

Objective: To popular this user friendly application & to generate more engagement over the Fan Page.

Video View Plan

Videos are optimized & uploaded to all video sites

Appropriate & catchy Titles, Tags & Descriptions

Optimization

Titles Descriptions Tags

Online Video AnalyticsYrals Proprietary Tool

Twitter Plan:-

Objective: To build Star CJ as a strong brand using Twitter

Idea: Ask followers to tweet @starcj where they can get paid for the same. We can also restrict the Followers to certain criteria. For better understanding check: www.paywithatweet.com

Given keywords will be used as # tweets

• Online Buying• Shopping online• Zero Interest• Pay later• Shop now• Pay online

• Easy EMI• Delivery• Fashion• HDFC• TV shopping• Free shipping

Facebook & Flickr: To get human sight to Star CJ

Idea: Delighting customers on delivery of Purchased Products and showcasing the same on Social Media

Execution: 1. Sending a Star CJ executive along with the Delivery Van & a camera to

capture expressions2. Video / image content of the user will be manifested on social media

properties

Facebook Fans• Objective: To achieve the target for 10,000 fans a month

• Idea: To reach 50,000 Fans till Christmas month & accordingly create an interactive Tab or may be an application

• September Month:• Ganesh Utsav• Picture puzzle application: Scramble Squares!• My Star CJ Space!

• October Month:• Navratri (starting from 28th sep)• Star CJ Contest: “Like” what you really LIKE.• Tab 1: Shopping at STAR CJ (start of Diwali so that Users can avail on

festive discounts)

• November & December Month:• Diwali , Christmas & New year• Sitaron Ka khel: Playing with STAR’s!!• Can also have any one of the quiz:1. Are you a smart shopper??2. Find out your spending style

Thank You Manager – Client Servicing

ranjana@yrals.com8082110274