Twitter contest for Valentines day

#ReplacemovienameswithValentines

Campaign objective

• To drive engagement on social media

• Quirky content to generate brand interest

• Increase in followers to expand brand reach

Hence our ideation to achieve it ..

• To create a topic that would interest a lot of people to tweet on

• The idea was to get maximum tweets on the topic and in turn also get a significant amount of followers

• One of the topics widely spoken about on twitter is Movies, and with Valentine’s day just round the corner we decided to merge the both

• To give the users something quirky to tweet

• The hashtag to be used- #ReplaceMovienamesWithValentines

What we did…

Many funny responses were retweeted

Tweeters were asked to reply to #ReplacemovienameswithValentines

The activity was supported on Facebook with a post

Some tweets were made to encourage people to tweet more

A few tweets..

Making it to the Trends list…

And finally trending in India..

Campaign Result

Accounts reached • 342774

Impressions • 1966261

Number of unique twitter

account entries • 431

Number of tweets around

the hashtag • 1900

Retweets • 110

Buzz about Star CJ Alive

50+ in just 8

hrs

Increase in Followers

http://www.perfectrelations.com/