standing out from the crowd
DESCRIPTION
Standing Out from the Crowd. Effective PowerPoint Design. Adapted from Designing Effective PowerPoint Presentations by Victor Chen. Effective Presentations. Using Text Using Graphics Using Special Effects Introducing Subjects Gradually. Using Text Effectively. Make text. BIG. - PowerPoint PPT PresentationTRANSCRIPT
Standing Out from the Crowd
Effective PowerPoint Design
Adapted from Designing Effective PowerPoint Presentations by Victor Chen
Effective Presentations
• Using Text
• Using Graphics
• Using Special Effects
• Introducing Subjects Gradually
Using Text Effectively
Make text BIG
Make Text Big
• This is Arial 12
• This is Arial 18
• This is Arial 24
• This is Arial 32
• This is Arial 36
• This is Arial 44
Too Small
How to Check Font Size
• Look at slides from 6 – 7 feet away
• If you can read it, you’re good-to-go
Photo by Jeff Bettens
Photo courtesy Stock.xchng
Headlines bigger than text
• Headlines should
be bigger than text
– Headlines: 40-44 pt.
– Text: 24-32 pt.
Photo courtesy of Stock.xchng
Using Font Styles
• Never use all caps
– ALL CAPITAL LETTERS ARE DIFFICULT TO READ
• Upper and lower case letters are easier
• Use san serif fonts
– Verdana– Arial
– Helvetica
Make Fonts Clear
T TSanserif font Serif font
Easy to read Hard to read
• Serif fonts are difficult to read on screen
– Sanserif fonts are clearer• Italics are difficult to read on screen
– Normal or bold fonts are clearer
• Underlining signifies hyperlinks
– Instead, use colours to emphasize
Use Easy-to-read Fonts
Make Lists Clear
Use numbers for lists with sequenceFor example:
How do you put an elephant into a fridge?
1. Open the door of the fridge2. Put the elephant in3. Close the door
From Chen, Victor. Effective PowerPoint Design.
Make Lists Clear
How do you put a giraffe into a fridge?
1. Open the door of the fridge
2. Take out the elephant
3. Put the giraffe in
4. Close the door
From Chen, Victor. Effective PowerPoint Design.
Use Bullets Effectively
Use bullets to show a list without
• Priority
• Sequence
• Hierarchy, …..
From Chen, Victor. Effective PowerPoint Design.
Keep Text Simple
• Follow the 666 rule
– No more than 6 lines per slide
– No more than 6 words per line
– No more than 6 text slides in a row
• Avoid TOO many colors
•AvoidAvoid Too Too Many Fonts and StylesStyles
Do Not Overdo Text
Lindstrom (2000) states that each of the optic nerves uses 1,000,000 nerve fibers to send information simultaneously to the cerebral cortex of the brain. In contrast, each auditory nerve consists of only 30,000 fibers. In the brain’s cortex, about 30 percent of the nerve cells are devoted to visual processing, whereas touch accounts for eight percent and hearing only three percent. Humans experience the world visually, reading five times faster than the average person speaks and registering a full-color image, a megabyte of data in a mere fraction of a second. In addition, seeing photos often triggers emotional responses in individuals.
Way too many details!
Use Bullets to Explain
• Eyes have 1,000,000 fibers to brain.
• Process visuals 60,000 times faster than text.
• Ears have 30,000 fibers to the brain.
• Words processed sequentially.
• Images processed simultaneously..
Much Simpler to follow
Keep Text Simple
• The most elegant design
– Uses same font throughout
– Emphasizes differences using style
»Bold, italic, bold italic, normal
• Or headlines one font, text another:
Headline Times New Roman»Text Arial
Use Contrasting Text
• Use contrasting colours
This is hard to read.
This is easy to read.
Use Contrasting Text
• Dark on light better than light on dark
This is easy to read.
This is even easier to read.
Use Differences
Differences draw attention
• Differences may imply importance
• Use surprises to attract not distract
The check draws attention
Do Not Use Too Many
Differences draw attention Differences may imply importance
Use surprises to attract not distract
Too many differences distract
Different Colors for Focus
• Differences draw attention• Differences may imply importance
• Use surprises to attract not distract
This implies importance
Too Much Color Distracts
• Differences draw attention• Differences may imply importance
• Use surprises to attract not distract
Too many differences Distract
Using Graphics
Do Not Overuse Graphics
• Graphics may distract your audience
• Artistry does not substitute for content
Be Consistent in Style
• Graphics have different looks
• Graphics and photos don’t mix well
Be Consistent in Style
• Graphics have different “looks”• Use graphics that have similar styles
This graphic doesn’t “fit”
Use Big Pictures
• Big pictures imply importance
• Big pictures are easier to see
• Big pictures have greater impact
Photo by Jason Hochman
• Focal point directs attention
Use Focal Points
To here…
Photo from http://www.sxc.hu
Focal Points Emphasize
• Focal point lead the eye
Off the page…Photo from http://www.sxc.hu
Month BuyBest USA Comp City Circuit
February $ 12,652.446 $ 23,456,654 $ 3,123,456
Mar $ 11,234,456 $ 12,654,321 $ 16,678,910
April $ 14,321,444 $ 6,543,423 $ 12,123,543
May $ 16,188,888 $ 11,654,545 $ 9,944,444
June $ 4,736,799 $ 12,234,567 $ 10,876,678
July $ 9,234,345 $ 1,554,165 $ 1,123,456
August $ 8,732,355 $ 12,344,343 $ 12,123,456
July $ 7,654,244 $ 12,207,222 $ 12,234,567
August $ 16,678,910 $ 11,234,456 $ 6,543,423
Too much detail
RAM sales after Vista released
Make Simple Charts
RAM sales after Vista released Dollars in 103 BuyBest USA Comp City Circuit
February 12,652 13,457 14,123
Mar 11,234 12,654 16,679
April 14,321 11,543 12,124
May 16,189 11,655 12,944
June 9,737 12,234 10,877
July 9,234 11,554 11,123
August 10,732 12,344 12,123
July 14,654 12,207 12,235
August 16,679 14,234 15,543
Much easier to process
Simple is Easier to Read
02,000
4,0006,000
8,00010,000
12,00014,000
16,00018,000
BuyBest USA Comp City Circuit
Make Simple Graphs
Too much detail
RAM sales after Vista released
3,000
5,000
7,000
9,000
11,000
13,000
15,000
17,000
19,000
Febru
ary
Mar
April
May
June Ju
ly
Augus
tJu
ly
Augus
t
BuyBest USA Comp City Circuit
Graphs Should Be Simple
Much easier to process
RAM sales after Vista released
Use Special Effects Wisely
Use Transitions Carefully
• This transition is annoying, not enhancing
• So is this
• And this, too.
• "Appear" and "Disappear" are better• Fade can be used (sparingly)• Zoom can be used more sparingly
Use Animations for Effect
This is a photograph.
Photograph by Randy Aryanto.
This is clipart
Too distracting !
Keep Animation Simple
This is a photograph.
Photograph by Randy Aryanto.
This is clipart
Not distracting
Animated Gifs Distract
Surgery as a Career• Requires substantial school
after baccalaureate
• Allows you to work in hospital or private practice
• Can specialize in surgical area
• Pays well
Distracting
Animated gif from http://www.animationfactory.com
Focus is on Content
Surgery as a Career• Requires substantial school
after baccalaureate
• Allows you to work in hospital or private practice
• Can specialize in surgical area
• Pays well
Not Distracting
Photo from http://www.photos.com
Surprise Emphasizes
• Differences draw attention
• Differences may imply importance
• Use surprises to attract not distract
This surprise attracts
Do not Overdo “Surprise”
• Differences draw attention
• Differences may imply importance
• Use surprises to attract not distract
These distract
Use Sound Carefully
• Sound effects may distract too
• Narration or soft background music better
Introduce Content Gradually
Integrative Integrative Integrative Reconciliation Reconciliation Reconciliation
data data data data data data data Integrative Reconciliation
data
data data data data data data data data data data data data
data data data
data data data data data data
Advance Organizer
Too much at once
Slide courtesy of Dr. Howard Jones
Integrative Integrative Integrative Reconciliation Reconciliation Reconciliation
data data data data data data data Integrative Reconciliation
data
data data data data data data data data data data data data
data data data
data data data data data data
Advance Organizer
A bit easier to follow
Slide courtesy of Dr. Howard Jones
Integrative Reconciliation
G-E-O Triangle
Goal
Experienced Observed
satis
fact
ion
competence
realism
Both teacher and observer recognize a bad lesson
Teacher recalls a great lesson; observer recognizes a bad lesson
Teacher recalls a great lesson; observer recognizes a bad lesson
Teacher recalls a rotten lesson; observer recognizes a pretty good one lesson
G-E-O Triangle
Goal
Experienced Observed
satis
fact
ion
competence
realism
G-E-O Triangle
Goal
Experienced Observed
Both teacher and observer recognize a good lesson
G-E-O Triangle
Goal
Experienced Observed
Both teacher and observer recognize a bad lesson
G-E-O Triangle
Goal
Experienced
Observed
Teacher recalls a great lesson; observer recognizes a bad lesson
G-E-O Triangle
Goal
Experienced
Observed
Teacher recalls a rotten lesson; observer recognizes a pretty good one lesson
G-E-O Triangle Slides Courtesy of Dr. Howard Jones
Summarizing
• Use text effectively
• Use graphics effectively
• Use special effects carefully
• Introduce content gradually
Some Final Words
• Communication is the purpose
• Use text to support communication
• Use pictures to simplify complex concepts
• Use animations for complex relationships
• Use visuals to support, not to distract
• Use sounds only when absolutely necessary
From Chen, Victor. Effective PowerPoint Design.
References
Atkinson, C. (n.d.). Sociable media. Retrieved August 4, 2007 from http://www.sociablemedia.com/
Bajaj, B. (n.d.) Using text effectively in PowerPoint. Retrieved August 10, 2007 from
http://pubs.logicalexpressions.com/Pub0009/LPMArticle.asp?ID=543 Burmark, L. (2007). Visual literacy: Learn to see, see to learn.
Thornburg Center for Professional Development: http://www.tcpd.org/Burmark/Books/VisualBook.html
Chen, V. (n.d.). Designing effective PowerPoint presentations: http://www.uctl.canterbury.ac.nz/documents/presentation.ppt
Sommerville J. (n.d.). Peak communication performance. Retrieved August 6. 2007 from http://desktoppub.about.com/od/microsoft/bb/powerpointrules.htm
Using PowerPoint effectively (n.d.). Retrieved August 6, 2007 from http://www.worsleyschool.net/science/files/powerpoint/page.html