beyond the resume: seizing your dreams by standing out from the crowd
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Beyond the Resume:Seizing Your Dreams by
Standing Out From the Crowd
By Mike Mintz, Esq
March, 2011
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How will you win the War for Attention?Slide 2
Victory goes to those who stand out from the crowd in a meaningful way.
The price others are willing to pay for your gifts are the spoils of war.
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The Way Things Used to BeSlide 3
You got the job by having a kick a** resume and a connection.
Then this little thing happened called:
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It changed the game
Especially with sites like
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Res Ipsa Loquiter
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SELLING YOURSELF
And why it feels so dirty …
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Will Work for Cheap!
Selling yourself is only dirty or slimy when you are dishonest, seeking to take advantage of trust, or not committed to delivering the results you promise.
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There are situations where YOU are uniquely qualified for the mission at hand.
Can you communicate that?
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Set Yourself FreeBurn Your CV
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How Much Are You Worth?
#1: I'm new to this business and have to prove myself before I can charge more.
#2: I'm keeping my price low to attract clients and then when my practice is full I'll raise my rates. #3: I can afford to work for less because I'm working for myself, from home, and have fewer expenses now
#4: I'm focusing on getting the client to work with me first, and then I'll raise my rates and prices later, after they've fallen in love with me. #5: I'm just doing it for a short time because I'm desperate for some cash and need money yesterday.
5-Low Price Lies to Selling Yourself Short
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WHO ARE YOU?
Creating an identity that gets attention …
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Chasing After the Naked Truth
1. What do you love doing and where do you kick a**?
2. What do others say you are good at (social proof)? 3. What would be the dream job?
EXERCISE: CHASING YOUR TRUTH
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Look for simple ways to “hack” your Linkedin profile to make it more effective.
(1) Picture(2) Summary(3) History(4) Recommendations
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The Art of Profile Pictures
4-pillars of good profile pictures:
1. Appear crisp – no pixelated crap
2. Chin is up and head slightly angled to one side
3. Look well groomed (shave)
4. Authenticity: this is really you (don’t use that photo from 15-years ago and 30 pounds ago)
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Hacking the Linkedin Summary
Quick Tips for the Summary:
1. Avoid listing what everyone else does, but be mindful of key words
2. Use the summary as a mini-manifesto
3. Move the summary box up to the top of the profile
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Hacking Your Work History
Focus on:
1. Leadership2. Creativity3. Excitement
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Exercise: Google Yourself
See what comes up and then try to determine the reason for that order.
Map out the following:
1. Short description of result w/link
2. Order on Google 3. Reason for position 4. Opportunities
Volunteers to try it and diagnose?
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Hacking Recommendations
Quick tips for getting recommendations on Linkedin:
1. Build and hit your go-to network first
2. Add a personal note when requesting a recommendation
3. Move the recommendations up to the second position of the profile
4. Push back if the recommendation is not okay (you can request changes)
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Hacking Linkedin Q&A
Quick tips:
1. Search for questions to answer and before you ask a question
2. Make a routine of answering Q&As in fields you are familiar with
3. Look for open questions where you can help
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THE END
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