Standing on the Shoulders of Giants The Legacy of a Single Idea

Bryan Heathman

WORKSHOP

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BRYAN HEATHMAN PUBLISHER, AUTHOR

ABOUT BRYAN

From writing to publishing to marketing—Bryan Heathman knows books. Through his company Made For Success Publishing, Heathman has collaborated with legends like Zig Ziglar as well as first-time authors, helping each to find success along their professional path. As a dedicated father and husband, Heathman combines his personal beliefs with his entrepreneurial spirit to guide change-makers to creating a legacy that will impact society and future generations.

ABOUT THE BOOK

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CONTACT INFO

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LEGACY OF IDEAS

Your legacy is what you leave for future generations—you are building your legacy right now, every day. What do you want to be remembered for? Why are you here? What is your life’s purpose? For most people, the answers to these questions aren’t straight-forward; it’s a long, winding process of unfolding and ultimately it takes a lifetime to shape the answers. But when you’re writing a book, there is a concentrated effort to articulating your legacy of ideas.

You have something to share with the world. You might have some expertise that’s valuable, some wisdom you know will benefit others. Maybe you don’t consider yourself an “expert” yet, but you have a big idea that you want to disseminate. Don’t fear, most people will go through 4 distinct stages of development in terms of their expertise.

�� "NBUFVS: Developing the art. Th is is the beginning stage thateveryone must go through. Th is is where the blisters turn to callouses,full chapters emerge from early mornings, and late nights result inbreakthroughs. Th is is the stage of working hard and looking for thatlucky break.

�� Professional: Amateur status to professional status. The word amateurcomes from the Latin ‘amator’ meaning to love—but love, howeverstrong, won’t pay the bills. Th is is the stage where the talent that hasbeen developed in private finally attracts public attention and beginsto generate money.

�� Master: Mastery is the professional stage where the focus is no�longeron developing the technical aspects of the craft but on fully�engagingwith the philosophical aspects. Reaching this stage requiresmentorship from another master who can guide advanced thoughtprocesses about how to improve the human condition.

�� Legend: A legend is someone whose influence extends beyond theirlife by at least 100 years.

WAYS TO SPREAD IDEAS

There are now more ways to share ideas, instantly and internationally, then there have ever been in human history. You can use any social media platform imaginable to share videos, pictures, articles, artwork, music, products, podcasts—the options are truly limitless. But still, the most tried and true format for spreading ideas has remained the same for the past five centuries: the book.

Since the invention of Gutenberg’s press around 1439, the standard format of books has remained the same; there is a cover and back, pages inside, and the content is arranged in chapters. Spreading complex ideas through books, more than any other medium, has the strongest legacy of international success.

And now with the contemporary advantages of social media, book launches can be leveraged to serve a number of different purposes at once. Heathman gives examples of various authors using the release of their books to strategically launch marketing campaigns, leverage TV and radio interviews in important cities, negotiate book signings at strategic bookstores, differentiating themselves within their career, distribute complex technical ideas to their specific customer base, and generate social media attention and increase sales. Writing a book to share ideas isn’t new, but the increased ability to get mass media distribution to share your ideas is cutting edge. In order to take advantage of this new opportunity to leverage yourself to higher levels of success, you need to follow the correct steps, which is where Heathman’s marketing expertise shines.

As an author selling your books through Amazon you get access to a special part of their website: Author Central. This gives you an advantage by allowing you to use your Amazon author RSS feed to post your own articles which will automatically be ranked higher in Google’s search algorithms than your standard website. It’s also important to use the right keywords across all platforms (articles, podcasts, Instagram posts) when promoting your book.

H idden Trick: Amazon Author Central

GETTING STARTED: BUILDING A TREE

Writing a book takes dedication, organization, and DPBDIJOH. Heathman describes the basic structure through the metaphor of a tree. First, let yourself go wild and list all the stories, life experiences, key points, and details that come to mind around the subject of the book you want to write —these are the branches of the tree. Then, stand back and look at the themes and patterns of these details. Looking at the branches of your tree, formulate the big idea that your book is really about—this big idea is the trunk of the tree.

Next, you’ll want to divide the branches into distinct sections (chapters), so you have an organized plan for how to begin writing. Each chapter can contain 2-3 stories and should contain one main point that comes back to the trunk of the tree (your central theme). Once you have built this tree, the only step left is to do the work—and write your book! Sound intimidating? Don’t let yourself get overwhelmed—counteract that natural fear and procrastination with a writing schedule. If you can carve out 6-hours a week, you can write a book in ���EBZT. Whether it’s 3-hours in the evening on the weekends, or 2-hours in the morning a few days a week, find those hidden pockets of time and use them to XSJUF�ZPVS�NBTUFSQJFDF.

CREATING YOUR LEGACY

Heathman is not a man of small ideas or goals. He encourages his family as well as his clients to take that moonshot and truly go after what you really want. Heathman encourages you to be brave and dare to extend your ideas out into the future—let your goal be to leave a legacy of inspiration and ideas that will outlive you, one that will serve the next generation, and beyond!

QUESTIONS & EXERCISES

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Brainstorm all the ideas you have for your future book. What are the stories you want to include? What are the big ideas you want to communicate?

Branches Trunk

QUESTIONS & EXERCISES

Fill in the tree with all your ideas from the branches and trunk lists. This form of organization is known as “mind mapping.” Organize your ideas into groups (think themes or chapters) and focus on one core idea to serve as the trunk of your tree.

Surf

Sports in Nature

Mind + Body Connection

QUESTIONS & EXERCISES

Heathman mentions how writing for 90-days can produce a sort of magic because you will build momentum and then suddenly––you have a book! Using your tree mind map, create a realistic schedule and checklist for yourself that will allow you to write for at least 6-hours each week for the next 90-days. Try and schedule at least 1-hour blocks so you can maximize your progress during each session but experiment and find what blocks of time work well for you.

EXERCISEYOU’VE MADE IT!

You are now ready to tackle that big idea inside of you and share it with the world. You are already in the top �% by finishing this

XPSLCPPL�UP�EFWFMPQ�ZPVS�MFHBDZ, so keep the momentum going, take action, write your book, and leverage all the resources you have to get

your ideas out into the world.

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CONGRATULATIONS!

BryanHeathman.com

MadeForSuccessPublishing.com