twitter big idea
DESCRIPTION
Twitter by Pablo U. • To develop a Big Idea Campaign for Twi4er and express it consistently across mul;ple media plaTRANSCRIPT
Twitterby Pablo U.
Objective• To develop a Big Idea Campaign for Twi4er and express it
consistently across mul;ple media pla<orms.
Background“I have tried Twi4er myself and gave up the same day. It’s full of nothingness really, something like pos;ng for pos;ng sake. It’s great to have the technology that allows us to exchange ideas, opinions, and communicate be4er but it’s also abused by many who all of a sudden have to compete for ’influence’ and ‘followers’”
Alan, blog user
Background“Twi4er isn’t self-‐explanatory, mostly because there are so many different ways of using it: connect with friends, follow unfolding discussions, keep coworkers in the loop, increase your visibility, discover interes;ng people, plain old spamming, contribu;ng to the polariza;on of extremes virally spreading informa;on, ques;onable facts, opinion and nonsense.”
Jennifer Joyce, blog user
BackgroundMany users claim that Tweeter doesn’t have any added
value for them, that they are not interested in what themajority of users post on Tweeter.
4%
96%
Pointless News
BackgroundYoung people claim that their peers are not on twi4er, that his genera;on is underrepresented on it, that it is uncool, and that they can use other ways to do the same.
BackgroundWhile social networks meant to be adopted and populated mainly by early adopters, Twi4er average user age is 31.
RecommendationWe recommend that Twi4er implement a niche adver;sement plant targe;ng early-‐adopters with ages between 11 – 17, who want to say and par;cipate, bee popular and cool and influence others.
RecommendationWe recommend that Twi4er implement a niche adver;sement plant targe;ng early-‐adopters with ages between 11 – 17, who want to say and par;cipate, bee popular and cool and influence others.
Recommendation
• Connect with their idols
Recommendation
• Connect with their idols
Recommendation
• and with the rest of the world
Recommendation
• Participate, interact,
Recommendation
• Vote, decide
Recommendation
• Vote, decide
Recommendation
• There are many ways to tweet
Recommendation
• Its easy. Keep it simple
Mission Statement
To give a voice to everyone around the world to inform and be informed with what matters most today and what might matter most tomorrow.
Vision StatementThe entire world is now connected with you.
The BIG idea
• The twitter moment
• Right here, right now
• Democratizing. You decide
• #doparticipate
The BIG idea
• MORE THAN WORDS
• SPREAD THE WORD
• I WANT TO SAY
• YOU CAN SAY
The BIG idea
• MORE THAN WORDS
• SPREAD THE WORD
• I WANT TO SAY
• YOU CAN SAY
Program details
• Reality shows
• Galas
• Concerts
• Sport matches
• Special events
Program details
• Interact by sending tweets to screens
Program details
• Interact by sending tweets to screens
Program details
• People would see them from home
• They can tweet too
Program details
• People would see them from home
• They can tweet too
WOW tactic
• Connect American Idol with the worldby using tweeter