stakeholder mapping and analysis - commdev slides 2013-06-20.pdfcapital city of country b mine 1...
TRANSCRIPT
Stakeholder Mapping and Analysis!
STAKEHOLDER CENSUS: OPINION & ISSUE IDENTIFICATION
• Social License: Opinion of company and project? • Preoccupa1ons: Key issues of concern?
STRATEGIC PRIORITIZATION OF STAKEHOLDERS & ISSUES
• Power: Who influences whom? • Salience: How much do they care? • Effec1ve power = Power × Salience
FINANCIAL VALUATION (FVTOOL) • Value added: Es@mate for each ini@a@ve • Integra1on: Embed into planning process
STRATEGIC RECOMMENDATIONS & SCENARIO ANALYSIS
• Ini1a1ves: Around which issues? • Coali1on-‐building: With which partners?
• Performance: How might specific inita@ves play out?
Social License to Operate
* Adapted from Thomson & Bou1lier (2011)
Stakeholder perceptions of the acceptability of a company & its local operations at a moment in time.
CapitalCity ofCountry B
Mine 1 Mine 2 Mine 3
Score (out of 5
.0)
Stakeholder Support PaFerns in Two West African NaNons
Capital City of Country A
Mine Site A
Mine Site B
Stakeholder support in capital ci1es is significantly higher than at mine sites.
Country A Country B
Score (out of 5
.0)
“We can gain
from a rela@onship with
the mine.”
“The mine does what it says it will do in its rela@ons with our organiza@on.”
“Our organiza@on and the mine have similar visions for the future.”
“The mine takes account of our interests.”
CapitalCity ofCountry B
Mine 1 Mine 2 Mine 3
Score (out of 5
.0)
Stakeholder Support PaFerns in Two West African NaNons
Capital City of Country A
Mine Site A
Mine Site B
Stakeholder support in capital ci1es is significantly higher than at mine sites.
Country A Country B
Score (out of 5
.0)
CMTY
Country A Mine Site A Top stakeholder concerns by socioeconomic group (bubbles indicate average menNons per stakeholder)
Wide agreement on top issues.
Cmty
Rela@vely more important now
No longer broadly important
Country A Mine Site A Top stakeholder concerns by socioeconomic group (bubbles indicate average menNons per stakeholder weighted by effecNve power)
3.9
3.8
3.6
5.2
4.4
7.2
6.9
5.3
7.0
6.4
7.0
4.6
6.2
4.7
4.5
4.5
4.5
4.5
7.2
4.5
4.5
7.9
11.7
0.5
1.5
2.5
3.5
4.5
5.5
6.5
7.5
8.5
9.5
10.5
11.5
12.5
13.5
14.5
15.5
16.5
17.5
0.5 1.5 2.5 3.5 4.5 5.5 6.5 7.5 8.5 9.5 10.5 11.5 12.5 13.5 14.5 15.5 16.5
sanitation/hygiene
rates and payments
education infrastructure
water
community infrastructure
negative health concerns
Education/skills training
information provision
#N/Awa-‐ver-‐ers
(n=30)
cheer lea-‐ders (n=24)
sup-‐por-‐ters
(n=22)
disint. skep-‐tic
(n=19)
by-‐stan-‐ders (n=18)
inter-‐roga-‐tors
(n=17)
chal-‐len-‐gers (n=6)
oppo-‐nents (n=2)
#N/A#N/A
#N/A
unemployment
0
0
0
0
0
0
transport infrastructure
land use and waste
#N/A#N/A#N/A#N/A
Country A Mine Site A Top stakeholder concerns by strategic group (bubbles indicate average menNons per stakeholder)
SLO: SALIENCE: HI
SLO: SALIENCE: HI
SLO: SALIENCE: MED
SLO: SALIENCE: HI
Nat’l Police
Nat’l Health ServiceSite A MuniAsy
Nat’l FireSrv
Site A_ChfNat’lDptUrbRds
Rdo Sta A
Rdo Sta B
Nat’l Health
Asy 3
CEO
Wms Grp
Enterprise A
Rdo Sta CRdo Sta D
InvestigationNat’lMilitary
Youth Grp
Education
Nw_Asy
Nwspr A
QnMCityHth
Town Asy
LandCom
T&C Plans
CvcEducEmplCom
Nat’l Minerals
Most InfluenNal Stakeholders, Mine Site A
Legi1ma1on poten1al
RdoStaA
RdoStaB
Nat’lPolice
MediaSiteA
Nat’l FireSvc
Nat’lHealthSvc
Nat’l EPA RdoStaC
RdoStaD
RdoStaE
WmsGrp
NBSS IndustryChf_AYouthChair City A Asy
City B Asy
Site A MuniPlans
MiningCo ANatlDptUrbRds
TownAUnit
TownBUnit
Chf_B
City C Asy
City D Asy
XYZSvcs
Important Media Sector Links, Mine Site A
Hypothe@cal issue: cholera outbreak aWributed to mine
Mi@ga@on strategy: -‐ partner w/Nat’l Health Service
-‐ control messaging using Health Service’s influence over local
radio sta@ons
TownGAsyRdoStaA
NatlPoliceTownGHth
MktWmn
ChfAChfB
ChfC
ChfDChfE
ChfF
TownBAsyTownAAsy
TownCUnitTownCWmn
TownDAsy
TownEUnit
NatlSSNIT
ChfH
TownEAsy
NatlEnvSciTecTownAFarmers
TownFUnit
TownHYth
TownZAsy
TownDWmn
SiteAMWWivesTownXAsy
TownX_QnM
TownQ_Rgt
CoA_CEO
CoA_T&CPlans
CoAAsy
CoAStoolands
Powerful Stakeholders Connected to Top Issues, Mine Site A
Scenario Analysis • Dynamic expected u@lity model with social preferences and structure • Resembles models used by US intelligence agencies, World Bank, EC • Stakeholders seek to influence other stakeholders’ opinion on an issue
• Level of social license granted to company/project
Narrow initiative: Transportation#
PartnersMunicipal Council
Nat’l Health Service Land Ministry#
Broad initiative:Unemployment & Skills Training#
Partners NGOs
National Government Multi-stakeholder forum#
current: 3.11 Social License Score
3.77 4.03