st. thomas linkedin visible presentation sept 2017
TRANSCRIPT
BRUCE BIXLER
Are you VISIBLE? For St.Thomas
September 2017
• LinkedIn is not social media it is a
• Bosiness Networking & MARKETING TOOL!
• LinkedIn it is not a Rolodex of profiles it is a
Search Engine of over 500 million profiles
• LinkedIn is not an on-line resume it is your
Digital Reputation, are you visible?
https://www.youtube.com/watch?v=ji9nY1h8uaI
©Bruce Bixler [email protected]
LinkedIn: Are you Visible?
LinkedIn: Are you Visible?
4
Visibility generates opportunity
on LinkedIn & Social platforms!
Maximum EXPOSURE
©Bruce Bixler [email protected]
People spend time on social platforms, but you must
INVEST time to be visible on LinkedIn
Pu
rpo
se
& o
bje
cti
ve
s
Insanity: doing the same thing over and over
again and expecting different results.
LinkedIn: Are you Visible?
©Bruce Bixler [email protected]
6©Bruce Bixler [email protected]
LinkedIn: Are you Visible?
Your photo. Did you know having a profile photo can get you 21x
more profile views and 9x more connection requests?
LinkedIn: Are you visible?
7©Bruce Bixler [email protected]
Tip: use our photo editing tools and filters to make just
about any existing photo into a work appropriate one.
8©Bruce Bixler [email protected]
LinkedIn: Are you Visible?
Tip: SEO: Name your Photo to optimize it
for Google search and LinkedIn.
LinkedIn: Are you visible?
First job position 20%
Confirm first job position 5%
Describe your current position 5%
Industry and postal code 5%
Second job position 20%
Add 5 Skills 5%
Add your education 25%
Add a picture 5%
Add at least 50 connections 10%
LinkedIn: Are you visible?
How do recruiters search on Google to find LinkedIn profiles.
site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir
©Bruce Bixler [email protected]
LinkedIn: Are you visible?
12©Bruce Bixler [email protected]
The ONLY people that can see your contact
information (Email and Phone) on LinkedIn are your
first degree connections.
Everyone else, second degree, third degree, and
group members CANNOT contact you because your
information is not VISIBLE to them.
LinkedIn: Are you visible?
23©Bruce Bixler [email protected]
Quite possible the only person on LinkedIn who isn't a results-
oriented team player with excellent interpersonal skills
LinkedIn: Are you visible?
• You may belong to 100 Groups for visibility
• Choose Industry related, regionalized and HR
24©Bruce Bixler [email protected]
Pu
rpo
se
& o
bje
cti
ve
sLinkedIn: Are you visible?
“The difference between the almost right word and
the right word is really a large matter.
’tis the difference between the lightning bug and the
lightning.”
©Bruce Bixler [email protected]
LinkedIn: Are you visible?
27
I have done a lot of design and development but the past 3
years have been more marketing management focused and
would like my profile to get me a push in that direction and
show up for director/management searches on the software
headhunters and recruiters use.
©Bruce Bixler [email protected]
LinkedIn: Are you visible?
28©Bruce Bixler [email protected]
YouTube Recruiter tool
https://www.youtube.com/watch?v=GbGffF
CR7jU&t=28s
LinkedIn: Are you visible?
Skills are integral element to your visibility on
29©Bruce Bixler [email protected]
LinkedIn: Are you visible?
LinkedIn Professional gallery
In your Professional Gallery you can share hyperlinks to various media, such as video, images, documents, and presentations.
Most media file types are supported by this feature, but they must have a specific URL or web page.
Of course, the best place to send people is your website, but other good sites include You Tube, Google Docs, and SlideShare.
©Bruce Bixler [email protected]
LinkedIn: Are you visible?
36
LinkedIn has made
the profile has
appear more like
the mobile version.
The current mobile
version has more
functionality then
previous versions.
©Bruce Bixler [email protected]
LinkedIn: Are you visible?
37©Bruce Bixler [email protected]
https://blog.linkedin.com/2017/june/20/linkedin-tuesday-tip-how-to-make-
your-comments-more-visual
LinkedIn: Are you visible?
38©Bruce Bixler [email protected]
https://business.linkedin.com/sales-solutions/social-
selling/the-social-selling-index-ssi
The NEW LinkedIn Profile
39
.
Link for power point on Slideshare.
And if you'd like to work with me personally to build your LinkedIn Profile you can find out more about the profile consultations by clicking below.
http://www.hobknobery.com/book-online
Questions?Contact Information
http://www.linkedin.com/in/brucebixler49
Thank You!40