st. edward’s university magazine fall 2001

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NOVEMBER 2001 VOLUME 3 ISSUE 1 STUDENTS GIVE BACK MAKING MARKETING A PRIORITY A Look to the Future STUDENTS GIVE BACK MAKING MARKETING A PRIORITY

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Page 1: St. Edward’s University Magazine Fall 2001

NOVEMBER 2001VOLUME 3

ISSUE 1

STUDENTS GIVE BACK ■ MAKING MARKETING A PRIORITY

ALook

to theFuture

STUDENTS GIVE BACK ■ MAKING MARKETING A PRIORITY

Page 2: St. Edward’s University Magazine Fall 2001

As I pen thisletter to you, Ifind it hard to

believe it has been just two yearssince we first welcomed Dr. GeorgeMartin, our 23rd president, to theuniversity with an official inaugura-tion ceremony. In some ways, itseems only a very short time haspassed. My memory of the day —the regalia, the tradition, the excite-ment for the university’s future — isstill vivid to me. At the same time,it is hard to believe in those twoyears we have come so far as an

C H A I R ’ S M E S S A G E

institution, and the excitement wefelt that day has remained undimin-ished by the passing time.

It is then somewhat fitting thatwe take a look back at the first twoyears of Martin’s leadership and sharethe excitement we feel for the uni-versity’s future. I believe Martin’sthoughtful and collaborative leader-ship style has had much to do withour successes. As chair of the Boardof Trustees, I have witnessed theinstitution take bold moves towardbecoming recognized as one of thebest small universities in the country.

There have been several eventsthat have helped to continue theexcitement we felt in October 1999.First, we created a set of sevenStrategic Priorities to lead us towardachieving our vision for the future.

The priorities include goals forenrollment growth, faculty and staffrecruitment and retention, curricu-lar and co-curricular program devel-opment, facility and technologydevelopment, financial manage-ment, endowment growth and mar-keting. These will serve as guideposts for the university as we worktoward our goals for the future.

We also have created andapproved a master plan for the uni-versity that will help us work to fur-ther create community through thelandscape of campus. This spring,

OFFICERSChair

Carolyn Lewis Gallagher

Vice Chair

Jim A. Smith

Treasurer

F. Gary Valdez, MBA ’78

Secretary

Gregory A. Kozmetsky, ’70

MEMBERSJohn Bauer

Brother Donald Blauvelt, CSC, ’67

Manuel Chavez

Brother Richard Critz, CSC, ’72

Dr. Isabella Cunningham

Brother Richard Daly, CSC, ’61

Timothy F. Gavin, ’76

Brother Richard Gilman, CSC, ’65

Rev. Elmer Holtman

Stephen Jones, MBA ’94

Margie Kintz

Edward E. Leyden, ’64

Greg Marchbanks

Myra A. McDaniel

Sister Amata Miller, IHM

Michael E. Patrick

Theodore R. Popp, ’60

William Renfro

J. William Sharman Jr., hs ’58

Ian J. Turpin

Melba Whatley

Peter Winstead

EX OFFICIOGeorge E. Martin, Ph.D.

Frank Woodruff, ’69

Dr. James Payne

TRUSTEES EMERITICharles A. Betts

Edward M. Block, ’50

Guy Bodine, hs ’68

Mike W. Butler, hs ’28

Leslie Clement

Fred D. George, ’69

Lavon Philips

Charles Schulze, ’33

George Van Houten

St. Edward’s UniversityBoard of Trustees

we broke ground on a new academ-ic/business building that will featurehigh-tech facilities and much-neededclassroom space. This semester, wewill break ground on a new studentresidence hall, which will serve asdwelling areas for the St. Edward’sstudents of the 21st century.

Another point of excitement hasbeen record enrollment growth. Lastyear, we had more applications forundergraduate admission than everbefore, and a waiting list was creat-ed for the first time in the universi-ty’s history. The word is out — St.Edward’s University is a great placeto get an education.

The September launch of theuniversity’s first integrated marketingcampaign was a high point of thelast two years. You may have alreadynoticed the campaign if you live inthe Austin area, as it has appeared inprint, television, radio and outdooradvertising. The campaign, whichboasts the tagline, “Learn to think,”has spread excitement for the uni-versity beyond campus to areasthroughout Central Texas.

There are many other events thathave helped to continue the excite-ment we felt on Martin’s inaugura-tion day, and there are many moreto come. I hope you will look for-ward with us and share excitementfor the university’s special future. ■

Excitement for tomorrow’sSt. Edward’s UniversityBy Carolyn Gallagher, Chair, Board of Trustees

Page 3: St. Edward’s University Magazine Fall 2001

student service

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I N T H I S I S S U E

EditorSusan Wolf

Art DirectorBen Chomiak

Assistant EditorStacia Potter

Director of CommunicationsStephanie Elsea

Alumni Notes EditorMia M. Allen

Graphic DesignerLori Najvar

InternsStephenie Corn, ’02, Danielle Cuff, ’01,

Bhadri Verduzco, ’02

ST. EDWARD’S UNIVERSITY

PresidentGeorge E. Martin, Ph.D.

Vice President of University RelationsPatty S. Huffines

Associate Vice President of MarketingPaige Booth

St. Edward’s University Magazine is published three-times yearly by the

St. Edward’s University Office of UniversityRelations for alumni and friends.

Send comments, story ideas or letters to:

St. Edward’s University MagazineUniversity Relations

St. Edward’s University3001 South Congress Ave.

Austin, Texas 78704phone: 512-416-5814

fax: 512-416-5845email: [email protected]

©2001, St. Edward’s University

Printed on recycled paper.

C A M P U S B E A T

2 Groundbreaking for a new academic/business building

F E A T U R E S

6 Philanthropy Update

7 Hilltop VoicesWhy I dyed my hair blue for SEU

8 Student ServiceFreshmen give back to the community during orientation week

10 A Moment to ReflectCampus reacts to Sept. 11

S P E C I A L S E C T I O N :

L O O K I N G F O R W A R D

12 A Conversation with George E. MartinThe university president reflects on his first two years and the institution’s future

18 Making Marketing a PriorityA closer look at the university’s new integrated marketing campaign

A L U M N I N E W S

21 Alumni Notes

23 From the Archives

26 Alumni honored at 2001 Reunion

F Y 2 0 0 1 A N N U A L

R E P O R T T O D O N O R S

28 Alumni Association and Advisory Boards

29 The Fiscal Report

30 Honor Role of Donors

page 16

page 8

CONTACT US!1-800-964-7833

Alumni Relations — ext. 8405

Bookstore — ext. 8575

Registrar — ext. 8750

Theater tickets — ext. 8484

www.stedwards.edu

on the cover

marketing SEU

COVER PHOTO BY BILL KENNEDY

Edward’sSt.U N I V E R S I T Y M A G A Z I N E

This issue of St. Edward’sUniversity Magazine

features a one-on-oneconversation with

our 23rd president, George Martin. To learnmore about Martin and

the university’s future,turn to page 12.

Page 4: St. Edward’s University Magazine Fall 2001

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C A M P U S B E A T

NEW BUILDINGCELEBRATED AT

GROUNDBREAKINGFaculty, staff, friends and students were

in attendance for a groundbreaking ceremonyfor the new academic/business building onJune 11.

A $1 million contribution by R.B. andPeggy Lewis and Tom and Carolyn Gallagherhelped to launch construction of the newbuilding, which is part of the first phase of themaster plan for St. Edward’s University.

The new academic/business building isthe first in a series of up to 12 new buildingsplanned for campus, including new residencehalls, a science building, a new theater andchapel, as well as a redesigned road system.

The three-story, 33,000-square-footbuilding will blend state-of-the-art technologywith the classical look, feel and spirit of the St.Edward’s University campus. It will feature asunshade of cast concrete, 12 classrooms,three computer classrooms and a conferenceand seminar room. The computer classroomsand computer lab will be in one section of thebuilding, called the computer “tower.” The

Donors Tom and Carolyn Gallagher and Peggy and R.B. Lewis helpedmake plans for the new academic/business building a reality.

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Members of the campus community all got in on the actduring the groundbreaking with souvenir shovels.

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(left to right) Trustee Jim Smith, Carolyn Gallagher, Tom Gallagher, R.B. Lewis andPeggy Lewis turn the ceremonial “first dirt” as Arthur Andersson and Chris Wise ofAndersson•Wise Architects, Vice President of University Relations Patty Huffinesand President George Martin look on.

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three high-tech classrooms will be situatedabove the lab and will have 25-27 computerstations in each.

In attendance at the ceremony werePresident George Martin, the Gallagher/Lewis family, Andersson•Wise Architects ofAustin, board members, faculty, staff, studentsand incoming freshmen who were on campusfor orientation.

Members of the Gallagher/Lewis family

broke ground first with the operator on thebackhoe. Representatives fromAndersson•Wise Architects, Martin andTrustee Jim Smith then grabbed spaded shov-els and turned dirt.

After the honorees initiated the digging,students, faculty and staff followed suit. Withyellow souvenir shovels in hand, everyone wasable to take part in the ceremony by shovelinga bit of soil.

Page 5: St. Edward’s University Magazine Fall 2001

STUDENT HONOREDAT GERMAN

PROGRAMJesus Santos, ’02, was voted “most

outstanding student” by the University of NewMexico’s German Summer School faculty inTaos, New Mexico.

Santos was singled out among other stu-dents who attended the school from Universityof California at Berkeley, Michigan StateUniversity, Rice University, Arizona StateUniversity, University of Oklahoma andUniversity of New Mexico. “The vote was near-ly unanimous,” said Harald Becker, associ-ate professor of German studies, who alsoattended the summer school as a residentdirector.

Santos was awarded a round trip ticketto Germany good for one year from LufthansaAirlines.

Santos also obtained a LanguageProficiency Certification administered by theGoethe-Institut, which satisfies admissionrequirements for some German universitiesand helps individuals in a competitive jobmarket.

Along with Wellington Chew, ’03,Santos scored the highest on the LanguageProficiency Certification ever in St. Edward’sparticipation with the program.

Other students who participated in theprogram included Robert Perez, ’03,Cousett Ruelas, ’03, and Jennifer Rogers,’03.

Since 1986, St. Edward’s has participatedin Die Deutsche Sommerschule, which is aunique total immersion programin German studies for studentsand teachers and one of the mostprestigious summer schools inthe United States. Students areable to focus on literature, history, politics and the perform-ing arts while expanding theirknowledge of the German lan-guage and culture.

RANDALL VETTER MEMORIALSCHOLARSHIP UPDATE

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C A M P U S B E A T

St. Edward’s University is pleased to announce that it has reached its $25,000 endowment goalfor The Randall Vetter Memorial Scholarship, established in September 2000.

Vetter, a DPS trooper killed in the line of duty during a traffic stop near San Marcos in August2000, graduated summa cum laude with a bachelor of arts in criminal justice from St. Edward’sUniversity in May 1994. David M. Horton, professor and director of the St. Edward’s CriminalJustice Program, described Vetter as the “quintessential poster-boy for what professional law

enforcement in our democratic society should stand for at the dawn of thenew millennium.”

With gifts from the 100 Club, which helps raise funds for the families offallen officers, and Cynthia Vetter, widow of Randy Vetter, St. Edward’sUniversity was able to establish scholarship funds that will be awarded annu-ally to a criminal justice major displaying academic excellence and dedica-tion to community service.

MDA TELETHONHELD ON CAMPUSLocal TV personalities Jim Spencer

and Leslie Cook from KXAN TV-36 were oncampus for the Austin broadcast of the JerryLewis Muscular Dystrophy Association LaborDay Telethon Sept. 2-3. Members of the St.Edward’s University community helped to raisemore than $500,000 to help fight the disease.

Preparations for the event began oncampus Sept. 1, when a design crew trans-formed the Mabee Ballroom into a KXAN stu-dio, enabling the station to join the nationalbroadcast from campus.

The telethon was an opportunity for St.Edward’s to serve the community and showtheir pride in the university. Students, facultyand staff wore school t-shirts while theyworked the phones and recorded donationsfor the telethon.

In order to help promote St. Edward’sUniversity, KXAN used shots of the St. Edward’scampus during breaks from the nationaltelethon to the Austin broadcast. PresidentGeorge Martin also delivered a public serv-ice announcement for St. Edward’s, whichpromoted our community and mission.

This is the first time an MDA telethon hasbeen held on a university campus in the Austinarea. MDA representatives said they made thedecision to hold the event on campus becausethey were impressed with the university’s com-mitment to the community and its students.

St. Edward’s University volunteers wait totake calls for the Muscular DystrophyAssociation Labor Day Telethon, held oncampus.

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Randall Vetter, ’94, was killed in theline of duty in August 2000. Anendowed scholarship has beenestablished in his memory.

Page 6: St. Edward’s University Magazine Fall 2001

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C A M P U S B E A T

ALUMNI BOARDLOOKS AHEAD

The St. Edward’s Alumni AssociationBoard of Directors met for its fall meeting onOctober 5-6. At the meeting the board dis-cussed its role in promoting the StrategicPriorities of the university. The board’s goalsinclude the development of new and currentchapters, increasing alumni involvement innew student recruitment and improvingalumni participation levels in The St.Edward’s Fund.

Board committees have already begunto organize around these goals and will beseeking more participation from alumni. Ifyou want to become more involved in yourarea call Joe Barry 1-800-964-7833.

Alumni Board members gathered in October to discuss the board’s role in promoting the uni-versity. Pictured during a break (left to right, seated) Bob Lucash, ’72, Dawn Lotti-Martinez,’92, Paul Tramonte, ’91, (left to right, standing) Father Ray John Marek, OMI, ’83, BobOpperman, ’56, Brother Larry Atkinson, ’71, Frank Moore, hs ’63, Eliseo Elizondo, ’87, MBA’98, Ken Tedesco, ’71, Chris Ryan, ’81, Tony Pompa, ’94, Frank Woodruff, ’69.

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PARTNERSHIP PROGRAM BENEFITSHISPANIC STUDENTS IN AUSTIN

SEU HOSTS5K RUN/WALK

St. Edward’s University hosted its first 5KFun Run/Walk May 19. The project was devel-oped by the St. Edward’s Non-Profit Incubatorprogram, Shoes for Austin.

Led by Governor Rick Perry, the racebegan on University Circle in front of MainBuilding and encompassed many of the cam-pus roadways. Participating in the race wereShoes for Austin Advisory Board members PaulCarrozza, Tricia Dopieralski, KathyPapermaster, Angela Topfer and Susan Dell.

Shoes for Austin is a non-profit organiza-tion that has teamed up with local health andhuman services agencies to help individuals setgoals designed for making a positive improve-ment on their lives. Once goals are reached,Shoes for Austin provides new, name-brandathletic shoes for individuals.

On April 26, St. Edward’s Universitylaunched the ENLACE initiative designed toincrease the success of Hispanic/Latino stu-dents in elementary school, middle school,high school, college and beyond.

The Austin initiative was awarded $1.5million of $28 million earmarked for ENLACEprojects in seven states by the W.K. KelloggFoundation and the Houston Endowment.

ENLACE, a Spanish word meaning “link”or “weave,” seeks to accomplish successthrough sustainable programs and models thatincorporate key components of the AustinENLACE activities. These include expanding St.Edward’s University’s outreach and efforts toenroll and retain Hispanic/Latino students andincrease Hispanic/Latino faculty.

St. Edward’s University also will work inconjunction with Austin Community Collegeand the Austin Independent School District toempower the Montopolis community, establish

a Community Wisdom site at AustinCommunity College’s Riverside Campus andexpand Austin Community College’s outreachand efforts to enroll and retainHispanic/Latino students.

In addition to the ENLACE initiative, St.Edward’s University also was awarded a $2million grant from Developing Hispanic-Serving Institutions Program.

The grant will help develop online web-based curriculum, significantly increase acces-sibility to programs and assure the highestquality of teaching and learning in web-basedcourses. It also will increase support for stu-dents from freshman year to graduation andplacement in careers and professional/gradu-ate schools with particular emphasis onHispanics in the experimental sciences. TheCollege Assistance Migrant Program also willbe improved with an increase in scholarshipendowments.

Michelle Martinez, ’01, Danielle Cuff,’01, and Mia Allen contributed to thewriting of Campus Beat.

Page 7: St. Edward’s University Magazine Fall 2001

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C A M P U S B E A T

EARTH CHARTER SUMMITPROMOTES A JUST GLOBAL SOCIETY

“We stand at a critical moment in Earth’shistory, a time when humanity must choose itsfuture.” These words of the Earth Charter pre-amble echoed through the Mabee Ballroom asSt. Edward’s University hosted the first EarthCharter Summit on Oct. 6 in the Robert andPearle Ragsdale Center.

Between 125 and 150 students, faculty,staff and guests gathered to listen and discussissues dedicated to the fundamental principlesfor building a just, sustainable and peacefulglobal society.

In 1987, the United Nations WorldCommission on Environment and Developmentissued a call for the creation of a new charterestablishing fundamental principles for sustain-able development. The Earth Charter is theproduct of a decade-long, worldwide, cross-cultural conversation about common goals andshared values.

Thousands of individuals and hundredsof organizations from all regions of the world,cultures and sectors of society have participat-ed. In addition to hosting the summit on cam-pus, St. Edward’s also participated in anuplink with 12 other cities hosting earth char-ter events.

Participating cities included Tampa, Fla.;Philadelphia, Pa.; Portland, Maine; Chicago,Ill.; Indianapolis, Ind.; Jackson, Miss.; Denton,Texas; Honolulu, Hawaii; Boulder, Colo.; San

Francisco, Calif.; Seattle, Wash.; and Oshkosh,Wis.

Speakers and participants includedPhillip Thompson, director of the Center forEthics and Leadership; Sister Donna Jurick,IHM, executive vice president; David Korten,president of the Positive Futures Network;Steven Rockefeller, Earth CharterCommissioner and professor emeritus atMiddlebury College; Jack Bacon, NASA engi-neer and author of My Grandfather’s Clock;Tim Green, professor of English; and AlanAltimont, professor of English.

The summit started at 9 a.m. and contin-ued through the afternoon with a full day ofactivities and events including lectures, discus-sion groups, workshops, Polynesian danceperformances, African drumming and dance,Middle Eastern dance performances and theSt. Edward’s Omni Singers.

Topics of discussion at the summit notonly focused on the environment but also onhuman rights, peace, democracy and socialjustice. Attendees of the summit were able tosign the Earth Charter Scroll that will be pre-sented to the United Nations General Assemblyin 2002. The charter has been shaped by bothexperts and representatives of grassroots com-munities and set forth as an important expres-sion of the hopes and aspirations of the globalcivil society.

NEW FINE ARTSCENTERCELEBRATED

An evening reception of art and musicintroduced the St. Edward’s community to thenew Fine Arts Center on Sept. 25. The ameni-ties at the state-of-the-art Fine Arts Centerinclude a new photography studio with eightdarkrooms for color and black-and-white pro-cessing and a computer lab with Macintoshcomputers for digital imaging, multi-media andvideo editing. The building also contains the-ater classrooms and spaces for painting, draw-ing, ceramics and printmaking.

The event was held in the building’sgallery that exhibits works of regionally andnationally known artists and photographers.The reception in the new formal gallery spacefeatured the premier exhibit of the Serie VIII,the most recently completed set of prints pro-duced for the Serie Print Project at CoronadoStudio here in Austin.

The Serie VIII Print Project is a collectionof serigraph prints by artists Sam Coronado,Dana McBride, Simeen Ishaque, VincentValdez, Heyd Fontenot, Cecilia Calderon, DanielMaldonado, Xavier Garza and Leticia Huerta.Previous installments of the Serie Project havebeen exhibited at Mexic-Arte Museum and theAustin Museum of Art. The Serie Project, Inc.,created by local artist Sam Coronado, is a non-profit Latino arts organization that producesand exhibits serigraph prints by establishedand emerging artists.

The Serie VIII exhibit ended Oct. 7, butother exhibits are open to the public through-out the year. Gallery hours are 9 a.m. until 5p.m. Monday through Friday, but weekendhours have not yet been determined. For moreinformation, call Stan Irvin at 512-448-8685. ■

May we email you?If you would like to receive email

updates on university news,

please contact us! Just email

your name, class year,

home address and your

preferred email address to

[email protected].

Friends of the university joined faculty, staff and studentsat an opening celebration of the new Fine Arts Center inSeptember.

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Page 8: St. Edward’s University Magazine Fall 2001

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P H I L A N T H R O P Y

Faculty and staff make a differenceAlumni aren’t the only people who give back to St. Edward’s — so do the people

who work here. This year’s annual Faculty and Staff Campaign enjoyed a 77 percent par-ticipation rate and raised $62,000 thanks to the efforts of 24 departments that had 100percent participation.

The Faculty and Staff Campaign Committee also celebrated an increase of $12,000over its initial goal of $50,000 for contributions. The average gift from faculty and staffmembers for this year’s campaign was $177.

Ann Starr, director of The St. Edward’s Fund, credits the committee for the cam-paign’s success. “This year’s committee had the most diverse, largest number of committeemembers ever for the Faculty and Staff Campaign” she said. “There were 35 membersrepresenting 27 departments, and their participation was integral to the campaign’s suc-cess.”

The importance of giving to the Faculty/Staff Campaign, is crucial to the overallfundraising efforts of the university. It sends a message to donors and foundations thatinternal members support St. Edward’s and are willing to give on a regular basis. ■

FiveWays to Give

At the event...

Eddie Safady of Liberty Bank and NanMcRaven of Motorola at the BDC FallSocial in October.

Patty Huffines, vice president ofUniversity Relations, John Poth, ’84,Business Development Council member,and President George Martin at theopening of the new Fine Arts Center inSeptember.

Dorisa Rodriguez, ’98, MarilynSims, ’00, and William “Kit”

Carson Jr., ’66, at an alumni eventin Miami, Fla., in October 2001.

Carol Ancelet, New College ’02, Kristen Miller, Kerrie Qunell of K-EYETelevision, and Susan Wattinger of VRWConstruction, Inc., at the BDC FallSocial at the home of Stephen Jones,MBA ’94, and Johnna Jones, MAHS ’93.

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Want to give back to the university,but aren’t sure how? Here are a few waysyou can make a difference:

Remember your Phonathon pledge toThe St. Edward’s Fund. Gifts to the fundsupport student scholarships, student-cen-tered programs, grounds and facilitiesmaintenance and faculty development.Your gift also sends a powerful message tofoundations and ranking organizationsabout the quality of your experience at St.Edward’s University. For more informa-tion, contact The St. Edward’s Fund at512-448-8451.

Encourage your employer to become amember of the Business DevelopmentCouncil or sponsor a St. Edward’s studentas an intern. For more information, con-tact the Office of Corporate andFoundation Relations at 512-464-8806.

Include St. Edward’s University in yourwill or estate through planned giving. Tolearn more, call the Office of PlannedGiving at 512-416-5805.

Consider giving a capital gift. There areopportunities for you to get involved incapital projects including fundraising forfacilities and endowment. Contact theDevelopment Office at 512-416-5888.

Ask if your employer will match your gift.Many companies will match employeegifts made to educational institutions,making the impact of your gift even moresignificant. Contact your humanresources department to find out how. ■

Page 9: St. Edward’s University Magazine Fall 2001

Hilltop Voices features perspectives on

the St. Edward’s experience in the

words of students, alumni and other

members of the university community.

This essay was written by English

Writing and Rhetoric major

Bhadri Verduzco, ’02.

for St. Edward’s. I had the oppor-tunity to get the students reallypumped about being aHilltopper. For the two ori-entation days the freshmenwere here on campus, wehad a great time. And when thefreshmen went home for therest of the summer, they knewthey had made the right decision bychoosing St. Edward’s. I’d like to thinkthat was, in part, because of me.

I also have joined the RowdyHilltoppers, a student organization dedi-cated to promoting school spirit. We’re firedup about SEU. We wear St. Edward’s-goldshirts. We decorate our faces in blue and goldwar paint. (The blue hair adds to the look.)We yell for the Hilltoppers. Armed with a fewmegaphones, some spirit yells and a craving tobe the best, we let visiting teams and fans knowwhat being a Hilltopper is all about.

So, that’s the long answer. But in asentence or two, I’m proud of St.Edward’s University. Proud of the peo-ple, the traditions, the future. ■

H I L L T O P V O I C E S

“Why’d you dye your hair blue?”— a question I’ve been hearing a lotover the past few months. It’s a simplequestion without a simple answer. On awhim, my brother and I headed downto the salon to grab some blue dye. Itwas two days before summer’s firstfreshman orientation (where I would bea Student Orientation Leader, welcom-ing new students to campus), and I wasdying my head blue. It took a couple ofdays to adjust to my new look. Iremember the morning after. In shock,I had to take a second look at myreflection in the mirror. I had blue hair,and I would be explaining why it wasblue for months.

Since I began attending St.Edward’s a little over three years ago,the university has become a very impor-tant part of my life. It has given me somuch more than a means to makemoney. I’ve had a lot of fun here. AndI’ve learned how to think, be a strongleader, be independent and succeed in avery diverse and competitive setting.With all that St. Edward’s has done forme, I have come to take deep pride inthe university. And I have decided togive back what I can to the St. Edward’scommunity. In some ways I guess myhair reflects that.

I’ve shown my devotion to St.Edward’s by helping out with the 2000and 2001 freshman orientations. As aStudent Orientation Leader, it was mygoal to pass on my enthusiasm for St.Edward’s to the incoming freshmen. Ithink, in the setting of orientation, myblue hair said a lot about my passion

Why i dyedmy hair blue

for SEU

Page 10: St. Edward’s University Magazine Fall 2001

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In the St.Edward’s University missionstatement, the university emphasizesthe importance of service to the community. Through service “studentsare helped to understand themselves, clarify their personal values and recognize their responsibility to theworld community.” With this in mind,the university’s UndergraduateOrientation Office, in collaborationwith the Center for ExperientialLearning and Campus Ministry, organized the first-ever St. Edward’sUniversity freshman community service project on Aug. 27.

Nearly 200 students, faculty and staff volunteered at 18 Austin non-profit organizations as part of theevent. “The project helped studentsdevelop a deeper understanding ofwhat it is to serve others and how they,as students, fit into the larger commu-nity,” said Lisa Martinez, dean of students. “We hope students become

aware of the opportunities to volunteerin Austin and know what it means towork with SEU partners in the com-mon goal of helping others.”

The volunteers piled into vans inthe early morning and set out for theirchosen organizations. Ranging fromthe Austin Food Bank to the TexasCouncil on Family Violence (TCFV),the non-profit organizations involvedhad volunteers doing everything fromsorting canned goods to harvesting vegetables to washing windows. Andthe volunteers were glad to help out.

“I chose to volunteer for the TexasCouncil on Family Violence becausethat’s a cause I really believe in,” saidBrandon Siddoway, ’05. “It makes mefeel good to know we worked hard tohelp a good cause. And the money theywould have used to pay people to dowhat we did can now be better used tohelp families in need.”

The nine volunteers who helped

Freshmen come together and give back during orientation

By Bhadri Verduzco, ’02Photos by Taylor Jones and

Page 11: St. Edward’s University Magazine Fall 2001

TCFV had a lot of fun getting wet andwashing an entire floor of windows for the local organization.After some group brainstorming, theyfigured out a manageable system, andthe project was a breeze. The grouphad a lot of fun, met some new peopleand really helped out their community.

“I plan on volunteering as muchas I can over the next few years,” saidCarrie Marks, ’05. “I’ve learned Idon’t have to be afraid to try newthings or reach out to those who need help.”

This project was an important first for the St. Edward’s community.By acting on a great part of the St. Edward’s mission, it communicatedthe value of service to a new class offreshman students. In the future, St. Edward’s would like to see evenmore agencies and new, transfer andinternational students involved in SEU volunteer efforts. ■

d Joel Simon

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Page 12: St. Edward’s University Magazine Fall 2001

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Page 13: St. Edward’s University Magazine Fall 2001

A moment to reflect...The St. Edward’s University community was deeply affected by the events of

Sept. 11. In the hours and days that followed the tragedies, special services and

events took place on campus. Psychological Services helped students, faculty

and staff come to terms with their reactions. Others helped to organize a fund-

raising effort that collected more than $3,000 for disaster relief efforts.

But one of the most memorable aspects of the campus’s reaction to tragedy

was a quiet one. Campus Ministry held a candlelight vigil on the evening of Sept.

12. More than 300 members of the campus community gathered around the uni-

versity seal. While holding candles, they placed remembrances

of flowers and tokens. Father Rick Wilkinson, CSC, director of Campus

Ministry, led the group in prayer. It was a moment of healing and sharing for

many who attended.

Page 14: St. Edward’s University Magazine Fall 2001

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A Conversation with

Dr. George Martin:His first two years and the road ahead.

When George Martin looked out of his hotel

room window on a December evening in 1998, he

felt lucky.

For the long-time New Yorker, the prospect of

becoming president of a small Catholic university in

Austin, Texas, had at first seemed far-fetched. The

academic vice president of St. Peter’s College in

New Jersey, he had never considered making his

home in Texas and had heard little about the Holy

Cross-affiliated college in the state’s capital. But as

he looked out at the Austin skyline that night, he

felt good. He marveled at the immediate chemistry

he felt with the people at St. Edward’s as well as at

the character of the school that, based on his walk

through campus, really lived up to its mission. And

although it was unlike any East Coast city, he liked

the bustling city of Austin, too. So on Presidents’

Day, Feb. 16, 1999, when he received the call to

become president of the university, Martin decided

to make Austin, and St. Edward’s, his home.

Since then, Martin has been busy. His demand-

ing calendar is like any other CEO’s schedule, a bal-

ancing act of meetings and lunches, dinners and

plane rides. He has led the university’s collaborative

effort to be recognized as one of the best small uni-

versities in the country, as well as helped to identify

seven Strategic Priorities for the future of the institu-

tion and to create a physical master plan for the cam-

pus. It has been a full two years for Martin — full of

listening, careful planning and above all, big dreams.

In this interview with St. Edward’s University

Magazine, Martin reflects on his first two years and

the future of St. Edward’s University.

Story by Susan Wolf • Photos by Bill Kennedy

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At what point did you firstbecome aware of St. Edward’sUniversity, and what were yourimpressions?

I had heard about it here andthere; it was a name that was on theradar screen, so to speak. I knew it wasa Catholic university, but it was faraway from where I was. I got a tele-phone call from the search firm thatwas assisting the school in finding apresident and was told it was a reallyimpressive university in Texas. Theyasked if I would be interested in apply-ing. My initial reaction was, “Texas?”That’s because I had the very parochialview that New Yorkers typically have ofthe rest of the world. Then I camedown for an interview in December. Iknew within 10 minutes that I reallywanted this job. I knew because of theimmediate chemistry between myselfand the people in that room. It con-firmed what I hoped to find. Before Iarrived, I knew the mission of St.Edward’s was quite consistent withwhat I had been doing for the previous30 years in higher education. The keyto my decision was how I was going tofit with the people here. I just knew asthe discussion went on that this wasgoing to be a natural fit. There was adelightful chemistry with the people Iwas going to be working with.

Aside from the people, what isspecial about St. Edward’s University?

I believe what makes St. Edward’sdistinctive is a special combination ofingredients that one finds in the educa-tional experience at St. Edward’s. Otherinstitutions may have one or two ofthese ingredients and some have themall. But only a handful of institutionsacross the country are able to do whatwe do for students.

It’s kind of like a recipe in thehands of many chefs. Only the finest

chefs can take the ingredients in therecipe and produce a truly outstandingdining experience. And that’s what wedo at St. Edward’s.

We start with a liberal arts founda-tion for all of our students so they havethe skills essential for the educated per-son. Our graduates are articulate in thewritten and spoken word. They canthink critically and creatively. Theyhave the knowledge essential forinformed decisions. They are computerliterate and ready to manage the enor-mous amount of data one is bombardedwith these days. And they haveexplored the moral and ethical dimen-sions of living so that these are not lostin the choices and decisions that theymake.

All of our students, past and pres-ent, tell us about the personal, transfor-mative experience they had at St.Edward’s. This can be traced to theCongregation of Holy Cross and thephilosophy of education they broughtto St. Edward’s. Every student is indi-vidually important. And, while chal-lenging students academically, our fac-ulty attempts to respond to the manydifferent learning styles that studentsbring to the classroom. Our focus is onstudent success. Long before there wereany systematic, psychological studies ofdifferent learning styles, the Brotherswere practicing this in their classrooms.This is why it doesn’t matter at St.Edward’s whether a student comes fromthe experiences of a migrant workerfamily or the experiences of an uppermiddle class Anglo family in Texas; theyboth will find the resources at St.Edward’s to succeed academically.

A third ingredient is the diversityof our campus. When one looks at thefuture demographics of Texas, Florida,New York and California, indeed of thewhole United States, one sees that thecommunity of St. Edward’s is a micro-cosm of the future of America. On ourcampus, students of many differentracial, ethnic, religious and socioeco-

Personal Profile:George E. MartinBorn: Jan. 10, 1944, Brooklyn, New York.

Education: Bachelor’s degree from St.John’s University; master’s and doctoraldegrees from Fordham University.

Career highlights: Martin entered facul-ty service in 1969 as a member of the St.Peter’s College Political ScienceDepartment and became chairman in1976. In 1985, he was named academicdean of St. Peter’s College and served inthat role until 1991, when he was namedacademic vice president. He was inaugu-rated as president of St. Edward’sUniversity in October 1999.

Involvements: Martin serves on theboard of the United Way Capital Areaand Ballet Austin. He also is a boardmember and secretary for IndependentColleges and Universities of Texas.

Last book read: John Adams by DavidMcCullough.

Favorite pastimes: Travel, music, read-ing and film.

A man of many hats: Although Martinhas made his professional career in highereducation, he held a wide variety of jobsas a young person. He delivered newspa-pers at age 12 and soon went on to deliv-ering dry cleaning. He also worked as anusher at a movie theater, a checkout clerkfor A&P grocery store and a chef ’s helperat a yacht club.

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nomic backgrounds live, work and playtogether and teach each other.

When one considers all theseingredients and the way they are com-bined at St. Edward’s, I think we cansafely say that St. Edward’s University isbetter at preparing students for thefuture society, workplace and globaleconomy than most other institutionsin the country.

I understand you come from aCatholic family. I imagine that hasplayed a role in your life and yourassociation with Catholic institutions.

When I look back at the principalinfluences on my life, certainly I haveto begin with my parents, and theywere very attached to the Church. Iwould say that they instilled certain val-ues in all of their children — and theyhad eight of them, which I guess is oneindication of their being Irish Catholic.They really did instill in all of us asense of the importance of righteousliving and morals and tolerance of oth-ers and of a social responsibility. And Ithink those basic values had influenceson me that I wasn’t even aware of. Butwhen you consider the fact that I havemade a career in Catholic universitiesand the importance of social justice andservice within the missions of Catholicuniversities, I’m sure there is a connec-tion between my formative years andwhy I chose to do this work.

As president of the university, youhave power over the future of the insti-tution in many respects. How wouldyou describe your leadership style?

I’ve never seen my role as one ofpower. It’s really a matter of listening,thinking, sharing energy and helping toshape that energy within the culture ofan institution. So, it’s a process ofenabling rather than imposing.

Over the last two years, youhave been part of an effort to create avision for the future St. Edward’s.Could you share your thoughts on theinstitution’s plans for the future andhow that evolved?

Before I even officially started inmy role as president, I came down hereabout once a month and became partof planning sessions addressing the uni-versity’s future. What we discovered inthose meetings was that we really need-ed to move to a strategic level in theplanning of the university’s future. Sowe formed a committee to work withall segments of the university, to getpeople thinking about our StrategicPriorities. As we were assessing thepotential of the university, we realizedthree very important things.

First, we knew we wanted to renewour commitment to our Holy Cross,Catholic traditions. The renewal of theHoly Cross tradition is part of our mis-sion. So what we are doing is comingback to our core, our basics. This willguide us in the future as it has since theuniversity’s founding. Second, itbecame very, very evident to us all thatthere was no reason St. Edward’s shouldnot aspire to be recognized as one ofthe best small universities in the coun-try. To do that, we have to provide thehighest quality undergraduate experi-ence on campus. But we also must be auniversity that serves the needs of thecommunity, including adult students inNew College and our graduate pro-grams. That leads to the third part ofour vision: to be a university for the21st century. To do this, we must be auniversity that is truly open to partner-ship with business leaders and commu-nity leaders. By doing all these things,then quite naturally we will progress tobeing one of the best small universitiesin the country.

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QOctober 1999Inauguration heldOn October 30, 1999, George E.

Martin is inaugurated as the 23rd

president of St. Edward’s

University, marking a new era for

the university.

March 2000Strategic PrioritiesintroducedSt. Edward’s University defines

its direction for the future with

seven priorities. The priorities

include goals for enrollment, fac-

ulty recruitment and develop-

ment, curricular and co-curricular

programs, facilities and technolo-

gy, financial management,

endowment and marketing.

August 2000New Fine Arts CenteropenedThe St. Edward’s community cel-

ebrates the transformation of the

school’s former dining hall into

an updated arts facility, featuring

space for theater, photocommuni-

cations and visual arts instruc-

tion.

September 2000Master Plan createdSt. Edward’s University Board of

Trustees approves a plan that

could add 12 new buildings to

the campus, including academic

buildings, residence halls, athlet-

ic facilities, a new chapel, theater

and revised road system.

Timeli

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So, how do we get there?

We have laid out seven steps, orseven Strategic Priorities. First, we needto increase the enrollment of the uni-versity. We want to double the size ofthe undergraduate college as well as theNew College and graduate programs.Those programs, New College andgraduate programs, are really part of thegoal of being a university for the 21stcentury, responding to community andbusiness needs. The goal of doublingthe size of the traditional student bodyis really a recognition of what the litera-ture and our own surveys are telling us:that high school seniors who come toSt. Edward’s University are really hop-ing to see a larger number of studentslike themselves on campus. As a result,we’ve set the goal of 4,000 traditionalstudents, most of whom will live oncampus.

We’ve had a great deal of successon this already. We’ve reached recordenrollment across the board, for all pro-grams of the university. The averageSAT score for students in the under-graduate college has gone up 34 pointsin the last two years. We have improvedretention significantly, so that last yearour freshman fall-to-spring retentionrate was 95.3 percent, a historic high.Our fall-to-fall retention jumped some-where around 10 percentage pointssince 1999, which again is another his-toric high. Retention is importantbecause it measures how we’re satisfyingstudents’ needs.

While increasing enrollment, weare staying true to our mission, which isto offer personalized education thatresponds to individual learning styles.To do this, we have committed our-selves to keeping the same student-to-faculty ratio we enjoy today, 15 to 1.We also have pledged to increase thepercentage of classes that have fewerthan 20 students to around 55 percent.We have commited ourselves to main-taining the cultural, ethnic and socio-

economic diversity of the student bodywe have today. And that’s so important,because of the role that we play as auniversity in preparing students for thefuture society and workplace. Diversityis an essential element in the educationthat we provide. Our campus is amicrocosm of the future of the UnitedStates and the future of the State ofTexas. We provide a richer educationalexperience because of the diversity onthis campus. And we’ve done that fromthe very beginning of the university.

I would imagine that, withincreased enrollment comes the needfor more faculty?

We are going to have to hire morefaculty if we are going to maintain thesmall classes and the student-facultyratio. In fact, this is the second step inthe priorities. Hiring more faculty willnot only keep our small, personal class-es, but it also will allow us to broadenthe spectrum of programs we offer. Therevenue from the increased enrollmenthas enabled us to begin a 10-year planthat will double the size of the faculty.This will bring in new blood, newthinking. It will create larger depart-ments and allow for better exchangeamong faculty members. If we aregoing to be one of the best, we aregoing to have to attract and retain someof the most talented faculty and staff.And to do that, we need to improveour compensation package. Enrollmentprovides the revenue to be able to dothat. So last year, as a result of ourrecord enrollment, we were able tocomplete what had been a 14-year goalfor faculty and staff salaries. This yearwe completed step one of a five-yearplan to bring faculty and staff salaries tothe next level.

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September 2000Record enrollment For the first time, a waiting list is

created to accommodate the

increasing number of students

hoping to attend St. Edward’ s

University.

July 2001Alumni returnMore than 200 alumni return to

campus to connect with old

friends and celebrate the univer-

sity’s future for Alumni Reunion

2001.

August 2001Breaking groundMore than 200 members of the

campus community assist in

breaking ground for a new aca-

demic/business building. The

building will supply facilities for

business programs, as well as

high tech classrooms and faculty

office space.

September 2001Record enrollmentThis fall, overall enrollment

reaches an historic high, with

4,151 students enrolled in under-

graduate and graduate programs,

compared to 3,669 students

enrolled in 1999.

ne

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How will this affect academicprograms?

Closely related to our StrategicPriority on faculty is our third StrategicPriority on curriculum. We have insti-tuted a process for regular evaluation ofour existing programs that also allowsfor continued exploration of the marketto determine what new programsshould be created, on both the graduateand undergraduate levels, and torespond to the need for continuing edu-cation for students who wish to advanceor change their careers. At liberal artsinstitutions we have always talked aboutthe need for life-long learning. I believethis need is greater than ever and that,as economic forces cause workers tochange their jobs and change theircareers more often, the market for con-tinuing education at the higher educa-tion level will expand significantly.As part of our curriculum initiative, weare looking at ways to expand our busi-ness school, to link it to availableresources in the Austin community, tobring Austin’s business leaders into theSt. Edward’s classroom. This will allowus to offer students a truly distinctiveprogram that blends the intellectual andthe experiential – a program that willtake advantage of the St. Edward’sUniversity Signature Initiative inExperiential Education.

We also are planning seven to 10centers of excellence that will houseendowed chairs and bring faculty mem-bers of national reputation to the uni-versity. These faculty members will leadcross-disciplinary programs and sponsorannual symposia. Two centers — one inscience and one in finance — havealready been funded.

In addition to curricular evalua-tion, there will be an ongoing evalua-tion of co-curricular activities. Thequality of co-curricular activities deter-mines to a large extent how much stu-dents educate one another. These activi-ties bring students together in various

ways to experience poetry readings, jazzperformances or basketball or volleyballgames. All of these things are learningactivities. And that’s so essential.

Other efforts are underway, too.But I think you now have a sense ofwhat we are considering.

The fourth priority is a plan toimprove facilities to support enrollment,faculty and academic programs. Howdoes that step play in the overall plan?

If we are going to accommodatemore new students, and if we are goingto pursue the vision of being one of thebest small universities, we have to pro-vide not only more facilities, but alsothe best facilities and technology possi-ble. Think about what we have alreadyaccomplished. We’ve put together acampus master plan in one year’s time.We’ve opened a new fine arts buildingand fitness center. We are building anew academic building, which willopen for the 2002 fall semester. We willbreak ground in November on a newstudent residence hall, which will beopen in January 2003. We’ve created anew 24-hour computer facility in theRagsdale Center. We have a master planfor landscaping the entire campus. Itwon’t be just patches of landscapingaround each building. Each landscapingproject will be part of a complete planto create an arboretum on campus.

There are several more prioritiestied to the first four. For instance, thesound financial management of theinstitution. We have already made sig-nificant progress in this area. We’vedeveloped a software model that allowsus to monitor hundreds of financial,enrollment and business factors as wego forward. The sixth priority is toincrease the university’s endowment. Tohelp us do this, we have hired new port-folio managers and set very aggressiveendowment goals. And despite thedownturn in the stock market, the St.

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Edward’s endowment has actuallygrown. Finally, to be recognized as oneof the best small universities, you haveto be known. So we’ve put together asophisticated integrated marketing plan,which included an image advertisingcampaign that was launched inSeptember. The image advertising cam-paign focuses on increasing awareness ofthe university in Central Texas andincludes print, television, radio and out-door advertising. The continuation ofthe image advertising campaign, alongwith other image building projects, willaid in the recruitment of high qualitystudents. (See related story, MakingMarketing a Priority, page 16).

Alumni typically have sentimen-tal ties to campus, and St. Edward’sUniversity alumni are certainly noexception. What do you want alumnito know about the changes ahead fortheir alma mater and their role in theuniversity’s future?

Whenever I speak with alumni,they always talk about the personalexperiences they had here, the transfor-mative experiences they had because ofthe St. Edward’s University communityand the closeness with faculty, theBrothers and their fellow students. Wehave to keep this alive — personalizededucation, sense of community and thenurturing and supportive environment.Everything we are doing is focused notonly on maintaining these elements, butalso on doing these things better thanwe have ever done before. So if youlook at the desire to maintain smallclass sizes, the student-faculty ratio, andlook at the ways we want to design thephysical campus of the future, you cansee that we are creating more opportu-nities for people to come together andshare community. We want those spe-cial experiences alumni had to always bethere, whether it be the convenience ofsitting down in the outdoor café and

sharing some food or at the coffeehousein the Ragsdale Center or working hardin the 24-hour computer lab. This iswhat we are really after.

When you think ahead to theyear 2010, what do you hope peoplewill say about St. Edward’s University?

When we get to the other side of2010 and look back, I think we will seea university for all students, with amuch broader spectrum of academictalent and academic programs. We willbe an institution that is the first choicefor all of its students, with the best andnecessary facilities for learning, with anationally recognized faculty and avibrant campus life. We will see a pre-mier private university that is turned toby business and community leaders fortheir educational needs and is looked toby the community for cultural enrich-ment and continued learning. St.Edward’s will be the only place in Texaswhere one can find such a high-qualityeducation with the personalized, cus-tomized features that allow for individ-ual learning styles and affirm the personrather than the institution or the disci-pline, and being Catholic, affords anopportunity to explore more deeplybeyond the “what” into the “why” ofeducation. The university will be amicrocosm that teaches students how tolive and contribute in a pluralistic high-tech world with no majorities andmany ethnic, racial and religiousgroups, further segmented by socioeco-nomic differences. It will be a resourcefor Texas and Austin — for employees,for educational models and for publicpolicy. It will be the alma mater ofmany Hispanic, Anglo and other lead-ers of the public and private sectors ofTexas. Together we can realize thevision for 2010 and feel the pride ofbuilding a truly first-rate university forour students and our community. ■

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“The university will be a

microcosm that teaches

students how to live and

contribute in a pluralistic

high-tech world with no

majorities and many

ethnic, racial and

religious groups, further

segmented by socioeco-

nomic differences.”

— George Martin

Page 20: St. Edward’s University Magazine Fall 2001

S TELEVISIONADIO MEDIAADVERTISING

MARKETINGGBILLBOARDSA NEWSPAPERIMAGE RADADVERTISING MARKETINGMaking

a PriorityAnts scurry past a student along the floor of the rain

forest. Neil Armstrong bounds across the moon

while a student looks on. This isn’t the program line-

up for the Discovery Channel; it’s the new ad cam-

paign developed for St. Edward’s University.

The new advertising campaign waslaunched Sept. 9 in and around theAustin area, premiering in print, televi-sion, radio and billboards in differentareas around the city.

St. Edward’s first made a commit-ment to marketing in the fall of 2000,when President George Martinannounced seven Strategic Priorities forSt. Edward’s University. In order toposition the university to become oneof the best small colleges in the country,the following priorities were established:increase enrollment, recruit and retain adiverse faculty and staff, create effectivecurricular and co-curricular programs,develop facilities, practice sound finan-cial management and increase endow-ment. The seventh Strategic Priority setout to establish an integrated marketingplan to increase awareness of the insti-tution's quality among prospective stu-dents, donors, alumni, business partnersand higher education opinion leaders.

“We wanted an ad campaign thatwould reflect the uniqueness of St.Edward’s University,” said Paige Booth,associate vice president of marketing.“What we came up with is unlike anyother advertising for higher education.”

The first step toward creating anew image for the university was takenwhen the university’s logo received aface-lift in June. “The last time the logowas changed was in 1984,” said BenChomiak, director of design and publi-cations. “The new logo was the first vis-ible sign of our new image.” The logo’slaunch was in full swing June 11 whenit was painted on the main drive, plas-tered across the Holy Cross Hall lawn,printed on banners hanging from lamp-posts and even temporarily tattooed onsome of the faculty and staff ’s faces andarms. Chomiak’s design met with highpraise and drew the reaction that themarketing and design team was lookingfor. “The new design for the logomakes the tower more prominent andstately,” said freshman Curtis

By Danielle Cuff, ’01

Page 21: St. Edward’s University Magazine Fall 2001

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Harwood, ’05. “It embodies a sense oftradition yet still has a modern look.”

A logo cannot tell the whole storyof St. Edward’s University, but anadvertising campaign can begin to.Booth and her team set out to create anad campaign that was different fromthe other modes of advertising used topromote a specific area of the collegelike undergraduate studies, NewCollege or the graduate program. Theimage advertising campaign Booth andher team wanted to create would res-

onate with all of those audiences andrepresent and build the overall image ofthe university.

“Our mission was to develop an adcampaign that was not out of the headsof an advertising agency, but reflectedwhat was really happening on campus,”said Booth. “The advertising campaigndidn’t grow in isolation. It was a processof building on the best attributes of St.Edward’s.” In order to accomplish thatgoal, Austin firm Lyon Advertising wasbrought in to do a brand assessment —

COURSE TITLE: Organizational Behavior

Learn to think.

Open your mind to more than facts and figures. Look critically and creatively at our ever-changing world. Connect with your peers and,professors in an environment that’s both intimate and inspiring. Build on your knowledge and experience to help better your life. And, possibly, the lives of others. Visit us at www.stedwards.edu or call (512) 448-8400.

©2001 St. Edward’s University

sizing up who a company is and what issignificant and important about itsbrand. Lyon conducted a series of inter-views and focus groups with traditionalundergraduate, New College and grad-uate students.

After interviewing students fromeach of the groups, a common threadbegan to surface within many of thegroups. “Respectful,” “ethical,” “nurtur-ing” and “personalized” were words thatkept surfacing to describe St. Edward’sUniversity. ➧

The universitylaunched animage advertis-ing campaignin September.(left) A printadvertisementbearing thetagline, “Learnto think.”

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The advertisements LyonAdvertising developed, based on theirresearch, created juxtapositions betweenreal-world images and the students ana-lyzing the situation. For example, a tra-ditional undergraduate sits on themoon observing Neil Armstrong, anolder student reviews hieroglyphics, agraduate student observes the MaasaiTribe while yet another student sits onthe floor of the rain forest observingworker ants. The ads incorporate stu-dents of varying ages and differentbackgrounds in order to reflect thediversity of students at St. Edward’s

University. The ads also represent St. Edward’sability to put all students in real world situa-tions, whether literally through internships andservice learning or figura-tively through engagingclass discussions. Thecourse titles incorporatedinto the ads provoke theonlooker to view the pic-ture in an unexpected way, which is what St.Edward’s tries to do in itslearning environment. Inthis respect the tagline, orpositioning phrase, “Learnto think,” reinforces theoverall message of the advertisements.

Once that foundation was set, the market-ing team put together a series of mock ads thatwere tested with prospective students or “cus-tomers.” The ads tested well and elicited theresponse the marketing team wanted. “Theresponse from our customers wason target,” said Booth. “Theysaid, St. Edward’s is ‘small,’‘diverse,’ ‘a real-world education,’‘challenging’ and ‘about morethan just the textbooks.’ It’sabout thinking for yourself.”

In a time when image iseverything, the launch of the adcampaign reflects the personal-ized and real-world dimension ofa St. Edward’s University educa-tion.

“St. Edward’s University pre-pares students for the pursuit ofan honorable life,” said Booth.“That statement is the essence ofthe ad campaign.” ■

The creation of a new logomeant new stationery and busi-

ness cards for all faculty andstaff. (above) “Pick up” of the

new materials (below) includedsome festivities — balloons,

Amy’s Ice Cream and temporarylogo tattoos for all.

The new university logo launched in June cov-ered the campus. The logo was even seen on thesidewalks around Main Building (above).

“What we came up with is

unlike any other advertising

for higher education.”— Paige Booth, associate vice president for marketing

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Page 23: St. Edward’s University Magazine Fall 2001

60sJon Hilsabeck, hs ’60, ’64, MBA’72, received the Regent’s Awardfrom the American College ofHealthcare Executives. He serves assenior vice president of the TexasHospital Association in Austin.

Bernard H. West, ’60, and his wife,Judith Ann, live in Waco. Bernard isretired and Judith Ann is an adminis-trative assistant at Baylor University.

Fred J. Crow, ’62, is active in theInternational Stereoscopic (3DPhotography) Society. He is active inunderwater marine life photographyand attended a convention in Sydney,Australia, in September where he vis-ited the Great Barrier Reef. He hastraveled to Fiji, Polynesia and theCaribbean photographing underwatermarine life.

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A L U M N I N O T E S

Br. Peter Graham, CSC, ’65, ispresident of St. Edward’s High Schoolin Cleveland, Ohio.

Stephen A. Nunes, ’65, his wife,Evelyn, and two sons, Mark andBrian, reside in Homewood, Ill.,where Stephen is vice president forPrairie State College.

Br. Donald Blauvelt, CSC, ’67, isformation director for the Brothers ofHoly Cross in San Antonio.

Elaine Leach, ’69, resides inBangkok, Thailand.

70sJoseph Dispenza, ’70, is aretreat leader for LifePath Retreatsin Laredo.

Dr. Al Shen, ’70, and his familyreside in Shanghai, China, andreturned from a trip to see the “8thWonder of the World,” the Terra-CottaArmies of Xian. He said, “The trip wasa lot of fun and well worth it.”

Dave Novicky, ’72, and his wife,Tina Novicky, ’73, live in Parma,Ohio, and are expecting the birth oftheir second grandchild in March2002. They said, “Hello to all ofour friends.”

Maureen Ann (Flynn) Gavin,’76, her husband, John, and threechildren, Jennifer, 15, J. P., 12, andMichael, 7, live in Southlake.Maureen has taught sixth grade forthe past 25 years for the CarrollIndependent School District.

Jesus “Chuy” Zavala, ’78, livesin Columbus, Wis., where he isowner of Premiere HomeImprovements, LLC.

Rommel Pugas Cedeno, ’79,received certification in manage-ment informatics at the Universidadde Oriente-Anzoategui in 1993. Heis also an associate teacher.

80sPatricia (D’Angelo)Abderholden, ’80, is a highschool special education teacherfor the Koshkonong School District.

Will Casey, ’80, spent his summerback behind the wheel of Hellcab,Chicago’s longest running show,now in its 9th smash year. Will hada terrific 27-week run in Early andOften with Famous Door TheatreCompany (of which Will is anensemble member), and a run ofFuddy Meers at the Apple TreeTheatre.

Mike Gerecke, ’80, is a theaterarts teacher at Forest CreekElementary in Round Rock.

Dwight J. Luckett, ’80, is headprincipal of East Side High Schoolin Cleveland, Ohio.

Linda L. Collman, ’81, is a med-ical receptionist for HighlandPhysicians in Greenville, Ill.

Sharon (Ersch) Chanley, ’81, isthe director of credit for priorlearning assessment at theUniversity of Illinois-Springfield,with the rank of assistant professorof liberal studies/individual option.

Thomas F. Jones Jr., ’81, andhis wife, Diane H. Jones, ’82,live in Austin. Thomas is a Unixadministrator for the AustinAmerican-Statesman, and Dianeis a senior buyer for the TexasWorker’s Compensation InsuranceFund.

Sergio H. Velasquez, ’81, ispresident of Olympia Internationalin Laredo.

Jane S. (Baker) Norwood, ’82,is manager for policy research forthe Texas Department on Aging.

David Naworski, ’82, has been aregistered investment advisor sinceJanuary 2000, in addition to hisprivate law practice in San Antonio.He has two daughters, Alexandria,4, and Lauren, 1.

Neiel W. Wohlers Jr., ’82, is agrant developer for LaredoCommunity College in Laredo.

Ken Thomas, ’83, who playedAgent Harris in the movie “MissCongeniality,” will play his next roleas “Newt,” an attorney in the “MCHammer Story” airing on VH-1 in

50sBr. Gerard J. Hagemann, CSC,’51, continues to maintain theSchool of Archives for Notre DameHigh School in Sherman Oaks,Calif., which he founded.

Andres S. Rodriguez, ’51, haspublished two hardbound poetrybooks in Spanish. He is seeking apublishing company for his thirdmanuscript.

Thomas Bresnahan, ’57,received the Distinguished ServiceAward from the American Society ofSafety Engineers Foundation in DesPlaines, Ill. In addition to theaward, the foundation will nameone of its scholarships the “ThomasBresnahan Distinguished ServiceAward Scholarship” for 2002.

MARRIAGESMaia Forstchen, ’84, to Jim Funkhouser in June, living in Collinsville, Ill.

Danica L. Dailey, ’86, MAHS ’94, to Stan Frampton on April 28, livingin Austin.

Juliane L. Listl, ’90, to Alex C. Leighton on September 21, living inCorvallis, Oregon.

Jana Mora Wilson, ’90, to Peter Whittier of Massachusetts on March3, living in Austin.

Jason Kilough, ’91, to Linda Engle on July 14, living in Dallas.

Marc Swendner, ’92, to Cyndi Seiler, living in Round Rock.

Charmin Bonner, ’94, to Tracy Simien, living in Lee’s Summit, Mo.

Diana Lynn Gembinski, ’94, to Jon Michael Wiley on September 1, liv-ing in Austin.

Sandra Trujillo, ’94, to Maria Richard Garcia in April of 2000, livingin Dale.

Melissa Ann Stotler, ’96, MBA ’98, to Robert Nathan York on May 4,living in Katy.

Laurie Hartung, ’97, to Donny Latham on June 2, living in Seattle, Wash.

Patricia (Paty) Gonzalez, ’98, to Jose Luis Yruegas on September 29.

Stacy Ramos, ’98, to William Bullock, ’97, living in San Antonio.

Chantele C. Garcia, ’99, to Gerard Cisneros on April 9, living in Austin.

Vanesa Cari Arce, ’00, to Jason Taimour Long on April 12, living inBrownsville.

Pamela D. Benson, ’00, to Arlyn Dorsey Owens on June 23, living inAustin.

Marian “Elaine” Garrison, ’00, to Dylan Vitone, ’01, on August 4,living in Boston, Mass.

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Rebecca (Ontiveros Reyes)Jones, ’85, supervises all theschool cafeteria managers in thePflugerville Independent SchoolDistrict. She is also a state champi-on barbecue cook.

Francis Paul Suraci Jr., ’85,MAHS ’90, received his lawdegree from the University of Tulsain 1997. He is an associate withthe law firm of Kivell, Rayment,Francis, Coulson and Heath. Hiswife, Catherine, is the winner ofmore than 20 Jingle FeldmanAwards for artistic creation.

Gerald A. Jackson, ’86, and hiswife, Elaine, reside in Austin.Gerald is a computer engineer forMetro Information Systems, andElaine is a retired school teacher.

Jorge F. Quiroga, MBA ’86, waselected president of his homeland,Bolivia.

Karen R. Watson-Sebastian,’86, is an internet strategist forsmall advertising agencies to largeFortune 100 clients — from WellsFargo to Netscape to startups.

Siu Fat Chiu, ’87, and her hus-band, Mariko, reside inShamshuipo, Hong Kong. Mariko isa sales manager for Peter LamJewelry Limited, and Siu is a mar-keting manager for ProgressiveIndustrial Ltd.

Jon D. Hawkins, ’87, completedLove Me Still, a film he wrote,directed, starred in and produced.The film won in the score competi-tion at the Acapulco Black FilmFestival.

Joyce A. Stearn, ’87, was pro-moted in May to vice president andcorporate director of global diver-sity and compliance at Motorola,Inc.

Sharon Cox, ’88, MBA ’93, ispleased to announce her engage-ment to John Kennedy Carney ofWood-Ridge, N.J. A 2002 weddingis planned.

Br. Roberto (Ortega) Jimenez,’88, is a teacher and coach at Holy

Trinity High School in River Grove,Ill.

Kathleen Spethman Pallesen,’88, and her husband, Mike, stilllive in Omaha, Neb. Mike practicescorporate law, and Kathleen hastaken a leave from practicing lawto stay home with their children.

Mary Ellen Schwing, ’88, hasretired from IBM and is now livingin Southern Ohio doing volunteerwork in literacy programs in ele-mentary schools and researchingAppalachian folklore and customs.

John “J.K.” King, ’89, celebratedhis 10-year anniversary with AbbottLaboratories in Dallas. Abbottrecently purchased KnollPharmaceuticals, and John accept-ed one of the newly created region-al manager, state and governmentaffairs positions. His wife, Kimberly,is a stay-at-home mom, raising theirson, Brooks, who is almost 2 yearsold. They reside in HighlandVillage. John can be reached [email protected].

Janet Richobourg Windham,’89, is a stay-at-home mom andwould love to hear from oldfriends at [email protected].

George B. Watkins, ’89, and hiswife, Lisa M. Watkins, ’89, live inDouglas, Ariz. George is a principalin the Douglas Unified School District#27. Lisa is a mental health specialistfor the State of Arizona.

90sSister Mary Lou Barba, ’90, isthe formation director of theMissionary Catechists of DivineProvidence in San Antonio.

Juliane (Listl) Leighton, ’90,completed her internal medicineresidency and is part of a multi-specialty medical group in Oregon.

Susana Ornelas-Dade, ’90, andher husband, Ricardo, live inHuixquilucan, Mexico. Susana isvice president of financial planningfor Grupo Financiero Banamex-Accival.

80sCONT.

A Letter from JapanLiz Sibrian, ’97, has spent almosttwo years overseas with the JapanExchange and Teaching Program. Aformer participant in the CollegeAssistance Migrant Program, sheshares her experiences below.

“I will never forget standing inProfessor Cecil Lawson’s officewhen he told me something that changed my life. ‘Liz, I think you should goteach English in Japan.’ He told me, ‘I think you would be a great teacher therebecause you’re so passionate about teaching English and you love children.And I think because of your Mexican-American background, your easy way ofassimilating and your hunger to learn, you’d make an excellent cultural ambas-sador.’

“Cecil had the confidence in me I’ve always needed. But at that time, I didn’tknow whether I wanted to go to graduate school or not. I got an application,filled it out, asked for letters of recommendation, but never sent it in. It wasn’tthat I didn’t have time to complete it I was just scared of the idea of leaving theUnited States when I hadn’t even been to the Grand Canyon yet.

“A few months later, however, I was back at St. Edward’s getting my teacher’scertification and begging Cecil for a second chance. ‘I’m definitely ready tomove to Japan,’ I assured him.

“Professor Laurie Drummond and Cecil’s amazing letters, along with theCollege Assistance Migrant Program’s Linda Valdez’s interview coaching, helpedme get on a Greyhound bus one year later. It was a one-way ride from Austin toHouston, where I was about to fly to Tokyo, Japan, with 48 other fellow Texans.We were to be assistant language teachers for the Japan Exchange and TeachingProgram. The closest I had ever been to Tokyo was sitting about 10 inches fromthe television set while watching old black and white Godzilla movies.

“Today, I couldn’t be happier. I’m a part of a gentle community. I teach Englishin two senior high schools. My base school is a three-minute walk from myhouse, and I commute to a school in a different town twice a week.

“I live in a small farming village surrounded by luscious mountains and criss-crossed by streams and rivers that empty into the sea. My modest home is sur-rounded by rice paddies on three sides and a river on the other. My neighborsare teachers I work with, and the neighborhood grocers treat me like I was aniece or cousin. Up the road, a little old grandmother has adopted me into herfamily. In spring, we walk hand-in-hand along the river and feed the carp. In thefall, we exchange fruits and vegetables that are in season.”

October. He said, “Never give up,even when all seems lost, keep try-ing!”

Douglas H. Eckmann, MBA ’84,was promoted to principal engi-neer and manager of Fort MeyersOffice of Boyle Engineering Corp.Boyle is a national engineeringfirm headquartered in NewportBeach, Calif., which specializes in

high technology water treatmentand water resource planning.

Maria (Forstchen)Funkhouser, ’84, is the head oftraining and organizational devel-opment for GMAC Insurance inCollinsville, Ill.

Ernest P. Gant, ’85, is a systemsengineer for Compaq Computers inRockport.

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James M. Casey Jr., ’92, andwife, Jeanette Casey, ’94, live inAllen. James is a sales support rep-resentative for Alcatel, and Jeanetteis a housewife.

Christopher Beckett, ’93, andhis wife, Marisa (Guerra)Beckett, ’93, live in Midland.Christopher is a realtor/associatefor Re/Max of Midland and Marisais owner of The Silly Bee, a candleand apparel shop.

Ricardo Gonzalez, ’93, receivedhis master’s degree in social workat the University of Texas at Austinin spring 2000.

T. K. Griffith, ’93, and Amy(Maynard) Griffith, ’93, wouldlove to hear from fellow classmatesat [email protected].

Bryan R. Moses, ’93, is in thesecondary education field afterteaching theater at Stephen F.Austin State University in Houston.

Sean Sebesta, ’93, is a third-yearmedical student at Texas TechUniversity in El Paso.

Traci LeNee Anderson, ’94, wel-comes any old classmates andfriends to email her at [email protected].

Jo Dale (Bearden) Pavia, ’94,and her husband, Jason, live in SanMarcos, where Jo Dale is a pro-gram coordinator for the TexasMunicipal Courts Education Center.

Charmin (Bonner) Simien, ’94,and her husband, Tracy, live inLee’s Summit, Mo., with their fourchildren, Casey, 9, Jasmine, 6,Trasee, 3, and Trey, 4 months.Charmin teaches at Lee’s SummitNorth High School in the LearningLab Department and also teachesSunday School classes at Rock ofAges Missionary Baptist Church.She enjoys playing sports (basket-ball in particular), spending timewith her family and reading inspi-rational books. Charmin and Tracylook forward to moving their fami-ly back to Texas sometime in thefuture.

90sCONT.Gaynelle Caldwell Jr., ’91,appeared in a production ofShakespeare’s Comedy of Errorsproduced by the ShakespeareFestival in Jupiter, Fla. She has alsoentered South Florida’s film/televi-sion market, appearing in a train-ing video for Royal CaribbeanCruise Lines, as well as severallocal commercials. She is teachingat Florida Atlantic University andmade her directorial debut in aworld premier production of ACurious Triangle by Florida play-wright Charles Brookes.

Paulina S. Espinosa, ’91, MAHS’96, was awarded a two-year, full-time scholarship to study at theGraduate Theological Union,Franciscan School of Theology atBerkeley, Calif. She also started herpart-time position as associatedirector of vocations of theOakland Diocese in NorthernCalifornia.

Roy Hernandez, ’91, and hiswife, Teresa, reside in Round Rockwhere Roy is an account managerfor Norwood Promotional Productsand Teresa is a senior lease spe-cialist for Dell Financial Services.

Could this be you? This is one of the unidentified photographs housed in theUniversity Archives. If you have any information on this picture, contact MiaAllen, St. Edward’s University, University Relations, 3001 South CongressAvenue, Austin, TX 78704 or email [email protected].

FROM THE ARCHIVES

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Darin C. Fennell, ’94, and hiswife, Tonya, reside in Dunwoody,Ga.

Rosendo Ross Fuentes, ’94, is acostumer/shopper for The Boldand the Beautiful on CBSTelevision in West Hollywood, Calif.

Halina Garbowska, ’94, is presi-dent of Garbowska & Associates inAustin.

Juli Martin, ’94, is pursuing herlaw degree at South Texas Collegeof Law in Houston. She is followingthe family tradition of her father,uncle, and cousin, who all attend-ed South Texas.

Lori Vogel, ’94, and her hus-band, Chris, finished building anew home in Allen. Lori is stayingat home and raising their two chil-dren, Alyssa, 4, and Anthony, 2.

Stacy Washa, ’94, is an officemanager for PMG AssetManagement in Austin.

Terri (Briggs) Box, ’95, is alegal assistant with a prominentlaw firm in Houston.

Paul Timothy Carrell, ’95, grad-uated from The University of TexasHealth Science Center at HoustonMedical School on June 3.

Scott O’Quinn Conoly, ’95,graduated from The University ofTexas Health Science Center atHouston Medical School on June 3.

Michael Cote, ’95, is senior vicepresident and regional executivefor Bank of America in Charlotte,N.C.

Julie Dirkes, ’95, and her hus-band, Mark, live in Seminole, Fla.Julie is a copywriter for the HomeShopping Network, and Mark is apharmacist for Eckerd Drugs.

Melissa (Murray) Hensley, ’95,received her master’s degree inbusiness administration from theUniversity of Houston in December2000.

Maritza Ramirez, ’95, is a com-munity supervision officer forTravis County CommunitySupervision and CorrectionsDepartment.

HILLTOPPERSIN FLORIDA!Will you be in Florida this

December? If so, don’t miss these chances to root on the

Hilltoppers!

Miami Shores, Fla.Barry UniversityDec. 29, 2 p.m.

Boca Raton, Fla.Lynn UniversityDec. 30, 1 p.m.

Tickets can be purchased at thedoor of each event. Florida alumni

and holiday SEU vacationers areencouraged to wear their SEU

clothing and come out and cheer on the team!

Page 26: St. Edward’s University Magazine Fall 2001

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Paloma Zuleta, ’95, graduatedfrom New England School of Lawin Boston, Mass., in May and istaking the Texas Bar Exam.

Jubran Anwar Abdulraham,’96, is a sales manager for Al-HilalPublishing and Marketing Group inManama, Bahrain.

Suzanne Acord, ’96, is pursuingher master’s degree in internation-al relations at the University ofHawaii on Oahu. She is also a highschool social studies teacher. Sheis enjoying Hawaii’s excellentweather and sites with husband,Steven Buchun, whom she metwhile serving as a Peace Corps vol-unteer in Micronesia.

Michelle Lynn Bermea, ’96, ispleased to announce her engage-ment to Manny Rodriguez Jr. Thecouple plans to wed on Jan. 5,2002, and honeymoon in Spain.Michelle is a sales coordinator andterritory manager for PraxairDistribution, and she also is pursu-ing her real estate license. She

would love to hear any news fromold classmates [email protected].

Laurence “Trey” Dunne III,’96, established a law firm in theAustin area, Dunne & Juarez, LLC.

Elizabeth J. McMahan, ’96, isemployed with Hire.com in Austin.

Edward W. McKnight Jr., ’96,and his wife, Marion, live inFairhope, Ala., where Edward is anofficial retired “beachbum.”

Marguerite Newcomb, ’96, isfulfilling a long-time wish by join-ing the faculty at St. Edward’sUniversity and the University ofTexas at San Antonio.

Jeanne Po, ’96, is pleased toannounce her engagement to DavidPrior of Philadelphia, Pa. Theyplan to wed on May 25, 2002, inHouston. Jeanne received her mas-ter’s degree in English literaturefrom Boston College in 1999. Sheis finishing a doctoral program inEnglish literature, as well asembarking on her fourth year ofteaching at Boston College.

Charles “Chuck” Rosipal, ’96,graduated from The University ofTexas Health Science Center atHouston Medical School on June 3.He is completing his orthopedicsurgery residency at the Universityof Nebraska Medical Center inOmaha, Neb. He said, “Wherewould he be without the mentor-ship of ‘Jumpin’ Jack Lala, hs ’69,and Jeffrey Wayne Fluitt, ’96?”

Lucille R. Westbrook, ’96, andher husband, James, reside inAustin. Lucille is a systems analystfor the Texas Youth Commission,and James is a network administra-tor for Henna Chevrolet.

Melissa Ann York, ’96, MBA’98, is a systems engineer for OcePrinting Systems USA, Inc., inHouston.

Kayla Young, ’96, is employedwith Meals On Wheels and More inAustin. Meals On Wheels and Moreprovides hot, nourishing meals toelderly and disabled persons whoare unable to cook for themselves.

Diana del Rio, ’97, is a psychol-ogy intern at the Fort WorthFederal Medical Center.

Margaret (Campos) Hansen,’97, is teaching second grade atRaba Elementary School in SanAntonio. She would love to hearfrom old friends and tennis bud-dies at [email protected].

Mario Richard Garcia, ’97, andhis wife, Sandra Trujillo-Garcia,’94, reside in Dale. Mario is atechnology coordinator for theAustin Independent School District,and Sandra is principal of NormanElementary School in the AISD.

Sandra K. Gonzalez, ’98, is amanager in the office of scholar-ships at the University of Texas atEl Paso.

Shawn Morgan, ’97, and hiswife, Chriselda Timotea Salas,’00, live in Tulsa, Okla., whereShawn is a senior project managerfor VYSYS, Inc.

Alicia Osborn, ’97, is a news-room assistant for KTNV News 13Inside Las Vegas Television in LasVegas, Nev.

Pamela (Polnick) Alvarado,’97, and her husband, Charles, livein Round Rock. Pamela is an inter-national paralegal assistant forConley, Rose & Tayon, PC and

IN MEMORIAMR.A. Lucksinger, ’28, of Austin on July 2.Steve Verhalen Sr., ’38, on July 22.William J. Ragsdale, ’39, of Pampa.George Hogan, ’40, of Dallas on Aug. 22, 2000.Matthew James Corcoran, ’41, of Hot Springs, Ariz., on Jan. 29.Jerry Edward Bellnoski, ’42, on Feb. 27, 1996.Dan H. Driscoll Jr., ’43, on Feb. 13.William E. Kreitner, ’50, of Jacksonville, Fla., on Feb. 14, 1999.Charles F. Henderson, ’52, of Austin on June 28.John “Johnny” W. Jordan Jr., ’53, of Tulsa, Okla., on March 14, 2000.Brother Robert Woodward, ’54, of Phoenix, Ariz., in March.Rupert N. Jahn, ’69, of Bucks, Pa., on June 3, 1996.Patricia A. Branch, ’77, of Austin on March 13.John E. Lair, ’80, on Aug. 27, 1995.Maria Alicia Ovalle, ’82, of Santa Rosa on June 28.Pompey, C. Rhea, ’90, on Jan 15.Belinda Marez, ’92, of Austin on May 31.A. Ann Albright Crawford, ’96, of Austin on May 11.Gordon Lowell Jackson, ’96, of Austin.

This summer, freshmen were welcomed into the St. Edward’scommunity at Send-Off Parties held in Dallas, El Paso, McAllen,Laredo, San Antonio and Houston.

At the events, students and their parents mingled with alumnifrom their hometown and learned more about what it’s like to bea student at St. Edward’s. The parties served as one in a stringof welcomes to the St. Edward’s community and allowed stu-dents and their parents to get acquainted with former students.

If you are interested in hosting a Send-Off Party in your home-town, contact Joe Barry, director of alumni programs at 1-800-964-7833 or via email at [email protected].

STUDENTS GET A SEND-OFF FROM HOMETOWN ALUMNI

90s CONT.

Freshman stu-dents and St.

Edward’s alumniat a send-offparty in the

Dallas/Fort Wortharea at theBallpark in

Arlington inAugust.

Page 27: St. Edward’s University Magazine Fall 2001

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Charles is a field service engineerfor Ultra Clean Technology.

Kristin A. Strange, ’97, works inthe advancement office atKalamazoo College in Kalamazoo,Mich.

Melissa Valenzuel, ’97, is acommunications specialist for MDAnderson Hospital in Houston.

Juan Carlos Vasquez, ’97, grad-uated from the University of TexasHealth Science Center at HoustonMedical School on June 3.

Chris Walther, ’97, and his wife,Michelle Briggs, ’98, boughttheir first home in Henderson, Nev.Michelle received her law degreein May and is employed with a lawfirm in Las Vegas.

Christiaan Allan Webb, ’97,graduated from the University ofTexas Health Science Center atHouston Medical School on June 3.

Sara Youngblood, ’97, and herfiancé, Jose, reside in Amarillo.Sara is the education director forthe Amarillo Little Theatre, andJose in a choreographer for TexasMusical Drama.

Richard Black, ’98, is an instruc-tor at the University of Tulsa inTulsa, Okla., and is also pursuinghis doctoral degree in Americanliterature and film studies.

Kathy Fitzgerald, MAHS ’98, isa recruiter for graduate and pro-fessional students at Anna MariaCollege in Paxton, Mass. She wouldlove to hear from old classmatesand colleagues at [email protected].

J. Humberto Garcia, ’98, hasbeen with Wells Fargo Financialsince October 1998 and was pro-moted to branch manager. She willrelocate to McAllen.

Francisco Guerrero, ’98, andhis wife, Nicole, live in Quito,Pichincha, Ecuador. Francisco is adistrict manager for Coca-Cola,and Nicole is a teacher at ColegioMenor.

Tzi Sirimz Hezdington, ’98, isattending Sam Houston Universityin Houston.

Juan Carlos Rodriguez, ’98,and his wife, Dorisa LeeRodriguez, ’98, live in Miami,Fla. Juan is a trial attorney for theU.S. Department of Justice, andDorisa is a foreign languageteacher in the Miami-Dade PublicSchool System.

Paul Schneider, ’98, is anaccount executive for EquifirstCorporation in El Paso.

Cade Thornton, ’98, is an offen-sive coach at Southwest Texas StateUniversity in San Marcos.

Elise Boeckman, ’99, isemployed with Circle C Golf Clubin Austin.

Rebecca Coffey-Zuniga, ’99, isa freelance playwright. She hasseen three of her plays producedthis year and is working on twomore, both of which she hasalready sold. She also continues towork with her sketch comedytroupe, The Fabulous Punchin’Judies. She can be reached [email protected].

Alejandra Crowder-Schaefer,’99, is an executive assistant forNew Texas Music Works in Austin.

Chantele C. (Garcia) Cisneros,’99, is a health educator forLonghorns Against Drunk Drivingat the University of Texas in Austin.

Anna Leigh (Green) Schlett,’99, and her husband, Dean, livein Cedar Park. Anna is a productmarketing manager for IPSAssociates, and Dean is self-employed.

Bianca C. Gutierrez, ’99, is ananalyst for American ExpressFinancial Advisors in Arvada, Colo.

Jose L. Reyes, ’99, and his wife,Mirna, live in Fort Bragg, N.C.,where Jose is an aviation platoonleader for the U.S. Army’s 82ndAirborne Division.

Jaime (Schiller) Keasler, ’99, isa college recruiter for Drive

90s CONT.FUTURE HILLTOPPERS

To Lisa Delaney Horton, ’82, and Rick Horton of Birmingham, Ala.,son John Delaney on May 25.

To Kyle Casburn, ’83, and Julie Casburn of Orrington, Maine, daughterMackenzie on March 26.

To Julie (Lapeyre) Vondrak, ’86, and John Vondrak, ’86, of Austin,son Nathaniel Edward on July 23.

To Donna (Gutierrez) Rodriguez, ’87, and Fernando Rodriguez ofVictoria, daughter Emily Lynn on April 30.

To Kathleen Spethman Pallesen, ’88, and Mike Pallesen of Omaha,Neb., son Michael Charles on Dec. 7, 2000.

To Janet Richbourg Windham, ’89, and Brian Windham of De Soto,son Joshua Hunter on Jan. 2.

To Helen “Betsy” Farrington Pistone, ’90, and Joseph A. Pistone,’90, of Shreveport, La., son Sam on Oct. 10, 2000.

To Sara (Kelly) Perry, ’91, and Jeff Perry of Inez, son Noah Flynn onMarch 12.

To Colette Baranowski Maxwell, ’92, and Greg Maxwell of Cypress,daughter Madeline on July 15.

To Ruben Mario Villarreal Jr., ’92, and Cynthia S. Villarreal ofLaredo, son Ruben Mario on July 9.

To Amy (Maynard) Griffith, ’93, and T.K. Griffith, ’93, of Akron,Ohio, daughter Abigail Rebecca on July 19.

To Alicia Remaley, ’93, and Edward Joseph Remaley III, ’01, ofAustin, daughter Mackenzie Kate on Jan. 23.

To Traci LeNee Anderson, ’94, and Roy Martinez of Austin, sonBrycen Michael on July 1.

To Darin C. Fennell, ’94, and Tony Fennell of Dunwoody, Ga., daugh-ter Savannah Elyse on Jan. 17.

To Paul Kilpatrick, ’94, and Bonnie Kilpatrick of Cypress, son LoganPaul on Feb. 2.

To Heather (Lewis) Knowles, ’94, and Clayton Knowles of Palmdale,Calif., son Carson Blair on March 29.

To Sandra Trujillo-Garcia, ’94, and Mario Richard Garcia of Dale,son Roman Maximiliano on June 3.

To Terri (Briggs) Box, ’95, and Chris Box of Friendswood, son ReeseArmstrong in January 2001.

To Farra Copley, ’95, and Patrick T. Copley, ’96, MBA ’00, ofAustin, son Collin Lindley on July 19.

To Melysia Marie (Cantu) Lee, ’97, and Shane Lee of Georgetown,daughter Malena Misha on Dec. 14, 2000.

To Margaret (Campos) Hansen, ’97, and Brian Hansen of SanAntonio, son Jacob Cole on April 17.

To Susanne (Breshears) Miller, ’99, and Sean Miller, ’94, ofAustin, son Sean Patrick on June 11.

To Anna Leigh (Schlett) Green, ’99, and Dean Schlett of Cedar Park,son Wesley Jackson on May 15.

To Paul Rolling, ’00, and Loretta Rolling of Austin, son Nicholas Auguston June 5.

Page 28: St. Edward’s University Magazine Fall 2001

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Keep in touch with your friends and classmates. A fun vacation, a new hobby, volunteering, job changes —whatever your news, share it with friends and classmates via the St. Edward’s University Magazine.Submit your news by Jan. 15, 2002 to be considered for print in the next issue.

Name: ______________________________________________________________

Former Name: _________________________________ Class Year: ____________

Address: ____________________________________________________________

Your News: __________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

3easy waysto submit your alumni note

1EMAIL:[email protected] send news via St. Edward’swebsite at: www.stedwards.edu

2FAX TO:512-416-58453MAIL:

Mia M. Allen, St. Edward’sUniversity, University Relations,3001 South Congress Ave.Austin, TX 78704

■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

When faxing or mailing your note, please photocopy the form to the right.

ALUMNI AWARDS On June 23, St. Edward’s University recog-nized the achievements and dedication ofalumni at the 2001 Alumni AwardsCelebration in Jones Auditorium.

Frank Woodruff, ’69, chair of the AlumniBoard, presented recipients with the Alumni

Achievement Awards, Distinguished Alumni Awards and the Honorary AlumnusAward.

The awards are a way to celebrate the achievements of alumni and the benefitsof a Holy Cross education, which educates both the heart and the mind for serv-ice to the community.

The Alumni Achievement Awards are given to alumni who reflect the traditionsof St. Edward’s University by making important contributions to their professionsand community. Recipients of the 2001 awards were J. Hollis Bone, ’93, andGeronimo Rodriguez, ’90.

The Distinguished Alumni Awards are given to alumni who have had significantimpact on the advancement of their profession or who have garnered successesthat exemplify the mission of St. Edward’s. Recipients of the 2001 DistinguishedAlumni Award were Tom Ryan, ’63, Victor Kramer, ’61, Ed Olliges, ’53, andMaurice Quigley, ’50.

Richard Kinsey, assistant to the president, was honored with the HonoraryAlumnus Award, which recognizes an individual for his or her service to stu-dents and the alumni association. Kinsey has been the assistant to the presidentof St. Edward’s since 1969, supporting the efforts of five presidents and the mis-sion of St. Edward’s University.

Financial Services in Dallas. She willtravel all over the United States torecruit qualified college graduates.

Luis A. Serna, ’99, is a programassociate for El Pomar Foundationin Colorado Springs, Colo.

Jeremy T. Smith, ’99, celebratedthe third anniversary of the construc-tion management firm that he startedin his senior year at St. Edward’s.The business is growing rapidly withprojects throughout Texas and proj-ects soon to start in Chicago, Ill. Heis also pursuing his master’s degreein business administration.

Elisa (Supowit) Powers, ’99,and her husband, Matthew, live inPflugerville. Elise is director ofmarketing and communications forSafePlace, and Matthew is anaccount executive for LBJSBroadcasting.

00sPamela D. Owens, MAHS ’00, isa senior business advisor for TexasGuaranteed Student Loan.

Jason Bland, ’00, and his wife,Jennifer Wiatrek, ’01, live inAustin. They are both employedwith Invesmart, Inc.

Amanda Diebel, ’00, is propertydirector for Indigo Management inMercer Island, Wash.

Victoria Dion, ’00, and her hus-band, Russell, live in Rowlett,where Victoria is controller forTyco Electronics.

Devin Isreal, ’00, works forCinemark Corp., USA, as a webauthor, newspaper directory coor-dinator and freelance graphicdesigner in McKinney.

Valerie Hutchison, ’01, and herhusband, Mark, live in NewBraunfels. Valerie is program coor-dinator for Another Way TexasShares, and Mark is a store man-ager for Domino’s Pizza.

Phillip Tatlow II, ’01, and hiswife, Valeria-Nina, live in RoundRock, where Phillip is a networkadministrator/spectrum engineerfor FundsXpress. ■