srijan_ngo pain and palliative care

8/3/2019 Srijan_NGO Pain and Palliative Care

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Proposed FrameworkIn view of the inherent flaws in the present top down approach and keeping in mind the objectives of Kerala Social Security Mission[1], we propose the followingbottom up approach in the identification of needy beneficiaries and the associated filtering process culminating in an overall efficient disbursement of fundsto those who really require it.

The proposed approach involves a hybrid framework of innovative methods to identify beneficiaries, involvement of NGOs for the first round of filtering of applications from potential candidates, a second round of filtering of application, verification and final selection by KSSM. The publicity and promotion of cause, scheme and the intended benefactors will be done through newspapers, state ownedTV ads and through the mobilization of NSS volunteers in schools and colleges throughout the state.

The first step involves the use Crowd sourcing techniques for the identificationof beneficiaries. Crowd sourcing is the act of sourcing tasks traditionally performed by specific individuals to an undefined large group of people or community (crowd) through an open call. [1] More specifically, the Social Welfare Depart

ment of the Government of Kerala takes out several publicity campaigns through print and visual media as and when a new welfare scheme is launched. The ads willseek to draw people from the general public to identify people who are truly inneed of the social security assistance, who in turn will be compensated througha commission and/or fixed cash rewards for their efforts if in case the person(s) they identify are eventually approved to be granted the benefits from KSSM.This method of crowdsourcing will eliminate the problems existing in the currentsystem such as: Absence of dedicated group of manpower searching for suitable beneficiaries. Concerns of political influence and favoritism in the selection process. Schemes not reaching those who really need them due to absence of print, media and word of mouth publicityWe believe that the above mentioned crowd sourcing methodology coupled with publ

icity efforts would result in an exponential increase in the number of applicants for the availing the benefits of the scheme. Hence the next step in the identification process involves the mobilization and active participation of NGOs spread throughout the state for short listing of applications. KSSM could take the help of NGOs for the first stage of a two stage filtration process for short listing of genuine applicants. In this regard, a 24 hour toll-free helpline and a dedicated website would be set up by KSSM to make the application process simplerand easier. The identifier can assist the potential beneficiary in filling up the application forms which be available both online and offline. The offline forms could be made available in the NGOs in the area, post offices and other government offices/banks. The applicant would be required to submit attested copies ofcertificates/undertakings signed by appropriate authorities.

The second stage of filtration of forms would be undertaken by KSSM itself by verifying the claims of the shortlisted applicants and checking the genuineness ofthe claims. Since the number of applications in this stage would be substantially lesser and the overall speed of the proposed framework is high. And since thecontrol of the identification of final beneficiaries is with KSSM the issue ofpolitical influence is removed.Through their sustained interactions with the public, the NGOs would also work towards finding out the gaps in the present schemes offered by KSSM and suggest new schemes thatll benefit those in need. All through the process, soon after KSSMannounces the schemes through advertisements, the NGOs and the NSS volunteers can take up the responsibility of spreading awareness through door to door visitsin rural areas, through campaign marches and conducting special events to attract the attention of people in the surrounding areas. The NSS volunteers can be c

alled for from the schools and colleges in and around the area.ModelThe basic model as explained above is depicted below.


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The 2 stage filtering process of applications is as follows:TimelineWe identify 4 significant phases in the project phase1) Gestation Period:

This will be the time used by KSSM to: Identify the set of causes it wants to work for. Number of causes may be cappedbased on the budget available and the workforce at hand Talks with local NGOs related to each cause identified and getting them on boardfor the project Allotting the list of tasks that need to performed by the NGO related to identifying a potential candidate for the project Design posters to be put across in villages, ad campaigns to be telecasted on TV(separate one for each cause) Set up a 24*7 helpline to receive referrals Teaser ads to promote help and earn program wherein ads for each cause is shownd the rewards for each referral and the contact details to inform are announced

2) Launch period A series of ad campaigns are telecasted in TV regularly. Promotional campaigns will be done through billboards and posters stuck in public places like bus stops, temples and post offices in rural areas Tie up with schools and colleges and engage the NSS scouts who are identified towork on the publicity initiative in their local areas Role plays, skits, road shows etc should be organized by the NGOs for quick and effective publicity of each cause paying separate attention to each cause and also each village The campaign videos created will be made to go viral on websites like facebook,youtube etc

3) Action period Requests would be pouring in through the 24*7 helpline and KSSM needs to ensurethat they be redirected to the corresponding NGO that works for the cause withinin 24 hours including details like name, address, cause, referral details etc Background check will happen on each of these applicants from multiple routes like neighborhood, workplace/hospital visited in case of diseases like cancer etc Once approved by the NGO, second round of verification happens at KSSM If approved, KSSM adds the applicant on to its database and transfers amounts onregular basis as per policy Monitoring of the performance of each of the NGOs involved is done on the basis of number of referrals, frequency of campaigns, effectiveness of the employees etc Complaint/feedback system to register any grievances/suggestions is also incorporated in the 24*7 helpline incase of any biases bserved in the selection processeither at the NGO level or at the KSSM level

4) Reaping of Results This will be the stage when all the processes will be smoothened out, inefficiencies identified, improvements incorporated and cutting away of ineffective partners will be done. Expansion opportunities will be identified to affect the lives of more number ofpeople The whole cycle of partnering, bringing awareness, making them work, monitoringthe results etc will continue. Monitoring of the efficacy of the framework can be done through internal and ext

ernal audits by NGO associations and governmental auditing agencies. Other options include use of international quality and efficiency accreditation agencies that can evaluate the effectiveness of the framework.


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Advantages Issues ChallengesEnsures fair processing because it involves many levels of processing and verification Huge number of applications will pile up due to 24*7 helpline and rewarding referrals. Handling this will become tedious Finding the authenticityof the applicants might be a difficult taskInvolvement of volunteers at a local level helps in huge publicity cost effecti

vely Monitoring of huge number of NGOs and ensuring fairness becomes ahigh priority, this being a government initiative

Achieving maximum coverage at a small time can be done Getting NGOs interested and committed ,one for each of the causes identified becomes a significant challenge

References[1] http://www.socialsecuritymission.gov.in/rokdownloads/e%20books/book/[2] http://en.wikipedia.org/wiki/Crowdsourcing, retrieved 29th October, 2011

srijan_ngo pain and palliative care

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