squid, octopus, herring & mackerel panel · 2002. 2003. 2004. 2005. 2006. 2007. 2008. 2009....
TRANSCRIPT
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SQUID, OCTOPUS, HERRING & MACKEREL
PANEL
January 19, 2016Miami, FL
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Egil Sundheim
Jim Kenny
Mike Daniels
Ruth Levy
Brady SchofieldFerran Pauner
THE SQUID, OCTOPUS, HERRING & MACKEREL PANEL
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OVERVIEWGlobal Cephalopod Production (MT)
• Global Landings 2013• 4 Million Tons• 4.2% of Total Wild Landings
• Squid 2,920,000 tons• Octopus 347,000 tons• Cuttlefish 322,000 tons• NSPF 430,000 tons
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Source: FAO
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SQUID OVERVIEW
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SQUID OVERVIEWGlobal Squid Production (MT)
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 *2014 *2015
World Squid Production (MT)
Source: FAO and Urner Barry; *Estimates
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SQUID OVERVIEWGlobal Squid Production (MT)
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
World Squid Production by Country (MT)CHINA
PERU
KOREA, REPUBLIC OF
JAPAN
ARGENTINA
INDONESIA
TAIWAN PROVINCE OF CHINAUNITED STATES OF AMERICATHAILAND
CHILE
RUSSIAN FEDERATION
MALAYSIA
PHILIPPINES
SPAIN
FALKLAND IS.(MALVINAS)
MOROCCO
Source: FAO
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SQUID OVERVIEWGlobal Production by Species
2009-2013DOSIDICUS GIGAS
VARIOUS SQUIDS NEI
ILLEX ARGENTINUS
TODARODES PACIFICUS
COMMON SQUIDS NEI
LOLIGO OPALESCENS
BERRYTEUTHIS MAGISTER
LOLIGO GAHI
NOTOTODARUS SLOANI
ILLEX ILLECEBROSUS
LOLIGO PEALEII
SEPIOTEUTHIS LESSONIANA
OMMASTREPHES BARTRAMII
ILLEX COINDETII
LOLIGO REYNAUDII
TODARODES SAGITTATUS
INDIAN SQUID
LOLIGO FORBESII
LOLIGO VULGARIS
ONYKIA INGENS
Source: FAO
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Dosidicusgigas
Illex argentinus
Todarodespacificus
Ommastrephesbartramii
Loligo edulis Loligo gahi
Loligo pealeiLoligoopalescens
SQUID OVERVIEW
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SQUID OVERVIEWUS Squid Production (MT)
Source: NOAA, NMFS and Urner Barry
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *2015
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SQUID OVERVIEWUS Squid Imports (MT)
Source: US Census and Urner Barry’s Foreign Trade Data; *Estimate
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *2015
10
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SQUID OVERVIEWUS Imports by Country (MT)
Source: US Census and Urner Barry’s Foreign Trade Data; *Estimate
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *2015
CHINA (MAINLAND)
KOREA, REPUBLIC OF
ARGENTINA
CHINA (TAIWAN)
INDIA
OTHERS
PERU
THAILAND
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SQUID OVERVIEWUS Squid Exports (MT)
Source: US Census and Urner Barry’s Foreign Trade Data; *Estimate
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *2015
12
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SQUID OVERVIEWUS Exports by Country (MT)
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *2015
CHINA (MAINLAND)
SPAIN
PHILIPPINES
JAPAN
ITALY
UNITED KINGDOM
MEXICO
AUSTRALIA
GREECE
CANADA
FRANCE
NETHERLANDS
OTHERS
Source: US Census and Urner Barry’s Foreign Trade Data
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SQUID OVERVIEWU.S. Net Supply
Source: US Census, NMFS, and Urner Barry’s Foreign Trade Data
2010 2014
MTMILLION
LBS MTMILLION
LBSDomestic Landings 153,945 339 121,030 267
Exports 136,972 302 120,750 266
Imports 66,533 147 69,153 152
NET SUPPLY 73,322 162 69,265 153
“We don’t eat squid, we eat Calamari”
.24 lb. per capita estimated consumption
0.000
0.050
0.100
0.150
0.200
0.250
0.300
2010 2011 2012 2013 2014
US Consumption (LB)
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SQUID OVERVIEWMarket Price Study
Source: Urner Barry
$1.20
$1.60
$2.00
$2.40
$2.80
$3.20
$3.60
$4.00
Mar 10 Sep 10 Mar 11 Sep 11 Mar 12 Sep 12 Mar 13 Sep 13 Mar 14 Sep 14 Mar 15 Sep 15
T&T TUBES RINGS R&T STEAKS
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SQUID OVERVIEWMarket Price Study
Source: Urner Barry
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
Jan-
10M
ar-1
0M
ay-1
0Ju
l-10
Sep-
10N
ov-1
0Ja
n-11
Mar
-11
May
-11
Jul-1
1Se
p-11
Nov
-11
Jan-
12M
ar-1
2M
ay-1
2Ju
l-12
Sep-
12N
ov-1
2Ja
n-13
Mar
-13
May
-13
Jul-1
3Se
p-13
Nov
-13
Jan-
14M
ar-1
4M
ay-1
4Ju
l-14
Sep-
14N
ov-1
4Ja
n-15
Mar
-15
May
-15
Jul-1
5Se
p-15
T&T, THAILAND, 3-5 IN T&T, CHINA, 3-5 IN.
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MenuTrendsPENETRATION vs. 2011vs. 20141
year
4 ye
ar
Growth rate (relative % change)
23.1%West
20.4% Midwest
21.9% South
31.1% Northeast
Rest
aur
ant
Typ
eRe
gion
19.8%
22.6%23.8%
25.9% 25.7% 25.9% 26.4% 26.6% 26.1% 25.6% 25.8%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Historic Penetration Growth
25.8%0.5%
SQUID OVERVIEWCALAMARI | Overview -2.3%
7.9% 3.8%
22.5%
39.1%
52.1%
5.7%
21.5%30.9%
QSR Midscale Fine Dining NationalChains
Indep.
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Menu Types
Fried Protein App 43.6%
Shellfish Main Entrée 13.5%
Combos/ Multi Protein 7.9%
Pasta 7.0%
Non-Fried Protein App 4.7%
Sampler 4.4%
Salad Entrée 4.1%
Entrée Stew / Soup / Chili 3.5%
Other Entrée 2.3%
Protein Side 2.0%
Rice Entrée 1.8%
Deli Salad Appetizer 0.9%
Pizza 0.6%
Appetizer Salad 0.5%
Other App 0.5%
Mexican 0.5%
Fish Main Entrée 0.4%
Hot Sandwich 0.3%
Other 1.3%
Applications
Fried 62.5%
Fried calamari 61.5%
Sauce 58.3%
Red sauce 34.0%
Shrimp 33.5%
Pepper 26.1%
Marinara 26.0%
Spicy 25.3%
Lemon 21.0%
Garlic 20.8%
Crispy 18.5%
Noodle 18.0%
Tomato 17.7%
Mussel 17.3%
Lightly 17.2%
Fresh 17.2%
Scallop 17.0%
Clam 16.6%
Seafood 16.4%
Top Paired Flavors% of menu items that are… % of menu items that also include…
1.3%
0.5%
0.5%
0.7%
0.8%
1.2%
1.3%
1.8%
2.4%
2.7%
3.3%
4.1%
4.5%
5.4%
5.6%
8.1%
11.2%
12.3%
32.1%
Other
Caribbean
Other European
French
Southern
Central & So America
Sandwich
Mediterranean
Other Asian
Steakhouse
Mexican
Japanese
Mixed Ethnicity
Thai
Chinese
Seafood
Pizza
American
Italian
% of menu items served at…
SQUID OVERVIEWCALAMARI | Cuisines & Applications
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9.6%
9.8%
10.3%
11.1%
10.6%10.7%
10.2%
10.5%10.6%
10.5% 10.5%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
MenuTrendsPENETRATION vs. 2011vs. 20141
yea
r
4 ye
ar
Growth rate (relative % change)
9.5% West
6.6% Midwest
6.7% South
11.9% Northeast
Rest
aur
ant
Typ
eRe
gion
10.5%-0.4%
SQUID OVERVIEWSQUID | Overview 2.4%
3.3% 1.6%
13.8% 13.6%
19.4%
0.0%
5.0%
16.3%
QSR Midscale Fine Dining NationalChains
Indep.
Historic Penetration Growth
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Menu Types Applications% of menu items that are… % of menu items that also include…% of menu items served at…
Shellfish Main Entrée 39.6%
Fried Protein App 9.5%
Pasta 9.4%
Entrée Stew / Soup / Chili 7.9%
Other Entrée 6.7%
Salad Entrée 5.6%
Rice Entrée 5.3%
Non-Fried Protein App 5.3%
Combos/ Multi Protein 4.3%
Deli Salad Appetizer 1.4%
Protein Side 1.2%
Other App 1.1%
Fish Main Entrée 0.4%
Veggie Main Entrée 0.4%
Sampler 0.3%
Mexican 0.2%
Appetizer Soup / Chili 0.2%
Appetizer Salad 0.2%
Other 1.0%
Sauce 47.2%
Shrimp 44.8%
Fried 40.3%
Spicy 35.8%
Scallop 33.0%
Seafood 29.7%
Calamari 25.0%
Pepper 24.6%
Noodle 23.0%
Garlic 22.4%
Hot 21.6%
Onion 20.4%
Sauteed 19.6%
Vegetable 19.3%
Mussel 18.9%
Fried squid 18.7%
Salad 18.5%
Fresh 17.5%
Fish 16.5%
SQUID OVERVIEWSQUID | Cuisines & Applications
1.0%
0.3%
0.4%
0.6%
0.7%
0.9%
0.9%
1.3%
1.3%
1.5%
1.5%
2.2%
2.7%
3.3%
8.0%
9.5%
11.6%
25.9%
26.3%
Other
Coffee & Bakery
Steakhouse
Caribbean
Pizza
Indian
Other European
Mixed Ethnicity
Mediterranean
American
Seafood
Korean
Central & So America
Mexican
Other Asian
Italian
Japanese
Chinese
Thai
Top Paired Flavors
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SQUID OVERVIEWSquid Discussion
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OCTOPUS
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OCTOPUS OVERVIEWGlobal Octopus Production (MT)
Source: FAO and Urner Barry
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 *2014 *2015
27
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OCTOPUS OVERVIEWGlobal Octopus Production (MT)
Source: FAO
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
CHINA
MOROCCO
JAPAN
MEXICO
MAURITANIA
KOREA, REPUBLIC OF
SPAIN
PORTUGAL
INDONESIA
THAILAND
ITALY
PHILIPPINES
TUNISIA
SENEGAL
GREECE
FRANCE
BRAZIL
MALAYSIA
CHILE
TANZANIA, UNITED REP. OF
OTHERS
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OCTOPUS OVERVIEWGlobal Octopus Distribution
Octopus Landings in 2013: Geographic ViewTotal Octopus Landings (Tons) / FAO Area
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OCTOPUS OVERVIEWUS Octopus Imports (MT)
Source: US Census and Urner Barry’s Foreign Trade Data
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
22,000
24,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *2015
30
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OCTOPUS OVERVIEWUS Imports by Country (MT)
Source: US Census and Urner Barry’s Foreign Trade Data
0
1,000
2,000
3,000
4,000
5,000
6,000
2010 2011 2012 2013 2014 *2015
PHILIPPINES
SPAIN
CHINA (MAINLAND)
INDONESIA
THAILAND
INDIA
PORTUGAL
MEXICO
VIETNAM
JAPAN
MALAYSIA
PERU
OTHERS
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OCTOPUS OVERVIEWMorocco Octopus
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OCTOPUS OVERVIEWMarket Price Study
Source: US Census and Urner Barry’s Foreign Trade Data
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
$4.50
Mar 10 Sept 10 Mar 11 Sept 11 Mar 12 Sept 12 Mar 13 Sept 13 Mar 14 Sept 14 Mar 15 Sep 15
PHILIPPINES SPAIN INDIA INDONESIA THAILAND
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4.5%
5.0% 5.0%5.4% 5.4% 5.5%
5.9% 5.9%6.3%
7.4% 7.5%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
MenuTrendsPENETRATION vs. 2011vs. 20141
yea
r
4 ye
ar
Growth rate (relative % change)
6.8%West
4.3% Midwest
5.4% South
8.9% Northeast
Rest
aur
ant
Typ
eRe
gion
Historic Penetration Growth
7.5%2.2%
OCTOPUS OVERVIEWOCTOPUS | Overview 28.6%
1.5% 1.3%6.3%
10.5%
24.1%
0.0%4.0%
11.4%
QSR Midscale Fine Dining NationalChains
Indep.
34
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Menu Types Applications% of menu items that are… % of menu items that also include…% of menu items served at…
Top Paired Flavors
Shellfish Main Entrée 32.3%
Non-Fried Protein App 26.4%
Combos/ Multi Protein 9.6%
Salad Entrée 7.4%
Deli Salad Appetizer 4.2%
Entrée Stew / Soup / Chili 3.5%
Pasta 2.9%
Other App 2.5%
Other Entrée 1.8%
Rice Entrée 1.4%
Fried Protein App 1.3%
Sampler 1.1%
Appetizer Salad 0.9%
Fish Main Entrée 0.9%
Mexican 0.9%
Protein Side 0.9%
Fried Other App 0.8%
Appetizer Soup / Chili 0.4%
Other 1.0%
Sushi 28.1%
Shrimp 27.3%
Salad 25.1%
Grilled 24.3%
Sauce 18.9%
Baby 16.9%
Sashimi 15.8%
Tomato 15.3%
Potato 14.2%
Lemon 13.9%
Fish 13.9%
Grilled octopus 12.6%
Onion 12.0%
Spicy 11.5%
Red 11.2%
Clam 11.2%
Scallop 11.2%
Pepper 11.2%
Vinaigrette 10.9%
OCTOPUS OVERVIEWOCTOPUS | Cuisines & Applications
0.4%
0.5%
0.6%
1.0%
1.1%
1.1%
1.4%
1.5%
1.6%
2.0%
3.0%
4.4%
4.5%
4.7%
5.0%
9.6%
13.1%
16.5%
27.9%
Other
Coffee & Bakery
Other European
Sandwich
French
Central & So America
Steakhouse
Korean
Pizza
Seafood
Thai
Mixed Ethnicity
Other Asian
American
Mediterranean
Chinese
Mexican
Italian
Japanese
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OCTOPUS OVERVIEWOctopus Discussion
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HERRING
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0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000Atlantic and Pacific
HERRING OVERVIEWGlobal Herring Production (MT)
Source: FAO and Norwegian Seafood Council
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HERRING OVERVIEWHerring Trade
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
2005 2010 2013 2014
Import Nations - MT
LITHUANIA
UKRAINE
EGYPT
POLAND
DENMARK
NETHERLANDS
RUSSIAN FEDERATION
CHINA, PEOPLE'S REPUBLIC OF
GERMANY
NIGERIA
Source: Norwegian Seafood Council
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HERRING OVERVIEWHerring Trade
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2005 2010 2013 2014
Supplying Nations - MT
OTHERS
CANADA
FAROES
ICELAND
USA
CHINA
RUSSIA
NORWAY
EU27
Source: Norwegian Seafood Council
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HERRING OVERVIEWHerring Market Price Study (Atlantic)
$0.40
$0.80
$1.20
$1.60
$2.00
$2.40
$2.80
Mar 11 Sep 11 Mar 12 Sep 12 Mar 13 Sep 13 Mar 14 Sep 14 Mar 15 Sep 15
Average Import Price USD/KILOFROZEN FILLET FROZEN WHOLE
Source: Norwegian Seafood Council
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HERRING OVERVIEWUS Landings Herring (MT)
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: NOAA, NMFS
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HERRING OVERVIEWUS Herring Imports (MT)
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *2015
Source: US Census and Urner Barry’s Foreign Trade Data; *Estimate
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HERRING OVERVIEWUS Imports by Type 2011-2015
3%
12%
8%
62%
15%
FRESH OR CHILLED FISH
FROZEN FISH
CURED OR SMOKED FISH
CANNED OR PREPARED FISH
NOT FOR HUMAN CONSUMPTION
Source: US Census and Urner Barry’s Foreign Trade Data
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HERRING OVERVIEWUS Herring Exports (MT)
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *2015
HERRING ROE, CURED
HERRING FILLET, FROZEN
HERRING ROE, FROZEN
HERRING, FROZEN
HERRING, FRESH
Source: US Census and Urner Barry’s Foreign Trade Data; * Estimated
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HERRING OVERVIEWUS Herring Exports (MT)
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *2015
JAPAN CHINA (MAINLAND) CANADA OTHERS
Source: US Census and Urner Barry’s Foreign Trade Data; * Estimated
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HERRING GERMANY
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HERRING RUSSIA
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HERRING RUSSIA
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HERRING SCANDINAVIA
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HERRING AND OTHER FISH DELICACIES IN LATVIA
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HERRING OVERVIEWHerring Discussion
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MACKEREL
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0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 *2014 *2015 *2016
MACKEREL OVERVIEWGlobal Production (MT)
Chub and Atlantic
Source: FAO and Norwegian Seafood Council
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MACKEREL OVERVIEWMackerel Trade
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2005 2010 2013 2014
Import Nations - MT
UNITED KINGDOM
POLAND
INDONESIA
THAILAND
JAPAN
EGYPT
RUSSIAN FEDERATION
CHINA, PEOPLE'S REPUBLIC OF
NETHERLANDS
NIGERIA
Source: Norwegian Seafood Council
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MACKEREL OVERVIEWMackerel Trade
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
2005 2010 2013 2014
Supplying Nations - MT
OTHERS
JAPAN
FAROES
ICELAND
CHINA
NORWAY
EU27
Source: Norwegian Seafood Council
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MACKEREL OVERVIEWMackerel Market Price Study
$1.00
$1.20
$1.40
$1.60
$1.80
$2.00
$2.20
$2.40
Mar 11 Sep 11 Mar 12 Sep 12 Mar 13 Sep 13 Mar 14 Sep 14 Mar 15 Sep 15
Average Import Price USD/KILO
Source: Norwegian Seafood Council
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MACKEREL OVERVIEWUS Landings Mackerel (MT)
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: NOAA, NMFS
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MACKEREL OVERVIEWUS Mackerel Imports (MT)
0
5,000
10,000
15,000
20,000
25,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *2015
Source: US Census and Urner Barry’s Foreign Trade Data; *Estimate
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MACKEREL OVERVIEWUS Mackerel Imports by Type
1%
37%
6%
56%
2011-2015
FRESH OR CHILLED WHOLE FISH
FROZEN WHOLE FISH
CURED OR SMOKED FISH
CANNED OR PREPARED FISH
Source: US Census and Urner Barry’s Foreign Trade Data
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MACKEREL OVERVIEWUS Mackerel Exports (MT)
0
10,000
20,000
30,000
40,000
50,000
60,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *2015
FRESH FROZEN PREPARED/PRESERVED
Source: US Census and Urner Barry’s Foreign Trade Data; *Estimated
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MACKEREL OVERVIEWUS Mackerel Exports (MT)
0
10,000
20,000
30,000
40,000
50,000
60,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *2015
CANADA PERU GHANA OTHERS MEXICO
Source: US Census and Urner Barry’s Foreign Trade Data; * Estimated
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MACKEREL JAPAN
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MACKEREL SCANDINAVIA
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Smoked Mackerel Latvia
67
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HOT SMOKED MACKEREL WITH TOPPINGS IN LATVIA
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MACKEREL OVERVIEWMackerel Discussion
69