spt networks games mrp filespt networks games situation: the mobile gaming industry is experiencing...
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SPT Networks Games
Situation: The mobile gaming industry is experiencing unprecedented growth, spurred by both major and indie studios that are publishing game titles based on new and established IP.
Opportunity: Capture a larger share in the market by delivering a SPT Networks Games title everywhere, on every device through leveraging its unparalleled combination of assets.
FY13 ESTABLIS
HFY14 EXPANDFY15
DIVERSIFY
FY16 EVOLVE
FY13 FY14 FY15 FY16
FY13 MRP
Strategic Roadmap Evolution
FY13 - Establish
In FY13 we established the groundwork for supporting our key franchise titles: Wheel of Fortune & Jeopardy!
EBIT
$60k
YEAR
FY13
GAMES
2
REVENUE
$4.5m
FY13 - Establish
In FY13 we established the groundwork for supporting our key franchise titles: Wheel of Fortune & Jeopardy!
EBIT
$2.4m
YEAR
FY13
GAMES
2
REVENUE
$7.2m
FY14 - Expand
This year we are expanding with redesigns of WOF/JEP and the launch of brand extensions and original IP
EBIT
$1.2m
YEAR
FY14
GAMES
5
REVENUE
$8.8m
FY13 ESTABLIS
HFY14 EXPANDFY15
DIVERSIFY
FY16 EVOLVE
FY13 FY14 FY15 FY16
FY13 MRP
Strategic Roadmap Evolution
FY13 ESTABLIS
HFY14
EXPAND
FY15 BUILD
FY16DIVERSIF
YFY17 EVOLVE
Build in key areas to continue to grow the SPT Networks Games business and drive EBIT
Product Development
●Build dedicated product teams by “vertical”●Integrate robust analytics and optimize live games through deep monetization analysis●Invest in research & development, prototyping process●Work with industry-leading developers
Business Development
●Establish international presence●Explore key strategic partnership opportunities●Develop licensing opportunities●Expand ad sales capabilities●Cultivate publishing partnerships
Talent & Resources
●Expand product team to focus on optimization of live games●Explore ad operations / ad sales expansion●Create Analytics team●Expand marketing team to focus on strategic and CRM marketing
Strategic Roadmap Evolution
FY13 FY14 FY15 BUILDFY16FY17
FY14 MRP
FY15 - Build
TBD
free
Build Product, Business Development, and Talent while continuing to support live games and new launches to set SPT Networks Games up
for growth
EBIT
$0
YEAR
FY15
GAMES
7
REVENUE
$10.9m
FY16 - Diversify
TBD
free kids
POP kids
bible
Utilize the investment by ramping up development of new extensions, optimizing live games, and major title updates
EBIT
$200k
YEAR
FY16
GAMES
11
REVENUE
$15.2m
FY17 – Evolve
TBD
free kids
POP kids
bible
TBD TBD
TBD
Significantly grow portfolio and create a network by leveraging efficient internal teams and processes
EBIT
$3.1m
YEAR
FY17
GAMES
14
REVENUE
$20.5m
12
Establish International Presence
Evaluate games for localization plans based on key international market opportunities Build strategic relationships with key players in emerging international territories Develop programs with existing partners (Apple, Amazon, Google) that expand to international
markets Create partnerships with local SPT Networks for cross-promotion and complementary marketing
opportunities
WW Mobile Games* Revenue (000’s)
Japa
n
US
A
Chi
na UK
Indi
a
Sou
th K
orea
Ger
man
y
Bra
zil
Fra
nce
Italy
Rus
sia
Spa
in
Can
ada
Aus
tral
ia
Mex
ico
2505.39
1620.32
263.21 235.88 228.04 213.57 197.82 175.73 175.5 169.88 134.43 105.66 73.99
68.54 53.43
Develop the right partnerships and invest in necessary localized product enhancements to win in key territories
FY17 – Evolve
Jocelyn Lewis, Executive Director
Lindsey Boland, Director
Marketing
Young Song, Manager,
Distribution
Robert Jackson, Director Product
ProducerPhil Semenik,
Producer, WOF/JEP
Erick Magana, Associate Producer, WOF/JEP
Will Alejandrino, Producer, Original IP
FY14 - ExpandSPT Networks Games Organizational Chart
13
Jocelyn Lewis, Executive Director●Lindsey Boland, Director Marketing
● Producer
●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP ● Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP
● Young Song, Manager, Distribution
● Producer
●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP ● Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP●Robert Jackson, Director Product
● Producer
●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP ● Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP
FY14
Jocelyn Lewis, Executive Director
Lindsey Boland, Director
Marketing
Sr. Manager, CRM / Product
Manager
Strategic Marketing Manager
Young Song, Manager,
Distribution
Coordinator, Games
Robert Jackson, Director Product
Live Producer/ Game Designer
Producer, WOF F2P
Phil Semenik, Producer, WOF/JEP
Erick Magana, Associate Producer, WOF/JEP
Will Alejandrino, Producer, Original IP
14
Jocelyn Lewis, Executive Director●Lindsey Boland, Director Marketing●Sr. Manager, CRM / Product Manager●Erick Magana, Associate Producer, WOF/JEP●Strategic Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Live Producer/ Game Designer●Erick Magana, Associate Producer, WOF/JEP
●Producer, WOF F2P●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP●Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP●Young Song, Manager, Distribution●Sr. Manager, CRM / Product Manager●Erick Magana, Associate Producer, WOF/JEP●Strategic Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Live Producer/ Game Designer●Erick Magana, Associate Producer, WOF/JEP
●Producer, WOF F2P●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP●Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP
●Coordinator, Games●Sr. Manager, CRM / Product Manager●Erick Magana, Associate Producer, WOF/JEP●Strategic Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Live Producer/ Game Designer●Erick Magana, Associate Producer, WOF/JEP
●Producer, WOF F2P●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP●Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP●Robert Jackson, Director Product●Sr. Manager, CRM / Product Manager●Erick Magana, Associate Producer, WOF/JEP●Strategic Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Live Producer/ Game Designer●Erick Magana, Associate Producer, WOF/JEP
●Producer, WOF F2P●Erick Magana, Associate Producer, WOF/JEP●Phil Semenik, Producer, WOF/JEP●Erick Magana, Associate Producer, WOF/JEP●Will Alejandrino, Producer, Original IP●Erick Magana, Associate Producer, WOF/JEP
FY14FY15
FY15 - BuildSPT Networks Games Organizational Chart
FY15 Headcount
15
SR. MANAGER, CRM•Work with product teams to identify features
that improve effective customer retention•Manage marketing acquisition and retention /
top and middle level user funnel•Develop A/B testing programs to maximize
retention efforts and return•Conduct analysis and work with business
development and research team to determine value of acquisition efforts and optimization.
PRODUCER•Coordinate and gather requirements with BD,
Marketing, Product, Customer Support in all phases of live game operations across all live games
•Being a first responder to critical customer facing issues
•Responsible for tracking KPI’s and overall monetization goals, and translating into actionable short term features
•Managing long term feature and bug backlog•Work with marketing to design A/B tests to
optimize game metrics post launch
STRATEGIC MARKETING MANAGER•Manage creative production of advertising and
brand assets such as trailers, display banners, and partner sell sheets
•Strategically develop promotional plans, and execute integrated marketing campaigns with top partners
•Analyze consumer research and business data to guide strategies and marketing investments
COORDINATOR•Help out the other groups within SPT with their
app launches (Hannibal, iBooks, etc), •Create Games presentations, prepare for
conferences, do competitive analysis and research, keep track of deal terms, etc
•Assist group in scheduling, conferences, travel, research, database maintenance, decks, presentations, etc
Jocelyn Lewis, Executive Director
Lindsey Boland, Director
Marketing
Sr. Manager, CRM / Product
Manager
Strategic Marketing Manager
Assoc. Marketing Manager
Young Song, Manager,
Distribution
Data Analyst
Coordinator, Games
Robert Jackson, Director Product
Live Producer/ Game Designer
Producer, WOF F2P
Phil Semenik, Producer, WOF/JEP
Erick Magana, Associate Producer, WOF/JEP
Will Alejandrino, Producer, Original IP
Associate Producer, Original IP
16
Jocelyn Lewis, Executive Director●Lindsey Boland, Director Marketing●Sr. Manager, CRM / Product Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Strategic Marketing Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP
● Data Analyst●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Live Producer/ Game Designer●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Producer, WOF F2P●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Young Song, Manager, Distribution●Sr. Manager, CRM / Product Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Strategic Marketing Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP
● Data Analyst●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Live Producer/ Game Designer●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Producer, WOF F2P●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Coordinator, Games●Sr. Manager, CRM / Product Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Strategic Marketing Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP
● Data Analyst●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Live Producer/ Game Designer●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Producer, WOF F2P●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Robert Jackson, Director Product●Sr. Manager, CRM / Product Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Strategic Marketing Manager●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP
● Data Analyst●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Live Producer/ Game Designer●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Producer, WOF F2P●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager●Erick Magana, Associate Producer, WOF/JEP●Associate Producer, Original IP
FY14FY15FY16
FY16 - DiversifySPT Networks Games Organizational Chart
Jocelyn Lewis,
Executive Director
Lindsey Boland, Director
Marketing
Sr. Manager, CRM
Strategic Marketing Manager
Assoc. Marketing Manager
Young Song, Manager,
Distribution
Manager, Ad Ops Data Analyst
Coordinator, Games
Robert Jackson, Director Product
Live Producer/
Game Designer
Sr. Programmer
Producer, WOF F2P
Phil Semenik, Producer, WOF/JEP
Erick Magana, AP, WOF/JEP
Will Alejandrino,
Producer, Original IP
Associate Producer, Original IP
Producer, Int’l
Associate Producer, Int’l
17
Jocelyn Lewis, Executive Director●Lindsey Boland, Director Marketing●Sr. Manager, CRM●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Strategic Marketing Manager●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Manager, Ad Ops●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l
● Data Analyst●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Live Producer/ Game Designer●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l
● Sr. Programmer●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Producer, WOF F2P●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Producer, Int’l●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Young Song, Manager, Distribution●Sr. Manager, CRM●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Strategic Marketing Manager●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Manager, Ad Ops●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l
● Data Analyst●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Live Producer/ Game Designer●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l
● Sr. Programmer●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Producer, WOF F2P●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Producer, Int’l●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Coordinator, Games●Sr. Manager, CRM●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Strategic Marketing Manager●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Manager, Ad Ops●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l
● Data Analyst●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Live Producer/ Game Designer●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l
● Sr. Programmer●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Producer, WOF F2P●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Producer, Int’l●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Robert Jackson, Director Product●Sr. Manager, CRM●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Strategic Marketing Manager●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Manager, Ad Ops●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l
● Data Analyst●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Live Producer/ Game Designer●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l
● Sr. Programmer●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Producer, WOF F2P●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Phil Semenik, Producer, WOF/JEP●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Will Alejandrino, Producer, Original IP●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l●Producer, Int’l●Assoc. Marketing Manager
● Erick Magana,
●Associate Producer, Original IP●Associate Producer, Int’l
FY14FY15
FY17FY16
FY17 - EvolveSPT Networks Games Organizational Chart