sprite brand analysis
TRANSCRIPT
![Page 1: Sprite Brand Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062310/58e8c2531a28abc9058b5c83/html5/thumbnails/1.jpg)
SPRITE Brand AnalysisADV 420
![Page 2: Sprite Brand Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062310/58e8c2531a28abc9058b5c83/html5/thumbnails/2.jpg)
INTRODUCTION OF SPRITE
• SPRITE Main Slogan
• OBEY YOUR THIRST
• SPRITE Commercial
![Page 3: Sprite Brand Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062310/58e8c2531a28abc9058b5c83/html5/thumbnails/3.jpg)
TARGET AUDIENCE
• Young Generation
• People who are interested in NBA
• LeBron James
![Page 4: Sprite Brand Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062310/58e8c2531a28abc9058b5c83/html5/thumbnails/4.jpg)
SOCIAL MEDIA MARKETING
• SPRITE official social media platforms
• SPRITE official website
• Tumblr
![Page 5: Sprite Brand Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062310/58e8c2531a28abc9058b5c83/html5/thumbnails/5.jpg)
SOCIAL MEDIA MARKETING TO FOCUS ON
• Promote brand awareness
• Collect geographic and demographic data
• Update the recent news and events
• Contact with customers
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SPRITE MOBILE APP & WEB STRATEGY
• No SPRITE official mobile app
• Develop a mobile app
• Event Promotion
• Need a FAQ Section
![Page 7: Sprite Brand Analysis](https://reader035.vdocuments.us/reader035/viewer/2022062310/58e8c2531a28abc9058b5c83/html5/thumbnails/7.jpg)
EMAIL MARKETING
• Sign up for email does not encourage people to join
• Need to provide information and events
• Better to provide free drinks or discount coupons
• Privilege for customers who signed up
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KPI METRICS for SPRITE SOCIAL MEDIA
• Measure a number of click Like and Share
Consumption
Number of views and selling products
Sharing
Number of shared contents
Leading Generation
Use information with the number of click and conversion rates
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SPRITE BUDGET
• Use $14 millions for advertising
• Coca-cola company
• Spend 5% of using Coke budget for advertising SPRITE
Source for Data
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IMPROVEMENTS FOR SPRITE
• Create a Mobile App
• Update the events on social media
• Keep performance by checking KPI and metrics
• Build a strong relationship between customers and SPRITE