spring/summer 2010 july 01 to 03, 2009 - … 2010 july 01 to 03, 2009. july 01 to 03, 2009 | premium...

WWW.PREMIUMEXHIBITIONS.COM

INTERNATIONALFASHION TRADE SHOW

SPRING/SUMMER 2010JULY 01 TO 03, 2009

July 01 TO 03, 2009 | Premium NO 14

Collezioni

“The PREMIUM starting in 2003 is the best platform to understand the demand of the international visitors from all over the world.”

“Since its start PREMIUMhas become the must-visit show for new luxuryfashion in Berlin.”

Sportswear international


ABOUTTHiS iS HOW We DO iT!

ever since its premiere in January 2003, Premium’s visionary concept of selection, high quality and ex-clusivity in a modern ambience has proven to be a huge hit. From July 01 to 03, 2009, Premium will pro-vide a contemporary trade platform for selected collections, international newcomers and exclusive trend pro-ducts – a home for the best!


buyers agentsjournalists

retailers

designersopinionleaders

tradeprofessionals

stylists trendsetters

TARGET GROUPSWHO iS WHO!

PREMIUMBERLIN

• July 01 to 03, 2009• 25.000 m2 at STATION-Berlin• international fashion trade show• more than 900 collections

PREMIUMORDER DÜSSELDORF• July 25 to 28, 2009• 2.500 m2 at Colorium Haus Düsseldorf• regional sales platform• about 150 collections

PREMIUMORDER MUNICH• August 15 to 18, 2009• 4.500 m2 at Zenith Halle munich• regional sales platform• about 250 collections


LOCATIONSSPriNG/Summer 2010


16.837visits in January 2009

54% Germany, Austria, Switzerland 21% Italy & Southern Europe 10% United Kingdom 6% Scandinavia 3% Eastern Europe 3% Benelux 3% USA & other countries

ACTUAL FACTSYOU SHOULD KNOW

visits in July 2009

we expect

45.000


900collections

BASIC FACTSWe PreSeNT mOre THAN


ALL YOU NEEDTrADe iT uP!

SEEK - NEW!web.mobile - NEW!men - NEW!Accessories - MORE!ProgressiveWomenDenimSportswearGreen lifestyleCasualGästezimmer - MORE!


HALL PLAN

ENTRANCE

HALL 06 HALL 04 | GROUND FLOOR

HALL 05 | FIRST FLOOR

HALL 01

HALL 07

HALL 03

CATERING

GÄSTEZIMMER(FIRST FLOOR))

SEEK


The new platform premium.web.mobile. offers innovative appli-cations for the fashion industry. Present your brand at the white cube. Anything goes: image presentations, online stores, fashion networks, etc. This is the future of fashion business!

FUTURE TOPICSPREMIUM.WEB.MOBILE - NEW!


The future is GreeN! Start now and inform yourself about what it means to „be green“, to use ecological production methods and how the target group thinks about green lifestyle. The presentation of green THINK TANKS gives the visitor the possibility to learn, to gather information about sustainability and meet professionals.

THE FUTUREGreeN liFeSTyle

MARKETING

mANuFACTurer

DESIGN &mATeriAlS PROCUREMENT &PrODuCTiON


Womenswear

Frida Weyer/Berlin

Menswear

Passarella Death Squad/london

AccessoriesSaskia Diez/münchen

Since 2005 PREMIUM has been presenting the Young Designers Award to three up-and-coming designers in the categories:

Menswear - Womenswear - Accessories

The winner will receive a booth at the next Premium, a presenta-tion area in the PREMIUM concept store F95 as well as publica-tion in the Berlin Fashion Week Magazine and on our website.Winners of the season Fall/Winter 2009/2010:

THE FUTUREyOuNG DeSiGNerS AWArD

each season Premium invites luminaries from the international fashion industry, including designers, product managers, buyers and represen-tatives from the press, to discuss current themes and trends and to for-mulate answers to important questions.

SPRING/SUMMER 2009How the retail market can earn moneywith the premium segment

REINHARD HAASEFounder and CeO unifa GmbH

MANUEL RIvERAmanaging Partner Different Fashion Group Sylt

ANTJE SCHÜNEMANNConsultant Trendbüro Hamburg

ANITA TILLMANNFounder and managing DirectorPremium exhibitions GmbH

FALL/WINTER 2009/2010ÜBERDENIM

THORSTEN LINKmanaging Director Diesel Deutschland GmbH

GIORGIO PRESCAPresident VF Jeanswear international

ELIO FIORUCCIDesigner

OLIvER SAUNDERSCommercial wizard April77

HANS WEBERManaging Director City Jeans Berlin

ANITA TILLMANNFounder and managing DirectorPremium exhibitions GmbH July 01 TO 03, 2009 | Premium NO 14

SYMPOSIUM

elio FiorucciOliver Saunders Hans Weber Thorsten link Giorgio Presca


PREMIUM& FRIENDS

After Show PartyLive Gigs

Exclusive Dinner

Special Guests

at the Clubs

Fashion Network

Press Reception

Summer PartyBBQ

ORDER DÜSSELDORF


• July 25 to 28, 2009• 2.500 m2 at Colorium Haus Düsseldorf• regional sales platform• about 150 collections

PREMIUM


ORDER MUNICH

• August 15 to 18, 2009• 4.500 m2 at Zenith Halle munich• regional sales platform• about 250 collections

PREMIUM


NEW TOOL

branded promotion plateaus

let models work your new Spring/Summer 2010 key-looks on branded promotion plateaus above the visitor’s heads. Attention guaranteed!

PUBLICATIONS

Berlin Fashion Week Magazine 60.000 copiesBerlin Fashion Week Guide 20.000 copiesPREMIUM catalogue 15.000 copiesPREMIUM newsletter 50.000 contactsPremium advertising national/international pressoutdoor advertising

PUBLIC RELATIONS

Lena Brombacherfon +49 (0)30 616 757 [email protected]

Kristina Linkefon +49 (0)30 616 757 [email protected]

ralf Strotmeierfon +49 (0)30 616 757 [email protected]

MARKETING & COOPERATIONS

Alexander Thielmannfon +49 (0)30 629 085 [email protected]

MARKETING & PR


• long-term partnership for successful marketing concepts

• strong presence in fashion and lifestyle

• communication platform with up to 20,000 contacts

• optimal environment for developing brand & company image

• image transfer in a receptive environment with concurrent high acceptance

• lasting effects through anchoring of key messages

• direct contact to target group

• national and international media coverage

WE OFFER YOU INDIvIDUAL PARTNERSHIP PACKAGES

PARTNERS & SPONSORING


HOTELSfor special hotel rates during

Berlin Fashion Week please check:www.premiumexhibitions.com > hotels

BUYERS MANAGEMENTallround service for national and international buyers

CREATIvE SOLUTIONSindividual booth construction and decoration on demand

CATERINGindividual catering for your booth as requested

PARKING2,000 parking places in the neighbouring parking

PUBLIC TRANSPORTGleisdreieck (u1/u2) / Schöneberger Strasse (bus 129)

SHUTTLE SERvICEexclusive shuttle service connects Premiumwith all relevant berlin fashion week hot spots

with generous support from

SERvICES


HALL 06Anna Stoffel

[email protected]

HALL 07Nicole lampadius

[email protected]

SEEKmaren Wiebus

[email protected]

PREMIUM ORDERDÜSSELDORF & MUNICH

Tanja [email protected]

Premium exhibitions GmbHluckenwalder Strasse 4-6

10963 BerlinFon +49 (0)30 62 90 850

Fax +49 (0)30 62 90 85 50

[email protected]

HALL 01maren Wiebus

[email protected]

HALL 03Sarah Tobias

[email protected] lampadius

[email protected]

HALL 04Frederike Hölterhoff

[email protected]

HALL 05 & GÄSTEZIMMERIvonne Kulle

[email protected] Stoffel

[email protected]

Norbert Tillmann & Anita Tillmannfounders & managing directors

CONTACTS

spring/summer 2010 july 01 to 03, 2009 - … 2010 july 01 to 03, 2009. july 01 to 03, 2009 | premium...

Documents