indians partnership opportunities 2013

8/2/2019 Indians Partnership Opportunities 2013

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600,000average annual attendance

8,200+average attendance per game

Victory Field

Perect Partner

Growing Your Business

Partnership in Action

The Indians Fan

Media Exposure

Make Your Mark

Make a Statement

In-Game Promotions

Own a Game

Own a Day

Own a Piece o Victory Field

Beyond the Ballpark

Community Involvement

Online and Print Opportunities

Home Run Hospitality

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Tablezof contents

3#1 regular seasonattendance of any central IndIana sports team/event

Photos courtesy o Pat Lovell and John Gray.


3/19

4 9 million+fans sInce openIng In 1996

15+seasons at vIctory fIeld

a minor league Park with

a major league rePutation.

Victory Field, the acility Baseball America and

Sports Illustrated designated as the Best

Minor League Ballpark in America, lives up

to its billing Baseball Up Close.

The pristine yard, nestled in the heart o

downtown Indianapolis, reects both the

glory o baseballs golden past and the

innovative design o its uture.

Since it opened, ans have raved about

Victor y Fields unmatched views o the action

on the feld set against the expanding

downtown skyline.

fieldVictory

14,202capacIty

5toP 10In attendance out of 176 milB teams


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6 commItment to your oBjectIves 7BaseBall up close BrandIng that counts

Striving to be a perect partner or your business, the

Indians oer customized promotions, exclusive

opportunities and exibility to ensure your business

leaves nothing no missed opportunities or unrealized

value on the feld when the game is over.

The Indianapolis Indians are committed to maximizing

your value and achieving your company objectives with

every impression created.

pi :

Een Spnssip: $5,000

Sesn-Ln Pnesip: $15,000

Exlsie Pnesip: $25,000

there's no greater PartnershiP

than a hotdog and ketchuP,

But this comes close.

Partner

Perfectz


5/19

8 9generate leads drIve traffIc

Your Business will grow

faster than our grass.

Part o our mission to deliver maximum value

to your business means directing consumers

out o our gates and through your doors. With

special coupons, ticket backs and other oers,

we can directly connect our partnership to

revenue or your business.

The Indians are committed to partnerships that

go beyond the ballpark, building mutually

benefcial relationships that last longer than

a game, a homestand or a season. Our goal

is to convert an interactions at Victory Field

into business transactions on your home tur.

Your Business

Growing


6/19

10 11central IndIana toyota dealers

1110,000+unIque leads generated annually

were not just all chatter.

Toyota and the Indianapolis Indians ormed

a perect partnership combining creative,

exible and traditional branding options to

promote and connect one o the areas

leading auto dealership associations with

Indianapolis only proessional baseball team.

in actionPartnership

From the start, the Indians impressed us with their efcient, proessional approach to our partnership. They were always willing to go the extra

mile and come to the table with ways to optimize promotional elements. Toyota was able to garner a seamless interaction with the Indians ans

and truly become part o the abric o the ballpark. The ease o execution and the activation o our partnership were much more intimate than

many Major League teams, and their willingness to go beyond the call o duty is unrivaled. Saatchi & Saatchi


7/19

12 1362%arE 25-54 yEarS oLd

Indianapolis Indians ans represent a broad cross

section o the community and results in an audience

that lends itsel to sponsorship value.

Our annually commissioned, in-park survey indicates:

Nel l (48 peen) ns inie pim

esn enin me is bese e e

bsebll ns

Me n l (52 peen) ns e enin

me wi mil, 20 peen wi iens n 14

peen wi p ssie wi ei pessin

Nel ll (97 peen) ns beliee Inins

ike pies e exellen le

Our survey proves that ans are steadast and engaged

with the Tribe. Nearly 80 percent o ans did not consider

another entertainment option beore choosing to attend

an Indians game.

72%havE a coLLEgE dEgrEE, SoME PoSt graduatE

educatIon and/or a post graduate degree

61%have household Incomes of

$50,000-$150,000 aNNuaLLy

57%oWn a home WIth marKet value of

$100,000-$300,000

indians fanThe


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Our aggressive media strategy is designed to

drive ticket sales and game attendance ensuring

our partners receive maximum exposure.

We execute and maintain an aggressive marketing

and communications plan throughout the entire

year to ensure we stay top o mind in the market

and with our ans.

That plan also includes a broad, year-round

social media presence to engage ans, listen

to eedback and keep the Indianapolis Indians

dialogue rolling even ater the season is over.

exPosureMedia

14 159,000+folloWers on tWItter

60+medIa partners each season

tELEvISIoN, radIo, oNLINE,

SocIaL MEdIa, outdoor aNd MorE17,000+

lIKes on faceBooK


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16 17opportunItIes are everyWhere customIze your approach

catch the fans' attention

while our fielders

catch everYthing else.

At Victory Field, your business can deliver its

message and enhance its brand to 600,000

ans annually. From concourse and scoreboard

signage to cup-holder and turnstile placement,

on-site partnership opportunities abound.

The Indians deliver your messages where ans

direct their attention.

Your markMake


10/19

18 19760 square feetof dIgItal outfIeld sIgnage

elevate your message In rIght fIeld

Victory Field houses two powerul locations where

Indians partners can bring their message to lie. Fans

continually reer to our scoreboard or updates on

everything rom stats to specials your message can

make a splash on the giant right feld high-defnition (HD)

screen or on the dynamic 120-oot-long HD signagepanel in let feld that enables our partners to gain

exposure close to the action. These two opportunities

allow the exibility to deliver multiple messages with

maximum impact.

a statementMake


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20 21InteractIve

vIdeo Board promotIonsengage fans

The Indians corporate partnership team

thrives on building creative branding

experiences or your business.

Indians ans love the exciting, un in-game

promotions almost as much as the game

itsel. Along with custom opportunities, the

Indians give your business an opportunity to

represent un or ans through on-feld and

video board events such as T-shirt tosses,

an participation promotions and more.

PromotionsIn-Game

creatIve

custom opportunItIesoN-fIELd ProMotIoNS


12/19

22 200+BIds WIthIn seven InnIngs

23$4,000+raIsed In jersey auctIon

"Community Breast Care's sta, breast navigators and breast cancer surgeons love the chance to connect with Indians ans during a special game each

year to create awareness about breast health and our eorts to treat breast cancer. The jersey auction, which raises support or Community Health Network

Foundation's Breast Health Fund, ensures our eorts to impact the lives o patients and their amilies can continue. Thanks so much to all the ans who

participated in the auction, and to the Indianapolis Indians or being a great partner on this annual event." Sue Reimbold, Community Health Network

Make our game yours! With the Indianapolis

Indians you have an opportunity to showcase

your brand throughout the ballpark and even

onto the feld o play. By owning a game, your

business will have an opportunity to create

a custom event impacting ans rom the frst

pitch to the fnal out.

a gameOwn


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24 25entertaInmentfIreWorKs souvenIrs

With our in-game enter tainment, giveaways

and crowd-avorite freworks display, the

Indians deliver un eatures ans can count

on every week and a method or your

business to connect with ans at the Tribes

most popular games.

a daYOwn

custom opportunItIes


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26 27create a destInatIon Be a fIxture at vIctory fIeld

Since Victory Field opened its gates in downtown

Indianapolis, it has become an instant trademark

o the city. A partnership with the Indians will

give your business a prominent stamp on this

beloved ballpark.

Owning a piece o Victory Field gives your

business an exclusive space at Triple-A baseballs

best ballpark. Captain Morgan Cove, PNC Plaza,

Coors Light Corner and Ivy Tech Lawn currently

exempliy such partnerships.

a Piece of

victorY field

Own


15/19

28 29leverage

the IndIans Brand

actIvate

our partnershIpoN-SItE ProMotIoNS mascot appearances

swinging for the fences

Puts You BeYond

the BallPark.

An afliation with the Indians aligns you with

a proven partner deeply rooted in the central

Indiana community or more than 125 years.

Your business will also have the opportunity

to activate the partnership in your own

unique way allowing you the chance to

use the Indians name, imagery and logo on

your home feld.

the BallParkBeyond

t


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3025,000+ kidsattend "BaseBall In educatIon"

annually

31$20,000+

raIsed By the IndIans and theIr

corporate partners annually

The Indianapolis Indians have always

been proud community partners and

oer sponsorship opportunities to

show your business commitment to

having a positive impact.

Engagement with existing community

projects will link your brand to the

most positive aspirations o corporate

involvement or help us in creating a

new way to give back.

involvementCommunity

7,500 ticketsfor troops annually

30+ schoolsWatch "roWdIe: home run for health"

play annually


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Our ofcial website, IndyIndians.com, is the

go-to place or Tribe ans to get up-to-the-minute

inormation about Indianapolis' only proessional

baseball team. With live video, game highlights,

an photo albums and online ticket ordering,

IndyIndians.com is where Indians ans go to

learn about yesterdays game, todays opponent,

tomorrows ticket specials and more.

The Indians also produce and

distribute a number o print pieces

including the Indians Scorecard

and handy pocket schedules where

partners can be displayed.

and Print

oPPortunitiesOnline

32 575,000+page vIeWs durIng the season

33110,000+unIque vIsItors durIng the season

300,000+pocKet schedules dIstrIButed

100,000+fans In IndIans' dataBase

R


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34 500+coors lIght corner capacIty

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Victory Field oers a number o opportunities

to host groups o any size. Treat clients, sta,

riends or other social groups to a pre- or

in-game buet in one o Victory Field's two

picnic areas. Buets include traditional

ballpark are or premium dinner selections.

The Captain Morgan Cove, located along the

let feld oul line, gives ans the opportunity

to be part o the action with premium seating.

Guests can enjoy a ull bar, pub-style snacks

and wait service and still have the opportunity

to catch a oul ball.

Indians baseball can also be enjoyed rom the

exclusivity o suite level. Victory Field has

seven hospitality areas available or daily

rental, including three open-air terraces that

will allow your guests to enjoy the outdoors

rom an elite location.

hosPitalitYHomeRun

7rental suItes avaIlaBle per game

1,000+left fIeld pIcnIc area capacIty

100+captaIn morgan cove capacIty


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For more information, please contact

the Indianapolis Indians

Sponsorship Team.

[email protected]

indians partnership opportunities 2013

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