By: Karlee Fowler, Jordan Dickerson, Ryan Neerdaels, and

Alyssia Kleinhans

Traveling special event service for nightclubs

Service

• Our mission is to provide a fun and engaging social experience to all customers. We wish to elevate the nightlife in Milwaukee by putting the Spotlight on our customers.

• Our goal is to improve the nightlife in the city of Milwaukee. • give an outstanding experience in a nightclub atmosphere by

providing our services.

Mission Statement and Goals

• 2 events a month • increase the nightclubs nightly revenue by a minimum of 20% • obtain a social media following base

• 1,500 likes on Facebook• 200 followers on Twitter• 300 friends on snapchat • 1,000 followers on Instagram.

Objectives

Industry Analysis• Steady growth• No company that

dominates – majority of small businesses

• Failure rate can be high • Quality of service

• Photographers• Limo Services • Special Event Services• Licensed Restaurants• Casinos

Competitive Analysis

Customer and ConsumerCustomer • nightclub owners

Consumers • 21 – 35 year olds

Strengths

❏ Location (different businesses)❏ Increasing Market❏ Spotlight App - fast and easy way to

connect, interact and inform❏ Social media ❏ Don’t have all the expenses ❏ NO other service like it❏ Team members are knowledgeable of the

nightclub industry

Weaknesses

❏ Two segments (B2B & B2C)❏ Market penetration❏ No existing competitors❏ Long night hours

Opportunities

❏ 21- 35 are attaining higher incomes and will then spend more on entertainment

❏ High profits and demand❏ Celebrity promotion❏ Local artists❏ B2B marketing

Threats

❏ Already well established nightclubs❏ Licensed restaurants/ casinos❏ Staying home instead of going out❏ Nightclubs could copy our idea and do it

themselves❏ Decline in segment size❏ Mature industry

PainThe Milwaukee nightlife lags compares to other big cities

OpportunityRoom to grow and turn a negative into a positive

Customer Pain and Opportunity

Segmentation & Target

Nightclub Owners

21 - 35 year old night owls

Positioning

Excellent Customer Experience

Program Description#LightOnMe

#SpotLightLiquidLab

#MKEGuestSpotLight

#SpotLightDTMKE

Proof of Concept

Schedule

Financial Budget

Marketing Metrics

• Social Media

• Revenue Goals

• Loss in year 1

Track by platform • Task performance measurable • Post engagement

- social media analytics

Track over time • Learn from successes and mistakes• Change as time goes on

Evaluations