By: Daniel La Feir

» Revenue/Net Profit: ˃ 2012: $573 M/ -$77.4 M

˃ 2011: 246 M/ -$60 M

˃ That is a 128% growth in from 2011-2012

» Market Share: ˃ 2012: 20.0%

˃ 2011:18.7%

˃ Relative growth (2010-2011): Spotify grew by just over 100% while the market grew at a rate of 63.4 %

» Launch ˃ Swedish Startup launched in Oct. 7, 2008

˃ Funding: $283 M

˃ Reports a $4.4 M loss in 2008

» In the beginning ˃ Started offering open, free subscriptions in Feb. 2009

˃ Had 10 M users by September 2010 with 2.5 M being paid users

» US launch ˃ July 14, 2011 Spotify launches its US service

» Social Media Integration ˃ Allowed users to register with Facebook or Twitter accounts

» Going Mobile ˃ April 16, 2013 launched the mobile app for Spotfiy on all three app stores

» “Expert Playlists” ˃ Only being released for iOS/Android users

˃ “Playlists for every move and moment” – Press Release

˃ Created by Spotify employees

» Innovating how to discover new music ˃ Send music recommendations to your friends

˃ Algorithms to make personalized suggestions

˃ Three-Dimensional Approach

+ Friends, Personal, and Experts

»You pick the song ˃ The User can create playlists with songs

they want instead of a radio algorithm

»Data ˃ They collect data on play counts of songs

˃ Leveraging this knowledge for contracts with record labels

» Google and Apple both announced releases for apps in the digital streaming market ˃ Google Play: All Access

˃ iRadio

» Apple’s release ˃ Proved to be very succesful

˃ Used data on the music purchase history of the user

˃ Preloaded in iOS 7

» WHAT WILL THEY DO?

The Scary New Players

On-Demand Competition

Global Competition

» Some things to consider