sports matters programme 2014 final for...

2014

PROGRAMME

Wednesday 17 and Thursday 18 September

Sands Expo and Convention Center,

Marina Bay Sands, Singapore

Produced by

All content for Sports Matters 2014 is subject to change by Branded Ltd. For more information please contact Siabhan Duguid, Programme Director, Branded Ltd [email protected] 2


PROGRAMME – DAY 1

Wednesday 17 September

Simpor Junior Ballroom, Sands Expo and Convention Center,


Day 1

07:30 Breakfast hosted by Ooyala (by invitation only)

Roselle room 4612

08:20 Registration opens

09:00 Opening comments

Jasper Donat, CEO, Branded

09:15 Welcome address

Lim Teck Yin, CEO, Sport Singapore

SESSION THEME: Beyond Brazil - The changing face of football, hosted by Andy Jackson, Brand Director Asia, FourFourTwo, Haymarket Media Asia

09:30 Thought leadership: Darren Bailey, Director of Football Governance and Regulation, The Football Association on the initiatives it is undertaking to preserve the integrity of English football and the impact they have on sport as a whole.

09:50 Panel: What’s next for Asian football?

Despite lacklustre performances from Asian teams in Brazil, the region still boasts the largest football fan base on the planet. Do travelling exhibition games present a sustainable future and what is being done to develop the football business at a local level?

• Fernando de Matos, Head of Sponsorship AP Region, Visa • Adrian New, Managing Director Asia Pacific, Chelsea FC • Patrick Murphy, CEO, Catalyst Media Group • Xavier Asensi, Managing Director Asia Pacific, FC Barcelona • Mark Harland, Director of Marketing, General Motors International

10:30 Caffeine Matters

SESSION THEME: Beyond Brazil – What else are we watching?

11:00 Keynote interview with Tan Tong Hai, CEO, StarHub

Football is the most watched sport. Can there be a new king of sports?

Hosted by Robi Stanton, VP, Sales & Marketing, Southeast Asia Pacific, Turner Broadcasting

11:20 Panel: Stay Tuned! Rights, Risks, Rewards from key stakeholders in Asian sports broadcasting

• Choong Khay Lee, VP Sports Business, Astro • Rohit D’Silva, SVP Sports, Asia Pacific and Middle East, FOX International Channels • Andrea Radrizzani, Founding Partner, MP & Silva • Steve Dainton, Marketing Director, International Table Tennis Federation

Moderated by Tim Holland, Managing Director, TMH


11:50 Panel: Video thrilled the rodeo star – Online and Over The Top comes of age

The World Cup smashed all previous live event streaming records as viewers turned to second and third screen devices. Has this set up an appetite for online and mobile sports viewing and how can other sports capitalise on this shift to the fan taking control?

• Maurizio Barbieri, Head of Sports, MSC, SEA & Oceania, Samsung Electronics • Jenni Lewis, Technology Lead for Global Sponsorships, SAP • Richard North, General Manager Asia Pacific, Rightster • James Rushton, Managing Director Asia Pacific, PERFORM

Moderated by Andrew Stott, Partner, Olswang

12:30 In conversation with Finn Bradshaw, Head of Digital, Cricket Australia

Hosted by Scott Dinsdale, Media & Entertainment Lead, Australia & Asia Pacific, Accenture

13:00 Lunch

Technology Matters presented by Brightcove IS HELD CONCURRENTLY in the Roselle Room (see over)

SESSION THEME: Sport Sponsorship

14:15 Panel: Brand sponsorship – winning strategies in Asia, hosted by Campaign

• Catherine Gibbs, Head of Sponsorship, AIA Group • Kunihito Morimora, President & CEO, Dentsu Sports Asia • Marc Davies, Senior Liverpool FC Sponsorship Manager, Standard Chartered

Moderated by Atifa Silk, Brand Director, Haymarket Brand Media

15:00 Panel: Content matters – The next chapter for sponsorship marketing

• Mike Kerr, CEO, Asian Tour • Ryan Sandilands, CEO Asia Pacific, Women’s Tennis Association • Jamie Reigle, Managing Director Asia Pacific, Manchester United • Scott Levy, SVP & Managing Director, NBA Asia & India, NBA Asia

Moderated by Nicholas Wodtke, VP Media Solutions Centre, Southeast Asia & Oceania, Samsung Electronics

15:45 Time Out for Tea

16:15 Gimme MORE: Reaching 20% of global sponsorship spend

The continuing interactive dialogue encompassing the end-to-end sponsorship business value chain on how Asia can punch at its weight in the global sponsorship ring.

Following the session the Asian Sponsorship Association (ASA) will publish a white paper written by the speakers to be circulated to all attendees and members.

Session keynote: Rahul Welde, VP, Media Asia, Africa, Middle East, Turkey & Russia, Unilever

Building brand love; leveraging sports:

A look at Unilever’s approach to leveraging sports as a platform to engage with people and build brand love.

Followed by:

• Ian Jickell, Vice President Asia Pacific, Sponsorium • Mike Jackson, Managing Director, MEC Access, MEC • John McLellan, Partner, Head of Commercial and Media & Entertainment Groups, Haldanes • Mark Adams, Senior Vice President, IMG • Oon Jin Teik, COO, SPORTSHUB • Mark McFarlane, VP, Advertising Sales & Partnerships, Asia Pacific & Middle East, FOX

One Stop Media, FOX International Channels

Moderated by Mike Rich, Content CEO APAC, GroupM and Matt Pollins, Associate, Olswang

End day 1

17:30 Sports Matters Cocktail Party hosted by Samsung (by invitation only)

Foyer (outside ballroom)


Technology Matters presented by Brightcove

Wednesday 17 September

14:30 – 17:30

Roselle Room 4712 and 4713

The Sports Matters conference IS HELD CONCURRENTLY in the Simpor Junior Ballroom

SESSION THEME: Power your video strategy playbook for sports

14:30 Opening address

Dennis Rose, Senior Vice President, Asia Pacific & Japan, Brightcove

14:40 Monetising the moment with live and On Demand sports content

The value of sports isn’t in the game, it’s in the audience. In the context of video, capitalising on spontaneity, scores and stats, social, sharing and stories can heighten every fan’s experience. Case studies include Wimbledon, the World Cup, State of Origin and other national sporting events.

Ben Morrell, Senior Technical Consultant – Media, Brightcove

15:15 Why audiences’ viewing habits matter

How the scale of sports audiences, their demographics and the emergence of new viewing habits impact the way sports content broadcasters reach these audiences.

James Miner, CEO, MinerLabs Group

15:45 Time Out for Tea

16:15 Fireside chat with Cricket Australia

Finn Bradshaw, Head of Digital, Cricket Australia

Dennis Rose, Senior Vice President, Asia Pacific & Japan, Brightcove

16:45 Panel: Sports viewership opportunities and challenges beyond the traditional TV experience

• Elaine Uy, Head, Digital Operations, ABS-CBN • James Miner, CEO, MinerLabs Group • Finn Bradshaw, Head of Digital, Cricket Australia

Moderated by Dennis Rose, Senior Vice President, Asia Pacific & Japan, Brightcove

17:15 Closing remarks

Technology Matters ends

End day 1

17:30 Sports Matters Cocktail Party hosted by Samsung (by invitation only)

Foyer (outside ballroom)


PROGRAMME – DAY 2

Thursday 18 September

Simpor Junior Ballroom, Sands Expo and Convention Center,


Day 2

09:30 Keynote interview with Lord Sebastian Coe KBE, Chairman, CSM Sport & Entertainment

Interviewed by Rico Hizon, News Anchor, BBC World News

SESSION THEME: This is a fan’s world

10:15 In conversation with Ward Platt, COO, FOX International Channels & CEO, National Geographic Channels International

Hosted by Jasper Donat, CEO, Branded

10:35 In conversation with Claude Ruibal, Global Head of Sports Content - Google/YouTube, YouTube

Hosted by Marcel Fenez, Global Leader, Entertainment & Media, PwC

11:00 Caffeine Matters

11:30 Panel: Is the globalisation of sport a good thing?

• Ward Platt, COO, FOX International Channels & CEO, National Geographic Channels International

• Claude Ruibal, Global Head of Sports Content - Google/YouTube, YouTube • Andrew Georgiou, CEO, World Sport Group • Giles Morgan, Global Head of Sponsorship & Events, HSBC • Zak Brown, CEO & Founder, JMI

Moderated by Marcel Fenez, Global Leader, Entertainment & Media, PwC

12:30 Lunch

RESEARCH BLAST: The Passion Shift ®

14:00 How do fans use technology to feed their passion for sport and how do brands effectively reach those fans? The Passion Shift ® answers these questions with a focus on China, Korea, Japan, Indonesia, Singapore and Malaysia.

Presented by Adam Hodge, Regional Strategy Director, Octagon

SESSION THEME: Social Sports Matters

14:15 Panel: Get in the game: Sports in the Millennial Age

Leading online influencers discuss and share their social behaviours, content consumption activities and their expectations of sports broadcasters, content owners and event organisers.

• Tara Hirebet, Head of Asia Pacific, Contagious Consulting, Contagious Asia Pacific • Cheryl Tay, Sports Photojournalist, CherylTay.sg • Azlan Ithnin, Endurance Athlete, Azeanic.net • Isaac Loo, Social Media Advocate, isaacloo.wordpress.com

Moderated by Don Anderson, Managing Director, We Are Social


15:00 Panel: Fan insight, industry foresight

This session will explore the extension of the sport experience from TV into social engagements online, and how smart brands and platforms are leveraging these connections.

• John Vamvakitis, Director Content Partnerships, Head of Sport APAC, Google • Ken Mandel, Managing Director Asia Pacific, HootSuite • Keith Timimi, Chairman, VML Qais • Géraldine Pamphile, Vice President - Global Media Distribution and Merchandising, NBA

Asia

Moderated by James Miner, CEO, MinerLabs

15:45 An exclusive interview with Williams Martini Racing’s Claire Williams, Deputy Team Principal & Commercial Director and Susie Wolff, Development Driver

Hosted by Stuart Codling, Executive Editor, Haymarket Media

16:30 Closing remarks

16:35 Sports Matters ends

Networking Tea

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