sports management 12
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Management with the view and inspiration of SportsTRANSCRIPT
SPORTS MANAGEMENT
TODAY TOMORROW FOREVER
ROLL NO. NAME TOPIC SLIDE NO.
120 Madhuri s.Dalas
94 Ruchita Gurav
136 Shantanu Shahasane
118 Mandar Desai
107 Mohit Singh[Team Leader]
"Sport has the power to change the world. It has the power to inspire, the power to unite people that little
else has.. It is more powerful than governments in breaking down
racial barriers."Nelson Mandela
Defining Sport and Sport Management
Nature and Scope of the Sport Industry
Nature and Scope of the Sport Industry
Today’s Topics:
What is Sport Management?
Sport Management is “any combination of skills related to planning, organizing,
directing, controlling, budgeting, leading and evaluating within the
context of an organization or department whose primary product or
service is related to sport and/or physical activity.”
In essence, sport management is the
application of management processes to sport environments. Sport Managers need: management skills and
experience AND an understanding of both the
sport system and the value of sport in society.
Principles of Sport Management
The Jockey Club Established around 1750 Settled disputes, established rules,
determined eligibility, designated officials, regulated breeding, and punished unscrupulous participants
Organized, sponsored, and promoted local events
Met need for a strong national governing body to establish rules, standards, and a mechanism for resolving disputes
Served as model for wider sport management practices in England
Leagues Baseball was first to adopt league system Cincinnati Red Stockings: First pro team Some teams in the league paid and some did not—created controversy
1871: Creation of National Association of Professional Baseball Players
Importance of “breakeven” financial interests of individual clubs
CREATING FUTURE 20/20
A tour of Sports management
Sport Industry- all sport-related products offered to customers
Sport Performance
Sport Production
Sport Promotion
Sport Industry Segmentation
Participation Products/Influence Promo Tools
Sports Industry
Top 10 Sports (2013)
RANK SPORT ESTIMATED FANS
REGIONAL POPULARITY
1 Soccer/Association Football
3.5Billion
Europe, Africa, Asia, America.
2 Cricket 2.5 Billion Asia, Australia, UK.
3 Field hockey 2 Billion Europe, Africa, Asia, Australia.
4 Tennis 1Billion Europe, Asia, America.
5 Volleyball 900 Million Europe, Australia, Asia, America
6 Table Tennis 850 Million Europe, Africa, Asia, America.
7 Baseball 500 Million America, Japan.
8 Golf 450 Million Europe, Asia, America, Canada.
9 Basketball 400 Million America.
10 AmericanFootball
400 Million Europe, Africa, Asia, America, Australia.
The Evolution of Sport Management in the Twentieth first century
The Evolution of Sport Management in the Twentieth first century
New Trends inSports Management
Claudiu MEREUŢĂElena MEREUŢĂ
What makes the sport product unique?
1. Aspects of the sport product are
intangible.
VS.
What makes the sport product unique?
2. Sport is subjective and heterogeneous.
What makes the sport product unique?
3. Sports are inconsistent and unpredictable.
What makes the sport product unique?
4. Sport is perishable.
What makes the sport product unique?
5. Sport evolves emotions.
Importance of Women in Sport Management
Sport management industry:◦ Effa Manley of Newark Eagles (Negro
League)◦ Billie Jean King (WTT, WSF)◦ Lesa France Kennedy (NASCAR)◦ Stephanie Tolleson (IMG)◦ Buffy Filipell (Teamwork Online)
Sport Marketing Sport Enterprise Financing Sport Industry Career Paths Sport as a Social Institution
Unique Aspects of Sport Management
“Sport is a distinctive social activity that is frequently thebasis of an individual’s social identity.”
THE MANAGEMENT OF INNOVATION
Sport Managers Are Glue
“Sport managers are the wonderful glue that binds successful sport organizations, sport events, athletes, health clubs, and virtually every sport industry-related business.”
(Davis, p. 5)
Sport Context
“If you don’t know where you’re going
any road will do.”
GO SMARTERGO DIGITAL
Sports Manager are
Many scientists have studied that new approach regarding the Business Process Management, which sometimes lead to unsuccessful results. Five fundamental issues were revealed for a proper development of BPR, considered to be the basic model of reengineering as follows (fig):
Marketing concept.
Top management involvement.
Fundamental questions.
Radical changes.
Eight common problems for reengineering.
THE POINTS ON THE ABOVE FIG.
Applying that modern And pure management system, called reengineering, in sports activity, we
hope To get better and better results, in order to increase both the health state and the
Performances of trained athletes.
30
PROFESSIONALISM & SPORT MANAGEMENT
Understanding the notion of professionalism and the role of the
Sports Manager
Commercial & cultural worlds have been transformed through
general global ization:
t radete lecommun icat ionsoc ia l po l i cycu l tu ra l deve lopmentknowledge
SOCCER MANAGEMENT The Field of Fire
In football, a manager is responsible for running a football club or a national team, and may also be coaching the team.
The manager of a professional club is responsible directly to the club chairman.
SPORTS MANAGEMENT: SOCCER
The manager's Responsibilities in A Professional Football club
Selecting the team of players
for matches, and their
formation.
Planning the
strategy, and
instructing the same
on the pitch.
Delegating duties to the first
team coach and
the coaching
and medical
staff.
Scouting for young
but talented
players for eventual
training in the youth academy
or the reserves.
Buying and selling players in
the transfer market,
including loans.
Facing the media in
pre-match and post-
match interviews.
Fans are like shareholders in the company, managers and club are answerable to them earns revenue cause of fans.
The wishes of a national team manager may sometimes conflict with those of a club manager over selection of club players for the national squad; the club manager may not wish the player to miss domestic fixtures.
For this reason, in many cases, national football team managers are selected from current club team managers and also in many cases, they select the players of their clubs.
THE REAL GAME
PLANNING FUNCTION
Some of the popular formations4-4-2
(England National Team)
A manager has to plan for the game, as he has to select correct players for correct positions.
Also a manager has to select the formation for the team of 11 players.
(Chelsea FC2013-14 line up and formation)
4-2-3-1
This is nowadays most popular formation in Football, as the game changed to give fans more entertainment, Managers tried to give more focus on attack based football.
Manager’s in football have to plan for whole season for every different opponent they need to apply different tactics to overcome their opponents.
ORGANIZING FUNCTION
Managers are the masterminds behind the way the players play on the field.
Organizing the strategy, and instructing the same on the pitch.
Manager has to determine if
Players are playing on their given position
Players are fulfilling the role giving to them
Players are following the game plan
A video of Counter attack,
for a better understanding.
Leading part has often been referred to the “action” part of the management process. This is where it all happens.
Even in football it’s no different, A manager has to lead his team, a group of individuals to accomplish the organization’s that is club or country’s goals of winning tournaments and trophies.
In football, manager has one or more Assistant managers who provide an aid to him, to handle the club well.
Managers has to motivate the players and other staff to do well and do better every day.
Leading functions includes DELEGATION OF RESPONSIBILITIES, MOTIVATING PLAYERS and
OTHER STAFF.
LEADING FUNCTION
Sports management is more about the manpower than the other things.
THE GREATEST MANAGER IN SOCCER
DEPARTMENTAION
Goalkeeping
Department
Defending
Department
Attacking Departm
ent
Medical departm
ent
Finance and Accounts
department
In football managers has to coach the team sometimes, so there are also many
departments.
Scouting for young but talented players for eventual training in the youth academy or the reserves.
Buying and selling players in the transfer market, including loans.
In football managers always have to look for ways to improve the club and the team, so they’re always looking for better players and staff members.
They buy players from other clubs or take players on loan or They take players from their own youth system.
RECRUITING
Exceptional Managers in Football
Sir Alex Ferguson
Bob Paisley
Bill Shankly
Jose Mourinho
Pep Guardiola
Arrigo Sacchi
Baseball
Baseball Playground
Baseball is a bat-and-ball game played between two teams of nine players who take turns batting and fielding.
Evolving from older bat-and-ball games, an early form of baseball was being played in England by the mid-18thcentury.
This game was brought by immigrants to North America, where the modern version developed.
The job of Baseball Manager
Planning
Organizing
Staffing
Managing
THE ART OF WINNING AN UNFAIR GAME AND MANAGEMENT
MONEYBALL
Billy Beane GM[Oakland Athletics]
THE PROBLEM The gap Between
rich and poor in baseball was far greater than in any other professional sport, and Widening rapidly.
Billy Beane the Man who change The Baseball and its Management
The New York Yankees
$126 million
Richest Team
2002 season Payroll of Team
Billy Beane GM[Oakland Athletics]
Oakland Athletics' 2002 season featured the A's finishing 1st in the American League West with a record of
103 wins and 59 losses.
Oakland A’s Experiment CHANGING
How it is
Managed
How it is Played
Who is best
Suited to Play
Inefficiency in The
Game
By Rethink The Baseball
How did one of the poorest teams in baseball, the
Oakland Athletics, win so many games?
Appointing Paul
Depodsta As An
Assistant Manager &
Head of R&D[A
Harvard Graduate
in Economics
}]
Implementing
Management Of New System
“Sabermetrics”
Invention Of
Sportometrics
New Strategy Based On Statistics
A Vision Of Changing The Game
Billy Beane’s New Management
Decision Making StepsRecognize need for
a decision
Frame the problem
Generate & assess alternatives
Choose among alternatives
Implement chosenalternative
Learn from feedback