sport research and cyberpsychology
TRANSCRIPT
Sport Research & Cyberpsychology An Amárach Research Presentation
By Patrick Kennedy
www.research.net/s/sforb
84% Of all Irish adults are interested in Sports
That’s 2.8 million people
Including
88% of males
and
80% of females
Source: Philip Lee Sport Report
56
47
41 41
34 31 30 29 29 28
Sports Interest
Walking Soccer Gen. Fit Rugby GAA
Football GAA
Hurling Tennis Golf
Source: Philip Lee Sport Report
Running Cycling
10
14
28
13 13
5
10 8
108 The average number of minutes we spend watching sport a week
Everyday 4-6 times
a week 2-3 times
a week Once
a week Few times a month
Once a month
Less often Never
141 for males
68 for females
Source: Philip Lee Sport Report
95
88
83
78
4
10
12
20
Grand National
Dub v. Tyr
Mun v. Toul
Lein v. Toul
Laptop/Smartphone/Tablet TV
Viewing Behaviours
Source: Amárach / Sport for Business Report
7
18
30
15
9
2
10 9
Everyday 4-6 times
a week 2-3 times
a week Once
a week Few times a month
Once a month
Less often Never
Individual Sports/Exercise
Source: Philip Lee Sport Report
0 1
7 9
5 4
18
56 Team Sports/Exercise
Everyday 4-6 times
a week 2-3 times
a week Once
a week Few times a month
Once a month
Less often Never
Source: Philip Lee Sport Report
33% Of Irish adults who own a smartphone
have apps related to sport
Source: Philip Lee Sport Report
37% Of Irish adults who own a smartphone
have apps related to exercise
Source: Philip Lee Sport Report
71
38
26
18
4
Running/ Walking
Home Workout
Gym Workout
Cycling Other
App Types
2% Research from December 2014 suggests that
of adults online own a wearable device
Source: Amárach Data
1% Claim to own a smartwatch
Source: Philip Lee Sport Report
58
52 54
43
34
16-24 25-34 35-44 45-54 55+
47% Will consider getting a data monitoring device /service in 2015
Adoption Curve
Theory of Planned Behaviour
Attitude
Subjective Norm
Perceived Behavioural
Control
Behaviour Intention
Theory of Planned Behaviour
Theory of Planned Behaviour
Definition of Sport
Video Games as Sport
$1.1Bn Amazon recently acquired Twitch for
1.35% The percentage of US web traffic on Twitch
Number of viewers per month 45Million
Patrick Kennedy – Associate Director Amárach Research E: [email protected] T: @Cyberpsychinfo