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SPONSORSHIP PROSPECTUS

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SPONSORSHIP PROSPECTUS

INVITATION

Event information 3

Reasons to invest 4

Congress themes 5

Program 5

Program Features 6

Social Functions 6

Audience profile 7

Marketing Plan 8

Packages and opportunities summary 9

Premier Sponsor 11

Major Sponsor 12

Supporting Sponsor 13

Profession Partner - Gold 14

Profession Partner - Silver 15

Profession Partner - Bronze 16

Academic Partner 17

Additional packages 18

Build your own sponsorship package 21

Exhibition locationand features 22

Sydney is gearing up to host a major global event that will bring together more than 6000 delegates from over 130 countries to hear world-class speakers and leaders from the finance and business community.The World Congress of Accountants (WCOA) will take place in Sydney in November 2018 and has been held regularly for more than a century. It remains the pinnacle event for our profession.

The cosmopolitan city of Sydney will showcase the best that the profession has to offer staged in the world class International Convention Centre, located at Darling Harbour.

WCOA will bring the leaders of the global accounting profession together providing a platform to engage with a broad range of leading-edge suppliers that have the capacity to bring value enhancing solutions to their businesses.

The WCOA experience will deliver access to the latest in thinking and forecasting the future trends for our profession as well as allowing participants to showcase their own expertise with their international peers.

Coming to Australia will go beyond the confines of the professional world with participants having the opportunity to immerse themselves in Australian customs and culture.

Our Executive Organising Committee welcomes the chance for you to be part of this pinnacle event for our profession and we encourage you to ensure you position yourself to fully embrace the opportunities created by WCOA 2018.

I encourage you to join us in delivering a world class event.

Rachel Grimes FCA FCPAPresident

International Federation of Accountants (IFAC)

CONTENTS

2

The capital of New South Wales (NSW) is truly a city of contrasts; this thriving urban metropolis boasts a vibrant arts and culture scene, world-class restaurants, is home to gorgeous beaches and has a relaxed, laid-back vibe. Top it all off with Sydney’s warm climate and you’ve got the recipe for the ideal holiday destination.

Whether you’re keen to explore the iconic, sun-kissed beaches of Sydney’s north, relax on the otherworldly shores of Sydney’s east, trek along the dramatic cliffs of Sydney’s far south, or experience action-packed adventure in the city’s west; Sydney is a city of such diversity, there’s always something new to discover. Become an honorary Sydneysider and you’ll never want to leave.

Istanbul, Turkey

5,170 attendees

Kuala Lumpur, Malaysia

6,050 attendees

Rome, Italy

3,956 attendees

2006

20102014

WHY SYDNEY?

FAST FACTS

Date: 5-8 November 2018

Venue: International Convention Centre, Sydney, Australia

Over 6,000 attendees from over 130 countries.

Visit wcoa2018.sydney for the latest information.

VENUE INFORMATION

ICC Sydney is Asia Pacific’s premier integrated convention, exhibition and entertainment precinct, underlining Sydney’s place as one of the world’s most desirable meeting and event destinations and providing a platform to collaborate and innovate. At the heart of its very own Sydney harbour waterfront precinct, ICC is set amongst restaurants, retail and a vibrant public domain on Darling Harbour yet only a moment’s walk to Australia’s largest CBD and surrounding university and cultural quarters.

CONTACT US

Danny PerrySponsorship Manager — +61 2 9213 [email protected]

Jerome BuchananSponsorship Director — +61 2 9213 [email protected]

www.wcoa2018.sydney

HISTORY

Set around the world’s largest natural harbour, Sydney is the most well-known of Australia’s cities, and with good reason.

3

REASONS TO INVEST

UNRIVALLED CHANNEL REACH Position your brand both globally and to your local market by taking advantage of our 12 month, multichannel marketing campaign. Includes channel access and content dissemination to approximately 60 of the largest Professional Accounting Organisations globally. The combined reach of IFAC’s Professional Accountancy Organisation network of over 2.8 million professional accountants in public practice, education, government service, industry and commerce, in 130 countries and jurisdictions.

LEAD GENERATIONConnectivity is a core theme of the event: you may want to be involved in our Business Connect program or utilise our leading delegate scanning technology by gathering details with your mobile device. We aim to provide multiple opportunities to capture new markets and win new customers.

BRAND EXPOSURECombining the strength of attendance from our well established national events, we guarantee a diverse list of senior finance executives, practice partners/owners and decision makers; CA ANZ Business Forum and CPA Congress attract a combined audience of 2,800 delegates from Sydney alone. If your strategy is to expand your reach to the US, Europe, Africa or Asia, we can target channels to ensure your message reaches your desired audience.

AUDIENCE ENGAGEMENTWorld Congress is the ultimate platform to launch new products, services and thought leadership directly to potential clients. The packages provide opportunities through the showcase exhibition (Day One), expo program and sponsored events to amplify your message.

4

DAY ONE MONDAY 5 NOVEMBER

DAY TWO TUESDAY 6 NOVEMBER

ACCOUNTING &BUSINESS SHOWCASE EXPO

CONGRESS CONGRESS CONGRESS

DAY THREE WEDNESDAY 7 NOVEMBER

DAY FOUR THURSDAY 8 NOVEMBER

8.00am ― 8.00pm

Registration

10.00am ― 12.00pm

Congress Workshops

Expo Presentations

12.00pm ― 1.00pm

Exhibition Lunch

12.10pm ― 12.55pm

Expo Presentations - Think Tank and Tech Tank

1.00pm ― 3.00pm

Congress Workshops

5.00pm ― 8.00pm

Launch Event

8.15am ― 10.15am

Opening ceremony and Keynote 1

10.15am ― 11.00am

Morning tea

10.25am – 10.45am

Expo Presentations - Think Tank and Tech Tank

12.15pm ― 1.15pm

Exhibition Lunch

12.25pm – 1.10pm

Expo Presentations - Think Tank and Tech Tank

2.30pm ― 3.30pm

3.30pm ― 5.00pm

Keynote 2

6.30pm ― 11.00pm

8.30am ― 10.15am

Keynote 3

10.15am ― 11.00am

Morning tea

10.25am – 10.45am

Expo Presentations - Think Tank and Tech Tank

12.15pm ― 1.30pm Exhibition Lunch

12.40pm – 1.30pm

Expo Presentations - Think Tank and Tech Tank

2.45pm ― 3.30pm Afternoon tea

3.10pm – 3.30pm

Expo Presentations - Think Tank and Tech Tank

3.30pm ― 5.00pm Keynote 4

6.30pm ― 11:00pm

9.00am ― 10.15am Keynote 5

10.15am ― 11.00am

Morning tea

10.25am – 10.45am

Expo Presentations - Think Tank and Tech Tank

12.15pm ― 1.30pm Exhibition Lunch

12.25pm – 1.15pm

Expo Presentations - Think Tank and Tech Tank

2.45pm ― 4.00pm Keynote 6

4.00pm ― 4.30pm

Social Event

Melbourne Cup Event

Gala Event Closing Ceremony

PROTECTING THE PUBLIC INTEREST AND BUILDING PROSPERITY

SA

FE

GU

AR

DIN

G

THE

FU

TUR

E O

F TH

E A

CC

OU

NTI

NG

P

RO

FES

SIO

N

EMBRACING DISRUPTIVE TECHNOLOGIES, BLOCKCHAIN, AI AND MACHINE LEARNING

BUILD TRUST AND CONFIDENCE IN FINANCIAL ADVICE

ETHICS AND INTEGRITY – THE CORE OF THE PROFESSION

ADDRESSING THE LEADERSHIP CHALLENGE

SUSTAINABILITY, INTEGRATED REPORTING AND TRANSPARENCY

WORLD CONGRESS PROGRAM TOPICS

PROGRAM

*Timings are subject to change

5

PROGRAMFEATURESExpo PresentationsExpo Presentations are accessible to all Congress delegates and will be scheduled over the full four days of the Congress. Your content will be allocated to the Think or Tech Tank in the Exhibition Theatre. All WCOA content should be designed to address audience needs and presentations are scheduled to be 20 minutes in length. The WCOA Committee will work with your organisation directly to shape the presentation. You will have the opportunity to link materials to the session through the Congress App.

Think TankThe Think Tank theatre will provide a series of Expo Presentations from sponsors and partners throughout the Exhibition breaks. Think Tank content will provide an opportunity to launch research, thought leadership and best practice.

Tech TankThe Tech Tank theatre will provide a series of Expo Presentations from sponsors and partners throughout the Exhibition breaks. Tech Tank content will provide an opportunity to launch research, product demonstrations and best practice technology.

Congress WorkshopsTwo hour workshops will be accessible to all Full Congress delegates on Monday, 5 November. Workshops must deliver on audience needs and have designed learning outcomes. The WCOA Committee will work with your organisation directly to shape the session.

Launch Event Monday, 5 November 2018Join us on day one for a party to celebrate the start of WCOA 2018. Attendance will be encouraged with complimentary passes for all Full Congress delegates.

Melbourne Cup EventTuesday, 6 November 2018Join us for the prestigious race that stops the nation! The race will be streamed in the exhibition hall and program sessions will not be scheduled during the race to ensure the delegates have full opportunity to experience this iconic Australian event.

Social Event - Sydney Harbour CruiseTuesday, 6 November 2018Set sail on the Sydney Harbour in a luxury cruise vessel viewing some of Australia’s most iconic sites such as the Sydney Opera House and the Sydney Harbour Bridge.

Gala EventWednesday, 7 November 2018Join us for a unique Sydney Nights themed event that will take delegates on a sensory journey of Australia.

SOCIALFUNCTIONS

6

WHY SYDNEY?AUDIENCEPROFILE

ASIA20%

1,200

EUROPE10%

600

AFRICA13%

780

MIDDLE EAST

1%

60

SOUTH AMERICA

1%

60

AUDIENCE PROFILE

NORTH AMERICA

5%

300

AUSTRALIA (OCEANIA)

50%

3,000

CONTINENTS6

130COUNTRIES

6,000SENIOR BUSINESS,FINANCE ANDACCOUNTING LEADERS

C-SUITE, BUSINESS OWNEROR MANAGING DIRECTOR

MANAGER, LEADER OR SPECIALIST

ACCOUNTANT OR ANALYST

GENERAL MANAGER, PARTNER OR DIRECTORDECISION

MAKERS

SECTORS

900

120

900

600

900

180

900

1500

15% LISTED ENTITY

15% LARGE CORPORATE

10% SMALL AND MEDIUM-SIZED ENTERPRISES

2% NOT-FOR-PROFIT

15% GOVERNMENT

3% ACADEMIA

15% PUBLIC PRACTICE – LARGE

25% PUBLIC PRACTICE – SMALL AND MEDIUM PRACTICES

7

awareness interest consideration purchase retention advocacy

PRRadioTVPrint

Word of Mouth

Online Ads

Email

PPCSocial Ads

Reviews

Blog

Media

Email

Ecommerce

Store

Website

FAQ Knowledge Base

Promotions

Blog

Social Networks

Newsletter

Integrated marketing communications campaign led by Filtered Media

Active engagement through PAO marketing, in-person global advocacy, media and social activations

Online registrations and attendee remarketing campaign

250,000 CAANZ + CPA MEMBERS

2.8 MILLION IFAC MEMBERS

6,000 ATTENDEES

FROM 130+ COUNTRIES

7.2m (30+ ONLINE ARTICLES)

365,000 (750+ SOCIAL POSTS)

2.8m (15+ EDMs)

10m (20+ PRESS RELEASES)

+ ALWAYS ON CAMPAIGNS(SOCIAL AND SEARCH)

awareness interest consideration purchase retention advocacy

PRRadioTVPrint

Word of Mouth

Online Ads

Email

PPCSocial Ads

Reviews

Blog

Media

Email

Ecommerce

Store

Website

FAQ Knowledge Base

Promotions

Blog

Social Networks

Newsletter

Integrated marketing communications campaign led by Filtered Media

Active engagement through PAO marketing, in-person global advocacy, media and social activations

Online registrations and attendee remarketing campaign

250,000 CAANZ + CPA AUSTRALIA MEMBERS

2.8 MILLION IFAC MEMBERS

6,000 ATTENDEES

FROM 130+ COUNTRIES

MARKETINGPLAN

SALES COLLATERAL

7.2m (30+ ONLINE ARTICLES)

365,000 (750+ SOCIAL POSTS)

2.8m (15+ EDMs)

10m (20+ PRESS RELEASES)

+ ALWAYS ON CAMPAIGNS(SOCIAL AND SEARCH)

MARKETINGPLAN

REACH

Integrated marketing communications campaign led by Filtered Media

Active engagement through PAO marketing, in-person global advocacy, media and social activations

Online registrations and attendee remarketing campaign

8

PACKAGES AND OPPORTUNITIES SUMMARY

PACKAGES NUMBER OF OPPORTUNITIES

SOLD PAGE

Premier Sponsor 1 SOLD 10

Major Sponsor 5 11

Supporting Sponsor 12 12

Profession Partner – Gold (3), Silver (5) and Bronze (12) 20 Gold (1) 13 –15

Academic Partner 1 SOLD 16

Charity Partner 1 17

Technology Category – Wi-Fi and Congress App 2 17 – 18

Connectivity Category – Business Connect 1 18

Volunteer Partner 19

Build your own sponsorship package 20 – 21

Exhibition opportunities 22 – 23

SPONSORSHIP ENTITLEMENTS PREMIER SPONSOR (1) POA

MAJOR SPONSOR (5) AUD150,000

SUPPORTING SPONSOR (12) AUD80,000

PROFESSION PARTNER GOLD (3) AUD300,000

PROFESSION PARTNER SILVER (5) AUD150,000

PROFESSION PARTNER BRONZE (12) AUD50,000

ACADEMIC PARTNER(1)AUD50,000

AUDIENCE ENGAGEMENT

Speaking opportunity in program - Concurrent 1

Session facilitator/interviewer/Chair 1

Congress Workshop or Expo Presentation

2 Congress Workshops

1 Expo Presentation

Choice of Congress Workshop

or Expo Presentation

Expo Presentation

1 Congress Workshop

1 Expo Presentation

Choice of Congress workshop or Expo

Presentation

Breakfast Café Session 1

Opportunity to address attendees three minutes

Acknowledgement during event and three minute video

Opening ceremony

Exclusive event sponsor and acknowledgement during event

Gala Event

Choice of 1. Exclusive

Launch Event

2. Social Event Harbour Cruise

3. Chillout Lounges

4. WCOA Lounge

5. Coffee Stations

Link to research, papers and articles through app/website (content strategy)

Thought Leadership Content Launch (content strategy) 1

Don’t see something that quiet meets your objectives or budget – please feel free to call, the WCOA team are happy to look at creating the right opportunities for both parties

9

SPONSORSHIP ENTITLEMENTS PREMIER SPONSOR (1) POA

MAJOR SPONSOR (5) AUD150,000

SUPPORTING SPONSOR (12) AUD80,000

PROFESSION PARTNER GOLD (3) AUD300,000

PROFESSION PARTNER SILVER (5) AUD150,000

PROFESSION PARTNER BRONZE (12) AUD50,000

ACADEMIC PARTNER(1)AUD50,000

MARKETING EXPOSURE

Social media content opportunity 4 2 4 2

Logo placement on and electronic collateral

Electronic handbook full page ad (prime positioning) 1 1 1 1

Electronic handbook half page ad 1 1

Electronic Direct Mail (EDM) advertorial 2 1 2 1

Interview with senior executive to be promoted through website and marketing channels

1

Post congress summation

Advertorial content in Congress Daily News

LEAD GENERATION

Business Connect program session access

Delegate scanning technology through app to scan badges

Delegate list - pre and post-event

Congress delegate engagement report

BRAND EXPOSURE

Exclusive lanyard sponsor

Satchel insert 3 2 2 3 2 2 1

Logo acknowledgement in plenary sessions, opening and closing ceremony

Congress app logo, URL and contact details

Brand exposure on post-event portal with all session audio files

ONSITE

Stand size m² 90m² 72m² 36m² 36m² 36m² 18m² 9m²

Opportunity to host a company reception at stand

Exclusive branding on lounge area 2

Venue signage logo display All signage where congress

logo appears

Sponsor acknowledgement

signs

Sponsor acknowledgement

signs

Sponsor acknowledgement

signs

Sponsor acknowledgement

signs

Sponsor acknowledgement

signs

Sponsor acknowledgement

signs

DELEGATE REGISTRATIONS

Full Congress registrations 15 10 5 10 10 5

Exhibitor passes 15 10 5 15 10 5

Gala Event 20 10 5 15 10 5

Social Event - Town Hall 10 5

10

PREMIERSPONSOR POA

EXCLUSIVE

Highest level of sponsorship tailored to a corporate sponsor with strong affiliation to the profession. Receive the largest brand exposure, marketing reach and exhibition presence. Present directly to delegates through participation on the thought leadership program, deliver a Congress workshop stream, Expo presentation and Café Session.

AUDIENCEENGAGEMENT

Speaking opportunity in program – Concurrent Panel

Congress Workshop Stream (Monday) – two (2) 120 minute congress workshops

Expo Presentation - one (1) 20 minute demonstration/presentation

Opening Ceremony (Tuesday) - 3 minute video during the WCOA 2018 Opening Ceremony

Official Gala Event Sponsor (Wednesday)

Breakfast Café Session (Thursday)

Opportunity to link research, papers and articles to sessions through the Congress App

MARKETING EXPOSURE

Social Media – four (4) content opportunities

Pre-Event Electronic Collateral – logo and recognition of partnership

Program e-handbook – one (1) full page colour advertisement

Electronic Direct Mail (EDM) - content advertorial information to be included in two (2) EDMs

Post congress summation - logo and acknowledgement of partnership

Video Interview with senior executive from your organisation

Advertorial Content in Congress Daily News – one (1) per day

LEAD GENERATION

Business Connect Program

Delegate Scanning Technology

Delegate List (subject to privacy regulations)

Congress Delegate Engagement Report

BRANDEXPOSURE

Exclusive congress lanyard sponsorship

Satchel insert – x 3

In Session - plenary sessions, and opening and closing ceremonies.

Congress App

Post Event Portal

ONSITE EXPOSUREExhibition - 90m2 of exhibition space.

Exclusive branding of two Business Lounge areas 36m2

Venue signage

Opportunity to host a company reception at stand

DELEGATE REGISTRATION AND FUNCTION TICKETS

• 15 x fulltime delegate registrations.

• 15 x exhibitor passes.

• 20 x tickets to the Gala Event.

• 10 x tickets Social Event – Town Hall

SOLD

11

5 AVAILABLE

Second level of sponsorship tailored to a corporate sponsor with strong affiliation to the profession. Receive the large brand exposure, marketing reach and exhibition presence. Present directly to delegates through participation on the thought leadership program, deliver a Congress workshop stream, Expo presentation and sponsor an evening event.

AUD150,000MAJORSPONSOR

1. Exclusive Launch Event

2. Exclusive Social Event – Harbour Cruise

3. Ownership of 36m2 Chill Zone

4. Ownership of two of the four 54m2 WCOA Lounge areas (fit out or styling at sponsor’s expense)

5. Exclusive branding of four coffee carts

AUDIENCEENGAGEMENT

Choice of Workshop or Expo Presentation

Opportunity to link research, papers and articles to sessions through the Congress App

MARKETING EXPOSURE

Social Media - two (2) content opportunities

Pre-Event Electronic Collateral – logo and recognition of partnership

Program e-handbook – one (1) full page colour advertisement

Electronic Direct Mail (EDM) - content advertorial information to be included in one (1) EDM

LEAD GENERATION

Business Connect Program

Delegate Scanning Technology

Delegate List (subject to privacy regulations)

Congress Delegate Engagement Report

BRANDEXPOSURE

Satchel insert x 2

In Session - plenary sessions, and opening and closing ceremonies.

Congress App

Post Event Portal

ONSITE EXPOSURE Exhibition - allocation of 72m2 of exhibition space.

Sponsor acknowledgement signage

Opportunity to host a company reception at stand

DELEGATE REGISTRATION AND FUNCTION TICKETS

• 10 x fulltime delegate registrations.

• 10 x exhibitor passes.

• 10 x tickets to the Gala Event.

CHOICE OF:

12

AUDIENCEENGAGEMENT

Expo Presentation - one (1) 20 minute demonstration/presentation

Opportunity to link research, papers and articles to sessions through the Congress App

MARKETING EXPOSURE

Pre-Event Electronic Collateral – logo and recognition of partnership

Program e-handbook – one (1) half page colour advertisement

LEAD GENERATION

Delegate Scanning Technology

Delegate List (subject to privacy regulations)

Congress Delegate Engagement Report

BRANDEXPOSURE

Satchel insert x 2

In Session - plenary sessions, and opening and closing ceremonies.

Congress App

ONSITE EXPOSURE Exhibition - 36m2 of exhibition space.

Venue signage – sponsor acknowledgement signage

Opportunity to host a company reception at stand

DELEGATE REGISTRATION AND FUNCTION TICKETS

• 5 x fulltime delegate registrations.

• 5 x exhibitor passes.

• 5 x tickets to the Gala Event.

AUD80,000SUPPORTINGSPONSOR

Corporate sponsorship tailored to a corporate sponsor with affiliation to the profession. Receive the brand exposure, marketing reach and exhibition presence. Present directly to delegates through facilitation of an Expo presentation.

12 AVAILABLE

13

3 AVAILABLE

AUD300,000PROFESSIONPARTNER– GOLD

Profession partnership gold is tailored to Professional Accountancy Organisations and Accounting Firms. Receive the premium brand exposure, marketing reach and exhibition presence. Present directly to delegates through participation on the thought leadership program, deliver a Congress workshop stream and Expo presentation.

AUDIENCEENGAGEMENT

Session involvement - facilitator/interviewer/chair

Thought Leadership Content Launch

Congress Workshop (Monday)

Expo Presentation

Opportunity to link research, papers and articles to sessions through the Congress App

MARKETING EXPOSURE

Social Media – Four (4) content opportunities

Pre-Event Electronic Collateral – logo and recognition of partnership

Program e-handbook – one (1) full page colour advertisement

Electronic Direct Mail (EDM) - content advertorial information to be included in two (2) EDMs

Advertorial Content in Congress Daily News – one (1) per day

Post congress summation - logo and acknowledgement of partnership

LEAD GENERATION

Business Connect

Delegate Scanning Technology

Delegate List (subject to privacy regulations)

Congress Delegate Engagement Report

BRANDEXPOSURE

Satchel insert x 3

In Session - plenary sessions, and opening and closing ceremonies.

Congress App

Post Event Portal

ONSITE EXPOSURE Exhibition - 36m2 of exhibition space.

Sponsor acknowledgement signage

Opportunity to host a company reception at stand

DELEGATE REGISTRATION AND FUNCTION TICKETS

• 10 x fulltime delegate registrations.

• 15 x exhibitor passes.

• 15 x tickets to the Gala Event.

• 5 x tickets Social Event – Town Hall

14

PROFESSIONPARTNER– SILVER

AUD150,000

AUDIENCEENGAGEMENT

Choice of Workshop or Expo Presentation

Opportunity to link research, papers and articles to sessions through the Congress App

MARKETING EXPOSURE

Social Media – two (2) content opportunities

Pre-Event Electronic Collateral – logo and recognition of partnership

Program e-handbook – one (1) full page colour advertisement

Electronic Direct Mail (EDM) - content advertorial information to be included in one (1) EDM

LEAD GENERATION

Delegate Scanning Technology

Delegate List (subject to privacy regulations)

Congress Delegate Engagement Report

BRANDEXPOSURE

Satchel insert x 2

In Session - plenary sessions, and opening and closing ceremonies.

Congress App

ONSITE EXPOSURE Exhibition - 36m2 of exhibition space.

Sponsorship acknowledgement signage

Opportunity to host a company reception at stand

DELEGATE REGISTRATION AND FUNCTION TICKETS

• 10 x fulltime delegate registrations.

• 10 x exhibitor passes.

• 10 x tickets to the Gala Event.

Second level of profession partner tailored to Professional Accountancy Organisations and Accounting Firms. Receive the premium brand exposure, marketing reach and exhibition presence. Present directly to delegates through participation on the thought leadership program and Expo presentation.

5 AVAILABLE

15

AUD50,000PROFESSIONPARTNER– BRONZE

Profession Partner Bronze is tailored to Professional Accountancy Organisations and Accounting Firms. Receive brand exposure, marketing reach and exhibition presence in Profession Pavilion of the Exhibition.

AUDIENCEENGAGEMENT Opportunity to link research, papers and articles to sessions through the Congress App

MARKETING EXPOSURE

Pre-Event Electronic Collateral

Program e-handbook – one (1) half page colour advertisement

LEAD GENERATION

Delegate Scanning Technology

Delegate List (subject to privacy regulations)

Congress Delegate Engagement Report

BRANDEXPOSURE

Satchel insert x 2

In Session - plenary sessions, and opening and closing ceremonies.

Congress App

ONSITE EXPOSURE Exhibition - 18m2 of exhibition space.

Sponsorship acknowledgement signage

DELEGATE REGISTRATION AND FUNCTION TICKETS

• 5 x fulltime delegate registrations.

• 5 x exhibitor passes.

• 5 x tickets to the Gala Event.

12 AVAILABLE

16

ACADEMICPARTNER

AUDIENCEENGAGEMENT Opportunity to link research, papers and articles to sessions through the Congress App

MARKETING EXPOSURE

Pre-Event Electronic Collateral

LEAD GENERATION

Delegate List (subject to privacy regulations)

Congress Delegate Engagement Report

BRANDEXPOSURE

Satchel insert x 1

In Session - plenary sessions, and opening and closing ceremonies.

Congress App

ONSITE EXPOSURE Exhibition - 9m2 of exhibition space.

Sponsorship acknowledgement signage

AUD50,000

Academic partnership for Education Institutions. Receive brand exposure, marketing reach and exhibition presence.

SOLD

17

MARKETING EXPOSURE

Pre-Event Electronic Collateral

LEAD GENERATION

Delegate List (subject to privacy regulations)

Congress Delegate Engagement Report

BRANDEXPOSURE

Satchel insert x 1

In Session - plenary sessions, and opening and closing ceremonies.

Congress App

ONSITE EXPOSURE Exhibition - 9m2 of exhibition space.

Sponsorship acknowledgement signage

AUDIENCEENGAGEMENT

Sponsor logo included on the wi-fi portal log in page with welcome message (max 180 characters).

MARKETING EXPOSURE

Pre-Event Electronic Collateral

LEAD GENERATION

Congress Delegate Engagement Report

BRANDEXPOSURE

Congress App

Data will be shared with the sponsor, where delegates have opted in for their information to be shared with third parties when subscribing to the wi-fi service.

ONSITE EXPOSURESponsorship acknowledgement signage

IN-KIND SUPPORTCHARITYPARTNER

Recognised as the official Charity Partner.

TECH ENABLERS – WIFI SPONSOR

AUD40,000

Recognition as the official WCOA 2018 wi-fi sponsor.

18

AUDIENCEENGAGEMENT

Opportunity to host meeting segment and topic of your choice

MARKETING EXPOSURE

Pre-Event Print and Electronic Collateral

LEAD GENERATION

Delegate List (subject to privacy regulations)

Congress Delegate Engagement Report

BRANDEXPOSURE

Congress App

ONSITE EXPOSURESponsorship acknowledgement signage

Business Connect sponsor package provides a unique opportunity to host key delegate segment meetings throughout WCOA 2018 event. Recognition and naming rights of the Business Connect Hub and standard brand and marketing exposure through promotion of program.

MARKETING EXPOSURE

Pre-Event Print and Electronic Collateral

LEAD GENERATION

Delegate List (subject to privacy regulations)

Congress Delegate Engagement Report

BRANDEXPOSURE

Congress app:

• Exclusive branding

• Continuous mobile app banner advert

• 2 x push notifications

• single page PDF advertisement

ONSITE EXPOSURESponsorship acknowledgement signage

AUD50,000TECH ENABLERS – APP SPONSOR

Sponsor the congress mobile app to be in the palm of every delegate’s hand attending WCOA 2018.

POACONNECTIVITY ENABLERS – BUSINESS CONNECT SPONSOR

19

MARKETING EXPOSURE

Pre-Event Electronic Collateral

LEAD GENERATION

Delegate List (subject to privacy regulations)

Congress Delegate Engagement Report

BRANDEXPOSURE

Congress App

ONSITE EXPOSURESponsorship acknowledgement signage

VOLUNTEER UNIFORM SPONSOR

Opportunity to provide branded apparel to be worn by congress volunteers and ushers at WCOA 2018 (for example, polo shirts or t-shirts). Organisers can assist with finding a supplier; final design subject to organiser approval. Apparel to be co-branded with the congress logo.

UNIFORM ITEMS ARE ADDITIONAL,

SPONSOR TO SUPPLY (EXCLUSIVE)

AUD12,500

20

BUILD YOUR OWN SPONSORSHIP PACKAGE

SPONSORSHIP OF: LOGO AND CONTACT DETAILS ON THE WCOA 2018 CONGRESS APP

DELEGATE LIST (subject to privacyregulations)

CONGRESS DELEGATE ENGAGEMENT REPORT

One (1) of the four (4) Activation Zones

• Melbourne Cup Event

• Australiana

• Beach Life

• Sport

• Branding developed in partnership with sponsor

AUD50,000

One (1) of the two (2) Theatres

• Expo presentation included

• Branding developed in partnership with sponsor

AUD30,000

Charging Bar

• Branding developed in partnership with sponsor

AUD10,000

Congress Workshop Stream (Monday)

• Opportunity to conduct one (1) 120 minute congress workshop as part of the technology/thought leadership program on day one.

• Venue hire (within ICC), basic AV and registration is managed by the organisers.

• Session to be marketed within the official program.

• Final scheduling is at the discretion of the WCOA Executive Committee.

AUD22,500

One (1) of the two (2) Breakfast Café Sessions (Tuesday or Wednesday)

• Opportunity to host a breakfast café session.

• Venue hire (within ICC), basic AV and registration is managed by the organisers.

• Catering to be at sponsor’s expense.

• Session to be featured within the final program.

• Final scheduling is at the discretion of the WCOA Executive Committee.

AUD15,000

Exclusive branding on the delegate satchel

• Satchel branding options available for discussion with sponsor

AUD23,500

21

EXHIBITION LOCATION AND FEATURES

The WCOA 2018 industry exhibition will be the hub of the congress. The exhibition will be a prime networking area for delegates and exhibitors.

All catering including the Melbourne Cup function, morning and afternoon tea/coffee, and lunches, will be located in the exhibition area to ensure maximum attendance from delegates.

The WCOA 2018 exhibition will feature multiple networking lounges, dedicated barista coffee stations, catering, and the best suppliers in the accounting arena. The place to be for delegates.

ITEM DESCRIPTION 3m x 3mSHELL SCHEME

BOOTH

3m x 3mFLOOR SPACE

Staff on site

2 x exhibitor registrations—includes: admission to the industry exhibition.

Walls

2.5m high matt anodised aluminium frame with white laminated infill walls.(1 x back and 2 x side walls for middle booths; 1 x back and 1 x side wall for corner booths).

Fascia panel

Exhibitor company name on fascia panel. Logos can be printed on fascia signs at additional cost.

Lights2 x 120w spots mounted on light track inside fascia.

Power1 x single power point with a maximum of 4amps.

Additional equipment for hire

Available for hire from exhibition supplier at exhibitor’s own expense.

Promotion

• Listing on industry exhibition page of website.

• 100 word company profile and logo to appear on the WCOA 2018 website.

• Hard copy onsite congress delegate list (subject to privacy regulations).

• Logo and contact details on the WCOA 2018 congress app.

22

TERMS AND CONDITIONS Can be found at www.wcoa2018.sydney/sponsorTCs

EXHIBITION FLOORPLAN

COFFEE - 9COFFEE - 10

HO

SP

ITA

LITY

LOU

NG

E 1 H

OS

PITA

LITYLO

UN

GE 4

HOSPITALITY

LOUNGE 2

3 3 3 3 3

3 3 3 3 3 3 3

PP - 1 PP - 2 PP - 3 PP - 4

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

6

3

3

3

3

3 3 3 3

3

3

3

3

3

6

6

6

6

6 6

6

6

6

6

6

8

DINING DINING

3 3 3 3 3

EXIT ENTRANCE01020304050607

09

10

11

12 13 14 15 16 173

18 193 3

20 21 22 23

24

25

26

2829303132

PP - 5 PP - 6 PP - 7 PP - 8

COFFEE - 6

CO

FFEE

- 4

COFFEE - 3 COFFEE - 2SS - 1 SS - 2 SS - 3 SS - 4

COFFEE - 5COFFEE - 7

C - 3

C - 4

C -

5C

- 6

C -

7C

- 8

C - 9 C - 10 C - 11 C - 12 C - 13 C - 14

C -

15C

- 16

2

4 4 4

2 2

4 4 4

C - 2C - 18

C - 1

C - 19 C - 20

C - 17

THEATRE - 1 THEATRE - 2

DIN

ING

- 2D

ININ

G -

1

HOSPITALITY

LOUNGE 3

ACTIVITY - 2

ACTIVITY - 4

CPAA

PREMIER

PARTNER

IFAC

ACTIVITY

- 3

ACTIVITY

- 1

MAJOR - 4

MAJOR - 5

MAJOR - 3

MAJOR - 2

MAJOR - 1

CAANZ

SS - 5 SS - 6 SS - 7 SS - 8 SS - 9 SS - 10

CHILLZONE

Activity Zones / Theatre

CAANZ / IFAC / CPA Australia / Premier SponsorDining / Hospitality Lounge / Coffee / Chill Zones Catering (C)

*Floorplan subject to change

Supporting Sponsor (SS) / Profession Partners (PP) Major

RATESEarlybird

(payment received up to and including 30 June 2018)Regular

(payment received on or after 1 July 2018)

AUD6,500 AUD7,300

AUD6,000 AUD6,800

Shell scheme

Floor space

23

CONTACT US

Danny PerrySponsorship Manager — +61 2 9213 [email protected]

Jerome BuchananSponsorship Director — +61 2 9213 [email protected]

www.wcoa2018.sydney