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Sponsorship Prospectus Your invitation to sponsor Alteryx Inspire 2018 Copyright © 2018 Alteryx. All rights reserved. Confidential – Do not Duplicate or Distribute

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Page 1: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Sponsorship Prospectus

Your invitation to sponsor Alteryx Inspire 2018

Copyright © 2018 Alteryx. All rights reserved.Confidential – Do not Duplicate or Distribute

Page 2: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus

Please consider this your Save the Date and join us in Anaheim,

CA, June 4–7 for Alteryx Inspire 2018. It is a truly inspirational,

educational, and fun celebration for those driving the analytics

insights of today and tomorrow.

Inspire 2017 was a sold-out event, and we expect our 2018

conference to be even bigger. Not only did we add another

day to the conference to accommodate all of our speakers and

content, but we’re prepared to host 2,600+ attendees. It will be

four packed days of hands-on trainings, business perspectives

and tips from industry leaders, and networking with other

analytics leaders and drivers.

As one of our trusted partners helping further the analytics

ecosystem, I hope to see you at Inspire 2018 as a sponsor.

We’ve worked diligently to offer Inspire 2018 sponsors with

a wide variety of marketing opportunities, each designed

to provide unparalleled access to the best and brightest in

analytics, and I am certain you will see that in the attached

event prospectus. This year we are also excited to extend a

special discount to those interested in sponsoring Inspire 2018

and Inspire Europe 2018. We hope you will take advantage of

this and consider joining us for both programs.

Should you have any questions or concerns, please don’t

hesitate to reach out to me. I look forward to seeing you in

Anaheim for Inspire 2018.

Welcome to Inspire 2018

Langley EideChief Strategy OfficerAlteryx, Inc.

Page 3: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus

Table of ContentsAttendee Demographics .......................................... 4–6Event Details .............................................................. 7Sponsorship Packages .............................................. 8–13Sponsorship Enhancements .................................... 14–23Letter of Intent ........................................................... 24Sponsorship Agreement Form ................................ 25–27Event Terms ................................................................ 28–32

Page 4: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus

Audience Demographics& Event Details

Page 5: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 5

2017 Audience Demographicst o ta l at t e n d a n c e

Year over Year

Attended in 2016

1450Attended in 2017

1900Expected in 2018

2600

at t e n d e e t y p e s

Line of Business

30%

25%

20%

15%

10%

5%

0

Business Intelligence

Financial Analytics

Marketing Analytics

Operational Analytics

IT Analytics

Real EstateAnalytics

Supply Chain

Other

Page 6: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 6

at t e n d e e t y p e s

Job Level

at t e n d e e t y p e s

Industry

2017 Audience Demographics Continued

30%

50%

75%

25%

25%

20%

0

15%

10%

5%

0

Banking/F

inance

Biote

ch/Chem

icals

Electro

nics

Food & B

everage

Healthcare

Insura

nce

Manufa

cturin

g

Retail

Technology

Telecom

municatio

ns

Transporta

tion

Other Business Data Analyst CEO/CXO Director

Page 7: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 7

General InformationAlteryx Inspire 2018Anaheim, CAJune 4–7, 2018alteryx.com/inspire-2018

Venue InformationAnaheim Convention Center North 800 W Katella Ave.Anaheim, CA 92802

Event Details

The Expo Hall will be open all day on conference days closing only during keynotes. High traffic times will include immediately following the keynotes, breaks, and lunches.

MONDAY, JUNE 4

8:00am – 4:00pm Product Training

12:00pm – 4:00pm Exhibitor Set-up

5:00pm – 7:00pm Expo Open - Welcome Reception

TUESDAY, JUNE 5

9:00am – 4:00pm Expo Open

10:00am – 10:30am AM Break – High Expo Traffic

11:15am – 12:45pm Lunch – High Expo Traffic

2:30pm – 3:00pm PM Break – High Expo Traffic

7:00pm – 10:00pm Evening Event - Expo Closed

WEDNESDAY, JUNE 6

9:30am – 3:30pm Expo Open

10:30am – 11:00am AM Break – High Expo Traffic

11:45am – 1:15pm Lunch – High Expo Traffic

3:00pm – 3:30pm PM Break – High Expo Traffic

Page 8: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus

Inspire 2018 Sponsor Packages

Page 9: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 9

Diamond Sponsorship Limited to (3) sponsorships. Available by invitation only.

2017 Diamond Booth2018 booths will be more badass than ever!

Page 10: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 10

Platinum Sponsorship$40,000(6) Sponsorships Available(3) Booth Sponsorships & (3) Workshop Sponsorships AvailableChoose one: Booth or Workshop Sponsor

2017 Platinum Booth2018 booths will be more badass than ever!

Booth Sponsorship Highlights:

e X p o

• 10x15 booth space

• Turnkey booth with custom graphics

• (3) lead retrieval scanners

Workshop Sponsorship Highlights:

t ec H n I c a l Wo R K s H o p *

• (1) 90 min. session w/ 50-seat capacity room

*Sponsors will receive attendee scans*Attendees will bring own device*Topic to be approved by Alteryx

Included with Platinum Sponsorship:

acc e s s

• (5) sponsor conference passes

• (10) early bird extension discount codes (customer/prospects)

• F2F Alteryx executive meeting

pR e- co n Fe R e n c e M a R K e tI n G

• Company description (50 words), logo, and hyperlink on the Inspire website sponsor page

• Logo on Inspire communication

o n -s It e M a R K e tI n G *

• Inclusion in on-site event signage

• Mobile app listing: company name, booth location, logo, URL, company description

• Mobile app push notification

*Content to be approved by Alteryx

p o s t e V e n t M a R K e tI n G

• Inclusion in Platinum Sponsor post event email

OR

Page 11: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 11

Gold Sponsorship$20,000(10) GOLD SPONSORSHIPS AVAILABLE

2017 Gold Booth2018 booths will be more badass than ever!

Package Highlights:

e X p o

• 10x10 booth space

• Turnkey booth with custom graphics

• (2) lead retrieval scanners

acc e s s

• (3) sponsor conference passes

• (5) early bird extension discount codes

(customer/prospects)

pR e- co n Fe R e n c e M a R K e tI n G

• Company description (50 words), logo, and

hyperlink on the Inspire website sponsor page

• Logo on Inspire Communication

o n -s It e M a R K e tI n G

• Mobile app listing: company name, booth

location, logo, URL, company description

• Inclusion in on-site event signage

Gold Sponsorship Enhancement* $10,000 Add-On

45 min customer breakout session. Sponsors will receive attendee scans. *Topic to be approved by Alteryx

Page 12: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 12

Bronze Sponsorship$8,000(13) BRONZE SPONSORSHIPS AVAILABLE*

Bronze Spsorships are available to first time Inspire Sponsors only.

Package Highlights:

e X p o

• Turnkey kiosk with custom graphics

• (1) lead retrieval scanner

acc e s s

• (2) sponsor conference passes

• (5) early bird extension discount codes

(customer/prospects)

pR e- co n Fe R e n c e M a R K e tI n G

• Company logo and hyperlink on the Inspire

website sponsor page

• Logo on Inspire Communication

o n -s It e M a R K e tI n G

• Mobile app listing: company name, booth

location, logo, URL, company description

• Inclusion in on-site event signage

Page 13: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 13

Platinum Gold Bronze

Price $40,000 $20,000 $8,000

Sponsorships(3) Booth Sponsorships

and(3) Workshop Sponsorships

(10) (13)

Booth Size10’x15’ Booth

or 90 min. Workshop

10'x10' Kiosk

Speaking Session

45 min. Session $10,000 add-on

Workshop (hands on lab)

90 min. Workshopor

10’x15’ Booth

F2F Executive Meeting

X

Lead Retrieval Scanner

(3) (2) (2)

Conference Passes

(5) (3) (1)

Early-bird Extension

(10) Discount Codesfor Customer/Prospects

(5) Discount Codesfor Customer/Prospects

(5) Discount Codesfor Customer/Prospects

Monitors (2) (1) (1)

Communication

Included in:

Email Promotion

Website SponsorshipAcknowledgment

Inclusion in Post Event Email

Included in:

Email Promotion

Website SponsorshipAcknowledgment

Included in:

Email Promotion

Website SponsorshipAcknowledgment

Onsite Signage X X X

Mobile AppPush Notification

Mobile App ListingMobile App Listing Mobile App Listing

2018 Sponsorship Packages Comparison

Page 14: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus

Sponsorship Enhancements

Page 15: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Grand Prix and Main Party Sponsorship(2) available

$20,000G R A N D P R I X :

Sponsor logo and “Sponsored by Company Name” on jumbo screens

M A I N P A R T Y :

Official event sponsor signage, signature drink, branded cocktail napkins, company logo gobo, opportunity for partner to provide event giveaway, branded table top signage, and co-branded activation (with Alteryx).

Welcome Reception(2) available

$10,000I N C L U D E S :

Sponsor logo and “Sponsored by Company Name” on signage throughout meal area in Expo Hall, signature drink or snack station allowed at booth (cost incurred by sponsor), live sponsor mention, branded signage and Co-branded activation.

General Session Seat Drop(2) available

$5,000I N C L U D E S :

One piece of sponsor-produced collateral* placed on each chair (approximate qty. 2600) during select General Session day.

*Sponsor must provide collateral

15

Sponsorship Enhancements

Page 16: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Hotel Room Drop (2) available

$15,000I N C L U D E S :

Hotel room drop during the conference. Sponsor must provide room drop.

Branded Hotel Key Cards(2) available at one of two conference hotels

$15,000I N C L U D E S :

Co-branded with Alteryx and will include Sponsor logo and booth number. Key cards will be provided to overnight guests athotel check-in (approximately 2000 key cards).

Recharge Lounge(8) available

$10,000I N C L U D E S :

Sponsor branded conference lounge area. Amenities to include lounge furniture and charging stations for attendees.

16

Sponsorship Enhancements Continued

Page 17: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Charging Station/Towers (4) available

$5,000I N C L U D E S :

Display your logo on a mobile-device charging towers for use by all attendees. The charging towers will be located in prominent areas on the expo floor and convention center.

Wellness Lounge(1) available

$10,000I N C L U D E S :

Help attendees relax and unwind in a fast-paced environment by

branding massage stations.

Innovation Station(1) available

$20,000I N C L U D E S :

Alteryx co-branded attendee activation.

17

Sponsorship Enhancements Continued

Page 18: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Conference Bag(1) available

$12,000I N C L U D E S :

Sponsor co-branded conference bag handed out as attendees enter Hall of Analytics.

Conference Bag InsertUnlimited

$3,000I N C L U D E S :

Sponsor-provided collateral material for inclusion in sponsor bag. (approx. 2600). One insert per sponsor.

Food & Beverage Sponsorship(4) available - (2) per day

$5,000I N C L U D E S :

Sponsorship available during breakfast and AM/PM Breaks. Includes "Sponsored by" signage.

18

Sponsorship Enhancements Continued

Page 19: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Live Mosaic(1) available

$23,000I N C L U D E S :

Powered by social media activity and hashtags.

Barista Station (2) available

$25,000I N C L U D E S :

Sponsor branded Barista Station located in Exhibit Hall.

Coffee Cart (1) sponsor/day

$21,000I N C L U D E S :

Coffee cart located in arena courtyard before breakfast keynote. Includes "Sponsored by" signage.

19

Sponsorship Enhancements Continued

Page 20: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Milkshake and Cookie Station(1) available

$25,000I N C L U D E S :

Sponsorship available during PM Break. Includes "Sponsored by" signage.

Water Station (3) available

$3,000I N C L U D E S :

(1) sponsor per floor of function area at ACC. Sponsor logo decals on water station units.

Mobile App Title Sponsorship (1) available

$4,000I N C L U D E S :

Sponsor notification upon opening the app. Can rotate multiple banners. Displays each banner for 6 seconds.

20

Sponsorship Enhancements Continued

Page 21: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Mobile App Push Notification (1) per sponsor

$2,000I N C L U D E S :

Alerts display at the top/center of screen. Attendees receive messages as long as they have the app. Limit 1 per sponsor. 142-character limit.

21

Sponsorship Enhancements Continued

Page 22: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 22

Sponsorship Enhancements Comparison

Title Description Sponsor Cost

Grand Prix and Main Party Sponsorship(2) available

Grand Prix:• Sponsor logo (& “sponsored by company name”)

on Jumbo screens

Main Party: • Official event sponsor signage• Signature Drink • Cocktail Napkins • Sponsor logo gobo• Opportunity for partner to provide

event giveaway• Branded table-top signage• Co-branded activation

$20,000

Welcome Reception(2) available

• Sponsor logo (& “sponsored by company name”) on signage throughout meal area in Expo Hall

• Signature drink or snack station allowed at booth, cost incurred by sponsor

• Live sponsor mention• Branded signage• Co-branded activation

$10,000

General Session Seat Drop (2) available

• Select General Session day• (1) piece of sponsor-produced collateral placed

on each chair (approx. 2600)• Sponsor must provide collateral

$5,000

Hotel Room Drop (2) available

• Hotel room drop during the conference $15,000

Branded Hotel Key Cards(2) available at one of two conference hotels

• Co-branded with Alteryx• One side- sponsor logo, booth number• Provided to overnight guests at the hotel check-in

(2,000 key cards)

$15,000

Recharge Lounge (8) available

• Will be located in prominent areas on the tradeshowfloor and convention center

$10,000

Charging Station/Towers (4) available

• Display your logo on a mobile-device charging towers for use by all attendees. The charging towers will be located in prominent areas on the expo floor and convention center.

$5,000

Wellness Lounge (1) available

• Help attendees relax and unwind in a fast-paced environment by branding massage stations.

$10,000

Innovation Station (1) available

• Alteryx co-branded attendee activation $20,000

Page 23: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 23

Sponsorship Enhancements Comparison

Title Description Sponsor Cost

Conference Bag(1) available

• Conference bag handed out as attendees enter Hall of Analytics

$12,000

Conference BagInsertUnlimited

• Sponsor-provided collateral material for inclusion in sponsor bag. (approx. 2600)• One insert per sponsor

$3,000

Food & Beverage Sponsorship (4) available - (2) per day

• Breakfast• AM/PM Breaks• Includes "Sponsored By" Signage

$5,000

Live Mosaic(1) available

• Powered by social media activity and hashtags $23,000

Barista Station(2) available

• Located in Exhibit Hall $25,000

Coffee Cart(1) sponsor/day

• Located in arena courtyard• Before breakfast keynote

$21,000

Milkshake & Cookie Station(1) available

• PM Break• Includes "Sponsored By" Signage

$25,000

Water Station(3) available

• (1) sponsor per floor of function area at ACC• Logo decals on water station units

$3,000

Mobile App Title Sponsorship(1) available

• Sponsor Notification upon opening the app $4,000

Mobile App Push Notifications(1) per sponsor

• Alerts display at the top/center of screen• Attendees receive messages as long as they have the app• Limit 1 per sponsor• 142-character limit

$2,000

Page 24: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 24

This year, Alteryx is pleased to offer a discounted rate for sponsors who exhibit at both Inspire

and Inspire Europe. Receive a 5% discount on each booth package, the total of which will be

reflected on your Inspire Europe sponsorship invoice, by signing the enclosed letter of intent.

*Inspire Europe sponsorship prospectus will be available in April 2018. All Inspire Europe

sponsorship contracts must be signed by June 9, 2018 in order to receive the discounted rates.

Inspire 2018 Sponsor Prospectus 24

By signing and returning this letter of intent with your Inspire 2018 Sponsorship Agreement Form,

you acknowledge your intent to sponsor both Inspire 2018 and Inspire Europe 2018 Conferences,

with a 5% discount towards your sponsorship level selected at the time of each registration.

Parties will work in good faith to enter into a written agreement governing your sponsorship of the

conferences (“Sponsorship Agreement”), including any applicable discounts, if any.

Please complete the information below:

Company Name:

Signature:

Print Name:

Title:

Date:

This letter of intent is non-binding, and does not bind either party to enter into a final Sponsorship Agreement.

Letter of Intent

Sponsorship Discounts

Page 25: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor ProspectusInspire 2018 Sponsor Prospectus

Sponsorship Agreement Form& Event Terms

Page 26: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 26

Company

Billing Contact Email Address

Street

Postal/Zip Code

City State

Country

Name

Title

Email

Phone

If you wish to take advantage of any of the available sponsorship opportunities, please complete,

print or scan the below and send to your sponsorship point of contact. If you are not currently

working with an Inspire team member please email [email protected]

Note: Sponsorships are available on a first-come, first-served basis. Send in your sponsorship registration form early to ensure

that you get your top choice! Early bird pricing ends Wednesday, February 28th, 2018. All sponsorship deliverables are due no

later than March 9th, 2018.

Contact Information:

Billing Address:

Please provide any special invoicing instructions if neccesary :

Sponsorship Agreement Form

Page 27: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 27

PACKAGE & ENHANCEMENTS TOTAL: $

Please check the box of the package you wish to sponsor:

Sponsor Level List Price Package Options

Diamond By Invite Only Diamond Meeting Room

Platinum $40,000 Platinum Booth or Workshop

Gold $20,000 Gold Breakout Session ($10,000 add-on)

Bronze $8,000

Please check the box of the enhancements you wish to sponsor:

Sponsorship Agreement Form Continued

Grand Prix/Main Party $20,000

Welcome Reception $10,000

General Sesssion Seat Drop $5,000

Hotel Room Drop $15,000

Branded Hotel Key Cards $15,000

Water Station $3,000

Conference Bag $12,000

Recharge Lounge $10,000

Charging Towers $5,000

Wellness Lounge $10,000

Innovation Station $20,000

Conference Bag Insert $3,000

Food & Beverage Sponsorship $5,000

Live Mosaic $23,000

Barista Station $25,000

Coffee Cart $21,000

Milkshake & Cookie Station $25,000

Mobile App Title Sponsorship $4,000

Mobile App Push Notifications $2,000

Payment Details:

IMPORTANT: Please obtain all necessary internal approvals from within your organization prior to submitting sponsorship agreement and payment. 100% payment due net 30 days.

Select Payment Type: Credit Card* Check Wire Transfer ACH Purchase Order PO#

An invoice with further payment instruction will be emailed to the primary and billing contact upon receipt of signed agreement.

* A 5% processing fee will apply to credit card payments.

Page 28: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 28

Inspire 2018 Event Terms

The following terms and conditions (“Event Terms”) shall

apply to Sponsor’s sponsorship at Inspire 2018 being

held by Alteryx, Inc. in the United States (“Alteryx”). Any

capitalized terms used but not defined herein shall have

the meanings ascribed to them in the Event Sponsorship

Agreement entered into by the parties in connection

with Inspire 2018 (the Event Sponsorship Agreement

and the Event Terms shall be referred to herein as the

“Agreement”).

In consideration of the mutual promises and covenants contained in this Agreement, the parties hereby agree as follows:

Sponsorship

a. For its participation as a Sponsor in the Event, Sponsor

shall pay to Alteryx the fee (the “Sponsorship Fee”) for

the level of sponsorship checked below (benefits for

each level of sponsorship is described in the Inspire 2018

Sponsorship prospectus):

Inspire 2018 Diamond Sponsorship

Inspire 2018 Platinum Sponsorship

Inspire 2018 Gold Sponsorship

Inspire 2018 Bronze Sponsorship

b. Inspire 2018 sponsorship payment terms are net

30 days. The Sponsor agrees to pay the Sponsorship

Fee in full within 30 days of signed Event Sponsorship

Agreement and receipt of invoice from Alteryx. Alteryx

reserves the right to withdraw the sponsorship if

payment is not received within 30 days of signed Event

Sponsorship Agreement.

Event Terms

Each party agrees to comply with the obligations and

requirements set forth in the Inspire 2018 Event Terms

provided herewith and incorporated herein.

Sponsor Trademarks/Sponsor Materials

Subject to the terms and conditions of this Agreement,

Sponsor grants to Alteryx a non-exclusive non-

transferable right to use Sponsor’s trademarks, trade

names, logo designs and company description as

prepared and delivered to Alteryx by Sponsor (“Sponsor

Materials”) solely in connection with promotion of the

Event.

Term

Subject to the terms and conditions herein, this

Agreement shall be effective upon the Effective Date

and shall continue through the last day of the Event,

unless earlier terminated as otherwise provided in this

Agreement (the “Term”).

Governing Law/Jurisdiction

This Agreement, and all matters arising out of this

Agreement, shall be governed and interpreted in

accordance with the laws of the state of California,

without regard to its conflict of laws principles.

Assignment

This Agreement may not be assigned by either party

without priorwritten consent of the other party.

On-Site Space and Restrictions

For those sponsorships that include exhibit space, the

following terms shall apply: a. Alteryx shall provide exhibit space at the Event

(“Space”) for Sponsor to display its products and

services (“Sponsor Products”). Alteryx shall assign the

Space to Sponsor according to sponsorship level. Space

assignments may be revised, or the Event layout or venue

modified, at any time prior to commencement of the

Event by Alteryx, in its sole discretion. The Space is for

Sponsor’s use only and may not be shared in any manner

without Alteryx’s prior written consent.

Inspire 2018 Event Terms

Page 29: Sponsorship Prospectus - Alteryx · a wide variety of marketing opportunities, each designed to provide unparalleled access to the best and brightest in analytics, and I am certain

Inspire 2018 Sponsor Prospectus 29

b. All Sponsor Products must be assembled before and

removed after the Event by Sponsor in accordance with

Alteryx’s schedule. Alteryx may refuse to grant consent

for use by Sponsor of any Sponsor Products that Alteryx

deems unsuitable, objectionable or inconsistent with the

Event purpose and goals. At the Event, Sponsor may not

assist any other party in soliciting business, or exchange

money or goods, in each case, without Alteryx’s prior

written consent.

Cancellation/Termination

a. Cancellation. Alteryx may cancel the Event for

convenience upon written notice to Sponsor and

Sponsor’s sole and exclusive remedy shall be to obtain

a full refund of the Sponsorship Fee paid to Alteryx

under the Agreement. Alteryx may also cancel the

Event due to any Force Majeure Event, and Sponsor’s

sole and exclusive remedy shall be to obtain a pro rata

portion of the Sponsorship Fee paid to Alteryx under

the Agreement based on the time remaining prior to

the scheduled date of the Event. A change in the name,

date, hours or venue of the Event shall not be deemed

a cancellation of the Event. For the purposes of the

Agreement, a “Force Majeure Event” means any event

beyond Alteryx’s reasonable control, including but not

limited to fire, flood, epidemic, earthquake, explosion, act

of God or public enemy, riot or civil disturbance, strike,

lockout or labor dispute, war (declared or undeclared),

terrorist threat or activity, or any federal state or local

government law, order, or regulation, order of any court

or jurisdiction, or other cause not reasonably within

Alteryx’s control.

b. Termination by Sponsor. Sponsor may terminate the

Agreement and its participation as a Sponsor of the

Event upon written notice to Alteryx at least ninety (90)

days prior to the Event, in which case Alteryx will work

with Sponsor to provide a partial fund of its sponsor

fee. If Sponsor cancels fewer than 90 days prior to the

Event, Sponsor shall not be entitled to any refund of,

and Alteryx shall be entitled to retain, the Sponsorship

Fee paid to Alteryx under the Agreement (“Liquidated

Damages Amount”). Sponsor acknowledges that the

actual damages likely to result from termination of the

Agreement and cancellation of sponsorship are difficult

to estimate on the date of the Agreement and would be

difficult for Alteryx to prove. The parties intend that the

Liquidated Damages Amount would serve to compensate

Alteryx for such termination and cancellation, and they

do not intend for it to serve as a forfeiture or penalty for

any such termination and cancellation by Sponsor.

c. Termination by Alteryx. Alteryx may terminate

Sponsor’s participation in the Event and take possession

of the Space assigned to Sponsor if Sponsor fails to meet

any of its obligations under the Agreement, including but

not limited to maintaining all exhibited Sponsor Products

in good working order, staffing the Space in a timely

manner, and exhibiting professional conduct, and no

refund of any Sponsorship Fee shall be due.

Warranties

Sponsor hereby represents and warrants that: (i)

this Agreement is a legal and valid obligation binding

upon it and enforceable according to its terms. The

execution, delivery, and performance of this Agreement

does not conflict with any agreement, instrument, or

understanding, oral or written, to which Sponsor is

a party or by which it may be bound, nor violate any

law or regulation of any court, governmental body, or

administrative or other agency having jurisdiction over

it; (ii) Sponsor will comply with all applicable federal

and local laws and regulations in connection with its

participation in the Event; (iii) Sponsor Products and any

other item in the Space is constructed safely, and meets

the highest industry standard engineering practices; (iv)

Sponsor’s participation in the Event will not violate the

proprietary rights of any third party; and (v) Sponsor will

contact only those Event attendees who have voluntarily

provided their contact information and agreed to be

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Inspire 2018 Sponsor Prospectus 30

contacted by Sponsor for purposes of learning about

Sponsor Products.

Taxes

Sponsor is solely responsible for obtaining any licenses

and permits, and payment of all taxes (including sales and

use taxes), license fees, or other charges applicable to its

participation in the Event, including, if applicable, taxes

collected by Alteryx.

Insurance

Sponsor agrees to maintain the following insurance

coverage in full force during the term of the Agreement.

Sponsor shall maintain commercial general liability

insurance, on an occurrence basis, covering all operations

by or on behalf of Sponsor against bodily injury (including,

without limitation, death) and property damage

(including, without, limitation, loss of use), including,

without limitation, premises/

operations, personal and advertising injury, products/

completed operations, and contractual liability, with

limits of liability of not less than $1,000,000 per

occurrence, combined single limit for bodily injury and

property damage, with a $2,000,000 general aggregate.

Alteryx and the Event Parties shall be included as

additional insureds under Sponsor’s commercial general

liability insurance policy. Sponsor shall obtain and

maintain Employer’s Liability Insurance in an amount

not less than $1,000,000. Sponsor shall provide Alteryx

with certificates of insurance evidencing all of the

insurance coverage required by this Agreement prior

to commencing work hereunder. Sponsor shall obtain a

waiver of rights of subrogation by each insurer in favor

of Alteryx and the Event Parties. For the purposes of the

Agreement, “Event Parties” means the venue at which

the Event is held, and, if applicable, such venue’s parent

companies, affiliates, shareholders, officers, directors,

employees, agents, successors and assigns.

Limitation of Liability and Indemnity

a. THE LIMIT OF EACH PARTY’S LIABILITY FOR ANY

AND ALL CLAIMS SHALL NOT IN THE AGGREGATE

EXCEED THE FEES AND EXPENSES PAID BY

SPONSOR TO ALTERYX UNDER THE AGREEMENT.

IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR

CONSEQUENTIAL, INCIDENTAL OR PUNITIVE LOSS,

DAMAGES OR EXPENSES, INCLUDING WITHOUT

LIMITATION LOST PROFITS OR GOODWILL, EVEN IF

SUCH PARTY HAS BEEN ADVISED OF THEIR POSSIBLE

EXISTENCE.

b. SPONSOR AGREES TO DEFEND, INDEMNIFY,

AND HOLD HARMLESS ALTERYX AND EVENT

PROVIDERS FROM AND AGAINST ANY CLAIM,

LOSS, LIABILITY, OR DAMAGE SUFFERED DUE TO (I)

SPONSOR’S CONSTRUCTION OR MAINTENANCE

OF AN UNSAFE PRODUCT OR SPACE, AND/OR (II)

THE NEGLIGENCE OR MISCONDUCT OF COMPANY

OR ITS AGENTS OR SPONSOR’S BREACH OF ANY

COMMITMENT MADE HEREUNDER. SPONSOR MUST

MAINTAIN PROPER INSURANCE COVERAGE FOR ITS

PROPERTY AND LIABILITY, AND REPRESENTS AND

WARRANTS THAT IT HAS OBTAINED ADEQUATE

INSURANCE PER SECTION 11 ABOVE TO COVER

ITS POTENTIAL LIABILITY HEREUNDER. SPONSOR

ACKNOWLEDGES AND AGREES THAT THE TERMS

AND CONDITIONS OF THIS AGREEMENT ARE

SUBJECT AND SUBORDINATE TO THE TERMS AND

CONDITIONS OF ALTERYX’S AGREEMENT WITH THE

EVENT PROVIDERS. SPONSOR SHALL INDEMNIFY

AND HOLD ALTERYX, ITS OFFICERS, DIRECTORS,

EMPLOYEES AND AGENTS, HARMLESS FROM AND

AGAINST ANY CLAIM, LOSS, LIABILITY OR DAMAGES

CAUSED TO ALTERYX AS A RESULT OF SPONSOR’S

ALLEGED OR ACTUAL INFRINGEMENT OF ANY THIRD

PARTY’S PROPRIETARY RIGHTS.

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Inspire 2018 Sponsor Prospectus 31

Release

Sponsor acknowledges that the Event may be recorded

and reproduced in any form (including but not limited

to digital formats), and hereby authorizes Alteryx and

its designees to record, transcribe, modify, reproduce,

publicly perform, display, distribute, redistribute, and

transmit in any form and for any purpose any such

recording of the Event, and agrees to execute any

additional release presented by Alteryx, its licensees, or

permittees, in connection with such activity or to give

effect to this provision. Sponsor hereby releases Alteryx

and its designees from and waives all claims it or its

employees or agents may possess, now or in the future,

in connection with such activities, and specifically waives

any statutory restriction on waivers of future claims or

moral rights.

Notices

All notices between the Parties shall be in writing and

shall be deemed given as of the day they are received

either by messenger, facsimile, delivery service, or in the

United States of America mails, postage prepaid, certified

or registered, return receipt requested, and addressed as

follows: Alteryx, Inc., 3345 Michelson, Suite 400, Irvine,

CA 92612 and to Sponsor at the Contact information

provided below, or to such other addresses as the Party

to receive the notice or request so designates by written

notice to the other Party.

Sponsor Company: Address:

Phone : Email:

Miscellaneous

The Parties hereunder are operating as independent

contractors, and nothing in the Agreement shall be

construed as creating a partnership, franchise, joint

venture, employer employee or agency relationship.

If any provision of the Agreement shall be held by a

court of competent jurisdiction to be illegal, invalid or

unenforceable, the remaining provisions shall remain

in full force and effect. The Parties intend that the

provisions of the Agreement be enforced to the fullest

extent permitted by applicable law. Accordingly, the

Parties agree that if any provisions are deemed not

enforceable, they shall be deemed modified to the

extent necessary to make them enforceable. The

Agreement constitutes the entire agreement between

the Parties with respect to the subject matter hereof and

supersedes all prior and contemporaneous agreements

or communications. The Agreement shall not be modified

except by a written agreement dated subsequent to

the date of the Agreement and signed on behalf of

Sponsor and Alteryx by their respective duly authorized

representatives. No waiver of any breach of any provision

of the Agreement shall constitute a waiver of any prior,

concurrent or subsequent breach of the same or any

other provisions here of, and no waiver shall be effective

unless made in writing and signed by an authorized

representative of the waiving Party. The parties may sign

and deliver the Agreement by facsimile transmission,

electronic transmission in Portable Document Format

("PDF") or electronic signature. Each party agrees that

the delivery of this Amendment by facsimile, PDF or

electronic signature shall have the same force and effect

as delivery of original signatures.

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Inspire 2018 Sponsor Prospectus 32

Agreed and Accepted:

ALTERYX, INC.: SPONSOR:

By: By:

Signature (Authorized Representative Only) Signature (Authorized Representative Only)

Name: Name:

Title: Title:

Date: Date:

By signing above, parties agree to be bound by the event sponsorship terms & conditions.Please email completed agreement to [email protected]

Inspire 2018 Event Terms Continued