SPONSORSHIP PACKAGES

WHAT IS FALL FEST? Candler Park’s Fall Fest is one of in-town Atlanta’s most treasured festivals. This two-day event attracts 15,000 + festival attendees per day. Fall Fest is a fun, family oriented event with musical acts, over 100 artist booths, some of the most delicious Food Truck cuisine Atlanta has to offer, a Children and Family Zone, a 5K road race and a Tour of Candler Park’s historic homes.

WHO DOES FALL FEST SUPPORT? All proceeds from Fall Fest go to the Candler Park Neighborhood Organization (CPNO). The CPNO uses these funds for neighborhood improvements and family-oriented events that benefit all the residents of Candler Park.

WHAT IS THE MARKETING OPPORTUNITY?Because the Candler Park Fall Fest is surrounded by neighborhoods with a large percentage of middle to upper class families with children, you will have a unique opportunity to market your products to this target group for months leading up to the event as well as throughout the duration of the event. You will also have the option of more specific targeting through naming sponsorships (Stage, 5K, Kid Zone or Tour of Homes) that will receive special recognition leading up the event and additional signage on the day of the event. Email blasts as well as website promotion through blogging and social media will be used to leverage your brand to an audience that matches your target market. See our demographics section for a more detailed breakdown. Get in touch and find out how we can custom tailer any sponsorship package to meet your needs. We want to make sure you get the absolute most our of partnering with Fall Fest.

About

PAST

Drew Jacksondrewjackson@kw.com Phone: 404-889-4275

The Messenger Mentions about product or service in the print publication the messenger, delivered to over 1700 households

Signage 15,000 attendees per day High visibility signage available for higher tiers of sponsorship including main stage full width banner, entrance to event banners, 5K finish line and entrance banners . Ask us about all the different event

Promo Items 5000+ items Logo printed on event promotional items (T-shirts, Tote Bags Brochures, Schedules, Maps)

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Fall Fest Website Every sponsor will receive a primary spot on the homepage of the Fall Fest website as well as an individual page dedicated to your product or service with links back to your site. In addition, high-level sposnors will receieve 1-2 blog posts. High value .org link for SEO and keyword optimization.

CandlerPark.org 15,000/month traffic High-level sponsors will receive links and small banners on CandlerPark.org Header Billboard available for highest level sponsors.

Email Blasts 1200+ subscribers All sponsors will receive mentions in a minimum of one email blast leading up to the event. More mentions available for high sponsor levels as well as ongoing yearly mentions post event.

Social 5000+ subscribersSponsors will be mentioned a minimum of one time on Candler Park social channels (Facebook / Twitter) Ongoing mentions available for high-level sponsors

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Promotion Promotion

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SINGLES

MARRIED

SINGLE PARENTS

MARRIED WITH KIDS

43.2%

15.1%

5.4%

36.3%

Marital status represents the percent of residents in Candler Park that are single, married, widowed and divorced. In Candler Park, 79% of people are married and 21% of people are single. The percent of people married is 9% higher than the ratio of Atlanta Metro, which is 70%. Marital data is sourced from census, 2014.

Demographics

AGE DISTRIBUTION FOR CANDLER PARK

0-9 10-19 20-29 30-39 40-49 50-59 60-69

70-79 80+

MARITAL STATUS

MEDIAN HOUSEHOLD INCOME:$77,597

AVERAGE HOUSEHOLD NET WORTH:$629,439

EDUCATION

9TH-12TH HS GRADUATE

COLLEGENO DIPLOMA

ASSOCIATE’SDEGREE

BACHELOR’SDEGREE

GRADUATEOR PROF. DEGREE

DemographicsOVERVIEW: The demographics of Candler Park are comprised mostly of college grads who are married with kids. Residents are primarily property owners, female, between the ages of 30 to 39. Top job categories in Candler Park are sales, food, office, admin, and executive.

Household income distribution represents the distribution of Candler Park income brackets at the household level. Overall, the median household income for Candler Park is $77,597, which is 31% higher than that of Atlanta Metro ($59,456). Income data for Candler Park is sourced from census, 2014.

HOUSEHOLD INCOME FOR CANDLER PARK

$10K-$

19K

Education data represents the highest level of education attained by residents in Candler Park. In Candler Park, 1% of residents 18 and over graduated from high school and 74% completed a Bachelor’s degree or higher, which is 40% higher than that of Atlanta Metro.

$0-$9K

$20K-$29K

$30K-$39K

$40K-$49K

$50K-$59K

$60K-$74

K$75

K-$99K

$100K-$

124K

$125K-$

149K

$150K-$

199K

$200K-$24

9K$250K-$

499K$500K+

MEDIAN AGE:35 Years

Greetings,

Thank you for your interest in partnering with Candler Park Fall Fest. We have several sponsorship packages that are available for the event, along with optional multi-year renewals. There are several naming sponsorship packages that will allow your brand the most exposure for each section of the festival. Please feel free to follow up after receiving this with any questions you may have or to custom tailer any one of these packages. We look forward to partnering with you and bringing exposure to your brand and recruiting new consumers to your product / service.

Sincerely,

Drew Jackson Fall Fest Sponsorship Chairdrewjackson@kw.com | 404-889-4275

SponsorPackages

PRESENTING SPONSOR PACKAGE: $10,000 (Option to claim several years sequentially as naming sponsor)1 Event Promotion

• Exclusive Brand placement on Signage of Choice (Stage, Entrance,) Option to claim one exclusive area (Stage, 5K, Tour of Homes, Kids Zone)

• Product sampling (Giveaways) of sponsor supplied products• Exclusivity to Product / Service• Two event flyers designed (3.5x4.25 or 4x6) and distributed at event• Brand printed on all event materials (over 15,000 items)• 1 10’ X 10’ exhibit booth space (or larger depending upon your needs) in

highly visible, premium location (tent provided by Sponsor)• Stage announcements from all entertainment stages promoting official

Sponsor • Company name included as an Official Sponsor in all press materials including

press releases, newspaper ads, public service announcements, press Advisories

• Large Logo printed on all event volunteer t-shirts• One full-page b/w ad in the Tour of Homes tour booklet with premium

placement• Acknowledgment in The Messenger after payment received.• Mention & large logo in the “Thank You” article in the October issue of The

Messenger• 10 Candler Park Fall Fest t-shirts.• 10 Candler Park Road Race Entries (or just the shirts if you don’t want to run!)• 4 tickets to the Candler Park Tour of Homes.

Website• Premium placement on Fall Fest Website and one premium banner on

CandlerPark.org (15,000 page views/month)• Two Individual blog post & one page dedicated to sponsor on Fall Fest website• Ongoing Weekly Social Media support and Promotion one month prior to

event with once a month promotion via social media after purchase of sponsorship package

• Permanent link and page that will never expire that will be accessible through CandlerPark.org and all future Fall Fest websites through the past Fall Fest

2GOLD SPONSOR PACKAGE: $5000

Event Promotion• Brand Placement on a minimum of 5 large banner displays (your choice)• 1 10’ X 10’ exhibit booth space (or larger depending upon your needs) in

highly visible, premium location (tent provided by Sponsor)• Stage announcements from all entertainment stages promoting official

sponsor• Brand printed on all event materials (over 15,000 items)• Option to claim one home on Tour of Homes if naming sponsor has not claimed. • Medium size Logo printed on all event volunteer t-shirts• Acknowledgment in The Messenger after payment received.• Mention & medium sized logo in the “Thank You” article in the October issue of

The Messenger• 10 Candler Park Fall Fest t-shirts.• 10 Candler Park Road Race Entries (or just the shirts if you don’t want to run!)• 4 tickets to the Candler Park Tour of Homes.

Website• Premium placement on Fall Fest website & CandlerPark.org (15,000+ views

per month)• Individual blog post and page dedicated to sponsor’s product or service• Ongoing Bi-Monthly social media support and Promotion one month prior to

event with once a month promotion via social media after purchase of sponsorship package.

• Permanent link and page that will never expire that will be accessible through CandlerPark.org and all future Fall Fest websites through the past Fall Fest

3FALL FEST FRIEND BOOTH SPONSOR PACKAGE: $1000

Event Promotion• Brand Placement on a minimum of 3 large banner displays (your choice)• Stage announcements from all entertainment stages promoting official

sponsor• 1 10’ X 10’ exhibit booth space (or larger depending upon your needs) in

highly visible, premium location . KIDZONE OPTIONS AVAILABLE.(tent provided by Sponsor)

• Brand printed on all event materials (over 15,000 items)• Option to claim one home on Tour of Homes if naming sponsor has not claimed. • MEDIUM size Logo printed on all event volunteer t-shirts• Acknowledgment in The Messenger after payment received.• Mention & MEDIUM-sized logo in the “Thank You” article in the October issue of

The Messenger

Website• Premium placement on Fall Fest website & CandlerPark.org (15,000+ views per

month)• Fall Fest website page dedicated to sponsor’s product or service• Ongoing Bi-Monthly Social Media support and Promotion one month prior to

event with once a month promotion via social media after purchase of sponsorship package.

• Permanent link and page that will never expire that will be accessible through CandlerPark.org and all future Fall Fest websites through the past Fall Fest

4KID ZONE NAMING SPONSOR PACKAGE: $2000(only available if naming sponsor has not claimed)

Event Promotion• Brand Placement on one large banner at the Kid Zone• Brand printed on all event materials (over 15,000 items). • MEDIUM size Logo printed on all event volunteer t-shirts• Acknowledgment in The Messenger after payment received.• Mention & medium-sized logo in the “Thank You” article in the October issue

of The Messenger

Website• Named placement on all Kid Zone details on Fall Fest website• Fall Fest website page dedicated to sponsor’s product or service• Ongoing Social Media mentions whenever promoting the Kid Zone• Permanent link and page that will never expire that will be accessible through

CandlerPark.org and all future Fall Fest websites through the past Fall Fest

5 TOUR OF HOMES SINGLE HOME SPONSOR PACKAGE: $500

Event Promotion• Your choice of one home to sponsor on the Tour of Homes• 500 quantity 4x6 promotional items displayed for taking in selected Home• Brand printed on all event materials (over 15,000 items)• Brand mentioned on Tour of Home schedule next to Home • SMALL size Logo printed on all event volunteer t-shirts• Mention & small-sized logo in the “Thank You” article in the October issue of The

Messenger

Website• 300X250 banner placement on Fall Fest website • Fall Fest website page dedicated to sponsor’s product or service• Social Media mentions whenever referring to Tour of Homes• Specific mention of brand and link to brand from Tour of Homes web page and

individual home description online.• Permanent link and page that will never expire that will be accessible through

CandlerPark.org and all future Fall Fest websites through the past Fall Fest

7 FALL FEST CONTRIBUTOR: $300

Event Promotion• Brand printed on all event materials (over 15,000 items)• SMALL size Logo printed on all 5K and volunteer t-shirts• Mention & small-sized logo in the “Thank You” article in the October issue of The

Messenger• TOUR OF HOMES PACKAGE AVAILABLE UPON REQUEST

Website• 100X100 Fall Fest website ad banner on homepage in rotation• Fall Fest website page dedicated to sponsor’s product or service• Permanent link and page that will never expire that will be accessible through

CandlerPark.org and all future Fall Fest websites through the past Fall Fest

CUSTOM PACKAGES AVAILABLE UPON REQUEST!