DYNAMITE MUSIC FESTIVAL

Sponsorship Opportunities

SUMMER 2010

Introduction & Overview For the past eight years, Dynamite Music Festival has been the

largest non-profit charity concert festivals in the United States , donating proceeds to UNICEF, The Red Cross, and AmeriCares amongst others.

The annual festival was created in 2002 in Sedona, Arizona. Concert attendance numbers have risen dramatically over the years with last year’s artists playing to a cumulative crowd of nearly 200,000 over the three day festival. In 2009, Dynamite Fest presented to 20 key markets, music and marketing opportunities to over 900,000 pop and rock music fans.

Dynamite Fest 2010 will go to 35 markets promising a total reach of 1.5 million pop and rock music fans, presenting unparalleled marketing opportunities t o the highly desirable demographic.

Past Sponsors Include: JMF Record Company, PepsiCo, Sprint-Nextel, Budweiser Beer, Bacardi Rums, Gibson Guitars, Ford Motor Company, and Levi-Strauss Clothing Company.

History The Dynamite Music Festival was created in 2002 by Drake Versant

of Sedona, Arizona. Versant wanted to create a festival that would be praised by younger fans who listen to mainstream pop and rock and roll. Versant recognized that there were a number of Festivals that emphasized indie bands such as the Glastonbury Festival in England and the Coachella Festival in California. He wanted to create a festival that would feature more well known acts in addition to indie bands, capitalizing on the large audiences and varied demographics, hence increasing charitable profits.

Of the festival Versant noted:

“ I’ve noticed in recent years that there has been less emphasis on the mainstream acts with regards to festival participation….I think that needs to change and a festival should be able to incorporate an array of acts, big and small.”

- Drake Versant 2007

Testimonials “We came in as a Tier 1 sponsor with Dynamite Fest in

2006. We saw a dramatic increase in brand recognition and company awareness among rock music enthusiasts age 20-30, a demographic that usually does not invest in our company”

- Emily Sobiecki ( VP Marketing, Morningstar Farms)

“We joined the Dynamite Fest sponsorship entourage in 2008. Since then, our annual sales have nearly doubled, and Vitamin Water is rapidly becoming the popular flavored water choice for many grocery and corner stores. Tier 1 Rockstar Sponsorship is to thank.”

- Pascal Glaceau (CEO, Glaceau Beverages)

Demographicso 20 to 30 years old

o Number over 30 Million

o Born in the 80s, came into social consciousness in the 90s, developed buying habits in the early millennium

o Define themselves through the purchase of rock n’ roll music, Anheiser-Busch Products, and GAP Clothing Company

o Active consumers of music culture and related lifestyle products

o Spend nearly 100 million a year on music, beer, and clothing

o All active in the spreading of mainstream culture and products via the internet and word-of-mouth

Dynamite Music Festival 2010

AEROSMITH GREEN DAY

SHINY TOY GUNS LENNY KRAVITZ

JOAN JETT AND THE BLACKHEARTS BUCKCHERRY

POISON AC/DC

JET

Headlining Artists

Dynamite Festival 2010 Dates June 10th, 11th, 12th, 13th

Markets: music consumer, beer consumer, popular culture consumer, mainstream clothing consumer

The Festival will tentatively have “encore” performances on Monday, June 14th . Specifics to be announced at a later date.

Dynamite Music Festival 2010

SPONSORSHIP PLATFORMS

TIER 1: ROCKSTAR SPONSOR

TIER 2: MANAGER SPONSOR

TIER 3: ROADIE SPONSOR

TIER 4: FAN SPONSOR

Dynamite Fest Rockstar Sponsor Exclusivity in category Logo / marks prominently featured in all Dynamite Fest

print materials, signage, ads, and collateral Official product / service designation Presence and access to all hospitality suites at festival

grounds Entrance signage On-stage signage Program book advertisements On-line presence at dynafest.com Branding on official tour merchandise Radio broadcast tags ID / tag in media buy On-site sampling On-site sales rights Mailing lists (unlimited access) PA announcements Tags in all local TV and radio broadcasts

Dynamite Fest Manager Sponsor Logo / marks featured in select Dynamite Fest print

materials, signage, ads, and collateral Presence and access to select hospitality suites at

festival grounds On-site signage Program book ad On-line presence at dynafest.com On-site sampling On-site sales rights Access to select mailing lists PA announcements Tags in all local TV / radio broadcasts

Dynamite Fest Roadie Sponsor Logo / marks featured in select Dynamite Fest

signage, ads, and collateral Access to select hospitality suites at festival grounds On-site signage On-line presence at dynafest.com One time email blast (9500) PA announcements

Dynamite Fest Fan Sponsor Logo / marks featured in select Dynamite Fest

signage On-site signage On-line presence at dynafest.com PA announcements

Festival MarketingTARGET MARKETING OUTLETS

MUSIC TELEVISION ADVERTISEMENTS MTV/MTV2 VH1/VH1 Classic Palladia FUSE

SOCIAL NETWORK ADVERTISEMENTS Facebook – message blasts to fans of Dynamite Festival (8300) MySpace (10,000 friends) Twitter/dynamitefest2010 (50,000 followers) Buzznet Bebo Amie Street

Festival Marketing Continued

MUSIC INDUSTRY MAGAZINES Rolling Stone Magazine Billboard Magazine Spin Magazine Blender Magazine

*** All of the above magazines will also feature Dynamite Festival 2010 advertisements on their corresponding websites ***

Festival Marketing Continued

RADIO MARKETING OUTLETS On-air advertisements in target DMAs

New York Boston Los Angeles Miami Houston

On-line Radio Pandora Live365

Satellite Radio XM Satellite Radio Serius Satellite Radio

Local/Syndicated Radio Stations AAA CHR

Festival Marketing Continued Alternative Marketing Techniques

Grassroots Blogging

Word-of-Mouth Industry “buzz” creation

Hand-to- Hand Flyers

Viral Video Ads Posted : youtube.com, hulu.com., joost.com, muzutv.com

Festival Marketing Continued

Billboard advertising concepts:

ContactFor sponsorship opportunities, contact:

James Friedman

2010 Dynamite Music FestivalP.O. Box 1617

Los Angeles, California 14321

(310) 641-9733

jfriedman@dynafest.com