sponsored stories for premium and marketplace

8/7/2019 Sponsored Stories for Premium and Marketplace

1/13Paacebook 2011

Sponsored Stories for

Premium and MarketplaceApril 25th, 2011

What are Sponsored Stories? 2

Sponsored Stories Types

Page Like Story

Page Post Story

Page Post Like Story

App Used and Game Played Story 6

App Share Story

Check-in Story

Domain Story

Summary

Create Marketplace Sponsored Stories in 5 easy steps 11
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2/13 2011 Facebook, Inc. All rights reserved. Product speci cations subject to change without notice. Pa

How Sponsored Stories work:

A person engages with your Page, App, Place or Domain.

Normally, a story about this activity can be generated on their riends

News Feeds, which their riends may or may not see due to the dynamicnature o News Feed.

By including Sponsored Stories with your Facebook Ads campaign,

this persons riends can also see the story appear in the right-hand side o

Facebook.

People are naturally interested in things their friends care about. Thats why the NewsFeed is such a central part of Facebook: News Feed stories give friends an easy way

to show each other what they like.

Now with Sponsored Stories, you can increase the visibility of thesepowerful News Feed stories when they relate to your organization orbusiness. No matter how many fans you have, they are only a portion of the people you can reachon Facebook. Sponsored Stories broadens your reach by allowing your fans to help their friendsdiscover your brand and connect with your campaign objectives. Like Facebook Ads, SponsoredStories are non-disruptive and respect peoples privacy settings. There are seven types of Sponsored

Stories that each surface different types of content.

What are Sponsored Stories?

Sponsored Stories also support the content that your Facebook Page publishes to its ans. The dynamic nature

and unique algorithm behind each persons News Feed means that each persons experience is di erent on

Facebook. For Page owners, this means that some o your ans do not see your valuable Page posts (status

updates, videos, photos) in their News Feed. Sponsored Stories or Page Posts allows Page owners to ensure

your ans see the content that your Page publishes.

1

2

3



Friends Photo & Namehe photo and link take you to

his riends pro le

Page Image Thumbnail0px wide, 50px high (same as

humbnail managed by Page;

spect ratio is preserved). Takes

ou to Page

Sponsored Stories Types

All Sponsored Stories are 240 px wide and have variable height. Since theyre generated from theactions people take with your business, you do not need to add a creative to your Sponsored Storiescampaign.

1. Page Like Story

What happens: Someone liked your Page directly rom Facebook or rom the LikeBox on your website at any point in time.

What you can do : You can use the Page Like Story to make sure his riends knowabout this action.

Mike Fretto and Mary-JaneFaul like Southwest Airlines

LikeSouthwest Airlines

Page Name Full namo Page is preserved (up t

70 characters)

Like Clicking on it makyou a an o the Page, in



Page Name & Photo Take you

o Page. Full name o Page isreserved (up to 70 characters)

Comment & Like Tags Take youo the permalink or the News Feedtory, where you can commentnd/or like the story as well

2. Page Post Story

What happens: You published a post rom your Facebook Page to your ans.

What you can do: You can use the Page Post Story to make sure that more o yourans see your most recent Page post*.

*Note: excludes posts with language or location fltering

CNN Heroes This weeks CNNHero uses the internet to rede ne amily or teens whove lost manyadults to AIDS Look or her latertonight at http://CNNHeroes com

CNN Heroes 2011- Everyday PeopleChanging the WorldCNNHeroes com

2 24 Share

Page Post Takes yoto the permalink or theNews Feed story

If Page post is an image alone: max dimensions o 90px wide, 90px high (aspect ratio is pre-served); 70 character maximum or photo title

If Page post is an image with comment: 50 px wide, 50px high (aspect ratio is preserved); 70character maximum or photo title; 100 character maximum ( ollowed by ellipses)

If Page post is a video alone*: 90px wide, 90px high (aspect ratio is preserved); 70 charactermaximum or video title

If Page post is a video with comment*: 50px wide, 50px high (aspect ratio is preserved); 70 char-acter maximum or video title; 100 character maximum ( ollowed by ellipses) or comment

*Note: Premium Sponsored Stories have video-play capabilities inline, while Marketplace Spon-sored Stories do not.

Share Allows you toshare the Page post onyour pro le or send as amessage to a riend



Friends Photo & Name he photo and link take you to

his riends pro le

Comment & Like Tagsake you to the permalink or the

News Feed story, where you can com-ment and/or like the story as well

Page Name Takes yoPage.. Full name o Page is p

served (up to 70 characters

Page Post Takes youto the permalink or theNews Feed story

3. Page Post Like Story

What happens: One o your ans liked one o your Page posts in the last sevendays.

What you can do : You can use the Page Post Like Story to make sure his riendsknow about this action.

If the liked Page post is a status update: 100 character maximum ( ollowed by ellipses)

If the liked Page post is an image alone: max dimensions o 90px wide, 90px high (aspect ratiois preserved); 70 character maximum or photo title

If the liked Page post is an image with comment: 50 px wide, 50px high (aspect ratio is pre-served); 70 character maximum or photo title; 100 character maximum ( ollowed by ellipses)

If the liked Page post is a video alone*: 90px wide, 90px high (aspect ratio is preserved);70 character maximum or video title

If the liked Page post is a video with comment*: 50px wide, 50px high (aspect ratio is preserved);70 character maximum or video title; 100 character maximum ( ollowed by ellipses) or comment

*Note: Premium Sponsored Stories have video-play capabilities inline, while Marketplace SponsoredStories do not.

17423

Fidji Simo likes adidas Soccer salbum FC Dallas 4/17/11

FC Dallas 4/17/11



Lauryn Hale played Glory o Rome

Glory o RomePlay

4. App Used and Game Played Story

What happens : Someone used your App or played your Game at least twice or orat least 10 minutes in the last month.

What you can do : You can use the App Used and Game Played Story to make surehis riends know about this action.

Friends Photo &Name The photo and

nk take you to this

riends pro le

App Name Full titlethe App story is pre-served (up to 70 charac-ters). Takes you to theCanvas App page

Play Takes you to theCanvas App page

App Image Thumbnail0px wide, 50px high (sames thumbnail managed by

App; aspect ratio is pre-erved). Takes you to the

Canvas App page



5. App Share Story

What happens : Someone shared a story rom your App in the last seven days.

What you can do : You can use the App Share Story to make sure his riends knowabout this action.

4 Get Tickets

Hayes Metzger is supporting theUCSF Benof Childrens HospitalDouble win

Eventbrite - TechCrunch andCrunchGear present TRON: Legacy in 3-D(San Francisco)Eventbrite

Friends Photo & Name The photo and link take you to

his riends pro le

App Image Thumbnail 50pxwide, 50px high (same as thumb-ail managed by Application; as-ect ratio is preserved) Takes youo the Canvas App page

Comment by Friend(if applicable)100 character maximum

( ollowed by ellipses)

App Name Full titleo application story ispreserved (up to 70 characters). Takes you to theCanvas App page

Action LinkTakes you to a speci cplace in the Canvas Apppage that is designatedby the App developer

Comment and Like Tags Takeyou to the permalink or the NewsFeed story, where you can com-ment and/or like the story as well



6. Check-in Story

What happens: Someone checked in and/or claimed a deal at one o yourclaimed Places in the last seven days using Facebook Places.

What you can do: You can use the Check-in Story to make sure his riends knowabout this action.

Lisa Carey Second time today at Starbucks with Philip Zigoris

Starbucks

Friends Photo & Names The photo and link take you to

his riends pro le

Place Image Thumbnail0px wide, 50px high (same ashumbnail managed by Place Page;spect ratio is preserved). Goes to

arent Page (Page admin speci ese ault landing tab or people whore not yet ans o the Page)

Comment and Like Tags Takeou to the permalink or the Newseed story, where you can com-

ment and/or like the story as well

Comment by Friend

(if applicable)100 character maximum( ollowed by ellipses)

Place Name Full no Place is preserved (uto 70 characters). Goes tparent Page (Page admin

speci es de ault landintab or people who arenot yet ans o the Pag

Like I the person viewing the SponsoredStory is not already a an o your Place,they will have the option to Like your Place

rom the Sponsored Story. For SponsoredStories promoting check-ins to Places thatare connected to a parent Page, the personviewing the Sponsored Story who is notalready a an o your Page will have theoption to Like your parent Page rom theSponsored Story

Like

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7. Domain Story

What happens: Someone liked a piece o content on your website using the Likebutton, shared a piece o content rom your website using the Share button, orpasted a link to your website in his status update in the last seven days.

What you can do: You can use the Domain Story to make sure his riends knowabout this action.

Mike Fretto Great cause

Autism Thing Dark T-shirt on Ca ePress com

www ca epress com

1 Share

Friends Photo & Names The photo and link take you to

his riends pro le

mage Thumbnail 50px wide,0px high. For Likes and Shares, themage is the one speci ed in the

meta tags on the page. For pastednks, the image is the same as thene chosen by the user in the Newseed Story. Takes you to the Open

Graph object page on that domainwhere the action occurred

Comment and Like tags Takeou to the permalink or the Newseed story, where you can comment

nd/or like the story as well

Comment by Friend(if applicable)80 character maximum( ollowed by ellipses)

Story Title 70 characters be ore ellipses. Takesyou to the Open Graphobject page on that domainwhere action occurred

URLTakes you to thehome page o the domain

Share Allows you to shthe story on your pro leor send as a message to a

riend


10/13 2011 Facebook, Inc. All rights reserved. Product speci cations subject to change without notice. Pag

Summary: 7 Sponsored Stories types

Page Like

Page Post

Page Post Like

App Used andGame Played

App Shared

Check-in

Domain

Someone liked your Page directlyrom Facebook or rom the Like

Box on your website at any pointin time.

You published a post rom yourFacebook Page to your ans.

One o your ans liked one o yourPage posts in the last seven days.

Someone used your App or playedyour Game at least twice or or atleast 10 minutes in the last month.

Someone shared a story rom yourApp in the last seven days.

Someone checked in and/orclaimed a deal at one o yourclaimed Places in the last sevendays using Facebook Places.

Someone liked a piece o contenton your website using the Likebutton, shared a piece o content

rom your website using the Sharebutton, or pasted a link to yourwebsite in his status update in thelast seven days.

The riends o your ans.

Your current ans.

The riends o your ans who likyour Page posts.

The riends o the people who usyour App or played your Game.

The riends o the people whoshared a story rom your App.

The riends o the people whochecked in or claimed a Deal.

The riends o the people who likor shared content rom your site.

Story type Image Story content Who sees it


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12/13 2011 Facebook, Inc. All rights reserved. Product speci cations subject to change without notice. Pag

Step 3 Select the type of stories you want to promote

Under Type, please select Sponsored Stories. The type o Sponsored Stories that you will be ableto select under Story Type will vary:

For a Page , you will be able to choose a Page Like Story, a Page Post Story or a Page Post Like Story For a Place , you will be able to choose a Page Like Story, a Page Post Story, a Page Post Like Story

or a Check-in Story

For an App that is a Game , you will be able to choose an App Share Story or a Game Played Story For an App that is not a Game , you will be able to choose an App Share Story or an App Used Story For a Domain , you will only be able to select a Domain Story

In order to create several types o Sponsored Stories, you have to go through the create fow eachtime you want to create a new type.

Please re er to pages 3 to 9 o this guide to determine which type o Sponsored Stories will help youachieve your marketing objectives.


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Step 4 Select your targeting criteria

Step 5 Set up your campaign budget, pricing and schedulingYou can set up your campaign budget, pricing and scheduling for Sponsored Stories the

same way you would for Marketplace Ads. You can learn more about it by visiting theGuide to Facebook Ads at http://www.facebook.com/adsmarketing .

Please be aware that using additionaltargeting options will reduce your reach.!

Recommendation: Increase organic actions Sponsored Stories depend on the amount o organic actions people take with your Page, Place, App or Domain. There ore, werecommend that you use both Sponsored Stories and Facebook Ads. Your ad campaign will increase the number o actionspeople take with your content, while Sponsored Stories will broaden the reach o those actions. Additionally, we advise youto put social plugins on prominent locations your website and give people compelling reasons to share content rom your site in order to increase to number o organic stories about your business.

Sponsored Stories are targeted to people who are eligible to see the story in their News Feed. Youcan narrow down your target audience urther using the same targeting options that are available

or Marketplace Ads. For more in ormation about thesetargeting criteria, please visit the Guide to FacebookAds at http://www.facebook.com/adsmarketing/
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