Convention Daily

Monday, August 11, 2014

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Contents

Welcome from the DT Chair . . . . . . 2Effective Performance Appraisals . . . 3Golf Tournament . . . . . . . . . . . . . 4Exhibit Hall . . . . . . . . . . . . . . . . 6-7Exhibitor Symposium Contest . . . . . 7EF Raffle . . . . . . . . . . . . . . . . . . . 8Y’all are Trying to Kill Me! What Another Computer System to Learn!? . . . .10-11Schedule . . . . . . . . . . . . . . . . . .12

AHRA’s 42nd Annual Meeting is now in full swing! Yesterday morning, the registration booth was swarming with attendees picking up their name tags, AHRA backpacks, and meeting materials .

A group of early birds met up Sunday morning and took a short ride over to Potomac Ridge for the 15th Annual Education Foundation Golf Tournament (see photos and winner details on page 4) . Other attendees had a plethora of educational sessions to choose from: the second annual Physician Track, the brand new Lean Six Sigma Workshop, and sessions for both the Basic and Advanced tracks . Future CRAs attended the CRA Exam Workshop to get some study tips, and the 2013-2014 ELM class met to present their projects and wrap up their program year .

An important reminder to please be on time for your sessions . Make sure to have a volunteer scan your badge at the beginning and end of the session to receive CE credit for that session . Late arrivals and early departures cannot be accommodated .

The Welcome Reception for New Members and First Time Attendees was held last night, followed by the President’s Reception where Ed Yoder welcomed all the attendees and formally kicked our meeting off . Both receptions provided plenty of opportunities for socializing and networking (and some great food and drink!) .

Did you know that the Annual Meeting has its own mobile app? You can view the entire schedule and pick sessions to add to your own personal schedule, so you never miss a session you want to attend . You can also view maps and a list of exhibitors in the exhibit hall . The app is free to download at www .ahraonline .org/app .

AHRA staff is on hand at the membership booth outside of registration, and the Design Team is located just across the hall in Chesapeake E if you have any questions while you’re here .

Happy Monday! The 42nd Annual Meeting Kicked Off Yesterday

On behalf of myself and the 2014 Annual Meeting Design Team, welcome to Wash-ington DC and the 2014 AHRA Annual Meeting & Exposition! I’ve had the honor to lead a gang this year, the Boogie Woo-gie Bugle Boy Gang that is . Yeah, that’s right . Under the direction of the AHRA staff, the board of directors, a bunch of volunteers and other dedicated profes-sionals, my gang and I have been working for the last 12 months to make sure this annual meeting has some payout for all of you, our members .

If you need assistance during the con-ference seek out a member of the gang (aka DESIGN TEAM) . We’re easy to spot in bright red shirts with “DESIGN TEAM” across the back . The Design Team is here to help you get the most out of your con-ference experience .

Please make sure you arrive for your ses-sions before the start time posted in the schedule . We cannot scan your badge af-ter the speaker begins their presentation . We risk losing the ability to offer CE credit in the future if we bend the rules for late arrivals . You don’t want Wesley “The Hammer” Harden or Tommy “Two Fingers” Wall to have to explain the rules to you in person (they are some of the “muscle” in the Boogie Woogie Gang) .

Pre-conference activities started Satur-day with board meetings . Later Saturday evening the Volunteer Reception was held to recognize the countless number of individuals who selflessly give their time to AHRA and its membership . A

heartfelt “Thank You” goes out to all the volunteers . Without them, we could not offer outstanding educational content and networking opportunities .

The conference officially kicked off Sun-day with a host of activities and events including a golf tournament, CRA work-shop, a Six Sigma workshop .This also marks our second year to offer the Physi-cian Track program . This is just another example of how we are expanding the benefits to our members and their physi-cian groups . The ELM program partic-pants also wrapped up their projects .

Sunday evening wrapped up with a re-ception for new AHRA members and first time Annual Meeting attendees, followed by the highly anticipated President’s Re-ception where AHRA President Ed Yoder officially welcomed everyone to the 2014 Annual Meeting .

I want to personally invite you to the Boogie Woogie Bugle Boy Swing Party on Wednesday evening . Don’t worry if you don’t have a costume or know how to swing dance! Just come enjoy a great evening on the terrace with good food and some 1940s swing and contemporary music .

Don’t miss the General Sessions and Keynote presentations . Those need to be on your ‘must attend’ list! Please spend as much time as possible with the vendors in the Exhibit Hall from 11:00 AM - 2:00 PM each day .

Welcome from the Design Team Chair

AHRA StaffThe following AHRA staff are on site this week . If you have any questions, please

feel free to ask any of them for assistance: Edward Cronin, CEO; Kerri Hart-Morris, Associate Editor; Debra Murphy, Publications Director;

Sarah Murray, Executive Assistant; Jessica Harju, Member Services Specialist; and Mike Suddendorf, Marketing Director .

Scott Cummins, CRA2014 AM Design Team Chair

scottcummins@texashealth .org

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Editorial Staff

Editors: Kerri Hart-Morris and Debra Murphy

Contributing Writers: Scott Cummins, CRA; Jason Scott, CRA; Mark Toatley, CRA

Photographer: Harry Butler

©2014 by AHRA . Maynot be reproduced in partor whole without writtenconsent from AHRA .

AHRA, 490-B Boston PostRoad, Suite 200,Sudbury, MA 01776www .ahraonline .org

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At the 4:30 PM session on Sunday, Gene Bernieri presented “Effective Performance Appraisals: A Partner-ship and Means of Career Devel-opment .” Gene’s session was very inspiring and informative .

Gene recommends that radiology administrators have their employ-ees fill out self evaluations . These are the most intuitive ways of starting the performance appraisal process . Gene cautions about the

“halo effect” and the “horn effect .” The halo effect is when an administrator overrates a favored employee . This may happen because the employee is a good friend of the administrator .

By contrast, the “horn effect” is when an administrator underrates an unfavorable employee . This can easily happen when the administrator simply does not like the employee . Gene cautions about the “recency error,” where letting outstanding work or unsatisfactory work immediately prior to the evaluation offset an entire year of performance . The “cookie cutter effect” should also be

avoided . This happens when the leader rates all of their employees the same .

Gene stressed the importance of using objective instead of subjective data . Objective data is more easily managed than subjective data and gives the employee the right direction in the appraisal process . Subjective data should not be part of the evaluation process .

Employees should not be surprised when they receive their appraisal . Any good leader will give feedback to their employees on a consistent and regular basis . The feedback should be specific . If an employee is surprised at the time of the evaluation, the leader has failed in the appraisal process .

When goals are set, the employee should be included . Again, objective data should be used in setting goals . It is essential that the appraisal session ends on a positive note and for the leader to clearly summarize the session .

Gene’s delivery was very dynamic . Every attendee came away with helpful hints on how to improve their perfor-mance appraisal process .

Effective Performance Appraisals: A Partnership and Means of Career Development

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Jason Scott, CRAjscott@witham .org

15th Annual Education Foundation Imaging Classic Golf Tournament

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Above:1st place - Don Owens, Brandon Young, David Partridge, and Mike Colaiacovo; 2nd place - Mike Al-bertina, Edward Morgan, Ed Pust, and John Halligan | Below: Longest drive - Elizabeth Russell (3rd from left)

Sponsors

The Education Foundation would like thank the above sponsors and the AHRA Golf Tournament Committee for their generous support of the Imaging Classic . Your continued support of both this golf tournament and

the Education Foundation is appreciated!

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Mallinckrodt, the “M” brand mark, the Mallinckrodt Pharmaceuticals logo and other brands are trademarks of a Mallinckrodt company. © 2014 Mallinckrodt.

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Corrections and UpdatesPlease note the following changes to Annual Meeting Exhibitors:

Molecular Imaging TechnologiesBooth 138Molecular Imaging TechnologiesOffice Court at Walton Point486 Norristown Road, Suite 133Blue Bell, PA 19422Website: www .molecularimagingtech .com Molecular Imaging Technologies is the premier provider of Positron Emission Tomography and Computed To-mography (PET/CT) diagnostic imaging services in the Mid-Atlantic . Molecular, based in Blue Bell, Pennsylvania is an industry leader and highly regarded partner with academic medical centers, community hospitals, and freestanding healthcare facilities . Molecular provides PET/CT service that is presented, operated, and marketed using proven techniques developed over 17 years of the company’s singular focus – excellence in PET/CT services . These proven methods provide revolutionary PET/CT im-aging technology that significantly improves diagnostic information flow, directly impacting patient’s treatment for cancer, neurology, and heart disease .

TeraReconBooth # 1364000 E 3rd Avenue, Suite 200Foster City, CA 94404www .terarecon .com iNteract+ is TeraRecon’s new ‘ingeniously informed’ image viewer that works in combination with any of TeraRecon’s medical image viewers and image sharing and storage solutions to provide unmatched intelligence, powerful interoperability and simplified integration capabilities .

NEW BOOTH:Booth #137 Absolute Imaging Solutions8205 B&G Court

Stokesdale, NC 27357www .ais-neclear .com800-856-1671lwiggs@ais-neclear .com

Absolute Imaging Solutions™ (AIS), founded by indus-try veteran Mark Shina, is the clear choice for Molecular Imaging Service, Sales, and Parts . AIS is the exclusive source in the U .S . for the Nucline™ CardioDESK Dual-Head Cardiac SPECT and the AnyScan® S, Single-Head and Dual-Head large FOV general purpose SPECT cameras . AIS provides system sales, parts sales, service and support for both new and refurbished imaging cameras, includ-ing Nuclear, CT, Cardiac PET, PET, Ultrasound, and X-Ray . Our flexibility and experienced field service engineers service, relocate, de-install, and install new or refurbished systems . ISO 9001 . 800-856-1671 . www .AIS-Nuclear .com Absolutely . Guaranteed .™

Please see below for the listing of all Hot Spot! and Product Showcase Passport companies:

Hot Spot Companies Booth #Aegys . . . . . . . . . . . . . . . . . . . . . . . . . . . 836Agfa . . . . . . . . . . . . . . . . . . . . . . . . . . . . 501Avreo . . . . . . . . . . . . . . . . . . . . . . . . . . . 209Bayer HealthCare . . . . . . . . . . . . . . . . . . . . 401BD Medical . . . . . . . . . . . . . . . . . . . . . . . . 424Canon USA . . . . . . . . . . . . . . . . . . . . . . . . 502Clear Image Device . . . . . . . . . . . . . . . . . . . 627EMCare/Rays . . . . . . . . . . . . . . . . . . . . . . . 122iCAD, Inc . . . . . . . . . . . . . . . . . . . . . . . . . 815Konica Minolta Medical Imaging . . . . . . . . . . 425Lifepoint Informatics . . . . . . . . . . . . . . . . . . 822Mallinckrodt Pharmaceuticals . . . . . . . . . . . . 310Medical Imaging Innovations . . . . . . . . . . . . 816MedInformatix . . . . . . . . . . . . . . . . . . . . . 909Mednovus, Inc ./SAFESCAN . . . . . . . . . . . . . . 640MedQuest Associates . . . . . . . . . . . . . . . . . 921MetalQuest . . . . . . . . . . . . . . . . . . . . . . . . 817Metrasens, Inc . . . . . . . . . . . . . . . . . . . . . . 334Neusoft Medical Systems, USA, Inc . . . . . . . . . 105ONRAD, Inc . . . . . . . . . . . . . . . . . . . . . . . . 940PCI Medical . . . . . . . . . . . . . . . . . . . . . . . . 829RC Imaging . . . . . . . . . . . . . . . . . . . . . . . . 116Sectra North America . . . . . . . . . . . . . . . . . 616Shared Medical Services . . . . . . . . . . . . . . . 806

Exhibit Hall Information

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Shimadzu Medical Systems USA . . . . . . . . . . 102Sky Factory . . . . . . . . . . . . . . . . . . . . . . . . 730Sony Electronics, Inc . . . . . . . . . . . . . . . . . . 110SpeechCheck . . . . . . . . . . . . . . . . . . . . . . 624Surgical Tables, Inc . . . . . . . . . . . . . . . . . . . 117Technical Prospects, LLC . . . . . . . . . . . . . . . 340Toshiba Medical Systems . . . . . . . . . . . . . . . 510Universal Medical Resources, Inc . . . . . . . . . . 129VuCOMP, Inc . . . . . . . . . . . . . . . . . . . . . . . 925X-Ray Recycling Solutions . . . . . . . . . . . . . . 928

Product Showcase Passport CompaniesRemember to visit 10 of the companies listed below and have your passport stamped . Turn in the completed passport to the ballot boxes at Registration and in the Exhibit Hall for your chance to win . The winner will be announced at 1:30 PM on Wednesday . Booth #Advanced Data Systems . . . . . . . . . . . . . . . . . . . . . . . 330 Integrated Modular Systems, Inc . . . . . . . . . . . . . . . 133SpeechCheck, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 340AFC Industries, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130Konica Minolta Medical Imaging . . . . . . . . . . . . . . . 425Surgical Tables, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117ASRT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 639Mallinckrodt Pharmaceuticals . . . . . . . . . . . . . . . . . . 310Universal Medical Resources . . . . . . . . . . . . . . . . . . . 129BD Medical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 424PCI Medical, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 829US Electronics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 238Columbus Healthcare Products . . . . . . . . . . . . . . . . 127ProtonPACS/Radsource . . . . . . . . . . . . . . . . . . . . . . . . 739X-Ray Recycling Solutions . . . . . . . . . . . . . . . . . . . . . . 928

EXHIBIT HALL SCHEDULE

Monday, Tuesday, and Wednesday11am-2pm:

Hall Open 12:00 pm - 1:30 pm

Lunch Served in Exhibit Hall12pm-12:15pm:

Hot Spot! Drawing1pm-1:15pm:

Hot Spot! DrawingRaffles throughout the day

Wednesday:1:30pm:

Product Showcase Passport Drawing & Announcement

Exhibit Hall Information

World’s First 3D Specimen Imaging System

See MOZART™ with TomoSpec™ 3D technology at Booth 518-and get a FREE Starbucks card!*

Visit us at Booth 518

203.364.8544www.kubtec.com*Limit one per person while supplies last. Kubtec is a registered trademark and MOZART and TomoSpec are trademarks of KUB Technologies, Inc.

Monday, August 11, 2014 7

Several AHRA and AHRA Education Foundation partners host and present symposiums during the Annual Meet-ing . Because their corporate support is essential to fund-ing AHRA member programs, we encourage all attendees to sit in on as many of these educational symposiums as possible in a show of appreciation .

If you attend 5 or more exhibitor sym-posiums, you will be entered to win a FREE registration to the 2015 Annual Meeting in Las Vegas, NV . To be entered to win, simply attend 5 symposiums and make sure to have your badge scanned - you will be automatically entered in the drawing .

Exhibitor Symposium Contest

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X -RAY - NUC MED Ð ULTRASOUND - CT Ð MRI

With over 20 years in the imaging service industry, we pride ourselves in partnering with your facility to help liberate you from the high costs of

equipment sales and service.

Visit us at Booth # 539 to discuss your equipment sales and service needs!

800-768-8622www.intermed1.com

Sales Ð Service Ð Consulting Ð Relocations - Parts

AHRA Education Foundation Raffle1 Ticket for $5 or 10 Tickets for $20

Enter to WIN these fabulous prizes!

iPad AirDONATED BY: EF Board of DirectorsDrawing date: MONDAY, AUGUST 11 (Opening Session)

Hitachi Power Tool KitIncludes an 18V Hammer Drill, an 18V Reciprocating Saw, an 18V 6 1/2” Circular Saw, an 18V Impact Driver, an 18V Angle Grinder, a 14 .4V/18V 2 Mode Lantern and a Universal Charger + Two canvas carrying bags to protect, transport and store tools and 2 3 .0Ah Lithium Ion HXP batteriesDONATED BY:

Drawing date: TUESDAY, AUGUST 12 (General Session)

FREE Registration to the AHRA 2015 Annual Meeting Drawing date: WEDNESDAY, AUGUST 13 (Closing Session)

Congratulations to Annette Watts, Coordinator of Diagnostic Services at Centra Health, Lynchburg, VA, who won the Fitbit Flex donated by the AHRA Board of Directors at Sunday’s drawing at the President’s

Reception.

All prizes may be claimed at the AHRA membership booth (outside of registration).

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Y’all are Trying to Kill Me! What Another Computer System to Learn!?

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If you attended this session look-ing for the standard breakout session structure involving a speaker presentation of a topic us-ing PowerPoint slides, well, there was a bit of a twist . For starters, ground rules that involved select-ing two people (the presenters, Shannon Knight and Kim Bond) to serve as leaders, and dividing the remaining participants into two teams (a team A and team B of

sorts) with the lure of prizes for the winners established a tone that distinguished this session from many others . Add to this two presenters who positioned themselves on opposite sides of the room, and we have, potentially, the makings of a memorable topic delivery . Presenters would ask questions, and a point would be awarded to the team who answered correctly . At this point, I quietly raised the question, how will the topic of “Y’all are trying

to kill me” be unveiled with this interactive approach? Who is trying to kill me, and what can I do about it? This session was, after all, about computers, and after listing numerous systems and the various computer software associated with these systems, it was then I began to see who was killing me . For example, patient feedback data collection is tracked by Press Ganey; monitoring patient in/out punches is recorded in Kronos; retirement account-ing is measured using PTA; performance evaluations are captured in Lawson; Continuing Education credits are stored in e-health software; the level of supplies are kept in PMM; and more . All of these different computer sys-tems are used to monitor various aspects of health care, and we haven’t even touched the patient . It was becom-ing easier to detect who was trying to kill me . So now that I have an idea of who was after me, what could I do about it? The concept or model of Organizational Pillars was in-

Mark Toatley, CRATayari7@hotmail .com

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troduced, which this consists of six parts: culture, quality and service, patient experience, finance, growth, and community health needs assessment . In learning about organizational applications, organizational education, Joint Commission items, radiology tools, obstacles, and accountability, it became clear that the Organizational Pillars model provides the pathway to addressing the various challenges associated with monitoring multiple software systems through examining the larger picture of care . What appeared as separate software pieces actu-ally are connected in a larger model framework that has a cohesive and connected focus . Understanding this focus removes significant levels of apprehension when faced with tracking multiple aspects of operational demands . Providing a larger picture joining the various pieces together helped provide perspective of numerous radiology computer systems challenges connected with operational functionality . The scope of the Organizational Pillar model represents thread that weaves together the fabric of various com-puter software day to day demands . The session ended

leaving participants feeling less threatened, knowing that there is a model to provide clarity and perspective to numerous computer system demands . In case you are wondering which team won, all partici-pants were winners in the end, both by the information learned and the decision by the presenters to award prizes to everyone . Given the win-win situation of this presentation, I was reminded of the saying that what doesn’t kill you, makes you stronger . Great session!

Convention Daily monday’s Agenda

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Continental Breakfast7:30 AM - 9:00 AM (Maryland Ballroom Lobby)

Exhibitor Symposium: Simple Steps = Simple Savings: Sync-ing Workflow7:45 AM - 8:45 AM (Maryland 1-4)Generously sponsored by

Grand Opening Ceremony and Keynote: Never Fly Solo: The Power of Partnership to Reach New Heights in Business and Life9:00 AM - 11:00 AM (Maryland Ballroom)Generously sponsored by

Expanded Sessions 2:00 PM - 5:00 PMJoint Commission 2014 Update for Hospital Imaging De-partments (Nat’l Harbor 10)Service Delivery vs Service Excellence: Opposing Forces during the Patient Encounter and How to Overcome Them (Nat’l Harbor 2)

Breakout Sessions 2:00 PM - 3:30 PMPositioning for Positive Personal Potential (Nat’l Harbor 7)ICD-10: 2015 (Nat’l Harbor 3)You Bought a Medical Practice, Now What? (Nat’l Harbor 4)Finding Waldo and Decreasing Legal Liability—A Breast Density Update (Nat’l Harbor 6)

Beverage Break 3:30 PM - 4:00 PM (Nat’l Harbor Rooms Foyer)Breakout Sessions 2:30PM - 4:00PM

Diagnostic Imaging Center of Excellence—Take Your Facil-

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ity to the Next Level! (Nat’l Harbor 7)An Executive Guide to Implementing a Successful Enter-prise Dose Solution (Nat’l Harbor 3)Patient Care, Over There: What We Can Learn from Radiol-ogy Practices Around the Globe (Nat’l Harbor 6)The Role of Medical Imaging in the Development of a Lung Nodule Surveillance and Lung Cancer Screening Program (Nat’l Harbor 5)Make Your CRA Work For You! Tips to Maximize and Lever-age Your CRA Credential (Nat’l Harbor 4)

Exhibitor Symposium: 7 Requirements for an Enterprise Patient Radiation Safety Program5:15 PM - 6:15 PM (Maryland 1-4)Generously sponsored by:

CRA Reception6:15 PM - 7:15 PM (Chesapeake G-I)

Due to unforeseen circumstances, “Delivering and Communicating Patient Centric Care” scheduled for today at 2:00pm has been cancelled.

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