sponsor day on animal feeding: technology watch unit. strategic information in the agro-food sector
DESCRIPTION
Sponsor Day: Seminar on Animal Feeding 15th-16th May 2014 IRTA Mas BoverTRANSCRIPT
Technology Watch Unit
Strategic informationin the agro-food sector
Background
Identification of innovation key
processes
Internal survey
(2008)
Corporate
Strategy review
(2010)
Learning and
Training
IRTA
TW-CI Unit
(2011)
Our mission
“To provide the organization with a professional service of information that contributes to the definition and achievement of our strategic goals”
• Begoña de la Calle (Agronomist)• Sara Jimenez (Documentalist)• Carme Reverté (Documentalist)• Xantal Romaguera (Documentalist)• Anna Palli (Agronomist)
Information
Only the data that provides us with a new knowledge should be considered
as relevant information
DATA NEW KNOWLEDGE
iNFORMATION
Information is a strategic resource that has to be managed appropriately
DATA
INFORMATION
KNOWLEDGE
INTELIGENCE
Using strategic information in the decision making process to improve our
competitivity
Strategic watch &Competitive intelligence
MARKET WATCH
COMPETITIVE WATCH
TECHNOLOGY WATCH
COMMERCIAL WATCH
Current and emerging technologies
Clients /consumers
Providers
Current and future competitors
Strategic watch
It is a tool that helps the organizations to anticipate and to react to the changes in their operational
framework, boosting the innovation process
Establishing a collaborative TW system focused on:
• Detection of opportunities and threads in our operational environment.
• Implementing available tools and resources to improve our capacities and efficiency.
• Using key information in the decision making process
IRTA VT-IC
INTERNAL SERVICES
-Positionig reports
- Bussiness intellingence reports
- Bottom-up studies
- Project preparation support
-IP protection support
- On going TW
How do we watch?
10/04/20239
Scientific papers
Patents
Regulation
Market
Relevant sources of information+ tools and skills
News
10
VT/IC and IPTrained team
Specialists in the agro food sector
Information with
strategic value
VT-CI services for the agrofood
sector
TW-CI UNIT
How can we help our clients?
SERVICES INFORMATION NEEDS
COMPETITORS What are my competitors and referents at?
IP PROTECTION Can a certain result be protected?
TECHNOLOGY WATCH What’s new ? Do I know my environment ? What’s the state of the art?
TRENDS What are companies interested in?Where is technology heading at?
CLIENTS AND PARTNERS Who may become a good partner?What is my potential market?
Working together with our partners to identify innovation opportunities to enter the agro food sector
Identification of innovation opportunities
This information helped our client to select three new proposals to add to their research portfolios, focused on new markets
Launching of 3 new research collaborative projects
State of the art review
In the framework of a granted project we identifyied some patents and a product very similar to the ones we were working in
We reoriented the research that was being carried to improve innovative value of the final prototype
Newsletter: products, materials, and technologies
Patents News Projects
Example : packaging information for a sectorial cluster
Sorted and value added information for the companies, about new materials, products and technologies
Trends
High increase of papers and patents since 2000
Analysis of key Actors performance
Example: bioactive compounds
We used this information to benchmark with other institutions and to adjust our strategy
Tracking our Competidors/Referents
Regular follow up of strategic information
That enables us to identify market strategies an positioning of our referents
17
Thanks!
Tecnology watch: an innovation tool