spÄnst collection ikea canada press release · since our first meeting in new york, our designs...
TRANSCRIPT
S PÄ N S TD E S IG N E D B Y I K E A
& C H R I S S TA M P
M AY 2 01 8
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SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 1© Inter IKEA Systems B.V. 2018
www.IKEA.ca
U N C OV E R YO U R L I F E S T Y L EFor many, the home is an extension of who we are and how we live our lives. You don’t just want to store the items that reflect your identity - you want to put them on display - for you to admire and for the world to see. Geared towards the home and the streets, limited edition collection SPÄNST explores how to furnish for the active, urban nests of today.
Designed in collaboration with Chris Stamp, the LA-based fashion designer and creative director of Stampd, SPÄNST embodies what it means to organize and display our favourite and most prized possessions. So whether it’s for a skateboard, the jacket that could be considered a work of art, or for the shoes that look better after each wear, the collection is a way for you to uncover your lifestyle; to exhibit it at home with the same amount of artistry and pride within the four walls, as you do outside of them.
“Fashion and furniture are different animals but the creative process is similar. Design, no matter the medium, is always about finding the right solution to a challenge.”- Chris Stamp
PH149848SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 2© Inter IKEA Systems B.V. 2018
M E E TC H R I S S TA M P
Since his early childhood days, Chris has always been immersed in fashion and the arts. Growing up he was inspired by his mother’s hard work as a handbag designer and small business owner in Aspen, Colorado. He knew that creativity was his future.
While in college, majoring in graphic design, one of his professors inspired him to pursue business and become an entrepreneur. With an already strong art and design background he decided to broaden his horizon, and switch his focus. He graduated college with a business degree, giving him the tools to build a brand his way.
During his senior project at Cal Poly San Luis Obispo, Chris created a business plan for a customized footwear brand. The business eventually evolved from just shoes into the west coast ‘Avant-street’ lifestyle brand, Stampd. Founded in 2011, Stampd is known for its meticulous attention to detail and designs that embody modern youth culture with high quality and a minimalistic aesthetics. Today, with a growing team, Stampd has its own flagship store in the heart of Los Angeles, selling his line of clothes and accessories all over the world.
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“I never let the setbacks define me. There are always going to be times when things don’t go your way. Looking back, I believe those struggles made me a better designer.” - Chris Stamp
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 3© Inter IKEA Systems B.V. 2018
T H E C O L L A B O R AT IO N
Exploring the changes and needs of young homes today, with a special focus on active, urban lifestyles, was the starting point for SPÄNST. A number of items from the collection were designed by Maja Ganszyniec, a frequent IKEA collaborator. Maja, a London Royal College of Art graduate, runs her design studio in Warsaw, and has maintained a close relationship with IKEA since 2014.
The team met for the first time in New York, surprised to find that a lot of their initial ideas were similar: smart materials, monochrome colours with graphic elements were a few of them. They were inspired by the sports industry and the conscious consumer - people who are not only concerned with what they wear, but also how to collect and show off those items - beautifying their surroundings in the process. So amongst the items in the collection you’ll find a mesh wardobe, transparent shoeboxes and a shoe rack for displaying skateboards and/or footwear.
“I think we’ve made really cool stuff for quite amazing prices. It was exciting to redefine what an “IKEA product” means and to introduce something unseen before.”- Maja Ganszyniec
PH149826SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 4© Inter IKEA Systems B.V. 2018
“I grew up surfing and skating. Here in So Cal, skating is more than transportation. It’s a culture and an intimate part of the Stampd DNA. I’m honored to get the opportunity to design the first skateboard ever at IKEA.” - Chris Stamp
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SPÄNST shoe/skateboard rack $69.99 SPÄNST skateboard cruiser $69.99/each
SPÄNSTshoe/skateboard rack
$69.99
SPÄNSTskateboard cruiser
$69.99
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 5© Inter IKEA Systems B.V. 2018
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SPÄNST basketball hoop and ball, indoor $29.99
SPÄNSTbasketball hoop and ball, indoor
$29.99
SPÄNSTarmchair
$199/each
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SPÄNST armchair $199/each
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 6© Inter IKEA Systems B.V. 2018
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SPÄNST cap $5.99 SPÄNST t-shirt $9.99SPÄNST hoodie $19.99
“With this collection I’ve learned that it’s worth pushing the limits. We went for solutions that we believed to be strong and bold, or else it wasn’t worth it.”- Maja Ganszyniec
SPÄNSTcap
$5.99
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 7© Inter IKEA Systems B.V. 2018
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SPÄNST shoe box $24.99/each L38×W25,
H17cm. TransparentSPÄNSTshoe box
$24.99/each
“As a fashion designer, I know that people want to show other people their clothes, shoes and accessories. Why spend a lot on a pair of sneakers and hide them in the closet?” - Chris Stamp
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SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 8© Inter IKEA Systems B.V. 2018
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SPÄNST shoe box $19.99/each W27×D38, H24cm. White Anthracite
SPÄNSTshoe box
$19.99/each
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 9© Inter IKEA Systems B.V. 2018
It’s all in the details: on many of the products you’ll find the coordinates for the first IKEA store in Sweden and the flagship Stampd store in L.A.
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SPÄNST duffel bag $29.99
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SPÄNST clothes rack $149
SPÄNSTduffel bag
$29.99SPÄNSTclothes rack
$149
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 10© Inter IKEA Systems B.V. 2018
“We tried different approaches and materials, until we ended up with the mesh fabric. Because it’s see-through it gives a nice visual effect depending on which angle you’re looking at it from.” - Maja Ganszyniec
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SPÄNST wardrobe $199
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SPÄNST LED light sticksH40cm $29.99/each
H134cm $49.99/each
SPÄNSTLED light stick, H134cm
$49.99/each
SPÄNSTwardrobe
$199
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 11© Inter IKEA Systems B.V. 2018
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SPÄNST table top with trestles $299
SPÄNSTtable top with trestles
$299
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 12© Inter IKEA Systems B.V. 2018
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SPÄNSTstanding support
$89
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SPÄNST standing support $89
“A higher table top makes us want to work in a standing position. Yet, we want to rest from time to time. A standing support felt like the right solution, for this “in-between” action.”- Maja Ganszyniec
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 13© Inter IKEA Systems B.V. 2018
FA S H IO N M E E T S F U R N I T U R E W H E N IK E A T E A M S U P W I T H C H R I S S TA M PIKEA has teamed up with Chris Stamp, LA-based designer and creative director of fashion brand Stampd, for the creation of SPÄNST. Launching this May, it’s a limited edition collection supporting an active, urban life. Or, like some might say: a special place for showing and storing your favourite items.
Many IKEA collaborations stem from a source of endless curiosity. The beginning of SPÄNST was no exception. “Together with Chris we wanted to create a special place for your favourite items, and in that way show the uniqueness of many different people,” says Marcus Engman, Head of Design at IKEA of Sweden.
For Chris, coming from a small fashion studio in Los Angeles to working with a global furniture retailer was something completely new. “It felt a bit unreal when IKEA first contacted me. It’s a brand that I remember looking up to as a kid - always price conscious, yet known for good design. So it’s been a great learning experience and opportunity for the Stampd crew. We’ve gotten to work with an incredibly professional team - everyone has been super open and concise throughout every step of the process,” Chris says.
Great minds think alike
Also apart of the collaboration was Polish freelance designer, Maja Ganszyniec. Based in Warsaw, most of her time is spent in Älmhult where she has been designing with IKEA since 2014. “It turned out Chris and I had very similar ideas for the collection and its aesthetics. Since our first meeting in New York, our designs for the collection have been very coherent,” Maja says.
“The idea behind the collection is for IKEA to reimagine how the younger, aesthetic, conscience, consumer is organizing their wardrobe and accessories at home. I want them to be able to take pride in how they display their clothing and footwear, allowing them to appreciate their pieces just as much when they’re not being worn,” Chris says.
His own life in Los Angeles and design process for Stampd has been an integral part of creating SPÄNST. “I think that this ‘urban realm’
and a more active lifestyle, are both quite innate to how I carry myself and my work as a designer. For me it’s important to on one side of life be able to work really hard, and on the other allow yourself to be free and take care of your wellbeing. I think that way of living kind of bled into the designs for SPÄNST,” Chris explains.
An art form of objects
Applying Chris’s vision to IKEA, SPÄNST brings with it a crispness of sporty materials across different mediums, between essential apparel and furniture. With inspiration from concrete, nature and organic shapes, the collection entails statement storage pieces, like a transparent shoebox, a clothing rack and a mesh wardrobe. But that’s not all - SPÄNST also introduces a few new, perhaps more unexpected, items - like a standing support, hoodies and a skateboard. “I’m really excited to have been apart of launching the first skateboard, for IKEA, ever,” Chris smiles.
However, his favourite is the LED light stick - a minimal, stylish lamp that can be clipped onto the wall, or leaned against it. “The light is just an awesome piece. You can use it in so many different realms, and the fact that you can charge it with your USB makes it really flexible - whether it’s on your wall with your smartphone adaptor or with your computer.”
The results of SPÄNST are something both Maja and Chris take pride in. “I think that the collection is outstanding in terms of aesthetics because it embodies the openness of IKEA to explore new ideas and concepts,” Maja says. “I have to admit, I’m going shopping big-time when the collection hits the stores,” she smiles. “For me, good design is minimal at its core, and that’s a lot of what this collection speaks to. I see some of the pieces being staples several years from now. I hope people will see it as a fresh addition to the IKEA range,” Chris concludes.
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 14© Inter IKEA Systems B.V. 2018
F I L M OV E RV IE W
C O L L E C T I O N T E A S E R F I L M P R O D U C T F I L M S
This film gives a sneak-peek at the SPÄNST collection and portrays the persona it’s intended for.
These short films focus on separate products from the SPÄNST collection.
COLLECTION
LIGHT STICKS
CONTAINER SHOE BOXTRANSPARENT SHOE BOX
DJ TABLE
ARMCHAIR
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 15© Inter IKEA Systems B.V. 2018
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Side by side images
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 16© Inter IKEA Systems B.V. 2018
PE672071
SPÄNST armchair $199
Cover: 100% cotton. Legs: Clear lacquered solid beech. Designer: STAMPD. W78×D82.5, H80.5cm. Vansta black
PE663195
SPÄNST cushion cover $7.99
The zipper makes the cover easy to remove. 100% cotton. Designer: STAMPD. L65×W40cm. Dark grey
PE663286
SPÄNST hanger $4.99/3 pack.
Anodised aluminium. Designer: Maja Ganszyniec. W40cm.
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SPÄNST table top with trestles $299
Painted finish and stained, clear lacquered solid ash. Designer: STAMPD. L136×W70, H110cm. Black
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SPÄNST throw $29.99
You can easily vary the look because the two sides have different colours. 83% cotton, 17% polyester. Designer: IKEA of Sweden. W120×L180cm. Black/grey
PE663200
SPÄNST shoe/skateboard rack $69.99
To be mounted to the wall. Stained, clear lacquered solid ash and painted finish. Designer: Maja Ganszyniec. W80×H90cm. Black
PE663240
SPÄNST standing support $89
Grain leather and powder coated steel. Designer: Maja Ganszyniec. W39×H75cm. Grann black
PE663694
SPÄNST water bottle $4.99
Tinted, clear lacquered stainless steel and polypropylene plastic. Designer: IKEA of Sweden. 0.5l. Black
PE663235
SPÄNST clothes rack $149
Stained, clear lacquered solid ash and painted finish. Designer: STAMPD. W127×D36, H170cm. White
PE663187
SPÄNST wardrobe $199
Powder coated steel. Designer: Maja Ganszyniec. W100×D55, H180cm. Anthracite
PE663243
SPÄNST noticeboard $39.99
15 pins included. Painted cork and powder coated aluminium. Designer: STAMPD. W90×H45cm. White/black
PE663201
SPÄNST laundry bag $14.99
100% polyester. Designer: Maja Ganszyniec. 47l. Beige
PE663264
SPÄNST LED light stick $29.99
Polycarbonate plastic and painted steel. Designer: STAMPD. H40cm. IKEA. Model V1702F SPÄNST.
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SPÄNST double-sided notebook $2.99
Comprises: 30 lined and 30 unlined pages. Paper. Designer: STAMPD. W15×L20cm. Grey/black
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SPÄNST LED light stick $49.99
Polycarbonate plastic and painted steel. Designer: STAMPD. H134cm. IKEA. Model V1703F SPÄNST.
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SPÄNST shoe box $19.99
Powder coated steel. Designer: STAMPD. W27×D38, H24cm. Anthracite
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SPÄNST travel towel microfibre, set of 2 $12.99
Comprises: One towel (70×70cm) and one towel (100×150cm). 90% polyester, 10% nylon. Designer: Maja Ganszyniec/STAMPD. Grey
PE663204
SPÄNST shoe box $19.99
Powder coated steel. Designer: STAMPD. W27×D38, H24cm. White
PE663457
SPÄNST duffel bag $29.99
100% nylon. Designer: STAMPD. Black
PE663197
SPÄNST cushion cover $6.99
The zipper makes the cover easy to remove. 100% cotton. Designer: STAMPD. L50×W50cm. Light grey
PE663215
SPÄNST shoe box $24.99
Acrylic plastic. Designer: STAMPD. L38×W25, H17cm. Transparent
PE663692
SPÄNST skateboard cruiser $69.99
Painted birch plywood, aluminium, steel and plastic. Designer: STAMPD. L74×W21, H15cm.
PE663621
SPÄNST basketball hoop and ball, indoor $29.99
Recommended for ages from 5 years. Acrylic plastic, powder coated steel and 100% polypropylene. Designer: IKEA of Sweden. W50×D35, H45cm.
PE663270
SPÄNST cap $5.99
100% cotton. Designer: STAMPD. Circumference 64cm. Black
P RO D U C T S
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 17© Inter IKEA Systems B.V. 2018
PE672074SPÄNST hoodie, XL $19.9983% cotton, 17% polyester. Designer: STAMPD. Black
PE663447SPÄNST t-shirt, S $9.99
100% cotton. Designer: STAMPD. Black
PE663447SPÄNST t-shirt, M $9.99
100% cotton. Designer: STAMPD. Black
PE663447SPÄNST t-shirt, L $9.99100% cotton. Designer: STAMPD. Black
PE663447SPÄNST t-shirt, XL $9.99100% cotton. Designer: STAMPD. Black
PE672074SPÄNST hoodie, S $19.9983% cotton, 17% polyester. Designer: STAMPD. Black
PE672074SPÄNST hoodie, M $19.9983% cotton, 17% polyester. Designer: STAMPD. Black
PE672074SPÄNST hoodie, L $19.9983% cotton, 17% polyester. Designer: STAMPD. Black
P RO D U C T S
SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 18© Inter IKEA Systems B.V. 2018
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SPÄNST limited edition collection / IKEA PRESS KIT / MAY 2018 / 19© Inter IKEA Systems B.V. 2018
Media contacts:
Maja Boricevic Communications Coordinator IKEA [email protected]
Kristin Newbigging Commercial Public Relations ManagerIKEA [email protected]
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