spinning ur wheels - mada · check guarantee/credit card processing fis / certegy ... osha, epa...
TRANSCRIPT
Volume 9 • Issue 4www.mada.orgSummer 2013
Collision & Service Council
Inside this issue:
Dealership Showcase Luther Brookdale Toyota
Industry Spotlight Steve Brimhall
How MADA,s Wheel Theft
Investigation Can Help Protect Your Dealership From Crime
Spinning Our Wheels:
www.mada.org2
delivering affordable care. offering more ways to save.The Minnesota Automobile Dealers Association and Blue Cross and Blue Shield of Minnesota
offer more choices to keep health care affordable and provide opportunities to manage future
health care costs for you and your employees.
➜ Delivering affordable care – Blue Cross plans deliver the lowest total cost per member
per month1
➜ Offering more ways to save – Our total cost-of-care high-performance networks and
integrated pharmacy solutions offer savings opportunities you can see now
➜ Providing longer-term savings strategies – Our health support programs can help
employees take action to live healthier lives and reduce future health care costs
Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.
Find out how to accelerate your health care savings
today and tomorrow. Call MADA Insurance at
(651) 291-2400 or 1-800-652-9029.
1 2010 Milliman data
2013 Executive CommitteePresident
Steve Brimhall, Minnesota Motor CompanyPresident Elect
Morrie Wagener, Morrie’s Automotive GroupTreasurer
Greg House, House ChevroletSecretary
Mike Saxon, Inver Grove Ford LincolnImmediate Past President
Paul Walser, Walser Automotive Group Executive Vice President
Scott Lambert
EDITORIAL STAFFScott Lambert, Publisher
Alyssa Schlander, PublisherGinger Lemke, EditorPHOTOGRAPHY
Jim Mims, Mims PhotographySUBSCRIPTIONS
Minnesota Dealer Outlook is an official Minnesota Auto Dealers Association
publication, provided quarterly to Members of the Minnesota Automobile
Dealers Association.SUBMIT ADDRESS CHANGES TO:Minnesota Automobile Dealers Association
200 Lothenbach AvenueWest St. Paul, MN 55118-3505
Phone: 651.291.2400 • Fax: 651.291.2894Toll Free: 1.800.652.9029Email: [email protected]
ADVERTISING SALES:Ginger Lemke
Phone: 651-291-2400Email: [email protected]
IN THIS ISSUE10Cover: Spinning Our Wheels
34Industry Spotlight: Steve Brimhall
33Dealership Showcase:Luther Brookdale Toyota
On the Cover: It’s elementary! Sherlock Holmes is none other than Bernie Wagnild of the Valley Auto Group who appears to have caught his man. MADA and GMADA Executive Vice President Scott Lambert surrenders to Bernie Wagnild for our cover story on private investigation of Wheel Theft.
Advertising Directory
Blue Cross Blue Shield MN .. Front Inside CoverCarSoup.com ............................................ 23CVR ............................................................ 9CliftonLarsonAllen ...................................... 6MADA Business Cards ............................. 32 MADA Direct Mail ....................................... 8 MADA Endorsed Services and Vendors ..... 8
Protective ....................................Back CoverReliable Plus ............................................. 29Schmit Towing .......................................... 29Super America ............................................ 5StarTribune ......................Back Inside CoverWings Financial ........................................ 18WIPFLI LLP .............................................. 30
Table of Contents
MADA MinutesAwards .......................................................4On the CoverSpinning Our Wheels: How MADA’s Wheel Theft Investigation Can Help Protect Your Dealership From Crime ...................10Legislative News2013 Legislative Wrap Up .........................7Dealers Are Good NeighborsGood News ..............................................16Minnesota Auto Outlook Comprehensive New & Used Vehicle Information on Minnesota’s Automotive Market ......................................................19Dealership Showcase Luther Brookdale Toyota ..........................33Industry Spotlight Steve Brimhall .........................................34
Data Source Information for Minnesota Auto Outlook on pages 19 - 33
Exclusive source for new vehicle registration data presented in Minnesota Auto Outlook is AutoCount, an Experian Company. AutoCount specializes in providing detailed new and used vehicle sales and registration statistics. Data is available on a timely basis on the internet.
For more information on Auto Count, call 407-770-5900 or visit AutoCount’s web site: www.autocount.com
www.mada.org 3
www.mada.org4
Ken Waschke Auto Plaza of Virginia has been recognized by General Motors as one of its Mark of Excellence Dealers; the 14th time that the dealership has been recognized with this honor by GM. The distinction is reserved for dealerships who exhibit professionalism and superior customer service, while growing their business. “We had a very strong year in 2012, and are proud that our hard work has been recognized,” said Kerry Waschke Collie of Ken Waschke Auto Plaza. Of GM’s approximately 4,500 Chevrolet, Buick, GMC and Cadillac dealerships across the United States, Ken Waschke Auto Plaza was one of only 308 dealerships to receive the Mark of Excellence award.
AwardsKen Waschke Auto Plaza Receives Award
In May, the American International Automobile Association (AIADA) honored Morrie Wagener and Cindy Wagener Robin with its Legislative Action
Network Grassroots Award. The award recognizes advocacy in reaching out and engaging Congress and other policy makers on issues important to the international nameplate auto dealer community.
AIADA Honors Local Dealers
MINUTES
Tom Heffernan Ford celebrated the dealership’s 40th year as Lake City’s Ford Dealer.
Minnesota Motor Company will celebrate its 90th anniversary as a Chevrolet dealership. The celebration was delayed while a remodeling project was underway.
Higley Ford of Windom is celebrating 50 years as a family-owned dealership.
Anniversaries
The Winona Chamber Ambassador’s Progress Award recognized Dahl for “continuing to introduce into our economy their initiative, savings, resources, courage and enterprise.” The Dahl family has been in the automotive business for over 100 years. The family operates two dealerships in Winona; Dahl Chevrolet, Buick, GMC Inc. and Dahl Toyota. Co-owners of the dealerships are Andrew, Jansen and Tyler Dahl.
Winona Chamber Celebrates Dahl Family
www.mada.org 5
The Minnesota Automobile Dealers Association again sponsored a Minnesota High School AYES team, plus their instructor, to compete in the Greater New York National Automotive Technology Competition. As the first-place winners of the state competition, Moorhead High School automotive students Ken Bye and Bryce Jossund held their own, placing 6th out of 30 finalists.The national competition tests participants’ knowledge over 6 hours and then requires each student team to diagnose and repair a number of problems in a “bugged” car within 3 hours.
Minnesota Automotive Youth Educational Systems is a partnership among manufacturers, dealers and select high schools/tech prep schools to prepare students for careers in automotive technology. It is supported by the MADA Charitable Foundation.
AYES Team in National CompetitionMI N N E S O TA TE A M FI N I S H S 6T H OV E R A L L AT T H E 2013 GNYADA A U T O M O T I V E CO M P E T I T I O N
Pictured Left to Right Bryce Jossund, Kenneth Bye Jr and their stall judge (an unidentified MAZDA Field Engineer).
2013
The Minnesota Automobile Dealers Asso-ciation again sponsored a Minnesota High School AYES Automotive Team and their teacher to the Greater New York National Automotive Technology Competition. Moorhead High School AYES student team of Kenneth Bye,Jr and Bryce Jossund won the state competition placing first overall, giving them the chance to compete at the 2013 National Automotive Technology Competition. Their instructor Lauren Rood worked closely with the team to prepare them for the competition. He accompa-nied the team to the contest which was held on April 2nd and 3rd at the Jacob K. Javits Convention Center. This years team placed 6th overall after finishing two days of competition.
The Greater New York National Automotive Technology Competition is a test of skill, a measure of knowledge, and a race against the clock—all rolled into one. It features hundreds of the nations best automotive high school seniors from across the country competing for the title of THE BEST AUTOMOTIVE TECHNICIAN. This nationally recognized competition, which was developed in 1990 by the Greater New York Automobile Dealers Association to help cure the shortage of qualified automotive technicians and raise the level of vocational educa-tion standards in the public school system. This year’s competition is cele-brating its 24 year as the preeminent competition of its kind. This year more than $3 Million dollars in prizes were awarded to the partici-pating students and their schools from across the country. Thanks to the generous support provided by nearly every automaker, industry suppliers, dealer associations and dealerships.
Minnesota’s auto technician team Ken Bye and Bryce Jossund demonstrated their sleuthing skills at a New York national com-petition as finalists sponsored by MADA.
BUY FUEL ?WANT FUEL DISCOUNTS ?
NEED CONTROL?SA FLEET smart answer!
SAVE 10¢ a gallon for the first 90 daysThen continue to save 5¢ a gallon
with the MADA discount Call Lisa651-403-3267
Start SAVING Today
SUPERAMERICA.com
C
M
Y
CM
MY
CY
CMY
K
©20
13 C
lifton
Lars
onAl
len
LLP
build lasting valueStrengthen your dealership with solid advice and industry experience you can use.
Assurance Tax Advisory cliftonlarsonallen.com/dealerships
Scott Gorden 612-376-4751
www.mada.org 7
LEGISLATIVE NEWS
Although the 2013 Legislature passed plenty of tax increases and made some dramatic public policy changes this year, we were pleased that the MADA-led initiative to eliminate the $6.50 wholesale transfer tax on used vehicles was approved. The fee sunsets in 2017.
Also, after several years of debate, the legislature finally approved a change to the imposition of sales tax on auto repair shop materials and auto repair paint from the wholesale level to retail.
For the first time since 1990, the DFL held complete control of state government. The legislature passed substantial tax increases on high-income earners, cigarettes, and other services. Lawmakers also approved some long-sought DFL initiatives like providing funding for all-day kindergarten, legalization of gay marriage, and authorization for the unionization of child care providers who receive state subsidies.
The Governor’s campaign promise to “tax the rich” will become reality after the legislature approved a state income tax rate hike on top earners. The 2013 rate for married, filing jointly with taxable income over $250,000 will increase to 9.85%.
Part of the legislature’s effort to raise over $2 billion in new taxes included extending the state sales tax to certain services like warehousing, commercial equipment repair services, and electronics repair services.
Some tax increases will specifically affect the retail auto industry. The tax bill increased the rental car tax from 6.2% to 9.2%, making Minnesota’s taxes on rental cars amongst the highest in the country.
Additionally, all Minnesota counties were granted new authority to impose a $10 wheelage tax on annual motor vehicle registrations. Counties are now authorized to impose a $10 tax until 2017, then the wheelage tax may be increased “up to $20.” Wheelage taxes are imposed on vehicles according to where the vehicle is kept, not where the vehicle is sold.
MADA’s government affairs team successfully led the fight against municipal street improvement fees which would have allowed municipal governments to impose new property taxes.
In addition, MADA opposed several other damaging tax increases:
• efforts to increase the transit sales tax in the 7-county metro area,
• an effort to increase the motor vehicle sales tax from 6.5% to 6.875%,
• a proposal to increase the motor vehicle registration tax,
• a move to impose sales tax on advertising, accounting, legal and most other business-to-business services, and
• the extension of sales tax to auto repair labor, service contracts and extended warranties.
Though these proposals did not become law in 2013, MADA expects many of these tax proposals to be on the table when the legislature reconvenes on February 25, 2014.
Legislature Hikes Taxes by $2.1 billion; More To Come Next Year
Part of the legislature’s effort to raise over $2 billion in new taxes included extending the state sales tax to
certain services...
by Alyssa SchlanderVice President, External Affairs
www.mada.org8
Call MADA for all of
your Direct Mail Needs.
651-291-2400 • 800-652-9029
MADA Endorsed Services & VendorsComputerized Vehicle Registration CVR
Dealership Marketing Visible Customer
F&I Products Protective
Group Health Insurance Blue Cross Blue Shield of MN Delta Dental ReliaStar Life
Workers Compensation Ensure Agency Midwest Family Mutual
Dealer Bond Program Ensure Agency
Collections Springer Collections
Check Guarantee/Credit Card Processing FIS / Certegy
Disability Income Insurance & Section 125 Cafeteria Plans American Fidelity Assurance
OSHA, EPA & DOT Compliance/Training ComplyNet Corporation
Fleet Fueling Program SuperAmerica
Office Supplies S&TOfficeProducts
Uniforms and Linen Services AmeriPride Linen and Apparel Services
Hole-In-One Insurance Hole-In-One-USA
Pre-Paid Legal, Jim Gavin Identity Theft Shield & Pre-Paid Legal Services
www.mada.org10
Minnetonka: 72 wheels with 20,,
alloy rims stolen off 18 Chevy Suburbans and Tahoes.Annandale: 12 wheels with 18
,, alloy rims stolen
off three Chevy Suburbans
Lakeville: 68 wheels with 20,,
and 22,,
alloy rims stolen from Chevy trucks and SUVs.
White Bear Lake: 40 wheels with 18,,
and 20,,
alloy rims stolen off Chevy Silverados and Tahoes.
Roseville: 8 wheels with 22,,
aluminum rims stolen off a Mack Truck.
How MADA,s Wheel Theft Investigation Can Help
Protect Your Dealership From CrimeSpinning Our Wheels:
Minnetonka:
Annandale:
Lakeville:
White Bear Lake:
Roseville:
www.mada.org 11
When Edmund’s reviewed the Lincoln Town Car a few years ago they appreciated the Town Car’s abundant storage areas, soft ride quality its “interior spaciousness and ability to swallow four sets of golf clubs in the huge trunk.”
When Oakdale police stopped a 23-year-old man from Fridley driving a Town Car last spring, it was quickly apparent that the vehicle’s interior spaciousness was good for more than just four sets of golf clubs. The state trooper who stopped the Town Car noticed two new tires and Corvette rims in the backseat. Upon further inspection, he found two more wheels and tires, floor jacks, tire irons, a flashlight, gloves and concrete landscaping blocks swallowed up in that huge Town Car trunk.
The Town Car-driving thief caused $7,000 in damage to a Corvette ZRI, now sitting on concrete landscape blocks at Village Chevrolet. But, that’s just the tip of the iceberg when it comes to wheel and tire thefts from Minnesota dealerships in the last couple of years.
An MADA investigation of wheel and tire thefts in the greater metropolitan area revealed that financial losses to the dealerships and their
by Alyssa SchlanderVice President, External Affairs
www.mada.org12
insurance companies attributed to wheel and tire thefts is almost a half-million dollars in the past 18 months alone.
There were no eyewitnesses to any of the thefts. There was little or no evidence of value found at the scenes. In most cases, the only remnants of a crime were vehicles sitting on supporting blocks without their wheels, lug nuts scattered on the ground and sometimes broken glass from vehicle windows.
There were at least three large incidents involving the theft of more than 60 wheels and tires, which law enforcement says points to suspects with a well-planned and coordinated operation.
In a couple of instances, security cameras captured shadowy images of the suspects committing the thefts, using a U-Haul truck to transport the stolen property. The video footage exposed the swiftness and methodical approach of the thieves, armed with cordless power tools and working as a crew to carry out the crimes.
Nationally, wheel and tire thefts are now resurgent, thanks to anonymous online marketplaces. Couple that with the functionality of cordless power tools that allow thieves to remove wheels in a minute or two, and you’ve got an easy and lucrative target.
According to the National Insurance Crime Bureau (NCIB), Honda vehicles are the favorite target of thieves in California, Nissan vehicles in Illinois, while Chevrolet and GMC vehicles are the top target in Texas and Minnesota.
All of the victims interviewed in our investigation reported that the wheels stolen were alloy or aluminum wheels, ranging between 18” and 22” rims. Chevrolet and GMC tires are less traceable for police and, therefore, less risky for thieves. For instance, unlike Ford Motor Company, General Motors does not record the Department of Transportation number imprinted on the tires for each vehicle when
How MADA,s Wheel Theft Investigation Can Help Protect Your Dealership From Crime
Spinning Our Wheels:
www.mada.org 13
they are mounted at the factory. Moreover, interviews with GM dealers revealed that they do not regularly document the tires’ DOT numbers when the vehicles are entered into their inventory. Even when law enforcement is able to recover stolen property, the lack of serial numbers or identifiable marking makes verifying ownership of wheels and tires impossible.
Law enforcement agencies have had limited success on these cases with a small number of suspects apprehended and charged with theft or attempted theft. In some cases, the thefts were disrupted by alert police officers. On others, police officers apprehended suspects on traffic stops shortly after the theft and found stolen wheels and tires, as well as the necessary tools and equipment, in their possession.
Because these thefts are widespread across the metro area, a law enforcement task force has been established so that officers from various jurisdictions can share information on wheel thefts. Although the details of their investigations are sensitive and prohibited from public disclosure, a number of thefts appear to be linked to criminal gangs.
GMADA has reached out to the task force to offer any assistance in sharing information on these crimes. If your dealership has experienced wheel thefts or attempted wheel thefts, please let us know so that we can continue to keep law enforcement informed.
www.mada.org14
Private Investigator and Former FBI Agent George Kyrillis investigated the rash of the thefts from Twin Cities dealers on behalf of MADA. Mr. Kyrilis recomended some common-sense strategies that dealers can use to deter wheel thieves.
Use locking lug nuts on alloy and aluminum wheels. They won’t stop thieves entirely, but they may slow down organized criminals or cause amateur criminals to look elsewhere.
Hide the keys indoors. Don’t keep the keys to the locked lug nuts in the vehicle’s glove box or anywhere else in the vehicle. Thieves have no problem breaking windows to find the keys.
Keep the wheels where we can see ,em! Don’t park the vehicles
with the alloy wheels in back of the lot.
Stagger your display. Consider parking vehicles with alloy wheels next to vehicles without alloy wheels. Our investigation revealed that the large thefts involved vehicles with alloy wheels parked in a row, making it easy for thieves to
How MADA,s Wheel Theft Investigation Can Help Protect Your Dealership From Crime
Spinning Our Wheels:
,,Crime is common. Logic is rare.
than upon the crime that you should
www.mada.org 15
be efficient. Creating distance between the targeted vehicles would disrupt the speed of organized tactics.
Turn the front wheels. With the front wheels turned, removing the lug nuts and front wheels from the vehicle would be more difficult.
Use and record identifiable markings. Recording the DOT numbers on tires for each vehicle in dealership inventory and/or discretely marking wheels with engraving pens will help law enforcement trace stolen wheels and return them to their rightful owners.
Lights, camera... no action! Better lighting creates higher visibility for law enforcement and security patrols. It also improves the quality of the images captured by security cameras. Security cameras should be updated to capture nighttime images and positioned to capture images of vehicles and suspects at the entrance to the parking lot and the area where the trucks and SUVs
are parked. If possible, cameras that capture the area adjacent to the dealership can capture usable evidence. Capturing an image of the vehicle used to transport the stolen property provides more evidence to law enforcement than footage of shadowy figures.
Therefore, it is upon the logic rather dwell.
,, -- Sherlock Holmes.
www.mada.org16
Building Communities
Clusiau Sales and Rental, Grand Rapids, helped to raise over $2,000 for the Greenway/Nashwauk-Keewatin Track Team.
The Dodge Brand and A.M. Maus & Son, Inc., Kimball, helped to raise $4,500 for the Kimball Area High School to be used for the KAHS Booster Club.
Lee Brothers Sales, Inc. partnered with the Norman County Summer League Baseball in Ada to provide new equipment, a monetary contribution, invitations to free instructional clinics and the opportunity for community members to enter the free Chevrolet vehicle sweepstakes.
Hawkins Chevrolet has a similar partnership with the Fairmont Baseball Association in Fairmont.The national Chevrolet Youth Baseball program makes these contributions possible. In the eight years since Chevrolet introduced the program, more that 3 million young people have participated.
The Marshall Fire and Rescue was presented with a Resusci Anne by Lockwood Motors and MADA Charitable Foundation.
Support for EducationCompetition was tense for the Chevy Scholarship Program which offered a $5,000 scholarship check to a deserving student. The Program was created by 20 Chevrolet dealers that make up the Certified Heartland Chevy Dealers. The winner of the scholarship was Isaac Loegering who was sponsored by Brost
Chevrolet in Crookston.
Stafford Thompson of Brainerd High School FFA was awarded a $1,000 scholarship by Mills Motor, Inc. and the Ford Motor Company. The Built Ford Tough FFA Scholarship program is designed to recognize FFA member’s talents and accomplishments while encouraging future academic achievements.
Partners in our CommunitiesHonda of St. Cloud combined the fun aspects of a holiday party with charitable giving in a casino royale night theme to support Toys for Tots.
Rudy Luther Toyota Scion built up Toys for Tots stock by offering $9.95 oil changes with a toy donation of $10 minimum value. The toy collection program has grown every year and will continue to be an annual tradition for both dealerships.
A special event to support Gillette Children’s Specialty Healthcare was sponsored by Jaguar Land Rover
Dealers Are Good Neighbors
www.mada.org 17
Minneapolis. The event raised $8,000 for this internationally-recognized pediatric care facility.
Rudy Luther Toyota Scion was very pleasantly surprised when their very successful food drive results were matched by Toyota, resulting in a $5,000 food drive total!
Make-A-Wish for MatthewIn early January, Morrie’s Automotive Group partnered with Make-A-Wish of Minnesota to grant “Matthew’s wish.” Matthew, who has battled Hodgkin’s Lymphoma for
the past two years, wished to have his 1968 Dodge Charger restored and Morrie’s gladly delivered. After five months, over 600 hours of work and the combined efforts of over 40 employees and a dozen vendors, the car was completed in late May. On May 31, Morrie’s held a surprise reveal of the renewed car for Matthew and his family to meet the dozens of people who helped make his wish come true.
Send YOUR good news
to Sandy at [email protected]
View the entire publication online - anytime!• Always Available
• Easy to share an article with a single click• No storage required
Go to the MADA homepage:http://www.mada.org
Click on “Read the MADA magazine”
Now Available ONLINE!!!
View Minnesota Dealer Outlook Online @ www.mada.org
www.mada.org 19
MINNESOTA AUTO OUTLOOK Comprehensive Information on the Minnesota Automotive Market
The Minnesota new vehicle market got off to a good start in 2013, with new retail light vehicle registrations increasing 13.4% during the first four months versus a year earlier. The uptick comes on the heels of steady gains during the past three years. Registrations increased 3.7% in 2010, 25.4% in 2011, and 29.5% in 2012. Indeed, this trend of growth following the market collapse in 2009 is exactly what Auto Outlook predicted four years ago.
Our forecast at the time was predicated on two main themes. First, depressed new vehicle sales in 2008 and 2009 would lead to an aging vehicle fleet and the accumulation of pent up demand that would give the market sustained momentum. Second, the onset of the financial crisis and ensuing de-leveraging process in both the private and public sectors of the economy would put a damper on economic growth for several years. These two primary forces have indeed directed the course of the new vehicle market for the past four years. Pent up demand has supported the market, while sluggish economic growth has held back the pace of the sales recovery. This prescription should remain in place for at least the next two years. Auto Outlook is predicting a 7.2% increase in sales this year, with further improvement likely in 2014.
Below are some other trends in the Minnesota vehicle market:
• Car registrations were up 17.4% during the first four months of this year, while light trucks increased 10.9%.
• Japanese and Detroit Three brands had double digit percentage increases in the first four months of this year, while European brands declined.
• Alternative powertrain (hybrid and electric) vehicle market share reached 3.5% in the First Quarter of 2013.
• Dodge, Mazda, and Lexus had the largest percentage increases in registrations.
• Chevrolet and Ford market shares in the state exceeded national levels by a wide margin.
FORECAST
State New Vehicle Market Improves 13.4% thru April of 20137.2% increase predicted for entire year
Market Review
The Minnesota new vehicle market got off to a good start in 2013, with new retail light vehicle registrations increasing 13.4% during the first four months versus a year earlier. The uptick comes on the heels of steady gains during the past three years. Registrations increased 3.7% in 2010, 25.4% in 2011, and 29.5% in 2012. Indeed, this trend of growth follow-ing the market collapse in 2009 is exactly what Auto Outlook predicted four years ago.
Our forecast at the time was predicated on two main themes. First, depressed new vehicle sales in 2008 and 2009 would lead to an aging vehicle fleet and the accumulation of pent up demand that would give the market sustained momentum. Second, the onset of the financial crisis and ensuing de-leveraging process in both the private and public sectors of the economy would put a damper on economic growth for several years. And these two primary forces have indeed directed the course of the new vehicle market for the past four years. Pent up demand has supported the market, while sluggish economic growth has held back the pace of the sales recovery. And this prescription should remain in place for at least the next two years. Auto Outlook is predicting a 7.2% increase in sales this year, with further improvement likely in 2014.
Below are some other trends in the Minnesota vehicle market:
‣ Car registrations were up 17.4% during the first four months of this year, while light trucks increased 10.9%.
‣ Japanese and Detroit Three brands had double digit percentage increases in the first four months of this year, while European brands declined.
‣ Alternative powertrain (hybrid and electric) vehicle market share reached 3.5% in the First Quarter of 2013.
‣ Dodge, Mazda, and Lexus had the largest percentage increases in registrations.
‣ Chevrolet and Ford market shares in the state exceeded National levels by a wide margin.
FORECAST
State New Vehicle Market Improves 13.4% thru April of 20137.2% increase predicted for entire year
Annual Trend in Minnesota New Vehicle Market
Detroit Three consists of vehicles sold by GM, Ford, and Chrysler.
Data Source: AutoCount data from Experian Automotive. Data Source: AutoCount data from Experian Automotive. Data Source: AutoCount data from Experian Automotive.
168,673 148,311
116,541 120,903
151,589
196,295 210,500
0
50,000
100,000
150,000
200,000
250,000
2007 2008 2009 2010 2011 2012 2013 Forecast
New
ligh
t veh
icle
regi
stra
tions
Years
YTD '12thru April
YTD '13thru April
% ch.'12 to '13
TOTAL 61,012 69,201 13.4%
Car 23,925 28,078 17.4%Light Truck 37,087 41,123 10.9%
Detroit Three 33,140 37,632 13.6%European 4,668 4,469 -4.3%Japanese 18,372 21,998 19.7%Korean 4,832 5,102 5.6%
Market Review
The Minnesota new vehicle market got off to a good start in 2013, with new retail light vehicle registrations increasing 13.4% during the first four months versus a year earlier. The uptick comes on the heels of steady gains during the past three years. Registrations increased 3.7% in 2010, 25.4% in 2011, and 29.5% in 2012. Indeed, this trend of growth follow-ing the market collapse in 2009 is exactly what Auto Outlook predicted four years ago.
Our forecast at the time was predicated on two main themes. First, depressed new vehicle sales in 2008 and 2009 would lead to an aging vehicle fleet and the accumulation of pent up demand that would give the market sustained momentum. Second, the onset of the financial crisis and ensuing de-leveraging process in both the private and public sectors of the economy would put a damper on economic growth for several years. And these two primary forces have indeed directed the course of the new vehicle market for the past four years. Pent up demand has supported the market, while sluggish economic growth has held back the pace of the sales recovery. And this prescription should remain in place for at least the next two years. Auto Outlook is predicting a 7.2% increase in sales this year, with further improvement likely in 2014.
Below are some other trends in the Minnesota vehicle market:
‣ Car registrations were up 17.4% during the first four months of this year, while light trucks increased 10.9%.
‣ Japanese and Detroit Three brands had double digit percentage increases in the first four months of this year, while European brands declined.
‣ Alternative powertrain (hybrid and electric) vehicle market share reached 3.5% in the First Quarter of 2013.
‣ Dodge, Mazda, and Lexus had the largest percentage increases in registrations.
‣ Chevrolet and Ford market shares in the state exceeded National levels by a wide margin.
FORECAST
State New Vehicle Market Improves 13.4% thru April of 20137.2% increase predicted for entire year
Annual Trend in Minnesota New Vehicle Market
Detroit Three consists of vehicles sold by GM, Ford, and Chrysler.
Data Source: AutoCount data from Experian Automotive. Data Source: AutoCount data from Experian Automotive. Data Source: AutoCount data from Experian Automotive.
168,673 148,311
116,541 120,903
151,589
196,295 210,500
0
50,000
100,000
150,000
200,000
250,000
2007 2008 2009 2010 2011 2012 2013 Forecast
New
ligh
t veh
icle
regi
stra
tions
Years
YTD '12thru April
YTD '13thru April
% ch.'12 to '13
TOTAL 61,012 69,201 13.4%
Car 23,925 28,078 17.4%Light Truck 37,087 41,123 10.9%
Detroit Three 33,140 37,632 13.6%European 4,668 4,469 -4.3%Japanese 18,372 21,998 19.7%Korean 4,832 5,102 5.6%
Annual Trend in Minnesota New Vehicle Market Market Review
Data Source: AutoCount data from Experian Automotive Data Source: AutoCount data from Experian Automotive
www.mada.org20
Top ten ranked brands in each category are shaded green.
Brand Registrations ReportMinnesota New Retail Car and Light Truck Registrations
April Year-to-date thru AprilRegistrations Market Share (%) Registrations Market Share (%)
2012 2013 % change 2012 2013 Change YTD '12 YTD '13 % change YTD '12 YTD '13 ChangeTOTAL 19,191 17,168 -10.5 61,012 69,201 13.4Cars 8,016 7,415 -7.5 41.8 43.2 1.4 23,925 28,078 17.4 39.2 40.6 1.4Light Trucks 11,175 9,753 -12.7 58.2 56.8 -1.4 37,087 41,123 10.9 60.8 59.4 -1.4Domestic Brands 10,234 9,132 -10.8 53.3 53.2 -0.1 33,140 37,632 13.6 54.3 54.4 0.1European Brands 1,457 1,084 -25.6 7.6 6.3 -1.3 4,668 4,469 -4.3 7.7 6.5 -1.2Japanese Brands 5,926 5,659 -4.5 30.9 33.0 2.1 18,372 21,998 19.7 30.1 31.8 1.7Korean Brands 1,574 1,293 -17.9 8.2 7.5 -0.7 4,832 5,102 5.6 7.9 7.4 -0.5
Acura 104 95 -8.7 0.5 0.6 0.1 340 415 22.1 0.6 0.6 0.0Audi 142 112 -21.1 0.7 0.7 0.0 486 448 -7.8 0.8 0.6 -0.2BMW 243 207 -14.8 1.3 1.2 -0.1 733 848 15.7 1.2 1.2 0.0Buick 381 399 4.7 2.0 2.3 0.3 1,122 1,465 30.6 1.8 2.1 0.3Cadillac 124 131 5.6 0.6 0.8 0.2 430 578 34.4 0.7 0.8 0.1Chevrolet 3,358 2,563 -23.7 17.5 14.9 -2.6 10,414 11,414 9.6 17.1 16.5 -0.6Chrysler 452 339 -25.0 2.4 2.0 -0.4 1,474 1,387 -5.9 2.4 2.0 -0.4Dodge 501 635 26.7 2.6 3.7 1.1 1,648 2,383 44.6 2.7 3.4 0.7Fiat 27 36 33.3 0.1 0.2 0.1 72 119 65.3 0.1 0.2 0.1Ford 3,492 3,421 -2.0 18.2 19.9 1.7 11,819 13,477 14.0 19.4 19.5 0.1GMC 788 603 -23.5 4.1 3.5 -0.6 2,400 2,736 14.0 3.9 4.0 0.1Honda 1,390 1,456 4.7 7.2 8.5 1.3 4,708 5,350 13.6 7.7 7.7 0.0Hyundai 677 633 -6.5 3.5 3.7 0.2 2,214 2,450 10.7 3.6 3.5 -0.1Infiniti 73 101 38.4 0.4 0.6 0.2 266 360 35.3 0.4 0.5 0.1Jaguar 3 11 266.7 0.0 0.1 0.1 12 16 33.3 0.0 0.0 0.0Jeep 632 443 -29.9 3.3 2.6 -0.7 2,043 1,862 -8.9 3.3 2.7 -0.6Kia 897 660 -26.4 4.7 3.8 -0.9 2,618 2,652 1.3 4.3 3.8 -0.5Land Rover 48 35 -27.1 0.3 0.2 -0.1 143 167 16.8 0.2 0.2 0.0Lexus 149 228 53.0 0.8 1.3 0.5 535 733 37.0 0.9 1.1 0.2Lincoln 98 108 10.2 0.5 0.6 0.1 361 431 19.4 0.6 0.6 0.0Mazda 307 362 17.9 1.6 2.1 0.5 942 1,309 39.0 1.5 1.9 0.4Mercedes 238 159 -33.2 1.2 0.9 -0.3 740 731 -1.2 1.2 1.1 -0.1MINI 72 70 -2.8 0.4 0.4 0.0 205 199 -2.9 0.3 0.3 0.0Mitsubishi 63 96 52.4 0.3 0.6 0.3 212 290 36.8 0.3 0.4 0.1Nissan 851 822 -3.4 4.4 4.8 0.4 2,953 3,092 4.7 4.8 4.5 -0.3Porsche 19 14 -26.3 0.1 0.1 0.0 56 50 -10.7 0.1 0.1 0.0Ram 408 490 20.1 2.1 2.9 0.8 1,429 1,899 32.9 2.3 2.7 0.4smart 3 0 -100.0 0.0 0.0 0.0 7 5 -28.6 0.0 0.0 0.0Subaru 816 656 -19.6 4.3 3.8 -0.5 2,170 2,783 28.2 3.6 4.0 0.4Toyota/Scion 2,146 1,814 -15.5 11.2 10.6 -0.6 6,150 7,536 22.5 10.1 10.9 0.8Volkswagen 552 407 -26.3 2.9 2.4 -0.5 1,899 1,704 -10.3 3.1 2.5 -0.6Volvo 82 31 -62.2 0.4 0.2 -0.2 257 174 -32.3 0.4 0.3 -0.1Other 55 31 -43.6 0.3 0.2 -0.1 154 138 -10.4 0.3 0.2 -0.1Source: AutoCount data from Experian Automotive
www.mada.org 21
MARKET TRACKER: BRAND MARKET SHARE
Japanese Brand Market Share Has Increased in 2013
-1.2
-0.5
0.1
1.7
-1.5 -1.0 -0.5 0.0 0.5 1.0 1.5 2.0
European
Korean
Detroit Three
Japanese
Change in market share
Japanese brand share has increased 1.7 points so far this year.
MARKET TRACKER: BRAND MARKET SHARE
Japanese Brand Market Share Has Increased in 2013
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
Hybrid & Electric Share Hits 3.5% in First Quarter of 2013
Data Source: AutoCount data from Experian Automotive.
Change in State Market Share: YTD 2013 thru April vs. YTD 2012
Quarterly Alternative Powertrain Market Share (includes hybrid and electric vehicles)
Data Source: AutoCount data from Experian Automotive.
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0
Q2 '10
Q3 '10
Q4 '10
Q1 '11
Q2 '11
Q3 '11
Q4 '11
Q1 '12
Q2 '12
Q3 '12
Q4 '12
Q1 '13
Quarters
Alternative powertrain market share is trending higher and reached 3.5% in the First Quarter of this year.
Trendline
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
Hybrid & Electric Share Hits 3.5% in First Quarter of 2013
-1.2
-0.5
0.1
1.7
-1.5 -1.0 -0.5 0.0 0.5 1.0 1.5 2.0
European
Korean
Detroit Three
Japanese
Change in market share
Japanese brand share has increased 1.7 points so far this year.
MARKET TRACKER: BRAND MARKET SHARE
Japanese Brand Market Share Has Increased in 2013
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
Hybrid & Electric Share Hits 3.5% in First Quarter of 2013
Data Source: AutoCount data from Experian Automotive.
Change in State Market Share: YTD 2013 thru April vs. YTD 2012
Quarterly Alternative Powertrain Market Share (includes hybrid and electric vehicles)
Data Source: AutoCount data from Experian Automotive.
0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0
Q2 '10
Q3 '10
Q4 '10
Q1 '11
Q2 '11
Q3 '11
Q4 '11
Q1 '12
Q2 '12
Q3 '12
Q4 '12
Q1 '13
Quarters
Alternative powertrain market share is trending higher and reached 3.5% in the First Quarter of this year.
Trendline
Change in State Market Share: YTD 2013 thru April vs. YTD 2012
Quarterly Alternative Powertrain Market Share (includes hybrid and electric vehicles)
Data Source: AutoCount data from Experian Automotive
Data Source: AutoCount data from Experian Automotive
www.mada.org22
BRAND SCOREBOARD - PART ONE
Dodge, Mazda, and Lexus Post Largest Gains So Far This YearMitsubishi, Infiniti, and Cadillac also had big increases
1.3%
10.7%
4.7%
13.6%
22.1%
22.5%
28.2%
35.3%
36.8%
37.0%
39.0%
-32.3%
-28.6%
-10.7%
-10.3%
-7.8%
-2.9%
-1.2%
15.7%
16.8%
33.3%
-8.9%
-5.9%
9.6%
14.0%
14.0%
19.4%
30.6%
32.9%
34.4%
44.6%
-40.0% -30.0% -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Kia
Hyundai
Nissan
Honda
Acura
Toyota/Scion
Subaru
In�niti
Mitsubishi
Lexus
Mazda
Volvo
smart
Porsche
Volkswagen
Audi
MINI
Mercedes
BMW
Land Rover
Jaguar
Jeep
Chrysler
Chevrolet
GMC
Ford
Lincoln
Buick
Ram
Cadillac
Dodge
Detroit Three Brands
European Brands
Japanese Brands
Korean Brands
BRAND SCOREBOARD - PART ONE
Dodge, Mazda, and Lexus Post Largest Gains So Far This YearMitsubishi, Infiniti, and Cadillac also had big increases
The graphs below provide a comparative evaluation of brand sales performance in the state market. It shows the year-to-date percent change in registrations for each brand, organized by category (i.e., Detroit Three, European, Japanese, and Korean).
Source: AutoCount data from Experian Automotive.
Percent Change in State New Retail Light Vehicle RegistrationsYTD 2013 thru April vs. YTD 2012
The graphs below provide a comparative evaluation of brand sales performance in the state market. It shows the year-to-date percent change in registrations for each brand, organized by category (i.e., Detroit Three, European, Japanese, and Korean). Source: AutoCount data from Experian Automotive.
Percent Change in State New Retail Light Vehicle RegistrationsYTD 2013 thru April vs. YTD 2012
www.mada.org24
The four graphs below show market share leaders in Minnesota during the first four months of this year for four primary segments: Non-Luxury Cars, Non-Luxury Trucks, Luxury Cars, and Luxury Trucks. Ford was the best-selling Non-Luxury Car brand, with a 1.8 point lead over second place Toyota. Ford was the top-ranked Non-Luxury Light Truck brand, ahead of Chevrolet. BMW was the best-selling Luxury Car brand, while Lexus was highest for trucks.Source: AutoCount data from Experian Automotive.
BRAND SCOREBOARD - PART TWO
Ford is Non-Luxury Car and Light Truck Brand Leader BMW is best-selling luxury car brand; Lexus is luxury light truck leader
Top 10 Non-Luxury Car Brands in State MarketYTD 2013 thru April
3.5
6.3
6.3
7.0
10.7
10.9
11.1
12.3
14.8
16.0
0.0 5.0 10.0 15.0 20.0
Volvo
Land Rover
In�niti
Audi
Acura
Mercedes
Lincoln
Cadillac
BMW
Lexus
Share of luxury light truck market (%)
0.9
3.5
5.6
5.9
8.4
11.0
11.5
13.5
19.2
19.7
0.0 5.0 10.0 15.0 20.0 25.0
Porsche
Volvo
Acura
Lincoln
In�niti
Cadillac
Audi
Lexus
Mercedes
BMW
Share of luxury car market (%)
Data Source: AutoCount data from Experian Automotive.
BRAND SCOREBOARD - PART TWO
Ford is Non-Luxury Car and Light Truck Brand Leader BMW is best selling luxury car brand; Lexus is luxury light truck leader
The four graphs below show market share leaders in Minnesota during the first four months of this year for four primary segments: Non Luxury Cars, Non Luxury Trucks, Luxury Cars, and Luxury Trucks. Ford was the best-selling Non Luxury Car brand, with a 1.8 point lead over second place Toyota. Ford was the top ranked Non Luxury Light Truck brand, ahead of Chevrolet. BMW was the best-selling Luxury Car brand, while Lexus was highest for trucks.
Top 10 Non Luxury Car Brands in State MarketYTD 2013 thru April
Top 10 Non Luxury Light Truck Brands in State MarketYTD 2013 thru April
Top 10 Luxury Car Brands in State MarketYTD 2013 thru April
Top 10 Luxury Light Truck Brands in State MarketYTD 2013 thru April
3.9
5.7
5.9
6.2
7.3
7.5
9.8
12.1
15.2
17.0
0.0 5.0 10.0 15.0 20.0
Dodge
Nissan
Volkswagen
Kia
Subaru
Hyundai
Honda
Chevrolet
Toyota/Scion
Ford
Share of non luxury car market (%)
2.8
3.6
4.2
4.9
5.0
7.1
7.4
9.4
21.6
23.8
0.0 5.0 10.0 15.0 20.0 25.0
Kia
Dodge
Nissan
Jeep
Ram
GMC
Honda
Toyota/Scion
Chevrolet
Ford
Share of non luxury light truck market (%)
Top 10 Non-Luxury Light Truck Brands in State MarketYTD 2013 thru April
Top 10 Luxury Car Brands in State MarketYTD 2013 thru April
3.5
6.3
6.3
7.0
10.7
10.9
11.1
12.3
14.8
16.0
0.0 5.0 10.0 15.0 20.0
Volvo
Land Rover
In�niti
Audi
Acura
Mercedes
Lincoln
Cadillac
BMW
Lexus
Share of luxury light truck market (%)
0.9
3.5
5.6
5.9
8.4
11.0
11.5
13.5
19.2
19.7
0.0 5.0 10.0 15.0 20.0 25.0
Porsche
Volvo
Acura
Lincoln
In�niti
Cadillac
Audi
Lexus
Mercedes
BMW
Share of luxury car market (%)
Data Source: AutoCount data from Experian Automotive.
BRAND SCOREBOARD - PART TWO
Ford is Non-Luxury Car and Light Truck Brand Leader BMW is best selling luxury car brand; Lexus is luxury light truck leader
The four graphs below show market share leaders in Minnesota during the first four months of this year for four primary segments: Non Luxury Cars, Non Luxury Trucks, Luxury Cars, and Luxury Trucks. Ford was the best-selling Non Luxury Car brand, with a 1.8 point lead over second place Toyota. Ford was the top ranked Non Luxury Light Truck brand, ahead of Chevrolet. BMW was the best-selling Luxury Car brand, while Lexus was highest for trucks.
Top 10 Non Luxury Car Brands in State MarketYTD 2013 thru April
Top 10 Non Luxury Light Truck Brands in State MarketYTD 2013 thru April
Top 10 Luxury Car Brands in State MarketYTD 2013 thru April
Top 10 Luxury Light Truck Brands in State MarketYTD 2013 thru April
3.9
5.7
5.9
6.2
7.3
7.5
9.8
12.1
15.2
17.0
0.0 5.0 10.0 15.0 20.0
Dodge
Nissan
Volkswagen
Kia
Subaru
Hyundai
Honda
Chevrolet
Toyota/Scion
Ford
Share of non luxury car market (%)
2.8
3.6
4.2
4.9
5.0
7.1
7.4
9.4
21.6
23.8
0.0 5.0 10.0 15.0 20.0 25.0
Kia
Dodge
Nissan
Jeep
Ram
GMC
Honda
Toyota/Scion
Chevrolet
Ford
Share of non luxury light truck market (%)
Top 10 Luxury Light Truck Brands in State MarketYTD 2013 thru April
Data Source: AutoCount data from Experian Automotive
www.mada.org 25
BRAND SCOREBOARD - PART THREE
Ford and Chevrolet are Market Leaders Market share for both brands exceeds U.S. by a wide marginThe graph below provides a comparison of Minnesota and U.S. new retail market share during the first four months of this year for the top 20 selling brands in the state. Brands are positioned on the graph from top to bottom based on state market share. Ford was the state leader, accounting for 19.5% of the market, higher than its 13.8% share in the nation. Source: AutoCount data from Experian Automotive.
Data Source: AutoCount data from Experian Automotive.
BRAND SCOREBOARD - PART THREE
Ford and Chevrolet are Market Leaders Market share for both brands exceeds U.S. by a wide margin
The graph below provides a comparison of Minnesota and U.S. new retail market share during the first four months of this year for the top 20 selling brands in the state. Brands are positioned on the graph from top to bottom based on state mar-ket share. Ford was the state leader, accounting for 19.5% of the market, higher than its 13.8% share in the Nation. Source: AutoCount data from Experian Automotive.
Minnesota and U.S. Market Share - YTD 2013 thru April
1.3%
2.3%
2.0%
2.4%
1.9%
1.5%
1.4%
2.8%
3.1%
2.2%
3.2%
4.6%
3.6%
3.1%
2.9%
7.1%
10.3%
13.3%
10.8%
13.8%
0.8%
1.1%
1.1%
1.2%
1.9%
2.0%
2.1%
2.5%
2.7%
2.7%
3.4%
3.5%
3.8%
4.0%
4.0%
4.5%
7.7%
10.9%
16.5%
19.5%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
Cadillac
Mercedes
Lexus
BMW
Mazda
Chrysler
Buick
Volkswagen
Jeep
Ram
Dodge
Hyundai
Kia
GMC
Subaru
Nissan
Honda
Toyota/Scion
Chevrolet
Ford
Market Share
Minnesota
U.S.
Chevrolet, Ford, and Subaru market shares in the state are well above U.S. levels. Honda, Nissan, and Toyota are lower in the state.
Minnesota and U.S. Market Share - YTD 2013 thru April
www.mada.org26
MODEL SCOREBOARD
Ford Focus Gains Market ShareToyota Camry and Ram are also upThe two graphs below show market shares in the state car and light truck markets during the first four months of 2012 and 2013. Includes the top ten selling models for cars and light trucks. Data Source: AutoCount data from Experian Automotive.
MODEL SCOREBOARD
Ford Focus Gains Market ShareToyota Camry and Ram are also up
The two graphs below show market shares in the state car and light truck markets during the first four months of 2012 and 2013. Includes the top ten selling models for cars and light trucks.
Data source: AutoCount data from Experian Automotive.
Change in Market Share for Top 10 Selling Cars - YTD 2013 thru April vs. YTD 2012
Change in Market Share for Top 10 Selling Light Trucks - YTD 2013 thru April vs. YTD 2012
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Ford Focus Toyota Camry Ford Fusion Chevrolet Cruze
Honda Accord Subaru Outback
Honda Civic Hyundai Sonata
Toyota Prius Chevrolet Malibu
Mar
ket S
hare
2012 ytd
2013 ytd
Focus, Camry, and Sonata market shares are up this year.
0.0
2.0
4.0
6.0
8.0
10.0
12.0
Ford F-Series Chevrolet Silverado
Chevrolet Equinox
Ford Escape Ram Honda CRV Toyota RAV4 GMC Sierra Ford Edge Ford Explorer
Mar
ket S
hare
2012 ytd
2013 ytd
Ram, Equinoix, and RAV4 market shares have increased.
Change in Market Share for Top 10 Selling Cars - YTD 2013 thru April vs. YTD 2012
Change in Market Share for Top 10 Selling Light Trucks - YTD 2013 thru April vs. YTD 2012
MODEL SCOREBOARD
Ford Focus Gains Market ShareToyota Camry and Ram are also up
The two graphs below show market shares in the state car and light truck markets during the first four months of 2012 and 2013. Includes the top ten selling models for cars and light trucks.
Data source: AutoCount data from Experian Automotive.
Change in Market Share for Top 10 Selling Cars - YTD 2013 thru April vs. YTD 2012
Change in Market Share for Top 10 Selling Light Trucks - YTD 2013 thru April vs. YTD 2012
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Ford Focus Toyota Camry Ford Fusion Chevrolet Cruze
Honda Accord Subaru Outback
Honda Civic Hyundai Sonata
Toyota Prius Chevrolet Malibu
Mar
ket S
hare
2012 ytd
2013 ytd
Focus, Camry, and Sonata market shares are up this year.
0.0
2.0
4.0
6.0
8.0
10.0
12.0
Ford F-Series Chevrolet Silverado
Chevrolet Equinox
Ford Escape Ram Honda CRV Toyota RAV4 GMC Sierra Ford Edge Ford Explorer
Mar
ket S
hare
2012 ytd
2013 ytd
Ram, Equinoix, and RAV4 market shares have increased.
www.mada.org 27
The accompanying table provides a comparison of results in both the Minnesota and U.S. markets. New vehicle registrations in the state improved 13.4% during the first four months of 2013, while the U.S. market increased 9.7%. Car market share in Minnesota was 9.3 share points lower than in the nation. Detroit Three market share in Minnesota was 54.4%, up slightly from a year earlier, and well above the 40.8% share in the nation.Source: AutoCount data from Experian Automotive.
MINNESOTA MARKET VERSUS U.S.
Increase in State Market is Higher than U.S.Detroit Three market share in state is 13.6 points higher than in the Nation
MINNESOTA MARKET VERSUS U.S.
Increase in State Market is Higher than U.S.Detroit Three market share in state is 13.6 points higher than in the Nation
The accompanying table provides a comparison of results in both the Minnesota and U.S. markets. New vehicle registrations in the state improved 13.4% during the first four months of 2013, while the U.S. market increased 9.7%. Car market share in Minnesota was 9.3 share points lower than in the Nation. Detroit Three market share in Minnesota was 54.4%, up slightly from a year earlier, and well above the 40.8% share in the Nation.Source: AutoCount data from Experian Automotive.
Minnesota Market U.S. MarketMarket Growth% change in registrationsYTD 2013 thru April vs. YTD 2012
13.4% 9.7%
Car Market ShareCar share of industry retail light vehicleregistrations - YTD 2013 thru April
40.6% 49.9%
Detroit Three Brand Market ShareDomestic brand share of industry retail light vehicle registrations - YTD '13 thru April
54.4% 40.8%
Top Selling Retail BrandsTop selling light vehicle brands andmarket share - YTD '13 thru AprilFirst Ford 19.5% Ford 13.7%Second Chevrolet 16.5% Toyota/Scion 13.3%Third Toyota/Scion 10.9% Chevrolet 10.8%Fourth Honda 7.7% Honda 10.4%Fifth Nissan 4.5% Nissan 7.2%Sixth GMC 4.0% Hyundai 4.7%Seventh Subaru 4.0% Kia 3.7%Eighth Kia 3.8% Dodge 3.3%Ninth Hyundai 3.5% Jeep 3.1%Tenth Dodge 3.4% GMC 3.0%
visit us online atwww.mada.org
MINNESOTA MARKET VERSUS U.S.
Increase in State Market is Higher than U.S.Detroit Three market share in state is 13.6 points higher than in the Nation
The accompanying table provides a comparison of results in both the Minnesota and U.S. markets. New vehicle registrations in the state improved 13.4% during the first four months of 2013, while the U.S. market increased 9.7%. Car market share in Minnesota was 9.3 share points lower than in the Nation. Detroit Three market share in Minnesota was 54.4%, up slightly from a year earlier, and well above the 40.8% share in the Nation.Source: AutoCount data from Experian Automotive.
Minnesota Market U.S. MarketMarket Growth% change in registrationsYTD 2013 thru April vs. YTD 2012
13.4% 9.7%
Car Market ShareCar share of industry retail light vehicleregistrations - YTD 2013 thru April
40.6% 49.9%
Detroit Three Brand Market ShareDomestic brand share of industry retail light vehicle registrations - YTD '13 thru April
54.4% 40.8%
Top Selling Retail BrandsTop selling light vehicle brands andmarket share - YTD '13 thru AprilFirst Ford 19.5% Ford 13.7%Second Chevrolet 16.5% Toyota/Scion 13.3%Third Toyota/Scion 10.9% Chevrolet 10.8%Fourth Honda 7.7% Honda 10.4%Fifth Nissan 4.5% Nissan 7.2%Sixth GMC 4.0% Hyundai 4.7%Seventh Subaru 4.0% Kia 3.7%Eighth Kia 3.8% Dodge 3.3%Ninth Hyundai 3.5% Jeep 3.1%Tenth Dodge 3.4% GMC 3.0%
www.mada.org28
Below is a list of key trends in the Minnesota retail used vehicle market:
‣ Retail used registrations in the state increased a reported 27.7% during the first four months of this year versus a year earlier
‣ As shown on the graph below, the new vehicle market grew at a significantly faster pace than the used market in 2012, while both markets were up this year.
‣ The sharp decline in new vehicle sales for 2009 has led to short supplies of four year old vehicles, leading to the 9.5 market share point drop in four year old vehicle registrations.
‣ Used light truck registrations were up 28.7%, while cars increased 26.8%.
‣ Ford F-Series was the best-selling model in the state for vehicles three and four years old.
MINNESOTA RETAIL USED VEHICLE REGISTRATIONS-THREE MONTH MOVING AVERAGE (MAY ’11 THRU APRIL ’13)
RECENT RESULTS IN MINNESOTA USED VEHICLE MARKET
Minnesota Used Vehicle Heads Higher in 2013Used vehicle registrations increased 27.7% in first four months of the year
% Change in Retail New and Used Vehicle Markets
Data Source: AutoCount data from Experian Automotive.
27.7%
1.9%
13.4%
29.5%
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
YTD '13 vs. YTD '12
2012 vs. 2011
Used
New
MINNESOTA RETAIL USED LIGHT VEHICLE REGISTRATIONSYear to date thru April
Registrations % Change Market ShareYTD '12 YTD '13 '12 TO '13 YTD '12 YTD '13
TOTAL 85,438 109,137 27.7%
Cars 42,972 54,493 26.8% 50.3% 49.9%Light Trucks 42,466 54,644 28.7% 49.7% 50.1%
Detroit Three 61,647 77,485 25.7% 72.2% 71.0%Japanese 17,213 22,760 32.2% 20.1% 20.9%European 4,642 6,091 31.2% 5.4% 5.6%Korean 1,936 2,801 44.7% 2.3% 2.6%
0
5000
10000
15000
20000
25000
30000
35000 Trendline
% Change in Retail New and Used Vehicle Markets
RECENT RESULTS IN MINNESOTA USED VEHICLE MARKET
Minnesota Used Vehicle Heads Higher in 2013Tight supplies and high prices should ease in 2013
Below is a list of key trends in the Minnesota retail used vehicle market:
‣ Retail used registrations in the state increased a reported 27.7% during the first four months of this year versus a year earlier
‣ As shown on the graph below, the new vehicle market grew at a significantly faster pace than the used market in 2012, while both markets were up this year.
‣ The sharp decline in new vehicle sales for 2009 has led to short supplies of four year old vehicles, leading to the 9.5 market share point drop in four year old vehicle registrations.
‣ Used light truck registrations were up 28.7%, while cars increased 26.8%.
‣ Ford F-Series was the best-selling model in the state for vehicles three and four years old.
MINNESOTA RETAIL USED VEHICLE REGISTRATIONS-THREE MONTH MOVING AVERAGE (MAY ’11 THRU APRIL ’13)
RECENT RESULTS IN MINNESOTA USED VEHICLE MARKET
Minnesota Used Vehicle Heads Higher in 2013Used vehicle registrations increased 27.7% in first four months of the year
% Change in Retail New and Used Vehicle Markets
Data Source: AutoCount data from Experian Automotive.
27.7%
1.9%
13.4%
29.5%
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
YTD '13 vs. YTD '12
2012 vs. 2011
Used
New
MINNESOTA RETAIL USED LIGHT VEHICLE REGISTRATIONSYear to date thru April
Registrations % Change Market ShareYTD '12 YTD '13 '12 TO '13 YTD '12 YTD '13
TOTAL 85,438 109,137 27.7%
Cars 42,972 54,493 26.8% 50.3% 49.9%Light Trucks 42,466 54,644 28.7% 49.7% 50.1%
Detroit Three 61,647 77,485 25.7% 72.2% 71.0%Japanese 17,213 22,760 32.2% 20.1% 20.9%European 4,642 6,091 31.2% 5.4% 5.6%Korean 1,936 2,801 44.7% 2.3% 2.6%
0
5000
10000
15000
20000
25000
30000
35000 Trendline
MINNESOTA RETAIL USED VEHICLE REGISTRATIONS-THREE MONTH MOVING AVERAGE (MAY ’11 THRU APRIL ’13)
Below is a list of key trends in the Minnesota retail used vehicle market:
‣ Retail used registrations in the state increased a reported 27.7% during the first four months of this year versus a year earlier
‣ As shown on the graph below, the new vehicle market grew at a significantly faster pace than the used market in 2012, while both markets were up this year.
‣ The sharp decline in new vehicle sales for 2009 has led to short supplies of four year old vehicles, leading to the 9.5 market share point drop in four year old vehicle registrations.
‣ Used light truck registrations were up 28.7%, while cars increased 26.8%.
‣ Ford F-Series was the best-selling model in the state for vehicles three and four years old.
MINNESOTA RETAIL USED VEHICLE REGISTRATIONS-THREE MONTH MOVING AVERAGE (MAY ’11 THRU APRIL ’13)
RECENT RESULTS IN MINNESOTA USED VEHICLE MARKET
Minnesota Used Vehicle Heads Higher in 2013Used vehicle registrations increased 27.7% in first four months of the year
% Change in Retail New and Used Vehicle Markets
Data Source: AutoCount data from Experian Automotive.
27.7%
1.9%
13.4%
29.5%
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
YTD '13 vs. YTD '12
2012 vs. 2011
Used
New
MINNESOTA RETAIL USED LIGHT VEHICLE REGISTRATIONSYear to date thru April
Registrations % Change Market ShareYTD '12 YTD '13 '12 TO '13 YTD '12 YTD '13
TOTAL 85,438 109,137 27.7%
Cars 42,972 54,493 26.8% 50.3% 49.9%Light Trucks 42,466 54,644 28.7% 49.7% 50.1%
Detroit Three 61,647 77,485 25.7% 72.2% 71.0%Japanese 17,213 22,760 32.2% 20.1% 20.9%European 4,642 6,091 31.2% 5.4% 5.6%Korean 1,936 2,801 44.7% 2.3% 2.6%
0
5000
10000
15000
20000
25000
30000
35000 Trendline
Below is a list of key trends in the Minnesota retail used vehicle market:
• Retail used registrations in the state increased a reported 27.7% during the first four months of this year versus a year earlier.
• As shown on the graph below, the new vehicle market grew at a significantly faster pace than the used market in 2012, while both markets were up this year.
• The sharp decline in new vehicle sales for 2009 has led to short supplies of four-year-old vehicles, leading to the 9.5 market share point drop in four-year-old vehicle registrations.
• Used light truck registrations were up 28.7%, while cars increased 26.8%.
• Ford F-Series was the best-selling model in the state for vehicles three and four years old.
www.mada.org 29
Tight supplies of 2009 model year vehicles led to the 9.5 market share point decline for four-year-old cars and trucks during the first four months of this year (see graph below). Three-year-old or newer share increased. The recovery in new vehicle sales during the past three years will lead to increased supplies of nearly new used vehicles in 2013, which has been a contributing factor to the increase in used vehicle registrations. Source: AutoCount data from Experian Automotive.
USED VEHICLE SALES BY AGE
Four-Year-Old Vehicle Sales Declined Sharply Early This YearTwo and Three-year-old market shares improve
USED VEHICLE SALES BY AGE
Four Year Old Vehicle Sales Declined Sharply Early This YearTwo and Three year old market shares improve
Tight supplies of 2009 model year vehicles led to the 9.5 market share point decline for four year old cars and trucks dur-ing the first four months of this year (see graph below). Three year old or newer share increased. The recovery in new vehicle sales during the past three years will lead to increased supplies of nearly new used vehicles in 2013, which has been a contributing factor to the increased in used vehicle registrations.
Data Source: AutoCount data from Experian Automotive.
Change in Market Share by Vehicle Age (vehicles six years old or newer)YTD 2013 thru April vs. YTD 2012
6 years old5 years old4 years old3 years old2 years old or newer0.3
-1.1
-9.5
5.1 5.2
-15
-10
-5
0
5
10
15
6 years old 5 years old 4 years old 3 years old 2 years old or newer
Chan
ge in
mar
ket s
hare
Change in Market Share by Vehicle Age (vehicles six years old or newer)YTD 2013 thru April vs. YTD 2012
Introducing the Mark VII Choicewash XT®. Decades of proven Aquajet® Touch-free technology and the unsurpassed efficiency and effectiveness of a Softwash XT® Soft-touch automatic—truly two machines in one! Choicewash XT® is an industry first . . . One machine that can deliver a top quality wash in either mode and it’s your customer’s choice!
For more information on upgrading your car wash—
Call Reliable Plus today 800.782.8793 reliableplus.com
Soft-touch & Touch-free now on one machine.
The Best of Both Worlds:
Minnesota • Wisconsin
North Dakota • South Dakota
www.mada.org 31
TOP SELLING MODELS
Ford F-Series is Best Seller for Three- and Four-Year-Old VehiclesImpala was the two-year-old or newer leaderThe graphs below show top selling models in two age categories: vehicles two years old or newer, and three- and four-year-old vehicles. Source: AutoCount data from Experian Automotive.
308
308
341
341
343
391
397
419
426
437
439
453
455
501
549
562
574
636
637
798
878
920
1059
1065
1122
0 500 1000 1500
Honda Odyssey
Mazda 3
GMC Sierra
Toyota Prius
Chevrolet Traverse
Volkswagen Jetta
Dodge Ram
Chevrolet Equinox
Honda Crv
Ford Edge
Nissan Altima
Dodge Caravan
Ford Focus
Chrysler T & C
Ford Escape
Honda Civic
Chevrolet Malibu
Honda Accord
Toyota Rav4
Chevrolet Impala
Ford Fusion
Toyota Corolla
Chevrolet Silverado
Toyota Camry
Ford F-Series
TOP SELLING MODELS
Ford F-Series is Best Seller for Three and Four Year Old VehiclesImpala was the two year old or newer leader
The graphs below show top selling models in two age categories: vehicles two years old or newer, and three and four year old vehicles. Source: AutoCount data from Experian Automotive.
Top 25 Selling Models (Two years old or newer)Used retail registrations, YTD 2013 thru April
Top 25 Selling Models (3 and 4 Year Old Vehicles)Used retail registrations, YTD 2013 thru April
331
331
332
340
395
411
412
451
473
529
579
664
679
688
723
748
762
770
815
891
918
1020
1043
1096
2843
0 1000 2000 3000
Dodge Avenger
GMC Sierra
Buick Enclave
Ford Explorer
GMC Acadia
Chevrolet Suburban
Volkswagen Jetta
Toyota Corolla
Kia Sorento
Nissan Altima
Ford Edge
Hyundai Sonata
Ford Focus
Chrysler T & C
Toyota Camry
Ford F-Series
Chevrolet Equinox
Dodge Caravan
Ford Escape
Chevrolet Traverse
Chevrolet Cruze
Ford Fusion
Chevrolet Silverado
Chevrolet Malibu
Chevrolet Impala
Top 25 Selling Models (Two years old or newer)Used retail registrations, YTD 2013 thru April
Top 25 Selling Models (3 and 4 Year Old Vehicles)Used retail registrations, YTD 2013 thru April
308
308
341
341
343
391
397
419
426
437
439
453
455
501
549
562
574
636
637
798
878
920
1059
1065
1122
0 500 1000 1500
Honda Odyssey
Mazda 3
GMC Sierra
Toyota Prius
Chevrolet Traverse
Volkswagen Jetta
Dodge Ram
Chevrolet Equinox
Honda Crv
Ford Edge
Nissan Altima
Dodge Caravan
Ford Focus
Chrysler T & C
Ford Escape
Honda Civic
Chevrolet Malibu
Honda Accord
Toyota Rav4
Chevrolet Impala
Ford Fusion
Toyota Corolla
Chevrolet Silverado
Toyota Camry
Ford F-Series
TOP SELLING MODELS
Ford F-Series is Best Seller for Three and Four Year Old VehiclesImpala was the two year old or newer leader
The graphs below show top selling models in two age categories: vehicles two years old or newer, and three and four year old vehicles. Source: AutoCount data from Experian Automotive.
Top 25 Selling Models (Two years old or newer)Used retail registrations, YTD 2013 thru April
Top 25 Selling Models (3 and 4 Year Old Vehicles)Used retail registrations, YTD 2013 thru April
331
331
332
340
395
411
412
451
473
529
579
664
679
688
723
748
762
770
815
891
918
1020
1043
1096
2843
0 1000 2000 3000
Dodge Avenger
GMC Sierra
Buick Enclave
Ford Explorer
GMC Acadia
Chevrolet Suburban
Volkswagen Jetta
Toyota Corolla
Kia Sorento
Nissan Altima
Ford Edge
Hyundai Sonata
Ford Focus
Chrysler T & C
Toyota Camry
Ford F-Series
Chevrolet Equinox
Dodge Caravan
Ford Escape
Chevrolet Traverse
Chevrolet Cruze
Ford Fusion
Chevrolet Silverado
Chevrolet Malibu
Chevrolet Impala
www.mada.org32
BRAND MARKET SHARE BY VEHICLE AGE
Chevrolet and Ford are Leaders in State Used Vehicle MarketChevrolet has narrow lead over Ford for three- and four-year-old vehiclesThe two graphs below show brand market share leaders for vehicles two years old or newer, and for three- and four-year-old vehicles. Chevrolet, Ford, and Toyota/Scion were ranked first, second, and third in both age categories. Honda had a 7% share for three- and four-year-old vehicles, compared to 3.5% for vehicles two years old or newer.
BRAND MARKET SHARE BY VEHICLE AGE
Chevrolet and Ford are Leaders in State Used Vehicle MarketChevrolet has narrow lead over Ford for three and four year old vehicles
The two graphs below show brand market share leaders for vehicles two years old or newer, and for 3 and 4 year old ve-hicles. Chevrolet, Ford, and Toyota/Scion were ranked first, second, and third in both age categories. Honda had a 7% share for three and four year old vehicles, compared to 3.5% for vehicles two years old or newer.
Brand Market Share - Vehicle 2 years old or newerYTD 2013 thru April
Brand Market Share - 3 and 4 Year Old VehiclesYTD 2013 thru April
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Subaru
Mazda
Volkswagen
Jeep
Buick
Kia
GMC
Nissan
Hyundai
Chrysler
Honda
Dodge
Toyota/Scion
Ford
Chevrolet
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%
Subaru
BMW
Buick
Mazda
Saturn
Chrysler
Volkswagen
Pontiac
GMC
Nissan
Dodge
Honda
Toyota/Scion
Ford
Chevrolet
Brand Market Share - Vehicle 2 years old or newerYTD 2013 thru April
Brand Market Share - 3 and 4 Year Old VehiclesYTD 2013 thru April
CUSTOM PROFESSIONALBUSINESS CARDS• Hundreds of options• Competive pricing• Fast turnaround
To place your order, please contact Reggie KleinPhone: 651-789-2933 or 800-652-9029Email: [email protected]
We canturn your
business cardinto magnets
too!
• Great customer service with an on-staff graphic designer• Quantity options available
C
M
Y
CM
MY
CY
CMY
K
MADA BC Ad 1-3h 5_11.pdf 1 5/27/11 11:04 AM
www.mada.org 33
Anyone in the auto business knows that location is huge – and
the caliber of your facility is almost as important.
For nearly 30 years, “Toyota City” had to deal with being just a little too far north of 694 and working out of a facility that wouldn’t rank high on anyone’s list. The frustration was made even greater because the product was fabulous. During those years, Toyota was becoming the world’s number one automaker.
All of that changed late in 2012. “Toyota City” became “Luther Brookdale Toyota,” sitting right at the exit ramp from 694 to Brooklyn Boulevard and opening its doors every day to a state-of-the-art facility of 6,500 square feet that has left customers pleased and amazed.
Once inside Luther Brookdale Toyota, guests find digital signage around the store, a spacious show floor, a large guest lounge with big screen TVs, freshly ground and brewed Starbucks coffee, a cappuccino machine, pastries, cookies and snacks, six personal TVs, individual work stations, and free Wi-Fi. The new store even has installed high-speed, overhead service doors that open in less than two seconds.
On the roof of the building are solar panels that provide 8% of the total energy that powers the new facility.
One thing the dealership had accomplished in
the old location was to build a service department with an incredible reputation. “Most of our service advisors and our service manager have been with us for more than 20 years,” noted General Manager Ron Murray. “The new facility makes the employees even better and more productive. The new facility has also been much more convenient for our guests because processes have become more streamlined and efficient. There is less waiting time for our service department or when guests purchase a vehicle from us,” Murray added.
Rudy Luther began as a family-owned business in 1952, and still is a family-owned business today. Community involvement has always been part of the equation. Luther Brookdale Toyota has helped produce more than one million meals for starving children, and provided support to Hennepin Community College, Brooklyn Park Public Schools and Brooklyn Park soccer leagues.
The Luther Brookdale Toyota dealership can only continue to get better with a beautiful new building in a new and better location. “Since the new facility opened, we have experienced tremendous growth,” Murray said. “We have increased our staff by 20% since our move.”
Beyond the new location and increased business volume, the new Luther Brookdale Toyota will provide the north metro with a trustworthy and enjoyable customer experience.
DEALERSHIP SHOWCASE
LUTHER BROOKDALE TOYOTA
www.mada.org34
On the Western plains of Minnesota, nestled at the foot of the Red River Valley and near the Continental Divide where the rivers start flowing North, lies the comfortable town of Fergus Falls. A prosperous farming community, Fergus Falls is a big little town of 20,000 hardworking souls. MADA’s 2013 President Steve Brimhall is the third-generation dealer from this community, and the fourth generation is already working at his side. His Chevrolet Buick store is just finishing up a $1 million renovation and he is busy planning his summer events. But, he took time from his business and construction project to chat with MADA’s Executive Vice President Scott Lambert.
Happy to have the construction done?It was more of a remodel but yes.
Are you satisfied with the outcome and the process?The process seems pretty inconsistent. Some dealers have to do some things while others can get away with not doing the same thing. We got a few breaks with our remodel. And we’ve had a lot of compliments about the store now that it’s finishing up.
How’s your relationship with General Motors?It’s OK. I’m still mad about the circumstances of losing Cadillac during the whole bankruptcy/arbitration process. I’ll probably never get over it.
GM didn’t act very rationally. Well, they sure didn’t with us.
Tell me about your roots in the area?My grandfather started in 1922 with Chevrolet. He added Buick in 1924 and Cadillac in 1941.
Always in Fergus Falls?My grandfather also started the GM stores in Alexandria and Wadena. We eventually sold the Alexandria store to the Steinbrings and the Wadena store to the Hubers. The Wadena store is closed now.
Your Dad, Dick, was the dealer here for a long time.My grandfather died at only 60, but it was my Dad and my Uncle Bradford who partnered in the store.
How long have you been the dealer?I’ve been the dealer for 20 years, along with my cousin, Tom.
Family is important to you, correct?Well, I got a lot of them.
What about your children what do they do now?Matthew is working as a General Manager and Benjamin is the Internet Manager.
What about your daughter?Jessica is a professor of Biology and Chemistry at M State here in Fergus Falls.
So she’s the smart one?Yes, and she’s married to a professional comedian, Chad Daniels.
That must be interesting.It makes for some great 4th of July parties. He’s very funny. Carol and I are very lucky and happy the way all of our kids have turned out.
Fergus Falls has been good to you and your family?Very much, and we try to give back to the community every day. We’ve contributed to the new cancer center and hockey arena, and I think we’ve bought every scoreboard in town, not to mention Ducks Unlimited.
I’m a longtime DU member myself.I’ve been with DU for over 40 years and have held just about every position. We’ve got one of the biggest chapters in the state, and our Greenwing event is the biggest in the nation. We’ll have 600 to 800 kids here.
You like to Duck Hunt?I prefer pheasant hunting, but I’ve recently torn up my Achilles tendon and it’s hard to walk the fields right now.
What do you have for dogs?Two large Munsterlanders, eleven and three years old. They’re pointers.
Any plans to slow down?I have no plans to retire. I’ve recently taken up golf, but I love what I’m doing.
Industry Spotlight
STEVE BRIMHALL . MINNESOTA MOTOR CO.
President
MADA President 2013
3253815R/7/12 Source: Omniture May 2012.
In Minnesota, Star Tribune rules the road. Over 3.2 million Minnesotans visit us online every month. And our
newspaper circulation is growing, reaching over 1.3 million people every
week. Massive reach. Pinpoint targeting. Let us help you rev up your
sales and reach more car buyers in your area today.
• Mobile & apps
• Geotargeting
• Audience targeting
• Search engine marketing
• E-mail marketing
Customers come standard.
Turbocharge your advertising. Call Steve Engelhart at 612-673-4950 or Tim Haley at 612-673-7026.
Vehicle Service Contracts I GAP Coverage I Credit Insurance I Lifetime Engine Warranty
Limited Warranty I Dealer Participation Programs I F&I Training I Advanced F&I Technology
Contact Protective’s Minnesota representative, Joe Nuszkowski at 866 927 2908
Lifetime Engine Warranty, Limited Warranty, Vehicle Service Contracts (VSCs) and GAP are backed by Lyndon Property Insurance Company in all states except NY. In NY, VSCs are backed by Old Republic Insurance Company. GAP, Lifetime Engine Warranty and Limited Warranty are not available in NY. Credit Insurance is backed by Protective Life Insurance Company in all states except NY, where it is backed by Protective Life and Annuity Insurance Company.
Protect Tomorrow. Embrace Today.™
When you work with Protective you offer customers more than
products; you offer solutions – solutions that allow people to
embrace all today has to offer by protecting their tomorrow.
Protective provides F&I solutions that simplify the selling process
with easy to understand products, advanced training and reliable
customer care and claims service. We are committed to your
profitability by serving the increasing number of car buyers that are
unprotected from the costs of future mechanical expenses.
Like you, we believe in doing the right thing for the customer. Help
your customers protect tomorrow and embrace today with F&I
solutions from Protective Asset Protection.
Learn more at protectiveassetprotection.com/brand
We offer more than products. We offer solutions.