Spider-Man in FilmA Legacy

Defining A Genre

TOTAL GLOBAL BOX OFFICE$2.5 Billion

• Worldwide Total $750 MM Box Office

• Opened at #1 in 46 Territories

• Top 3 gross of all time in 20 territories

Relaunching the Franchise

Film Info

GENRE:

TARGET:

GLOBAL RELEASE DATES:

DVD RELEASE:

Action/Adventure (3D)

All Ages

April 16 - May 2, 2014

Q4 2014

An Amazing Cast

ANDREW GARFIELD AS PETER PARKER

EMMA STONE AS GWEN STACY

Spectacular Supporting Cast

JAMIE FOXXAS ELECTRO

DANE DEHAANAS HARRY OSBORN

Spectacular Spider Fans

Girls are caught in his web

Retail Powerhouse

Tenative Marketing Calendar

JULY 12Comic-Con presentation and image reveal

NOV 15Teaser One-Sheet and Trailer Launch Event

FEB 7

2nd trailer in cinemas

APR 1-5International Publicity Tour in key cities

APR 13-30Outdoor & Core TV Campaign

Style Guide Creative

Hi-Render Art

Style Guide Creative

Situational Art

Slide 1Slide 2Defining A GenreRelaunching the FranchiseFilm InfoSlide 6Spectacular Supporting CastSpectacular Spider FansSlide 9Retail PowerhouseTenative Marketing CalendarStyle Guide CreativeStyle Guide CreativeSlide 14