spf media kit 2014

1MEDIA KIT 2014 • Sound, PhraSe, & Fury

2 Sound, PhraSe, & Fury • MEDIA KIT 2014


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Editor-in-ChiEfJanet Adamana

ASSoCiAtE Editor Ally Sigurdson

PromotionS dirECtorSteff Shields

ContriBUtorSDinorah Prevost Kristen FisherLiv Mayes Debra HeatherDustin Nelson Dagmawit Dejene

SoUnd, PhrASE & fUry is a Canadian music magazine and website

out to help promote musicians not usually covered in mainstream media. All music, photos and articles used are for the sole purpose of spreading the knowledge of

these artists and their music.

We always encourage readers to support every act through purchasing releases, merchandise and attending live shows.

[email protected]@soundphrasefury

facebook.com/soundphrasefuryissuu.com/soundphrasefury

Sound-Phrase-fury.com

MEDIA KIT 2014

SounD-PhrASE-Fury.coM

SPF it’s not A dream Anymore 4 Words from the Editor-In-Chief history 5 The story behind Sound, Phrase & Fury

Our Readers 7 SPF Reader Profile Promotion 9 We want to help!

Contact 13 Get in touch with us!


IT’S noT A

WordS from thE Editor

Janet AdamanaEditor-in-Chief

It’s strange to think, SounD, PHRASE & FuRy was once just a simple little dream, just a tiny spark of an idea. All it took was one small shard of hope, one tiny little push, to pierce my heart, entrap my mind and all together create a colourful explosion of beauty that is a uni-verse full of grand possibilities. All it took was someone to tell me, “It would be a waste not to try.”

There is a common desire so many of us hold: to create something, be something, experience something that will make our lives so much more than what we simply see. It is the dream of fulfilling one’s biggest dream. And after a few short months, SounD, PHRASE & FuRy, pushed me (and my colleagues) forth. I, once a young aspiring music journalist sprouting in a time when magazines and newspapers were taking backseats to blogs and twitter feeds, had tried my best to adapt my aspirations to this fast-paced computerized world. And to this day, I vow to never stop trying. Since the launch of the magazine, I have felt eternally fueled by undying passion and this infectious idea that nothing is impossible. The world we live in tends to bend and break those who dare to dream, but those of us at SounD, PHRASE & FuRy know the payoff is in ultimately giving in to the unceasing desire to just try and try, despite the sacrifices, the troubles and tough times.

We have spent the last year learning how to man the curves, and create something that stands alone, immensely significant in this new internet-based world. This magazine is a result of years of defining what it is SounD, PHRASE & FuRy is meant to be, finding a way to achieve it and taking sound advice to “just do it.”

forever Chasing

DrEAM AnyMorE...


history In early 2011, Winnipeg-based writ-er, Janet Adamana, started a small music blog, entitled T up the V. The premise was to focus solely on inde-pendent and unsigned artists from all over north America.

After two years, and a new name, SounD, PHRASE & FuRy has grown from a small blog to a bi-monthly magazine, focusing on in-dependent/unsigned artists and in-dusty professionals from all around the world.

After graduating from Creative Communications at Red River College in Winnipeg, Manitoba, Canada, Janet Adamana did what most of her fellow grad-uates did not. Instead of toting piles of resumes, scheduling luncheons with industry profession-als and flexing her newly acquired social skills at networking parties, the now SPF editor-in-chief, packed up her car and hit the road.

Armed with nothing more than a suitcase full of clothes, a back seat full of snacks and a heart filled with the need to escape the intimidating realm of job-hunting, Adamana was headed to her first out-of-city concert.


hiStory

This one $13 show, sparked a two-year stint of con-stant concert chasing and traveling. Adamana at-tended show-after-show, in several different states and provinces. She experienced first hand, the im-pact live music had, not only on herself but also ev-eryone involved, from fans to bands and everyone in between.

Inspired by her travels, Adamana began T up The V, a small music blog dedicated to promoting up-and-coming musicians from all over north America. The blog ran from early 2011 to early 2012, when it was then renamed SounD, PHRASE & FuRy.

The new moniker was inspired by a live performance video by new Zealand’s indie-pop troupe, The na-ked and Famous. After a few less than encouraging months of low readership, lack of a clear vision, and next-to-no motivation to continue writing, Ada-mana accidently stumbled upon the video of TnAF performing their poignant hit, “no Way.”

There was something embedded within that par-ticular performance that sparked a flame and fu-eled a clear vision of what SPF was to become. “The light bulb went on in my head and I thought, I know what I have to do,” recalls Adamana. “It inspired the whole concept behind the blog and eventually the magazine, which was this ode to all the artists who, through some miraculous strumming and bind-ing of noisy instruments can create something that touches people, and not only that but also picks them back up. I was in this spot where I didn’t really know what I was going to do, and just hearing that one song, it was like my entire future just opened

up and I saw all the possibilities.” Pumped with new found inspiration, Adamana worked relentlessly for an entire year, building and melding the blog into the indie support system that she envisioned it to become, opening its scope to artists and readers from all around the world.

A fan of old school media, Adamana also wanted to create an ode to the ideas of the world she grew up in. She transferred the blog into a digital magazine, successfully melding favourable elements of new-age and old school. “I love the idea of blogs. They’re so quick and convenient. But I have always loved magazines, ever since I was a little kid,” says Ada-mana. “The glossy pages, the super large photos and the creativity with colours and layout. Magazines are more than just words on a page, they are works of art.”

SounD, PHRASE & FuRy magazine was official-ly launched in January 2013. not only did it become a more structured way of promoting musicians and industry professionals, a scheduled routine for readers, musicians and fans to follow, but it is also a fun and creative way to keep ahead of the curve and stand out in the world wide web.

After only a few short years, SounD, PHRASE & FuRy has grown to become more than just a name of a music blog and online magazine. It is a term that perfectly encapsulates the essence of creating music, having passion, and stands as an ode to the independent artists and professionals who write and create to make a significant impact within the scene and community.

our rEADErS

The glossy pages, the super large photos and the creativity with colours and layout. Magazines are more than just words on a page, they are works of art.


our rEADErS Since its launch in January 2013, SounD, PHRASE & FuRy magazine has been attracting, on average, 419 readers per issue, some of which are from as far as South America, Asia & oceania.

The majority of our readers and website followers are between the ages of 16 to 30. Most of them re-side in north America, but some are rooted as far as Indonesia, and Australia. They are interested in the specific genres we cover: pop rock, rock, pop punk, hip-hop, indie-rock, postcore/hardcore, indie-pop, acoustic, folk, screamo, emo and punk. our readers grew up in the Internet generation, and are extremely web and tech savvy. They are constantly in touch with their peers, and are always looking for the next big thing. They love being the first to discover anything and everything, from new artists to up-and-coming clothing trends.


oUr rEAdErS

our readers take pride in being different and origi-nal and enjoy sharing their new obsessions with everyone they know.

Most importantly, our readers have a deep passion for music and the industry. They also strive for deeper connections and friendships with the musi-cians they look up to.

Music is a saving grace for them, and they often feel indebted to their favourite artists. They are

passionate about musicians who provide a world of comfort within their craft, and will do as much as they can to help and support.

Many of our readers are young musicians them-selves. They often share the same stories of trial and tribulation as the artists featured within our pages. They are easily inspired by the success stories of their fellow independent musicians and gain the motivation to continue pursuing their own aspirations.

promotion


The primary focus of SounD, PHRASE & FuRy is to help pro-mote independent artists and in-dustry professionals as best we can.

We realize money is tight, especial-ly in the independent industry, so we have tailored our general rates to reflect that. We’re not here to grab your money. We’re here to help.

Thanks to the wonders of the Internet, we at SounD, PHRASE & FuRy, can search the far corners of the earth for the best of the best in the independent industry. Also thanks to the Internet, we can quickly and easily share these discoveries with everyone regardless of geography.

Through SounD, PHRASE & FuRy, we create deeper connections with music fans around the world. our readers know, our premise is to promote the “little guys” but they can also sense our sincere dedication to everything in the independent indus-try. They can see the passion that fuels the artists we cover, the passion that fuels the professionals we speak to and the passion that ultimately fuels this very publication. Because of all this, our read-ers have put their trust in us.

promotion


That is a powerful thing in the world we live in, where everyone, everywhere is trying to snag your attention. Like one great man once said, with great power comes great responsibility.

Promotion


Sponsorship/AdvertisingWe currently have spaces available in our bi-monthly magazine. We offer full-colour pages: in-side front cover, first half and second half of publi-cation. See rate card for full details.

Giveaways This is a great way for us to help connect you with our readers. Giveaways and prize packs are easy and free ways to publicize your name to a new audience. Giveaways are advertised on the SPF website and our social media outlets.

Winners will be selected at random. By Canadian law, winners are required to answer a skill-testing question before collecting their prize.

once selected and contacted, the winner’s infor-mation will be forwarded to the sponsor. Sponsors are responsible for shipping the giveaway item(s) directly to the winner.

ExclusivesThis is another great way for us to help create band-to-fan connections. We’d love to partner with you to feature and promote exclusive single/album streams and music video launches on our website.

reviewsour team of writers and music lovers are always hungry for some sweet new sounds. Feel free to send us upcoming releases within the genres we cover. Reviews are published in both the magazine and website.

We’ve always known that, That’s why using our reach, and our resources to help promote those within the independent industry, is always in the forefront ofwhat we do.

Promotion


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magazine Advertising ratesfull Page Colour Base rate 2 Issues 4 issues 6 IssuesInside Front Cover 100 150 250 300First Half 50 75 125 150Second Half 25 38 63 75Discounts % - 25 37.5 50 Publishing dates/deadlinesFrequency 6 times/year (bi-monthly)Publishing Date First Sunday of release monthBooking Deadline 30 Days before publish dateMaterials Deadline 1 Week before publish date Material RequirementsFile Format High-Resolution JPG preferred, PnG/TIFF also acceptedColour Setup RGBPhoto Image 300 dpi

SizeFull Page 8.5 in x 11 inBleed 0.5 in on each side

official rates

To book ad space, please e-mail [email protected]. All files must be submitted electronically by the established deadline date. story by Janet Adamana

contact

Promotion


indUStry

We started this project because westory by Janet Adamana

If you’d like to book a sponsorship, or want to further discuss how SPF can help promote you and your project, please get in touch. We can’t wait to work with you!

[email protected]

facebook.com/soundphrasefurytwitter.com/soundphrasefuryissuu.com/soundphrasefury

soundphrasefury.bigcartel.com

contact support

spf media kit 2014

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