speeches english 109 january 2010 aa

8/9/2019 Speeches English 109 January 2010 AA

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Speeches

http://www.unc.edu/depts/wcweb/handouts/speeche

s.htmlThe ensuing slides are based on content from

the site posted above.

Professor Carline Romain

Effective Speech

English 109


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Whats Different About Speech?

One Chance!

The Sound Bite

Get it Right!


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Otherwise,

Its all the same:

Writing for public speaking = Other types ofwriting a few differences

1. Engage your audience

2. Be logical

3. Fact Check everything reliability is all!


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The Differences:

Y

our audience is listening; not reading. Youve got one chance to convey your

ideas.

Theyve got one chance to get it!


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Implications?

Characteristics of the Speech or Talk

Features good or excellent organization

Exhibits order

Clear on many levels (i.e., the speech is easily understood)

Content fits the audience Delivery fits the audience


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Speaking is Contractual

You have been billed as having something tooffer.

People are willing to give up their time tolearn/hear it there and then.

You present with a set of expectations.

Your audience responds accordingly; if not,then is there a built-in contingency to gaugeif the message intended has been conveyed?


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Popular Reactions Expected

Feel! Think! Act!

Vehicles used to achieve the above?

Manipulate audience reaction via:

1. Pathos

2. Logos

3. Ethos


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Rhetoric

Pathos feelings, beliefs

Driven by emotion

Ads tend to be fueled bypathos

Logos- order, logic

Driven by reason

Scholarly documents and Corporatecommunications are logos driven

Ethos integrity, fidelity

Driven by the perceived credibility of thespeaker

Ethos-driven communications rely on thereputation of the speaker


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Where do I go?

Protest against groundwatercontamination

Acceptance speech

Chemistry lecture

Commencement Address


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Know before you go!

Before you can establish the form of yourcommunication, you need to know towhom you are speaking.

Know your audience!

Customer satisfaction is


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Think like a business person

Some questions to consider in your needsanalysis:

1. What do you want the audience to learn or do?

2. If you are making an argument, why do you wantthem to agree with you?

3. If they already agree with you, why are you giving

the speech?4. How can your audience benefit from what you

have to say?


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Facilitating Audience Response

What do they have in common? Age? Interests?Ethnicity? Gender?

Do they know as much about your topic as you,

or will you be introducing them to new ideas? Why are these people listening to you? What are

they looking for?

What level of detail will be effective for them?

What tone will be most effective in conveyingyour message?

What might offend or alienate them?


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Audience Matters

The medium informs the message a laMcLean:

The impact of audience? Writing a letter toyour grandma to tell her about your firstmonth of college might differ greatly from

writing on the same topic but youraudience is your best friend.


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Think of Speaking AlongThese Lines

What details and stories might youinclude? What might you leave out?

Unless you have an extremely coolgrandma to whom you're very close, it'slikely that your two letters would lookquite different in terms of content,structure, and even tone.


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Watch the Trap!!!

Do not write or speak for your professoror classmates

Do not assume that you do not need toexplain something because it already hasbeen discussed in class

Imagine that your audience is brand newto the topic being mindful of timeconstraints!!!


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Remember Customer Satisfaction!

Who is your audience?

How many audiences do you have? List them.

What does your audience need? What do they want?

What is most important to them? What are they least likely to care about?

How might you organize your essay in a way that will bebest for your audience?

What do you have to say or what are you doing in your

research that might surprise your audience? What do you want your audience to think, learn, or assume

about you? What impression do you want your writing oryour research to convey?


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Hook em!!!

Relate

Appeal

Capture the audiences attention

Attend to the audiences concerns


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Better said than done? Not!!!!!

Anecdote

Joke

Shocking Stats

Enlisting audience participation

Pose questions of participants


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Establish Cause--Terra Firma

Solid Ground offers Soundness

1. Explain why your topic isimportant.

2. Consider your purpose and how youcame to speak to this audience.

3. Connect the material to related or largerissues; especially those that may beimportant to your audience.


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Tips from UNC Chapel Hill

Get to the point!


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Where do you stand?


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Listen to the Giants

1. Tell your listeners your thesis right away andexplain how you will support it.

2. Don't spend as much time developing yourintroductory paragraph and leading up to the

thesis statement as you would in a researchpaper for a course.3. Move from the intro into the body of the speech

quickly to help keep your audience interested.4. Refrain from creating suspense by keeping the

audience guessing about your thesis until theend, and then springing the implications of yourdiscussion on them.

5. You do so at your own peril as they will mostlikely become bored or confused.


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